Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030

Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030

The Global Safari Tourism Market size is expected to reach $49.3 billion by 2030, rising at a market growth of 5.4% CAGR during the forecast period.

The growing middle-class population in nations such as China and India, with increasing disposable incomes, is leading to a rise in outbound tourism. As such, the Asia Pacific market is expected to account nearly 22% of the total market share by 2030. Asia Pacific is home to several countries with diverse wildlife and natural landscapes, such as India, Sri Lanka, Nepal, and Indonesia. These destinations offer the potential for this tourism to thrive, attracting domestic and international visitors. Lastly, increased connectivity, improved infrastructure, and targeted marketing efforts propel regional market growth. Some of the factors impacting the market are environmental and wildlife conservation awareness, advancements in tourism technology and wildlife experiences disturbance from tourism activities.

There is a growing global consciousness about tourism on the environment and wildlife. Driven by a sense of responsibility, travelers seek safari experiences prioritizing conservation practices, sustainable tourism, and ethical wildlife encounters. Tourism allows travelers to engage in educational experiences about local ecosystems, wildlife behavior, and conservation challenges. Guided by knowledgeable naturalists and conservationists, tourists understand the importance of preserving natural habitats. The above factors will boost market growth in the coming years. Additionally, the availability of online booking platforms and reservation systems has simplified the process of planning and booking safari trips. Travelers can explore various safari options, compare prices, and make reservations conveniently from their computers or mobile devices. High-quality digital cameras, drones, and other photography equipment have empowered safari tourists to capture stunning images and videos of wildlife and landscapes. The ease of sharing these visuals on social media platforms contributes to promoting safari destinations. Therefore, Advancements in technology have opened new frontiers and expanded the market.

However, Continuous exposure to disturbances, such as noise from vehicles, crowds, or inappropriate behavior by tourists, can lead to behavioral changes in wildlife. Animals may alter their natural activities, feeding patterns, or migration routes, affecting the authenticity of the safari experience. Constant disturbances can disrupt the mating and reproductive behaviors of wildlife. This interference may result in reduced reproductive success, affecting certain species' population dynamics and long-term sustainability within a safari destination. Persistent disturbances may cause certain wildlife species to shift their distribution away from areas with high tourist activity. Thus, these aspects will decline market growth.

Tourism Type Outlook

On the basis of tourism type, the market is segmented into adventure safari, private safari, and others. The private safari segment acquired a substantial revenue share in the market in 2022. Private safaris often provide a more intimate wildlife viewing experience. With a dedicated guide and vehicle, there is greater flexibility in choosing when and where to go, increasing the chances of encountering, and observing wildlife without the constraints of a larger group. The expansion of this market segment is propelled by the demand from travelers for unique and customized experiences.

Group Outlook

Based on group, the market is fragmented into friends, families, couples, and solos. The friends segment garnered a significant revenue share in the market in 2022. Traveling with friends allows the group dynamics to enhance the overall experience. Shared laughter, conversations, and inside jokes create camaraderie, making the safari more enjoyable and memorable. Group travel often comes with the benefit of cost-sharing. Accommodations, transportation, and guided activities can be more economical when split among friends, making the safari experience more affordable. This trend is expected to boost the segment's growth over the forecast period.

Booking Mode Outlook

By booking mode, the market is classified into direct booking, agents & affiliates account, and marketplace booking. The marketplace booking segment recorded a remarkable revenue share in the market in 2022. This mode offers a user-friendly and conveniently situated platform for individuals to explore, contrast, and reserve safari experiences. Generally, marketplace booking platforms provide customer support services encompassing assistance with safari reservations, itinerary modifications, and resolving any concerns or issues that may arise before, during, or after the expedition. The platform enables the comparison of safari options offered by esteemed travel operators while ensuring dependable support throughout the procedure.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the LAMEA region witnessed the largest revenue share in the market. The tourism in the region has been propelled by rising family vacation preferences and robust purchasing power. Furthermore, Africa is experiencing a surge in appeal as a preferred travel destination among global tourists, enticed by its distinctive cuisine, tranquil coastlines, ecotourism opportunities, and national parks. It is anticipated that the variety of tourism activities introduced will augment the influx of visitors to the area. Sharjah Emirate, for instance, inaugurated Sharjah Safari, the most expansive safari park outside of Africa, in March 2022.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wilderness Holdings Limited (African Wildlife Holdings Partnership), Thomas Cook (India) Limited (Fairfax Financial Holdings Limited), Singita Group, Scott Dunn, Rothschild Safaris, Micato Safaris, TUI AG, Abercrombie & Kent USA, LLC, Butterfield & Robinson, Inc. and Backroads

Scope of the Study

Market Segments covered in the Report:

By Tourism Type

• Adventure Safari
• Private Safari
• Others

By Group

• Couples
• Friends
• Families
• Solos

By Booking Mode

• Direct Booking
• Agents & Affiliates Account
• Marketplace Booking

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• South Africa
• Argentina
• UAE
• Saudi Arabia
• Brazil
• Kenya
• Rest of LAMEA

Companies Profiled

• Wilderness Holdings Limited (African Wildlife Holdings Partnership)
• Thomas Cook (India) Limited (Fairfax Financial Holdings Limited)
• Singita Group
• Scott Dunn
• Rothschild Safaris
• Micato Safaris
• TUI AG
• Abercrombie & Kent USA, LLC
• Butterfield & Robinson, Inc.
• Backroads

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free