Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030

Global Safari Tourism Market Size, Share & Industry Trends Analysis Report By Tourism Type (Adventure Safari, Private Safari, and Others), By Group (Couples, Friends, Families, and Solos), By Booking Mode, By Regional Outlook and Forecast, 2023 - 2030


The Global Safari Tourism Market size is expected to reach $49.3 billion by 2030, rising at a market growth of 5.4% CAGR during the forecast period.

The growing middle-class population in nations such as China and India, with increasing disposable incomes, is leading to a rise in outbound tourism. As such, the Asia Pacific market is expected to account nearly 22% of the total market share by 2030. Asia Pacific is home to several countries with diverse wildlife and natural landscapes, such as India, Sri Lanka, Nepal, and Indonesia. These destinations offer the potential for this tourism to thrive, attracting domestic and international visitors. Lastly, increased connectivity, improved infrastructure, and targeted marketing efforts propel regional market growth. Some of the factors impacting the market are environmental and wildlife conservation awareness, advancements in tourism technology and wildlife experiences disturbance from tourism activities.

There is a growing global consciousness about tourism on the environment and wildlife. Driven by a sense of responsibility, travelers seek safari experiences prioritizing conservation practices, sustainable tourism, and ethical wildlife encounters. Tourism allows travelers to engage in educational experiences about local ecosystems, wildlife behavior, and conservation challenges. Guided by knowledgeable naturalists and conservationists, tourists understand the importance of preserving natural habitats. The above factors will boost market growth in the coming years. Additionally, the availability of online booking platforms and reservation systems has simplified the process of planning and booking safari trips. Travelers can explore various safari options, compare prices, and make reservations conveniently from their computers or mobile devices. High-quality digital cameras, drones, and other photography equipment have empowered safari tourists to capture stunning images and videos of wildlife and landscapes. The ease of sharing these visuals on social media platforms contributes to promoting safari destinations. Therefore, Advancements in technology have opened new frontiers and expanded the market.

However, Continuous exposure to disturbances, such as noise from vehicles, crowds, or inappropriate behavior by tourists, can lead to behavioral changes in wildlife. Animals may alter their natural activities, feeding patterns, or migration routes, affecting the authenticity of the safari experience. Constant disturbances can disrupt the mating and reproductive behaviors of wildlife. This interference may result in reduced reproductive success, affecting certain species' population dynamics and long-term sustainability within a safari destination. Persistent disturbances may cause certain wildlife species to shift their distribution away from areas with high tourist activity. Thus, these aspects will decline market growth.

Tourism Type Outlook

On the basis of tourism type, the market is segmented into adventure safari, private safari, and others. The private safari segment acquired a substantial revenue share in the market in 2022. Private safaris often provide a more intimate wildlife viewing experience. With a dedicated guide and vehicle, there is greater flexibility in choosing when and where to go, increasing the chances of encountering, and observing wildlife without the constraints of a larger group. The expansion of this market segment is propelled by the demand from travelers for unique and customized experiences.

Group Outlook

Based on group, the market is fragmented into friends, families, couples, and solos. The friends segment garnered a significant revenue share in the market in 2022. Traveling with friends allows the group dynamics to enhance the overall experience. Shared laughter, conversations, and inside jokes create camaraderie, making the safari more enjoyable and memorable. Group travel often comes with the benefit of cost-sharing. Accommodations, transportation, and guided activities can be more economical when split among friends, making the safari experience more affordable. This trend is expected to boost the segment's growth over the forecast period.

Booking Mode Outlook

By booking mode, the market is classified into direct booking, agents & affiliates account, and marketplace booking. The marketplace booking segment recorded a remarkable revenue share in the market in 2022. This mode offers a user-friendly and conveniently situated platform for individuals to explore, contrast, and reserve safari experiences. Generally, marketplace booking platforms provide customer support services encompassing assistance with safari reservations, itinerary modifications, and resolving any concerns or issues that may arise before, during, or after the expedition. The platform enables the comparison of safari options offered by esteemed travel operators while ensuring dependable support throughout the procedure.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the LAMEA region witnessed the largest revenue share in the market. The tourism in the region has been propelled by rising family vacation preferences and robust purchasing power. Furthermore, Africa is experiencing a surge in appeal as a preferred travel destination among global tourists, enticed by its distinctive cuisine, tranquil coastlines, ecotourism opportunities, and national parks. It is anticipated that the variety of tourism activities introduced will augment the influx of visitors to the area. Sharjah Emirate, for instance, inaugurated Sharjah Safari, the most expansive safari park outside of Africa, in March 2022.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Wilderness Holdings Limited (African Wildlife Holdings Partnership), Thomas Cook (India) Limited (Fairfax Financial Holdings Limited), Singita Group, Scott Dunn, Rothschild Safaris, Micato Safaris, TUI AG, Abercrombie & Kent USA, LLC, Butterfield & Robinson, Inc. and Backroads

Scope of the Study

Market Segments covered in the Report:

By Tourism Type
  • Adventure Safari
  • Private Safari
  • Others
By Group
  • Couples
  • Friends
  • Families
  • Solos
By Booking Mode
  • Direct Booking
  • Agents & Affiliates Account
  • Marketplace Booking
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • South Africa
  • Argentina
  • UAE
  • Saudi Arabia
  • Brazil
  • Kenya
  • Rest of LAMEA
Companies Profiled
  • Wilderness Holdings Limited (African Wildlife Holdings Partnership)
  • Thomas Cook (India) Limited (Fairfax Financial Holdings Limited)
  • Singita Group
  • Scott Dunn
  • Rothschild Safaris
  • Micato Safaris
  • TUI AG
  • Abercrombie & Kent USA, LLC
  • Butterfield & Robinson, Inc.
  • Backroads
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Safari Tourism Market, by Tourism Type
1.4.2 Global Safari Tourism Market, by Group
1.4.3 Global Safari Tourism Market, by Booking Mode
1.4.4 Global Safari Tourism Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Safari Tourism Market by Tourism Type
4.1 Global Adventure Safari Market by Region
4.2 Global Private Safari Market by Region
4.3 Global Others Market by Region
Chapter 5. Global Safari Tourism Market by Group
5.1 Global Couples Market by Region
5.2 Global Friends Market by Region
5.3 Global Families Market by Region
5.4 Global Solos Market by Region
Chapter 6. Global Safari Tourism Market by Booking Mode
6.1 Global Direct Booking Market by Region
6.2 Global Agents & Affiliates Account Market by Region
6.3 Global Marketplace Booking Market by Region
Chapter 7. Global Safari Tourism Market by Region
7.1 North America Safari Tourism Market
7.1.1 North America Safari Tourism Market by Tourism Type
7.1.1.1 North America Adventure Safari Market by Country
7.1.1.2 North America Private Safari Market by Country
7.1.1.3 North America Others Market by Country
7.1.2 North America Safari Tourism Market by Group
7.1.2.1 North America Couples Market by Country
7.1.2.2 North America Friends Market by Country
7.1.2.3 North America Families Market by Country
7.1.2.4 North America Solos Market by Country
7.1.3 North America Safari Tourism Market by Booking Mode
7.1.3.1 North America Direct Booking Market by Country
7.1.3.2 North America Agents & Affiliates Account Market by Country
7.1.3.3 North America Marketplace Booking Market by Country
7.1.4 North America Safari Tourism Market by Country
7.1.4.1 US Safari Tourism Market
7.1.4.1.1 US Safari Tourism Market by Tourism Type
7.1.4.1.2 US Safari Tourism Market by Group
7.1.4.1.3 US Safari Tourism Market by Booking Mode
7.1.4.2 Canada Safari Tourism Market
7.1.4.2.1 Canada Safari Tourism Market by Tourism Type
7.1.4.2.2 Canada Safari Tourism Market by Group
7.1.4.2.3 Canada Safari Tourism Market by Booking Mode
7.1.4.3 Mexico Safari Tourism Market
7.1.4.3.1 Mexico Safari Tourism Market by Tourism Type
7.1.4.3.2 Mexico Safari Tourism Market by Group
7.1.4.3.3 Mexico Safari Tourism Market by Booking Mode
7.1.4.4 Rest of North America Safari Tourism Market
7.1.4.4.1 Rest of North America Safari Tourism Market by Tourism Type
7.1.4.4.2 Rest of North America Safari Tourism Market by Group
7.1.4.4.3 Rest of North America Safari Tourism Market by Booking Mode
7.2 Europe Safari Tourism Market
7.2.1 Europe Safari Tourism Market by Tourism Type
7.2.1.1 Europe Adventure Safari Market by Country
7.2.1.2 Europe Private Safari Market by Country
7.2.1.3 Europe Others Market by Country
7.2.2 Europe Safari Tourism Market by Group
7.2.2.1 Europe Couples Market by Country
7.2.2.2 Europe Friends Market by Country
7.2.2.3 Europe Families Market by Country
7.2.2.4 Europe Solos Market by Country
7.2.3 Europe Safari Tourism Market by Booking Mode
7.2.3.1 Europe Direct Booking Market by Country
7.2.3.2 Europe Agents & Affiliates Account Market by Country
7.2.3.3 Europe Marketplace Booking Market by Country
7.2.4 Europe Safari Tourism Market by Country
7.2.4.1 Germany Safari Tourism Market
7.2.4.1.1 Germany Safari Tourism Market by Tourism Type
7.2.4.1.2 Germany Safari Tourism Market by Group
7.2.4.1.3 Germany Safari Tourism Market by Booking Mode
7.2.4.2 UK Safari Tourism Market
7.2.4.2.1 UK Safari Tourism Market by Tourism Type
7.2.4.2.2 UK Safari Tourism Market by Group
7.2.4.2.3 UK Safari Tourism Market by Booking Mode
7.2.4.3 France Safari Tourism Market
7.2.4.3.1 France Safari Tourism Market by Tourism Type
7.2.4.3.2 France Safari Tourism Market by Group
7.2.4.3.3 France Safari Tourism Market by Booking Mode
7.2.4.4 Russia Safari Tourism Market
7.2.4.4.1 Russia Safari Tourism Market by Tourism Type
7.2.4.4.2 Russia Safari Tourism Market by Group
7.2.4.4.3 Russia Safari Tourism Market by Booking Mode
7.2.4.5 Spain Safari Tourism Market
7.2.4.5.1 Spain Safari Tourism Market by Tourism Type
7.2.4.5.2 Spain Safari Tourism Market by Group
7.2.4.5.3 Spain Safari Tourism Market by Booking Mode
7.2.4.6 Italy Safari Tourism Market
7.2.4.6.1 Italy Safari Tourism Market by Tourism Type
7.2.4.6.2 Italy Safari Tourism Market by Group
7.2.4.6.3 Italy Safari Tourism Market by Booking Mode
7.2.4.7 Rest of Europe Safari Tourism Market
7.2.4.7.1 Rest of Europe Safari Tourism Market by Tourism Type
7.2.4.7.2 Rest of Europe Safari Tourism Market by Group
7.2.4.7.3 Rest of Europe Safari Tourism Market by Booking Mode
7.3 Asia Pacific Safari Tourism Market
7.3.1 Asia Pacific Safari Tourism Market by Tourism Type
7.3.1.1 Asia Pacific Adventure Safari Market by Country
7.3.1.2 Asia Pacific Private Safari Market by Country
7.3.1.3 Asia Pacific Others Market by Country
7.3.2 Asia Pacific Safari Tourism Market by Group
7.3.2.1 Asia Pacific Couples Market by Country
7.3.2.2 Asia Pacific Friends Market by Country
7.3.2.3 Asia Pacific Families Market by Country
7.3.2.4 Asia Pacific Solos Market by Country
7.3.3 Asia Pacific Safari Tourism Market by Booking Mode
7.3.3.1 Asia Pacific Direct Booking Market by Country
7.3.3.2 Asia Pacific Agents & Affiliates Account Market by Country
7.3.3.3 Asia Pacific Marketplace Booking Market by Country
7.3.4 Asia Pacific Safari Tourism Market by Country
7.3.4.1 China Safari Tourism Market
7.3.4.1.1 China Safari Tourism Market by Tourism Type
7.3.4.1.2 China Safari Tourism Market by Group
7.3.4.1.3 China Safari Tourism Market by Booking Mode
7.3.4.2 Japan Safari Tourism Market
7.3.4.2.1 Japan Safari Tourism Market by Tourism Type
7.3.4.2.2 Japan Safari Tourism Market by Group
7.3.4.2.3 Japan Safari Tourism Market by Booking Mode
7.3.4.3 India Safari Tourism Market
7.3.4.3.1 India Safari Tourism Market by Tourism Type
7.3.4.3.2 India Safari Tourism Market by Group
7.3.4.3.3 India Safari Tourism Market by Booking Mode
7.3.4.4 South Korea Safari Tourism Market
7.3.4.4.1 South Korea Safari Tourism Market by Tourism Type
7.3.4.4.2 South Korea Safari Tourism Market by Group
7.3.4.4.3 South Korea Safari Tourism Market by Booking Mode
7.3.4.5 Australia Safari Tourism Market
7.3.4.5.1 Australia Safari Tourism Market by Tourism Type
7.3.4.5.2 Australia Safari Tourism Market by Group
7.3.4.5.3 Australia Safari Tourism Market by Booking Mode
7.3.4.6 Malaysia Safari Tourism Market
7.3.4.6.1 Malaysia Safari Tourism Market by Tourism Type
7.3.4.6.2 Malaysia Safari Tourism Market by Group
7.3.4.6.3 Malaysia Safari Tourism Market by Booking Mode
7.3.4.7 Rest of Asia Pacific Safari Tourism Market
7.3.4.7.1 Rest of Asia Pacific Safari Tourism Market by Tourism Type
7.3.4.7.2 Rest of Asia Pacific Safari Tourism Market by Group
7.3.4.7.3 Rest of Asia Pacific Safari Tourism Market by Booking Mode
7.4 LAMEA Safari Tourism Market
7.4.1 LAMEA Safari Tourism Market by Tourism Type
7.4.1.1 LAMEA Adventure Safari Market by Country
7.4.1.2 LAMEA Private Safari Market by Country
7.4.1.3 LAMEA Others Market by Country
7.4.2 LAMEA Safari Tourism Market by Group
7.4.2.1 LAMEA Couples Market by Country
7.4.2.2 LAMEA Friends Market by Country
7.4.2.3 LAMEA Families Market by Country
7.4.2.4 LAMEA Solos Market by Country
7.4.3 LAMEA Safari Tourism Market by Booking Mode
7.4.3.1 LAMEA Direct Booking Market by Country
7.4.3.2 LAMEA Agents & Affiliates Account Market by Country
7.4.3.3 LAMEA Marketplace Booking Market by Country
7.4.4 LAMEA Safari Tourism Market by Country
7.4.4.1 South Africa Safari Tourism Market
7.4.4.1.1 South Africa Safari Tourism Market by Tourism Type
7.4.4.1.2 South Africa Safari Tourism Market by Group
7.4.4.1.3 South Africa Safari Tourism Market by Booking Mode
7.4.4.2 Argentina Safari Tourism Market
7.4.4.2.1 Argentina Safari Tourism Market by Tourism Type
7.4.4.2.2 Argentina Safari Tourism Market by Group
7.4.4.2.3 Argentina Safari Tourism Market by Booking Mode
7.4.4.3 UAE Safari Tourism Market
7.4.4.3.1 UAE Safari Tourism Market by Tourism Type
7.4.4.3.2 UAE Safari Tourism Market by Group
7.4.4.3.3 UAE Safari Tourism Market by Booking Mode
7.4.4.4 Saudi Arabia Safari Tourism Market
7.4.4.4.1 Saudi Arabia Safari Tourism Market by Tourism Type
7.4.4.4.2 Saudi Arabia Safari Tourism Market by Group
7.4.4.4.3 Saudi Arabia Safari Tourism Market by Booking Mode
7.4.4.5 Brazil Safari Tourism Market
7.4.4.5.1 Brazil Safari Tourism Market by Tourism Type
7.4.4.5.2 Brazil Safari Tourism Market by Group
7.4.4.5.3 Brazil Safari Tourism Market by Booking Mode
7.4.4.6 Kenya Safari Tourism Market
7.4.4.6.1 Kenya Safari Tourism Market by Tourism Type
7.4.4.6.2 Kenya Safari Tourism Market by Group
7.4.4.6.3 Kenya Safari Tourism Market by Booking Mode
7.4.4.7 Rest of LAMEA Safari Tourism Market
7.4.4.7.1 Rest of LAMEA Safari Tourism Market by Tourism Type
7.4.4.7.2 Rest of LAMEA Safari Tourism Market by Group
7.4.4.7.3 Rest of LAMEA Safari Tourism Market by Booking Mode
Chapter 8. Company Profiles
8.1 Wilderness Holdings Limited (African Wildlife Holdings Partnership)
8.1.1 Company Overview
8.1.2 Recent strategies and developments:
8.1.2.1 Partnerships, Collaborations, and Agreements:
8.2 Singita Group
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Rothschild Safaris
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 TUI AG
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 SWOT Analysis
8.5 Backroads
8.5.1 Company Overview
8.6 Thomas Cook (India) Limited (Fairfax Financial Holdings Limited)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 SWOT Analysis
8.7 Scott Dunn
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Micato Safaris
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Abercrombie & Kent USA, LLC
8.9.1 Company Overview
8.10. Butterfield & Robinson, Inc.
8.10.1 Company Overview
Chapter 9. Winning Imperatives of Safari Tourism Market

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