Global SEO Software Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprise, and SMEs), By Deployment (Cloud, and On-premise), By Type, By Regional Outlook and Forecast, 2024 - 2031

Global SEO Software Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprise, and SMEs), By Deployment (Cloud, and On-premise), By Type, By Regional Outlook and Forecast, 2024 - 2031


The Global SEO Software Market size is expected to reach $32.9 billion by 2031, rising at a market growth of 12.6% CAGR during the forecast period.

Europe represents another significant market characterized by a diverse and technologically advanced business landscape. The region's regulatory environment, particularly implementing the General Data Protection Regulation (GDPR), has driven businesses to adopt compliant and secure SEO practices. Consequently, the European region would acquire nearly 30% of the total market share by 2031.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in June, 2024, SEOMoz, Inc. unveiled new features including Moz AI for efficient workflows and updated Moz API plans with keyword and link metrics. They also revitalized STAT and Moz Pro’s interface for improved usability, reflecting Moz’s ongoing commitment to SEO innovation. Moreover, in April, 2024, Semrush Holdings, Inc. introduced its Enterprise SEO platform, utilizing AI to boost efficiency in SEO processes. This platform offers advanced features for automation, tailored reporting, content optimization, and access to a professional network, aiming to transform digital marketing productivity and insight.

Market Growth Factors

The expansion of the global e-commerce industry is substantial and continues to show robust growth. The industry's growth is a result of the convenience of online purchasing, increased internet penetration, and advancements in digital technology, which have collectively transformed consumer behavior and business models on a global scale. Hence, the growth of the e-commerce industry will aid in expediting the growth of the market.

The approach that companies take to interact with their target audience has been fundamentally altered as a result of the rise of content marketing as a vital component of contemporary digital marketing strategy. Sophisticated software allows businesses to analyze search trends, understand user behavior, and optimize content. Thus, the growing importance of content marketing has significantly propelled the need for advanced software.

Market Restraining Factors

Search engine algorithms, particularly those of Google, are constantly evolving, becoming more sophisticated and complex. Investing in tools that necessitate frequent revisions to remain effective can be a difficult task for businesses, particularly small and medium-sized enterprises (SMEs). Thus, the constantly evolving nature of search engine algorithms presents significant challenges for the market.

Enterprise Size Outlook

Based on enterprise size, the market is bifurcated into SMEs and large enterprises. The SMEs segment procured 44% revenue share in the market in 2023. With limited marketing budgets and resources, SMEs prioritize cost-effective software that offers a good return on investment.

Deployment Outlook

On the basis of deployment, the market is classified into on-premise and cloud. The on-premise segment recorded 42% revenue share in the market in 2023. Large enterprises and organizations typically favor on-premise software with stringent data security and compliance requirements.

Type Outlook

By type, the market is divided into social media marketing, email marketing, SEO marketing, pay per click marketing, display marketing, video marketing, content marketing, and others. The email marketing segment garnered 21% revenue share in the market in 2023. Email marketing offers a substantial return on investment (ROI) and serves a large audience. This software for email marketing helps businesses design, optimize, and track email campaigns, ensuring that messages are effectively delivered and resonate with recipients.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the market in 2023. Numerous tech-savvy businesses, a mature online advertising industry, and a high penetration of digital technologies are among the factors that contribute to the region's dominance. North America, particularly the United States, has many leading software providers and digital marketing agencies.

The market is highly competitive, driven by the need for businesses to enhance online visibility. Leading players are offering advanced analytics and optimization tools. New entrants focus on niche features and affordability, intensifying competition in this dynamic, evolving market.

Recent Strategies Deployed in the Market
  • Jun-2024: Google and Reddit partnered to enhance search functionality by integrating Reddit's user-generated content into Google search results through AI technology. This collaboration improves content visibility and urges websites to revise their SEO strategies to remain competitive.
  • Oct-2023: HubSpot and TikTok have formed a partnership to integrate TikTok's lead generation features with HubSpot's CRM. This collaboration is designed to streamline B2B lead generation by allowing businesses to seamlessly capture leads from TikTok into HubSpot, leveraging TikTok's engaged user base and HubSpot's comprehensive customer platform to drive growth and enhance customer acquisition efforts.
  • Oct-2023: Next Net Media has acquired LinkBuilder.io, significantly boosting its digital marketing expertise with enhanced SEO and link-building solutions. This strategic acquisition fortifies Next Net Media’s market presence and broadens its service offerings, ensuring elevated client support and innovation.
  • Feb-2023: BrightEdge has announced the acquisition of Oncrawl, merging their cutting-edge technologies to advance digital marketing and data science. This strategic move is designed to tackle the complexities of Web 3.0, providing a robust, flexible solution for enterprise SEO and compliance, and driving progress in machine learning and data analysis.
  • Jan-2023: HubSpot has renewed its long-standing agreement with Salesforce, underscoring their shared commitment to an open and collaborative ecosystem. Originally established in 2007, this partnership facilitates seamless data synchronization between the platforms, strengthening alignment between marketing and sales teams to drive customer success.
List of Key Companies Profiled
  • HubSpot, Inc.
  • Ahrefs Pte. Ltd.
  • BrightEdge Technologies, Inc.
  • Conductor LLC
  • Next Net Media, LLC
  • Semrush Holdings, Inc. (Bootstrap Marketing Group Ltd.)
  • Screaming Frog Ltd.
  • SEOMoz, Inc. (Ziff Davis, Inc.)
  • WebFX
  • Google LLC (Alphabet Inc.)
Global SEO Software Market Report Segmentation

By Enterprise Size
  • Large Enterprise
  • SMEs
By Deployment
  • Cloud
  • On-premise
By Type
  • Social Media Marketing
  • SEO Marketing
  • Email Marketing
  • Pay Per Click Marketing
  • Display Marketing
  • Content Marketing
  • Video Marketing
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global SEO Software Market, by Enterprise Size
1.4.2 Global SEO Software Market, by Deployment
1.4.3 Global SEO Software Market, by Type
1.4.4 Global SEO Software Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-20243)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2022, Apr – 2024, Jun) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Global SEO Software Market by Enterprise Size
5.1 Global Large Enterprise Market by Region
5.2 Global SMEs Market by Region
Chapter 6. Global SEO Software Market by Deployment
6.1 Global Cloud Market by Region
6.2 Global On-premise Market by Region
Chapter 7. Global SEO Software Market by Type
7.1 Global Social Media Marketing Market by Region
7.2 Global SEO Marketing Market by Region
7.3 Global Email Marketing Market by Region
7.4 Global Pay Per Click Marketing Market by Region
7.5 Global Display Marketing Market by Region
7.6 Global Content Marketing Market by Region
7.7 Global Video Marketing Market by Region
7.8 Global Others Market by Region
Chapter 8. Global SEO Software Market by Region
8.1 North America SEO Software Market
8.1.1 North America SEO Software Market by Enterprise Size
8.1.1.1 North America Large Enterprise Market by Region
8.1.1.2 North America SMEs Market by Region
8.1.2 North America SEO Software Market by Deployment
8.1.2.1 North America Cloud Market by Country
8.1.2.2 North America On-premise Market by Country
8.1.3 North America SEO Software Market by Type
8.1.3.1 North America Social Media Marketing Market by Country
8.1.3.2 North America SEO Marketing Market by Country
8.1.3.3 North America Email Marketing Market by Country
8.1.3.4 North America Pay Per Click Marketing Market by Country
8.1.3.5 North America Display Marketing Market by Country
8.1.3.6 North America Content Marketing Market by Country
8.1.3.7 North America Video Marketing Market by Country
8.1.3.8 North America Others Market by Country
8.1.4 North America SEO Software Market by Country
8.1.4.1 US SEO Software Market
8.1.4.1.1 US SEO Software Market by Enterprise Size
8.1.4.1.2 US SEO Software Market by Deployment
8.1.4.1.3 US SEO Software Market by Type
8.1.4.2 Canada SEO Software Market
8.1.4.2.1 Canada SEO Software Market by Enterprise Size
8.1.4.2.2 Canada SEO Software Market by Deployment
8.1.4.2.3 Canada SEO Software Market by Type
8.1.4.3 Mexico SEO Software Market
8.1.4.3.1 Mexico SEO Software Market by Enterprise Size
8.1.4.3.2 Mexico SEO Software Market by Deployment
8.1.4.3.3 Mexico SEO Software Market by Type
8.1.4.4 Rest of North America SEO Software Market
8.1.4.4.1 Rest of North America SEO Software Market by Enterprise Size
8.1.4.4.2 Rest of North America SEO Software Market by Deployment
8.1.4.4.3 Rest of North America SEO Software Market by Type
8.2 Europe SEO Software Market
8.2.1 Europe SEO Software Market by Enterprise Size
8.2.1.1 Europe Large Enterprise Market by Country
8.2.1.2 Europe SMEs Market by Country
8.2.2 Europe SEO Software Market by Deployment
8.2.2.1 Europe Cloud Market by Country
8.2.2.2 Europe On-premise Market by Country
8.2.3 Europe SEO Software Market by Type
8.2.3.1 Europe Social Media Marketing Market by Country
8.2.3.2 Europe SEO Marketing Market by Country
8.2.3.3 Europe Email Marketing Market by Country
8.2.3.4 Europe Pay Per Click Marketing Market by Country
8.2.3.5 Europe Display Marketing Market by Country
8.2.3.6 Europe Content Marketing Market by Country
8.2.3.7 Europe Video Marketing Market by Country
8.2.3.8 Europe Others Market by Country
8.2.4 Europe SEO Software Market by Country
8.2.4.1 Germany SEO Software Market
8.2.4.1.1 Germany SEO Software Market by Enterprise Size
8.2.4.1.2 Germany SEO Software Market by Deployment
8.2.4.1.3 Germany SEO Software Market by Type
8.2.4.2 UK SEO Software Market
8.2.4.2.1 UK SEO Software Market by Enterprise Size
8.2.4.2.2 UK SEO Software Market by Deployment
8.2.4.2.3 UK SEO Software Market by Type
8.2.4.3 France SEO Software Market
8.2.4.3.1 France SEO Software Market by Enterprise Size
8.2.4.3.2 France SEO Software Market by Deployment
8.2.4.3.3 France SEO Software Market by Type
8.2.4.4 Russia SEO Software Market
8.2.4.4.1 Russia SEO Software Market by Enterprise Size
8.2.4.4.2 Russia SEO Software Market by Deployment
8.2.4.4.3 Russia SEO Software Market by Type
8.2.4.5 Spain SEO Software Market
8.2.4.5.1 Spain SEO Software Market by Enterprise Size
8.2.4.5.2 Spain SEO Software Market by Deployment
8.2.4.5.3 Spain SEO Software Market by Type
8.2.4.6 Italy SEO Software Market
8.2.4.6.1 Italy SEO Software Market by Enterprise Size
8.2.4.6.2 Italy SEO Software Market by Deployment
8.2.4.6.3 Italy SEO Software Market by Type
8.2.4.7 Rest of Europe SEO Software Market
8.2.4.7.1 Rest of Europe SEO Software Market by Enterprise Size
8.2.4.7.2 Rest of Europe SEO Software Market by Deployment
8.2.4.7.3 Rest of Europe SEO Software Market by Type
8.3 Asia Pacific SEO Software Market
8.3.1 Asia Pacific SEO Software Market by Enterprise Size
8.3.1.1 Asia Pacific Large Enterprise Market by Country
8.3.1.2 Asia Pacific SMEs Market by Country
8.3.2 Asia Pacific SEO Software Market by Deployment
8.3.2.1 Asia Pacific Cloud Market by Country
8.3.2.2 Asia Pacific On-premise Market by Country
8.3.3 Asia Pacific SEO Software Market by Type
8.3.3.1 Asia Pacific Social Media Marketing Market by Country
8.3.3.2 Asia Pacific SEO Marketing Market by Country
8.3.3.3 Asia Pacific Email Marketing Market by Country
8.3.3.4 Asia Pacific Pay Per Click Marketing Market by Country
8.3.3.5 Asia Pacific Display Marketing Market by Country
8.3.3.6 Asia Pacific Content Marketing Market by Country
8.3.3.7 Asia Pacific Video Marketing Market by Country
8.3.3.8 Asia Pacific Others Market by Country
8.3.4 Asia Pacific SEO Software Market by Country
8.3.4.1 China SEO Software Market
8.3.4.1.1 China SEO Software Market by Enterprise Size
8.3.4.1.2 China SEO Software Market by Deployment
8.3.4.1.3 China SEO Software Market by Type
8.3.4.2 Japan SEO Software Market
8.3.4.2.1 Japan SEO Software Market by Enterprise Size
8.3.4.2.2 Japan SEO Software Market by Deployment
8.3.4.2.3 Japan SEO Software Market by Type
8.3.4.3 India SEO Software Market
8.3.4.3.1 India SEO Software Market by Enterprise Size
8.3.4.3.2 India SEO Software Market by Deployment
8.3.4.3.3 India SEO Software Market by Type
8.3.4.4 South Korea SEO Software Market
8.3.4.4.1 South Korea SEO Software Market by Enterprise Size
8.3.4.4.2 South Korea SEO Software Market by Deployment
8.3.4.4.3 South Korea SEO Software Market by Type
8.3.4.5 Singapore SEO Software Market
8.3.4.5.1 Singapore SEO Software Market by Enterprise Size
8.3.4.5.2 Singapore SEO Software Market by Deployment
8.3.4.5.3 Singapore SEO Software Market by Type
8.3.4.6 Malaysia SEO Software Market
8.3.4.6.1 Malaysia SEO Software Market by Enterprise Size
8.3.4.6.2 Malaysia SEO Software Market by Deployment
8.3.4.6.3 Malaysia SEO Software Market by Type
8.3.4.7 Rest of Asia Pacific SEO Software Market
8.3.4.7.1 Rest of Asia Pacific SEO Software Market by Enterprise Size
8.3.4.7.2 Rest of Asia Pacific SEO Software Market by Deployment
8.3.4.7.3 Rest of Asia Pacific SEO Software Market by Type
8.4 LAMEA SEO Software Market
8.4.1 LAMEA SEO Software Market by Enterprise Size
8.4.1.1 LAMEA Large Enterprise Market by Country
8.4.1.2 LAMEA SMEs Market by Country
8.4.2 LAMEA SEO Software Market by Deployment
8.4.2.1 LAMEA Cloud Market by Country
8.4.2.2 LAMEA On-premise Market by Country
8.4.3 LAMEA SEO Software Market by Type
8.4.3.1 LAMEA Social Media Marketing Market by Country
8.4.3.2 LAMEA SEO Marketing Market by Country
8.4.3.3 LAMEA Email Marketing Market by Country
8.4.3.4 LAMEA Pay Per Click Marketing Market by Country
8.4.3.5 LAMEA Display Marketing Market by Country
8.4.3.6 LAMEA Content Marketing Market by Country
8.4.3.7 LAMEA Video Marketing Market by Country
8.4.3.8 LAMEA Others Market by Country
8.4.4 LAMEA SEO Software Market by Country
8.4.4.1 Brazil SEO Software Market
8.4.4.1.1 Brazil SEO Software Market by Enterprise Size
8.4.4.1.2 Brazil SEO Software Market by Deployment
8.4.4.1.3 Brazil SEO Software Market by Type
8.4.4.2 Argentina SEO Software Market
8.4.4.2.1 Argentina SEO Software Market by Enterprise Size
8.4.4.2.2 Argentina SEO Software Market by Deployment
8.4.4.2.3 Argentina SEO Software Market by Type
8.4.4.3 UAE SEO Software Market
8.4.4.3.1 UAE SEO Software Market by Enterprise Size
8.4.4.3.2 UAE SEO Software Market by Deployment
8.4.4.3.3 UAE SEO Software Market by Type
8.4.4.4 Saudi Arabia SEO Software Market
8.4.4.4.1 Saudi Arabia SEO Software Market by Enterprise Size
8.4.4.4.2 Saudi Arabia SEO Software Market by Deployment
8.4.4.4.3 Saudi Arabia SEO Software Market by Type
8.4.4.5 South Africa SEO Software Market
8.4.4.5.1 South Africa SEO Software Market by Enterprise Size
8.4.4.5.2 South Africa SEO Software Market by Deployment
8.4.4.5.3 South Africa SEO Software Market by Type
8.4.4.6 Nigeria SEO Software Market
8.4.4.6.1 Nigeria SEO Software Market by Enterprise Size
8.4.4.6.2 Nigeria SEO Software Market by Deployment
8.4.4.6.3 Nigeria SEO Software Market by Type
8.4.4.7 Rest of LAMEA SEO Software Market
8.4.4.7.1 Rest of LAMEA SEO Software Market by Enterprise Size
8.4.4.7.2 Rest of LAMEA SEO Software Market by Deployment
8.4.4.7.3 Rest of LAMEA SEO Software Market by Type
Chapter 9. Company Profiles
9.1 HubSpot, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.2 Ahrefs Pte. Ltd.
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Product Launches and Product Expansions:
9.3 BrightEdge Technologies, Inc.
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.3.2.2 Acquisition and Mergers:
9.4 Conductor LLC
9.4.1 Company Overview
9.4.2 Recent strategies and developments:
9.4.2.1 Product Launches and Product Expansions:
9.5 Next Net Media, LLC
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Acquisition and Mergers:
9.6 Semrush Holdings, Inc. (Bootstrap Marketing Group Ltd)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Product Launches and Product Expansions:
9.6.5.2 Acquisition and Mergers:
9.7 Screaming Frog Ltd.
9.7.1 Company Overview
9.8 SEOMoz, Inc. (Ziff Davis, Inc.)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 WebFX
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Acquisition and Mergers:
9.10. Google LLC (Alphabet Inc.)
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expense
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.6 SWOT Analysis
Chapter 10. Winning Imperatives of SEO Software Market

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings