Global Robotic Lawn Mowers Market Size, Share & Industry Trends Analysis Report By Battery Capacity (20V to 30V and Up to 20V), By End-use (Residential and Commercial), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Robotic Lawn Mowers Market Size, Share & Industry Trends Analysis Report By Battery Capacity (20V to 30V and Up to 20V), By End-use (Residential and Commercial), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Robotic Lawn Mowers Market size is expected to reach $3.3 billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,427.3 thousand units, experiencing a growth of 10.8% (2019-2022).

Smart home technologies enable homeowners in the United States to remotely control and monitor various aspects of their homes. Therefore, the North America region acquired $454.2 million revenue in 2022. Robotic lawn mowers with smart integration allow users to schedule, monitor, and control mowing sessions using smartphones or other smart devices. The convenience of managing lawn care remotely aligns with the fast-paced lifestyles prevalent in the U.S. United States has seen a pervasive trend of integrating smart technologies into homes. Homeowners are increasingly adopting interconnected devices, from smart thermostats to security systems and lighting controls. Robotic lawn mowers, equipped with smart home integration features, fit seamlessly into this trend, offering a comprehensive solution for automated outdoor maintenance. Some of the factors impacting the market are growing awareness of smart technologies, rising focus on lawn maintenance and landscaping, and higher upfront cost of robotic lawn mowers.

As consumers increasingly adopt smart devices, including security systems, smart thermostats, and lighting, integrating robotic lawn mowers into residential settings aligns with the overarching home automation trend. Manufacturers design robotic lawn mowers with user-friendly interfaces, making them accessible to a wider audience. Mobile apps and voice-activated controls simplify the operation of these devices, appealing to consumers who may not have technical expertise. Additionally, Increased interest in landscaping and outdoor aesthetics has led homeowners to invest more time and effort in maintaining well-manicured lawns. It offers a hands-free solution to keep lawns consistently trimmed, contributing to overall landscaping efforts. Homeowners in suburban and residential areas often take pride in having well-maintained and aesthetically pleasing lawns. It can provide a continuous, automated lawn care routine, helping homeowners achieve and maintain the desired look for their outdoor spaces. It allows homeowners to delegate the task of mowing, reducing the need for manual labor and physical exertion in maintaining the lawn. Therefore, these aspects will pose lucrative growth prospects for the market.

However, robotic lawn mowers incorporate advanced technologies such as sensors, GPS navigation, and obstacle detection systems. These technologies contribute to the overall cost of manufacturing. The autonomy of robotic lawn mowers sets them apart from traditional mowers. The ability to operate autonomously, follow predefined mowing patterns, and navigate obstacles requires sophisticated software and hardware, contributing to higher costs. The demand for robotic lawn mowers might not be as high as for traditional mowers, affecting the economies of scale. As demand increases and technology becomes more widespread, prices may gradually decrease. These factors can hamper the growth of the market in the upcoming years.

Battery Capacity Outlook

Based on battery capacity, the market is segmented into up to 20V and 20V to 30V. The 20V to 30V segment held the largest revenue share in the market in 2022. The 20V to 30V voltage range is often associated with the lithium-ion batteries used in robotic lawn mowers. Advancements in lithium-ion battery technology have been instrumental in improving the efficiency and performance of robotic mowers. These batteries offer a favorable balance between power output and energy efficiency. These factors will lead to increased demand in the segment.

End-use Outlook

Based on end-use, the market is divided into residential and commercial. In 2022, the commercial segment witnessed a substantial revenue share in the market. Commercial entities, such as landscaping companies, golf courses, and property management firms, have increasingly turned to robotic lawn mowers for their efficiency and time-saving capabilities. These devices can autonomously cover large areas, ensuring a consistent and well-maintained lawn without manual labor. The efficiency of robotic mowers allows commercial users to optimize their operations and allocate human resources to more specialized tasks. As a result, the segment will witness increased demand in the coming years.

Distribution Channel Outlook

On the basis of distribution channel, the market is bifurcated into offline and online. The offline segment recorded the maximum revenue share in the market in 2022. Offline stores provide a physical space where consumers can experience and interact with robotic lawn mowers firsthand. Seeing the product in action, understanding its features, and receiving demonstrations from knowledgeable staff contribute to a more informed purchase decision. This tactile experience is often crucial for consumers investing in a relatively high-value and technology-driven product. These factors will contribute to the segment’s expansion in future.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired the highest revenue share in the market. European consumers are often early adopters of new technologies, and there has been a growing awareness of robotic lawn mowers in the region. The technology aligns with the European lifestyle, where maintaining well-manicured lawns is a common practice. European countries, in general, have relatively high levels of disposable income. Robotic lawn mowers are considered premium products, and consumers with higher disposable income are more likely to invest in such automated and convenient solutions. These aspects will pose lucrative growth prospects for the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Deere & Company, Honda Motor Co. Ltd., Husqvarna Group, Robert Bosch GmbH., Hitachi, Ltd., The Toro Company, MTD Products, Inc. (Stanley Black & Decker, Inc.), LG Electronics, Inc. (LG Corporation), Stiga S.p.A, and Briggs & Stratton, LLC (KPS Capital Partners)

Strategies Deployed in Robotic Lawn Mowers Market

Oct-2023: Honda Motor Co. Ltd. launched Electric Autonomous Lawnmower, a robotic grass-cutting device powered by electricity, equipped with sensors and navigation technology to operate independently. The AWM is asserted to provide outstanding cutting efficiency, paired with precise location accuracy and obstacle detection, and can be operated in either manual or autonomous mode.

Jun-2023: Deere & Company came into partnership with EGO, a prominent company known for producing cordless electric outdoor power equipment, including lawnmowers, leaf blowers, and hedge trimmers. Through this partnership, EGO's battery-powered lawn care solutions would be offered to various brands and homeowners through John Deere dealers.

Mar-2023: Stiga S.p.A introduced STIGA A1500, an electric, self-propelled lawnmower known for its efficiency, ease of use, and environmentally friendly operation. STIGA A1500 is a robot mower that provides complete automatic work without the owner's interference, knowing how to navigate garden obstacles and adapting to natural variations.

Oct-2022: Husqvarna Group introduced Automower NERA, a cutting-edge robotic lawnmower, featuring advanced technology, efficient mowing capabilities, and a sleek design for automated lawn maintenance. The Husqvarna Automower NERA is available in three models, tailored for lawns ranging from 2200 m2 to 5000 m2, and users can effortlessly handle installation, define work areas, and set stay-out zones using the Husqvarna Automower Connect App.

Jan-2022: The Toro Company took over Spartan Mowers of Intimidator Group is a prominent American manufacturer of utility vehicles, including side-by-sides and electric vehicles, known for their durability and versatility. Through this acquisition, Spartan's range of products harmonizes with Toro's innovative Exmark and Toro-branded equipment, opening distinctive avenues for maximizing technology, design, procurement, and manufacturing efficiencies.

Aug-2021: Deere & Company took over Bear Flag Robotics, a company specializing in autonomous technology for farm tractors, aiming to revolutionize agriculture with self-driving equipment. Through this acquisition, combining the expertise and experience of both the companies and Deere's autonomy knowledge, coupled with Bear Flag Robotics' exceptional dealer network, would expedite the provision of solutions to farmers, effectively tackling the formidable task of nourishing a growing global population.

Mar-2021: The Toro Company acquired Left Hand Robotics, Inc., a company specializing in the development of autonomous robotic solutions, notably the SnowBot Pro, designed for snow clearing and other outdoor tasks. Through this acquisition, the Toro Company's strategy would be enhanced in next-generation technologies, encompassing alternative power, smart-connected, and autonomous products.

Feb-2019: Husqvarna Group introduced Automower® 435X AWD, a state-of-the-art robotic lawnmower by Husqvarna, offering all-wheel drive capability and smart technology for efficient and autonomous lawn maintenance. Automower® 435X AWD is crafted to handle challenging terrains and slopes up to 70%, seamlessly integrates with Amazon Alexa, Google Home, and offers an open API for smart home connectivity.

Scope of the Study

Market Segments covered in the Report:

By Battery Capacity (Volume, Thousand Units, USD billion, 2019-2030)

• 20V to 30V
• Up to 20V

By End-use (Volume, Thousand Units, USD billion, 2019-2030)

• Residential
• Commercial

By Distribution Channel (Volume, Thousand Units, USD billion, 2019-2030)

• Offline
• Online

By Geography (Volume, Thousand Units, USD billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Deere & Company
• Honda Motor Co. Ltd.
• Husqvarna Group
• Robert Bosch GmbH.
• Hitachi, Ltd.
• The Toro Company
• MTD Products, Inc. (Stanley Black & Decker, Inc.)
• LG Electronics, Inc. (LG Corporation)
• Stiga S.p.A
• Briggs & Stratton, LLC (KPS Capital Partners)

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