Global Ready to Drink Shakes Market Size, Share & Trends Analysis Report By Type (Bottles, Cans, and Tetra Packs), By Distribution Channel (Supermarkets, & Hypermarkets, Convenience Stores and Online), By Regional Outlook and Forecast, 2023 - 2030

Global Ready to Drink Shakes Market Size, Share & Trends Analysis Report By Type (Bottles, Cans, and Tetra Packs), By Distribution Channel (Supermarkets, & Hypermarkets, Convenience Stores and Online), By Regional Outlook and Forecast, 2023 - 2030


The Global Ready to Drink Shakes Market size is expected to reach $15.9 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,496.6 million units (200 ml -pack of 6, experiencing a growth of 6.7% (2019-2022).

The compact and portable nature of RTD shakes makes them easily accessible in various settings. Whether stored in a gym bag, desk drawer, or refrigerator, these beverages are designed to be carried and consumed at any time, fitting seamlessly into the lifestyles of busy individuals. Consequently, the bottles segment would generate a 50 % share of the market by 2030. Also, Russia would utilize 55.57 million units (200 ML - PACK OF 6) of bottles by 2030.For those who prioritize efficiency, the simplicity of opening a bottle and consuming a complete, balanced drink is a compelling factor. Thus, these aspects will boost the demand in the segment.

The major strategies followed by the market participants are product launch as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January 2024, Abbott Laboratories has introduced a new brand named PROTALITY, featuring a high-protein nutrition shake designed to cater to individuals seeking weight loss while prioritizing muscle maintenance and nutritional balance. In June 2023, PepsiCo, Inc. introduced an enhanced version of Pepsi Zero Sugar. The updated recipe of Pepsi Zero Sugar incorporates a new sweetener system, resulting in a more invigorating and intensified flavor profile compared to the previous iteration of Pepsi Zero Sugar.

Based on the Analysis presented in the KBV Cardinal matrix; The Coca Cola Company, PepsiCo, Inc., Nestle S.A and Abbott Laboratories are the forerunners in the Ready to Drink Shakes Market. In November, 2023, Honest Tea, Inc., a subsidiary of The Coca-Cola Company, introduced a fresh ready-to-drink beverage category under the name Honest Tea. This new line features iced green tea available in lemon-Tulsi and mango varieties. The primary objective of this launch is to offer consumers a broader selection of beverage choices. And Companies such as Danone, S.A., Hormel Foods Corporation, and Kellogg Company are some of the key innovators in Market.

Market Growth Factors

Consumers are increasingly looking for products that go beyond basic nutrition and provide a well-rounded profile of essential nutrients. RTD shakes have responded by formulating beverages that include proteins, fibers, vitamins, and minerals, offering a convenient way for individuals to meet their nutritional needs. Hence, these aspects will lead to increased demand for market.

RTD shakes designed for older consumers often feature nutrient-dense formulations. These beverages are enriched with essential vitamins and minerals to meet the changing nutritional requirements associated with aging. Thus, these aspects can help in the growth of the market.

Market Restraining Factors

The processing involved in achieving shelf stability often includes additives and preservatives. Some consumers express concerns about the presence of these ingredients in their food and beverages, associating them with potential health risks. Thus, these aspects can restrain the growth of the market.

By Type Analysis

Based on type, the market is segmented into bottles, cans, and tetra packs. In 2022, the cans segment garnered a 33.2 % revenue share in the market. In terms of volume, cans segment would register 471.9 million units (200 ml – pack of 6) in 2022. Canned RTD shakes offer convenience and portability, making them an attractive option for busy-conscious consumers. The sealed and airtight nature of cans helps preserve the freshness and quality of the beverage for a longer duration, reducing the risk of spoilage and waste. Hence, these factors will assist in the growth of the segment.

By Distribution Channel Analysis

On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, convenience stores, and online. The supermarkets and hypermarkets segment recorded the 45.58 % revenue share in the market in 2022. The shelf space available in supermarkets and hypermarkets allows for a diverse selection of RTD shakes from various brands. Consumers can choose from different flavors, formulations, and brands, providing ample options to cater to their tastes and preferences. Supermarkets and hypermarkets often use strategic promotional displays and merchandising techniques to highlight RTD shakes. Therefore, these aspects will lead to enhanced growth in the segment.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 29.88 % revenue share in the market. Europe has been witnessing a growing emphasis on health and wellness, with consumers seeking convenient yet nutritious options. RTD shakes, positioned as on-the-go health solutions, are likely to benefit from this trend. The busy lifestyles of European consumers, especially in urban areas, contribute to the demand for convenient food and beverage options. RTD shakes align with the need for quick and accessible nutrition. Hence, these aspects will lead to increased demand in the segment.

Market Competition and Attributes

The ready-to-drink (RTD) shakes market is characterized by intense competition among established brands like Ensure, Premier Protein, Muscle Milk, and Orgain, as well as newer entrants vying for market share by offering innovative formulations, flavors, and packaging to cater to the growing demand for convenient and nutritious beverages driven by health-conscious consumers with busy lifestyles. Key players in the market are Nestle S.A, The Coca Cola Company and PepsiCo, Inc. and compete on factors such as taste, nutritional content, brand reputation, distribution channels, and marketing strategies, while also focusing on specific consumer segments such as athletes, fitness enthusiasts, or those seeking meal replacement options. Product innovation and differentiation, along with strategic partnerships with retailers and gyms, are crucial for companies to stand out in this crowded and dynamic market.

Recent Strategies Deployed in the Market
  • Jan-2024: Abbott Laboratories has introduced a new brand named PROTALITY, featuring a high-protein nutrition shake designed to cater to individuals seeking weight loss while prioritizing muscle maintenance and nutritional balance. This shake, the flagship product of the PROTALITY line, addresses the needs of adults aiming for weight management with its carefully selected key nutrients. Each PROTALITY shake contains 30 grams of premium protein to aid in muscle preservation, 8 essential B vitamins crucial for protein and energy metabolism, 4 grams of comforting fiber for digestive well-being, just 1 gram of sugar, along with 150 calories, and a blend of 25 essential vitamins and minerals.
  • Nov-2023: Honest Tea, Inc., a subsidiary of The Coca-Cola Company, has introduced a fresh ready-to-drink beverage category under the name Honest Tea. This new line features iced green tea available in lemon-tulsi and mango varieties. The primary objective of this launch is to offer consumers a broader selection of beverage choices.
  • Sep-2023: Kellogg Company has partnered with Nestlé S.A, a renowned Swiss multinational food and beverage corporation. Through this partnership, Kellogg intends to introduce two breakfast-inspired beverages under the Frosted Flakes and Eggo brands. The "Nestlé Sensations Frosted Flakes" cereal-flavored milk offers the flavor of frosted cornflakes, coupled with a lusciously creamy dairy finish. Meanwhile, the "Nestlé Sensations Eggo" maple waffle-flavored milk is infused with hints of toasty waffles, butter, and maple syrup.
  • Jun-2023: PepsiCo, Inc. has introduced an enhanced version of Pepsi Zero Sugar. The updated recipe of Pepsi Zero Sugar incorporates a new sweetener system, resulting in a more invigorating and intensified flavor profile compared to the previous iteration of Pepsi Zero Sugar.
  • Jan-2022: Coca-Cola HBC AG, a division of The Coca-Cola Company, has completed the acquisition of Coca-Cola Bottling Company of Egypt S.A.E. This strategic move provides Coca-Cola HBC with entry into the second-largest non-alcoholic ready-to-drink ("NARTD") market in Africa in terms of volume. By expanding its presence in Africa, Coca-Cola HBC aims to further leverage its existing scale in the region and enhance its exposure to high-growth markets.
List of Key Companies Profiled
  • Abbott Laboratories
  • Kellogg Company
  • The Coca Cola Company
  • PepsiCo, Inc.
  • Nestle S.A.
  • Hormel Foods Corporation (MegaMex Foods, LLC)
  • Danone S.A.
  • Campbell Soup Company
  • KeHE Distributors, LLC
  • Huel GmbH
Global Ready to Drink Shakes Market Report Segmentation

By Type (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
  • Bottles
  • Cans
  • Tetra Packs
By Distribution Channel (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
By Geography (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Ready to Drink Shakes Market, by Type
1.4.2 Global Ready to Drink Shakes Market, by Distribution Channel
1.4.3 Global Ready to Drink Shakes Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jan – 2024, Jan) Leading Players
4.4 Porter’s Five Forces Analysis
Chapter 5. Global Ready to Drink Shakes Market by Type
5.1 Global Bottles Market by Region
5.2 Global Cans Market by Region
5.3 Global Tetra Packs Market by Region
Chapter 6. Global Ready to Drink Shakes Market by Distribution Channel
6.1 Global Supermarkets & Hypermarkets Market by Region
6.2 Global Convenience Stores Market by Region
6.3 Global Online Market by Region
Chapter 7. Global Ready to Drink Shakes Market by Region
7.1 North America Ready to Drink Shakes Market
7.1.1 North America Ready to Drink Shakes Market by Type
7.1.1.1 North America Bottles Market by Country
7.1.1.2 North America Cans Market by Country
7.1.1.3 North America Tetra Packs Market by Country
7.1.2 North America Ready to Drink Shakes Market by Distribution Channel
7.1.2.1 North America Supermarkets & Hypermarkets Market by Country
7.1.2.2 North America Convenience Stores Market by Country
7.1.2.3 North America Online Market by Country
7.1.3 North America Ready to Drink Shakes Market by Country
7.1.3.1 US Ready to Drink Shakes Market
7.1.3.1.1 US Ready to Drink Shakes Market by Type
7.1.3.1.2 US Ready to Drink Shakes Market by Distribution Channel
7.1.3.2 Canada Ready to Drink Shakes Market
7.1.3.2.1 Canada Ready to Drink Shakes Market by Type
7.1.3.2.2 Canada Ready to Drink Shakes Market by Distribution Channel
7.1.3.3 Mexico Ready to Drink Shakes Market
7.1.3.3.1 Mexico Ready to Drink Shakes Market by Type
7.1.3.3.2 Mexico Ready to Drink Shakes Market by Distribution Channel
7.1.3.4 Rest of North America Ready to Drink Shakes Market
7.1.3.4.1 Rest of North America Ready to Drink Shakes Market by Type
7.1.3.4.2 Rest of North America Ready to Drink Shakes Market by Distribution Channel
7.2 Europe Ready to Drink Shakes Market
7.2.1 Europe Ready to Drink Shakes Market by Type
7.2.1.1 Europe Bottles Market by Country
7.2.1.2 Europe Cans Market by Country
7.2.1.3 Europe Tetra Packs Market by Country
7.2.2 Europe Ready to Drink Shakes Market by Distribution Channel
7.2.2.1 Europe Supermarkets & Hypermarkets Market by Country
7.2.2.2 Europe Convenience Stores Market by Country
7.2.2.3 Europe Online Market by Country
7.2.3 Europe Ready to Drink Shakes Market by Country
7.2.3.1 Germany Ready to Drink Shakes Market
7.2.3.1.1 Germany Ready to Drink Shakes Market by Type
7.2.3.1.2 Germany Ready to Drink Shakes Market by Distribution Channel
7.2.3.2 UK Ready to Drink Shakes Market
7.2.3.2.1 UK Ready to Drink Shakes Market by Type
7.2.3.2.2 UK Ready to Drink Shakes Market by Distribution Channel
7.2.3.3 France Ready to Drink Shakes Market
7.2.3.3.1 France Ready to Drink Shakes Market by Type
7.2.3.3.2 France Ready to Drink Shakes Market by Distribution Channel
7.2.3.4 Russia Ready to Drink Shakes Market
7.2.3.4.1 Russia Ready to Drink Shakes Market by Type
7.2.3.4.2 Russia Ready to Drink Shakes Market by Distribution Channel
7.2.3.5 Spain Ready to Drink Shakes Market
7.2.3.5.1 Spain Ready to Drink Shakes Market by Type
7.2.3.5.2 Spain Ready to Drink Shakes Market by Distribution Channel
7.2.3.6 Italy Ready to Drink Shakes Market
7.2.3.6.1 Italy Ready to Drink Shakes Market by Type
7.2.3.6.2 Italy Ready to Drink Shakes Market by Distribution Channel
7.2.3.7 Rest of Europe Ready to Drink Shakes Market
7.2.3.7.1 Rest of Europe Ready to Drink Shakes Market by Type
7.2.3.7.2 Rest of Europe Ready to Drink Shakes Market by Distribution Channel
7.3 Asia Pacific Ready to Drink Shakes Market
7.3.1 Asia Pacific Ready to Drink Shakes Market by Type
7.3.1.1 Asia Pacific Bottles Market by Country
7.3.1.2 Asia Pacific Cans Market by Country
7.3.1.3 Asia Pacific Tetra Packs Market by Country
7.3.2 Asia Pacific Ready to Drink Shakes Market by Distribution Channel
7.3.2.1 Asia Pacific Supermarkets & Hypermarkets Market by Country
7.3.2.2 Asia Pacific Convenience Stores Market by Country
7.3.2.3 Asia Pacific Online Market by Country
7.3.3 Asia Pacific Ready to Drink Shakes Market by Country
7.3.3.1 China Ready to Drink Shakes Market
7.3.3.1.1 China Ready to Drink Shakes Market by Type
7.3.3.1.2 China Ready to Drink Shakes Market by Distribution Channel
7.3.3.2 Japan Ready to Drink Shakes Market
7.3.3.2.1 Japan Ready to Drink Shakes Market by Type
7.3.3.2.2 Japan Ready to Drink Shakes Market by Distribution Channel
7.3.3.3 India Ready to Drink Shakes Market
7.3.3.3.1 India Ready to Drink Shakes Market by Type
7.3.3.3.2 India Ready to Drink Shakes Market by Distribution Channel
7.3.3.4 South Korea Ready to Drink Shakes Market
7.3.3.4.1 South Korea Ready to Drink Shakes Market by Type
7.3.3.4.2 South Korea Ready to Drink Shakes Market by Distribution Channel
7.3.3.5 Australia Ready to Drink Shakes Market
7.3.3.5.1 Australia Ready to Drink Shakes Market by Type
7.3.3.5.2 Australia Ready to Drink Shakes Market by Distribution Channel
7.3.3.6 Malaysia Ready to Drink Shakes Market
7.3.3.6.1 Malaysia Ready to Drink Shakes Market by Type
7.3.3.6.2 Malaysia Ready to Drink Shakes Market by Distribution Channel
7.3.3.7 Rest of Asia Pacific Ready to Drink Shakes Market
7.3.3.7.1 Rest of Asia Pacific Ready to Drink Shakes Market by Type
7.3.3.7.2 Rest of Asia Pacific Ready to Drink Shakes Market by Distribution Channel
7.4 LAMEA Ready to Drink Shakes Market
7.4.1 LAMEA Ready to Drink Shakes Market by Type
7.4.1.1 LAMEA Bottles Market by Country
7.4.1.2 LAMEA Cans Market by Country
7.4.1.3 LAMEA Tetra Packs Market by Country
7.4.2 LAMEA Ready to Drink Shakes Market by Distribution Channel
7.4.2.1 LAMEA Supermarkets & Hypermarkets Market by Country
7.4.2.2 LAMEA Convenience Stores Market by Country
7.4.2.3 LAMEA Online Market by Country
7.4.3 LAMEA Ready to Drink Shakes Market by Country
7.4.3.1 Brazil Ready to Drink Shakes Market
7.4.3.1.1 Brazil Ready to Drink Shakes Market by Type
7.4.3.1.2 Brazil Ready to Drink Shakes Market by Distribution Channel
7.4.3.2 Argentina Ready to Drink Shakes Market
7.4.3.2.1 Argentina Ready to Drink Shakes Market by Type
7.4.3.2.2 Argentina Ready to Drink Shakes Market by Distribution Channel
7.4.3.3 UAE Ready to Drink Shakes Market
7.4.3.3.1 UAE Ready to Drink Shakes Market by Type
7.4.3.3.2 UAE Ready to Drink Shakes Market by Distribution Channel
7.4.3.4 Saudi Arabia Ready to Drink Shakes Market
7.4.3.4.1 Saudi Arabia Ready to Drink Shakes Market by Type
7.4.3.4.2 Saudi Arabia Ready to Drink Shakes Market by Distribution Channel
7.4.3.5 South Africa Ready to Drink Shakes Market
7.4.3.5.1 South Africa Ready to Drink Shakes Market by Type
7.4.3.5.2 South Africa Ready to Drink Shakes Market by Distribution Channel
7.4.3.6 Nigeria Ready to Drink Shakes Market
7.4.3.6.1 Nigeria Ready to Drink Shakes Market by Type
7.4.3.6.2 Nigeria Ready to Drink Shakes Market by Distribution Channel
7.4.3.7 Rest of LAMEA Ready to Drink Shakes Market
7.4.3.7.1 Rest of LAMEA Ready to Drink Shakes Market by Type
7.4.3.7.2 Rest of LAMEA Ready to Drink Shakes Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Abbott Laboratories
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Kellogg Company
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 The Coca Cola Company
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Recent strategies and developments:
8.3.4.1 Partnerships, Collaborations, and Agreements:
8.3.4.2 Product Launches and Product Expansions:
8.3.4.3 Acquisition and Mergers:
8.3.5 SWOT Analysis
8.4 PepsiCo, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.5.2 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 Nestle S.A
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Partnerships, Collaborations, and Agreements:
8.5.6 SWOT Analysis
8.6 Hormel Foods Corporation (MegaMex Foods, LLC)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Danone S.A.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Category and Regional Analysis
8.7.4 Recent strategies and developments:
8.7.4.1 Product Launches and Product Expansions:
8.7.5 SWOT Analysis
8.8 Campbell Soup Company
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 KeHE Distributors, LLC
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Huel Limited
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.10.3 SWOT Analysis
Chapter 9. Winning Imperatives of Ready to Drink Shakes Market

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