Global Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Regional Outlook and Forecast, 2023 - 2030

Global Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Regional Outlook and Forecast, 2023 - 2030

The Global Programmatic Display Market size is expected to reach $411.6 billion by 2030, rising at a market growth of 32.9% CAGR during the forecast period.

Advertisers in North America leverage vast amounts of consumer data to implement highly targeted and personalized programmatic campaigns. Therefore, the North America segment captured $15,568.9 million revenue in the market in 2022. North America has a well-established and dominant digital advertising ecosystem. Advertisers and brands allocate substantial budgets to digital channels, with programmatic displays playing a central role in reaching and engaging target audiences.

Integrating real-time decision-making processes is a fundamental aspect of programmatic display advertising. Advanced algorithms and AI systems enable advertisers to make split-second decisions regarding which ad to display, to whom, and at what price. This real-time responsiveness ensures the right message is delivered to the right audience in contextually relevant moments. Thus, these aspects can help in the expansion of the market.

Additionally, data has become a cornerstone in programmatic display advertising. Leveraging vast consumer data enables advertisers to create highly targeted and relevant campaigns. Advertisers can use first-party, third-party, and contextual data to refine their audience targeting, leading to improved ad relevance and engagement. Therefore, these factors can help in the growth of the market.

However, Stringent privacy regulations dictate strict guidelines for collecting, storing, and processing user data. Advertisers need to adhere to these limitations, impacting the volume and granularity of data available for programmatic targeting. Advertisers are required to obtain explicit consent from users for data processing activities. Thus, these aspects can hamper the growth of the market.

By Channel Analysis

On the basis of channel, the market is divided into private marketplaces (PMP), automated guaranteed (AG), and real time bidding (RTB). In 2022, the real time bidding (RTB) segment witnessed 27.5% revenue share in the market. RTB operates on the principle of conducting auctions in real time, enabling advertisers to bid on ad impressions as they become available.

By Type Analysis

Based on type, the market is segmented into online display, online video, mobile video, and mobile display. The online video segment held 34.8% revenue share in the market in 2022. An evident preference for video content has emerged as consumers' methods of accessing and interacting with content have witnessed a substantial transformation. The rise of platforms like YouTube, TikTok, and streaming services reflects the growing importance of video in the digital landscape.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 29.9% revenue share in the market. Many European countries have demonstrated economic stability and recovery, contributing to increased digital advertising budgets. As businesses rebound from economic challenges, a renewed focus is on reaching target audiences through efficient and data-driven advertising methods like programmatic display.

List of Key Companies Profiled

• AT&T, Inc.
• Verizon Communications, Inc.
• Roku Inc.
• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Adform
• Magnite, Inc.
• MediaMath Inc.
• Connexity, Inc. (Taboola.com Ltd)
• Yahoo, Inc.

Global Programmatic Display Market Report Segmentation

By Channel

• Private Marketplaces (PMP)
• Real Time Bidding (RTB)
• Automated Guaranteed (AG)

By Type

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA