Global Print On Demand Market Size, Share & Industry Trends Analysis Report By Platform, By Product (Apparel, Home Décor, Drinkware, Accessories and Others), By Regional Outlook and Forecast, 2023 - 2030

Global Print On Demand Market Size, Share & Industry Trends Analysis Report By Platform, By Product (Apparel, Home Décor, Drinkware, Accessories and Others), By Regional Outlook and Forecast, 2023 - 2030

The Global Print On Demand Market size is expected to reach $33.6 billion by 2030, rising at a market growth of 24.4% CAGR during the forecast period.

The prominence of printed accessories products is anticipated to increase. Therefore, Accessories segment captured $566.6 million revenue of the market in 2022. Due to various factors like the expansion of social media platforms significant impact on the market for print on demand products. Social media is one of the most efficient techniques for displaying custom-printed products. Social media has developed into an effective marketing tool for print-on-demand services, allowing them to reach a larger audience and promote their products directly to consumers. Some of the factors impacting the market are increasing e-commerce expansion, growing usage of customized t-shirts, and dynamic costs of raw materials.

The rapid growth of e-commerce platforms is fuelling the demand for print-on-demand services. Without inventory control or an initial investment in manufacturing equipment, online marketplaces provide businesses and individuals with a practical and efficient way to sell customized goods. E-commerce businesses benefit from the convenience, cost-effectiveness, and flexibility that POD services offer, while consumers enjoy access to a wider range of customized and unique products. As e-commerce continues to evolve, it is likely that the market will further adapt to meet changing consumer preferences and business needs. Furthermore, businesses are progressively utilizing personalized T-shirts as a branding strategy to brand their products and businesses. New businesses primarily employ this strategy to boost and attract potential customers and brand awareness of their products and services. For instance, popular TV programs like The Big Bang Theory and Game of Thrones have a sizable fan base. Fans are willing to spend substantial money on t-shirts and other products with their favoured phrases or slogans. Therefore, the growing use of customized t-shirts as a branding tool is anticipated to propel market expansion throughout the projection period.

However, Paper, substrate, and ink are the primary materials used in printing. These basic materials are also used in the products ordered through the web-to-print service. Due to the high cost of input materials, the paper sector is under significant cost pressure. Different printing methods, such as direct-to-garment (DTG) printing, screen printing, sublimation printing, and digital printing, require specific types of inks, dyes, and substrates. The cost of these materials can vary widely. Therefore, these factors will restrain the expansion of the market during the forecast period.

Platform Outlook

Based on platform, the market is segmented into software and services. The services segment covered a considerable revenue share in the market in 2022. The growth of the segment is explained by the rise in service providers offering end-to-end fulfilment and drop shipping. Additionally, the service providers provide creative services such as photography and graphic design, marketing and branding services, and custom packaging. These services offer print-on-demand merchants and artists convenience and options.

Software Type Outlook

Under software segment, the market is fragmented into stand-alone and integrated. In 2022, the integrated segment witnessed the largest revenue share in the market. This is due to the increased prevalence and awareness of integrated software. The presence of numerous third-party e-commerce platforms and the simplicity of connecting are critical drivers in the segment's growth. Demand for integrated solutions is also driven by benefits such as adaptability, increased computing capacity, and cost-effectiveness.

Product Outlook

On the basis of product, the market is classified into apparel, home décor, drinkware, accessories, and others. In 2022, the apparel segment dominated the market with maximum revenue share. The rising popularity of personalization and customization is one of the critical aspects driving this segment's expansion. Potential customers for t-shirts with graphic designs include consumers who want to print their designs or have a clear idea of what they want to print. The growth has also considerably impacted print-on-demand demand in the apparel segment of social media and influencer marketing. Influencers frequently collaborate with brands that offer print-on-demand, creating and promoting their designs on social media platforms.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The market is expanding due to technological infrastructure, stable economies, and factories' availability to produce print-on-demand products. The introduction of innovative products, the expanded use of online platforms to purchase clothing, and the rise in outdoor activity participation are fueling the expansion of the regional market. The US market is growing due to the rising demand for customized outerwear.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Vistaprint, Customcat, Gelato, Gooten, Printed Mint LLC, Teelaunch, Zazzle, Printify, Inc., Canva Pty Ltd., Printful, Inc.

Scope of the Study

Market Segments covered in the Report:

By Platform

• Software
• Integrated
• Stand-alone
• Services

By Product

• Apparel
• Home Decor
• Drinkware
• Accessories
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Vistaprint
• Customcat
• Gelato
• Gooten
• Printed Mint LLC
• Teelaunch
• Zazzle
• Printify, Inc.
• Canva Pty Ltd.
• Printful, Inc.

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