Global Polyvinyl Butyral (PVB) Market Size, Share & Trends Analysis Report By Application (Films & Sheets, Paint & Coatings, Adhesives, and Others), By End-use (Automotive, Construction, Electronics & Electricals, and Others), By Regional Outlook and Fore

Global Polyvinyl Butyral (PVB) Market Size, Share & Trends Analysis Report By Application (Films & Sheets, Paint & Coatings, Adhesives, and Others), By End-use (Automotive, Construction, Electronics & Electricals, and Others), By Regional Outlook and Forecast, 2024 - 2031


The Global Polyvinyl Butyral (PVB) Market size is expected to reach $6 billion by 2031, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 6,41,566.2 tonnes experiencing a growth of 24.3% (2020-2023).

The construction industry in North America is growing, supported by infrastructure development projects, urbanization, and population growth. Renovation and retrofitting projects in North America often involve the replacement of traditional glass with PVB-based laminated glass. The construction industry in North America is increasingly focused on energy efficiency and sustainability, driving the demand for green building materials. Consequently, the North American region would acquire nearly 30% of the total market share by 2031. Also, the US construction industry would utilize 54,968.5 tonnes of this chemical by 2031.

Rapid urbanization increases construction activities, including residential buildings, commercial complexes, and infrastructure projects. Moreover, the growing demand for architectural glazing solutions in urban areas drives the demand for PVB-based laminated glass. Therefore, the market is expanding significantly due to rapid urbanization and infrastructure development.

Additionally, the increasing use of numerous electronic devices such as automobile displays, smartphones, tablets, laptops, and televisions drives the demand for electronic displays. The increasing use of numerous electronic devices such as automobile displays, smartphones, tablets, laptops, and televisions drives the demand for electronic displays. Thus, because of the rising demand for electronic displays, the market is anticipated to grow significantly.

However, Price fluctuations of PVB-related raw materials, including acetone, butyraldehyde, and vinyl alcohol, can cause PVB manufacturers to experience cost instability. Volatility in raw material prices can affect industries that rely on PVB-based products, such as the automotive, construction, and electronics industries. Thus, high volatility in raw material prices can slow down the growth of the market.

Application Outlook

By application, the market is categorized into films & sheets, paint & coatings, adhesives, and others. The paint & coatings segment covered a 17.2% revenue share in the market in 2023. In terms of volume, the segment registered 1,17,823.6 tonnes in 2023. PVB improves the adhesion of coatings to substrates such as metal, wood, concrete, and plastics. It creates a robust adhesion with the substrate, thereby improving the longevity as well as the durability of the coating.

End-use Outlook

Based on end-use, the market is classified into automotive, construction, electronics & electricals, and others. The construction segment acquired 28% revenue share in the market in 2023. In terms of volume, the segment recorded 1,66,037.3 tonnes in 2023. The construction segment increasingly focuses on energy efficiency and sustainability, driving the demand for green building materials. PVB-based laminated glass improves energy efficiency by reducing buildings' heat transmission, UV radiation, and solar glare.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region led the market by generating 37% revenue share. The Asia Pacific region is experiencing rapid urbanization, population growth, and infrastructure development. Asia-Pacific is a significant center for the manufacturing of automobiles, with India, China, Japan, and South Korea at the forefront of the sector.

List of Key Companies Profiled
  • Kuraray Co., Ltd.
  • Eastman Chemical Company
  • Sekisui Chemical Co. Ltd.
  • Chang Chun Group
  • Huakai Plastic (Chongqing) Co.,Ltd.
  • Everlam BV
  • Tridev Resins (India) Pvt. Ltd.
  • WMC Glass
  • Perry Chemical Corp.
  • Shark Solutions ApS
Global Polyvinyl Butyral (PVB) Market Report Segmentation

By Application (Volume, Tonnes, USD Billion, 2020-2031)
  • Films & Sheets
  • Paint & Coatings
  • Adhesives
  • Others
By End-use (Volume, Tonnes, USD Billion, 2020-2031)
  • Automotive
  • Construction
  • Electronics & Electricals
  • Others
By Geography (Volume, Tonnes, USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Polyvinyl Butyral (PVB) Market, by Application
1.4.2 Global Polyvinyl Butyral (PVB) Market, by End-use
1.4.3 Global Polyvinyl Butyral (PVB) Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis
Chapter 5. Global Polyvinyl Butyral (PVB) Market by Application
5.1 Global Films & Sheets Market by Region
5.2 Global Paint & Coatings Market by Region
5.3 Global Adhesives Market by Region
5.4 Global Others Market by Region
Chapter 6. Global Polyvinyl Butyral (PVB) Market by End-use
6.1 Global Automotive Market by Region
6.2 Global Construction Market by Region
6.3 Global Electronics & Electricals Market by Region
6.4 Global Others Market by Region
Chapter 7. Global Polyvinyl Butyral (PVB) Market by Region
7.1 North America Polyvinyl Butyral (PVB) Market
7.1.1 North America Polyvinyl Butyral (PVB) Market by Application
7.1.1.1 North America Films & Sheets Market by Country
7.1.1.2 North America Paint & Coatings Market by Country
7.1.1.3 North America Adhesives Market by Country
7.1.1.4 North America Others Market by Country
7.1.2 North America Polyvinyl Butyral (PVB) Market by End-use
7.1.2.1 North America Automotive Market by Country
7.1.2.2 North America Construction Market by Country
7.1.2.3 North America Electronics & Electricals Market by Country
7.1.2.4 North America Others Market by Country
7.1.3 North America Polyvinyl Butyral (PVB) Market by Country
7.1.3.1 US Polyvinyl Butyral (PVB) Market
7.1.3.1.1 US Polyvinyl Butyral (PVB) Market by Application
7.1.3.1.2 US Polyvinyl Butyral (PVB) Market by End-use
7.1.3.2 Canada Polyvinyl Butyral (PVB) Market
7.1.3.2.1 Canada Polyvinyl Butyral (PVB) Market by Application
7.1.3.2.2 Canada Polyvinyl Butyral (PVB) Market by End-use
7.1.3.3 Mexico Polyvinyl Butyral (PVB) Market
7.1.3.3.1 Mexico Polyvinyl Butyral (PVB) Market by Application
7.1.3.3.2 Mexico Polyvinyl Butyral (PVB) Market by End-use
7.1.3.4 Rest of North America Polyvinyl Butyral (PVB) Market
7.1.3.4.1 Rest of North America Polyvinyl Butyral (PVB) Market by Application
7.1.3.4.2 Rest of North America Polyvinyl Butyral (PVB) Market by End-use
7.2 Europe Polyvinyl Butyral (PVB) Market
7.2.1 Europe Polyvinyl Butyral (PVB) Market by Application
7.2.1.1 Europe Films & Sheets Market by Country
7.2.1.2 Europe Paint & Coatings Market by Country
7.2.1.3 Europe Adhesives Market by Country
7.2.1.4 Europe Others Market by Country
7.2.2 Europe Polyvinyl Butyral (PVB) Market by End-use
7.2.2.1 Europe Automotive Market by Country
7.2.2.2 Europe Construction Market by Country
7.2.2.3 Europe Electronics & Electricals Market by Country
7.2.2.4 Europe Others Market by Country
7.2.3 Europe Polyvinyl Butyral (PVB) Market by Country
7.2.3.1 Germany Polyvinyl Butyral (PVB) Market
7.2.3.1.1 Germany Polyvinyl Butyral (PVB) Market by Application
7.2.3.1.2 Germany Polyvinyl Butyral (PVB) Market by End-use
7.2.3.2 UK Polyvinyl Butyral (PVB) Market
7.2.3.2.1 UK Polyvinyl Butyral (PVB) Market by Application
7.2.3.2.2 UK Polyvinyl Butyral (PVB) Market by End-use
7.2.3.3 France Polyvinyl Butyral (PVB) Market
7.2.3.3.1 France Polyvinyl Butyral (PVB) Market by Application
7.2.3.3.2 France Polyvinyl Butyral (PVB) Market by End-use
7.2.3.4 Russia Polyvinyl Butyral (PVB) Market
7.2.3.4.1 Russia Polyvinyl Butyral (PVB) Market by Application
7.2.3.4.2 Russia Polyvinyl Butyral (PVB) Market by End-use
7.2.3.5 Spain Polyvinyl Butyral (PVB) Market
7.2.3.5.1 Spain Polyvinyl Butyral (PVB) Market by Application
7.2.3.5.2 Spain Polyvinyl Butyral (PVB) Market by End-use
7.2.3.6 Italy Polyvinyl Butyral (PVB) Market
7.2.3.6.1 Italy Polyvinyl Butyral (PVB) Market by Application
7.2.3.6.2 Italy Polyvinyl Butyral (PVB) Market by End-use
7.2.3.7 Rest of Europe Polyvinyl Butyral (PVB) Market
7.2.3.7.1 Rest of Europe Polyvinyl Butyral (PVB) Market by Application
7.2.3.7.2 Rest of Europe Polyvinyl Butyral (PVB) Market by End-use
7.3 Asia Pacific Polyvinyl Butyral (PVB) Market
7.3.1 Asia Pacific Polyvinyl Butyral (PVB) Market by Application
7.3.1.1 Asia Pacific Films & Sheets Market by Country
7.3.1.2 Asia Pacific Paint & Coatings Market by Country
7.3.1.3 Asia Pacific Adhesives Market by Country
7.3.1.4 Asia Pacific Others Market by Country
7.3.2 Asia Pacific Polyvinyl Butyral (PVB) Market by End-use
7.3.2.1 Asia Pacific Automotive Market by Country
7.3.2.2 Asia Pacific Construction Market by Country
7.3.2.3 Asia Pacific Electronics & Electricals Market by Country
7.3.2.4 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Polyvinyl Butyral (PVB) Market by Country
7.3.3.1 China Polyvinyl Butyral (PVB) Market
7.3.3.1.1 China Polyvinyl Butyral (PVB) Market by Application
7.3.3.1.2 China Polyvinyl Butyral (PVB) Market by End-use
7.3.3.2 Japan Polyvinyl Butyral (PVB) Market
7.3.3.2.1 Japan Polyvinyl Butyral (PVB) Market by Application
7.3.3.2.2 Japan Polyvinyl Butyral (PVB) Market by End-use
7.3.3.3 India Polyvinyl Butyral (PVB) Market
7.3.3.3.1 India Polyvinyl Butyral (PVB) Market by Application
7.3.3.3.2 India Polyvinyl Butyral (PVB) Market by End-use
7.3.3.4 South Korea Polyvinyl Butyral (PVB) Market
7.3.3.4.1 South Korea Polyvinyl Butyral (PVB) Market by Application
7.3.3.4.2 South Korea Polyvinyl Butyral (PVB) Market by End-use
7.3.3.5 Australia Polyvinyl Butyral (PVB) Market
7.3.3.5.1 Australia Polyvinyl Butyral (PVB) Market by Application
7.3.3.5.2 Australia Polyvinyl Butyral (PVB) Market by End-use
7.3.3.6 Malaysia Polyvinyl Butyral (PVB) Market
7.3.3.6.1 Malaysia Polyvinyl Butyral (PVB) Market by Application
7.3.3.6.2 Malaysia Polyvinyl Butyral (PVB) Market by End-use
7.3.3.7 Rest of Asia Pacific Polyvinyl Butyral (PVB) Market
7.3.3.7.1 Rest of Asia Pacific Polyvinyl Butyral (PVB) Market by Application
7.3.3.7.2 Rest of Asia Pacific Polyvinyl Butyral (PVB) Market by End-use
7.4 LAMEA Polyvinyl Butyral (PVB) Market
7.4.1 LAMEA Polyvinyl Butyral (PVB) Market by Application
7.4.1.1 LAMEA Films & Sheets Market by Country
7.4.1.2 LAMEA Paint & Coatings Market by Country
7.4.1.3 LAMEA Adhesives Market by Country
7.4.1.4 LAMEA Others Market by Country
7.4.2 LAMEA Polyvinyl Butyral (PVB) Market by End-use
7.4.2.1 LAMEA Automotive Market by Country
7.4.2.2 LAMEA Construction Market by Country
7.4.2.3 LAMEA Electronics & Electricals Market by Country
7.4.2.4 LAMEA Others Market by Country
7.4.3 LAMEA Polyvinyl Butyral (PVB) Market by Country
7.4.3.1 Brazil Polyvinyl Butyral (PVB) Market
7.4.3.1.1 Brazil Polyvinyl Butyral (PVB) Market by Application
7.4.3.1.2 Brazil Polyvinyl Butyral (PVB) Market by End-use
7.4.3.2 Argentina Polyvinyl Butyral (PVB) Market
7.4.3.2.1 Argentina Polyvinyl Butyral (PVB) Market by Application
7.4.3.2.2 Argentina Polyvinyl Butyral (PVB) Market by End-use
7.4.3.3 UAE Polyvinyl Butyral (PVB) Market
7.4.3.3.1 UAE Polyvinyl Butyral (PVB) Market by Application
7.4.3.3.2 UAE Polyvinyl Butyral (PVB) Market by End-use
7.4.3.4 Saudi Arabia Polyvinyl Butyral (PVB) Market
7.4.3.4.1 Saudi Arabia Polyvinyl Butyral (PVB) Market by Application
7.4.3.4.2 Saudi Arabia Polyvinyl Butyral (PVB) Market by End-use
7.4.3.5 South Africa Polyvinyl Butyral (PVB) Market
7.4.3.5.1 South Africa Polyvinyl Butyral (PVB) Market by Application
7.4.3.5.2 South Africa Polyvinyl Butyral (PVB) Market by End-use
7.4.3.6 Nigeria Polyvinyl Butyral (PVB) Market
7.4.3.6.1 Nigeria Polyvinyl Butyral (PVB) Market by Application
7.4.3.6.2 Nigeria Polyvinyl Butyral (PVB) Market by End-use
7.4.3.7 Rest of LAMEA Polyvinyl Butyral (PVB) Market
7.4.3.7.1 Rest of LAMEA Polyvinyl Butyral (PVB) Market by Application
7.4.3.7.2 Rest of LAMEA Polyvinyl Butyral (PVB) Market by End-use
Chapter 8. Company Profiles
8.1 Kuraray Co., Ltd.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 SWOT Analysis
8.2 Eastman Chemical Company
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 SWOT Analysis
8.3 Sekisui Chemical Co., Ltd.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 SWOT Analysis
8.4 Chang Chun Group
8.4.1 Company Overview
8.4.2 SWOT Analysis
8.5 Huakai Plastic (Chongqing) Co.,Ltd.
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Everlam BV
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Tridev Resins (India) Pvt. Ltd.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 WMC Glass
8.8.1 Company Overview
8.9 Perry Chemical Corp.
8.9.1 Company Overview
8.10. Shark Solutions ApS
8.10.1 Company Overview
Chapter 9. Winning Imperatives of Polyvinyl Butyral (PVB) Market

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings