Global Pet Toys Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Type (Stuffed Toys, Chew Toys, Chase & Fetch Toys, Interactive & Self-Play Toys, and Others), By Pet, By Regional Outlook and Forecast, 2024 - 20

Global Pet Toys Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Type (Stuffed Toys, Chew Toys, Chase & Fetch Toys, Interactive & Self-Play Toys, and Others), By Pet, By Regional Outlook and Forecast, 2024 - 2031


The Global Pet Toys Market size is expected to reach $15 billion by 2031, rising at a market growth of 7.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 4,53,379.16 thousand units, experiencing a growth of 15.0% (2020-2023).

The trend towards urbanization in Europe has led to smaller living spaces and increased indoor living for pets. The Europe region would acquire 29.75% revenue share in 2031. Also, the Europe region would utilize 2,51,772.26 thousand units of Pet Toys by 2031. As a result, there is a growing demand for indoor pet toys suitable for apartment living and providing opportunities for exercise and enrichment in confined spaces. Hence, owing to these factors, the segment will witness increased demand in the upcoming years.

With rising disposable incomes and evolving lifestyles worldwide, there has been a notable increase in pet ownership rates across various demographics. Pet owners seek toys that accommodate indoor play, address behavioral needs, and promote bonding activities between pets and their human companions. Thus, owing to these factors, there will be enhanced demand in the market.

Additionally, in today’s pet-centric culture, pet owners prioritize their furry companions’ physical and mental health as integral to their overall well-being. By combining playtime with dental care, these toys offer a convenient and enjoyable way for pet owners to address their pets’ oral hygiene needs. Hence, the market will grow rapidly in the coming years.

However, as pet ownership costs rise due to veterinary care, food, grooming, and pet insurance, pet owners may prioritize essential expenses over discretionary purchases like toys. DIY toys offer a cost-effective alternative to store-bought toys, allowing pet owners to provide enrichment and stimulation for their pets at minimal cost, thereby reducing the demand for commercially manufactured toys. Hence, these factors will decrease demand for toys in the coming years.

Distribution Channel Outlook

Based on distribution channel, the market is bifurcated into online and offline. In 2023, the online segment witnessed 44.4% substantial revenue share in the market. In terms of volume, the online segment consumed 2,09,879.19 thousand units in 2023. Online retailers offer a vast selection of toys providing consumers with unparalleled choice and flexibility. As per the State Council of China, the nation’s e-commerce transaction volume totaled 43.83 trillion yuan (about 6.17 trillion U.S. dollars) in 2022, up from 31.63 trillion yuan in 2018. Therefore, these factors will pose lucrative growth prospects for the segment.

Type Outlook

Based on type, the market is segmented into interactive & self-play toys, stuffed toys, chew toys, chase & fetch toys, and others. In 2023, the chew toys segment garnered 23.5% significant revenue share in the market. In terms of volume the chew toys segment consumed 97,908.10 thousand units in 2023. The chew toys promote chewing and gnawing, help remove plaque and tartar buildup, prevent gum disease, and maintain healthy teeth and gums. Veterinarians emphasize the importance of supporting their pets’ dental health. Hence, these factors can boost the demand in the segment.

Pet Outlook

Based on pets, the market is divided into dogs, cats, birds, and others. In 2023, the cat segment witnessed 32.58% substantial revenue share in the market. In terms of volume the cat segment consumed 1,44,990.66 thousand units in 2023. The number of cat owners has been steadily increasing, with cats ranking among the most popular pets globally. As more households’ welcome cats into their homes, there is a corresponding rise in demand for toys that provide enrichment, stimulation, and entertainment for them. Thus, owing to these factors, there will be enhanced demand in the segment.

Geography Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 38.87%, the highest revenue share in the market in 2023. In terms of volume the North America region consumed 1,70,651.92 thousand units in 2023. North America has a strong culture of pet ownership, with a large percentage of households welcoming pets into their homes. Dogs, cats, and other companion animals are considered valued family members, leading to increased spending on pet care products, including toys. Thus, these factors will fuel the demand in the segment.

Recent Strategies Deployed in the Market
  • Nov-2023: Central Garden & Pet Company completed the acquisition of TDBBS, LLC, a company engaged in manufacturing pet related products. Through this acquisition, Central Garden & Pet Company incorporated bully and collagen sticks, bones, and jerky, into its product portfolio. Additionally, this acquisition assisted Central Garden & Pet Company in expansion and market diversification.
  • Aug-2023: Spectrum Brands Holdings, Inc. introduced Meowee! cat treats, offering a range of textures and delicious flavors to make treat time enjoyable for both cats and their owners. The new product is designed to strengthen the bond between pet parents and their feline companions, providing a delightful way to express affection and nurture closeness.
  • Aug-2023: Benebone LLC introduced its latest chew offering, the Benebone Ring. The new product has the irresistible taste of 100% real bacon and a circular design with a smart pocket that ensures the Ring remains elevated from the ground for convenient handling. Additionally, the new product incorporates textured ridges designed to promote dental health by assisting in the cleaning of the dog's teeth.
  • Jan-2021: Central Garden & Pet Company completed the acquisition of DoMyOwn.com, an online retailer of professional-grade control products. Through this acquisition, Central Garden & Pet Company incorporated DoMyOwn's professional-grade control business augments into its portfolio while also introducing a state-of-the-art eCommerce fulfilment platform and advanced digital capabilities. Additionally, this acquisition helped Central Garden & Pet Company in establishing its position in the control product segment.
  • Nov-2020: Pets at Home Group Plc completed the acquisition of The Vet Connection, a leading provider of veterinary telehealth services. Through this acquisition, Pets at Home Group enhanced its digital offerings and streamlined pet care services for their customers.
List of Key Companies Profiled
  • Unicharm Corporation
  • Benebone LLC
  • The Kyjen Company, LLC (J.W. Childs Associates, L.P.)
  • Doskocil Manufacturing Company, Inc.
  • Pets at Home Group Plc
  • Spectrum Brands Holdings, Inc.
  • KONG Company
  • Chewy, Inc.
  • Central Garden & Pet Company
  • Coastal Pet Products, Inc.
Global Pet Toys Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Offline
  • Online
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Stuffed Toys
  • Chew Toys
  • Chase & Fetch Toys
  • Interactive & Self-Play Toys
  • Others
By Pet (Volume, Thousand Units, USD Billion, 2020-2031)
  • Dog
  • Cat
  • Bird
  • Others
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Pet Toys Market, by Distribution Channel
1.4.2 Global Pet Toys Market, by Type
1.4.3 Global Pet Toys Market, by Pet
1.4.4 Global Pet Toys Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Recent Strategies Deployed in the Pet Toys Market
Chapter 5. Global Pet Toys Market by Distribution Channel
5.1 Global Offline Market by Region
5.2 Global Online Market by Region
Chapter 6. Global Pet Toys Market by Type
6.1 Global Stuffed Toys Market by Region
6.2 Global Chew Toys Market by Region
6.3 Global Chase & Fetch Toys Market by Region
6.4 Global Interactive & Self-Play Toys Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Pet Toys Market by Pet
7.1 Global Dog Market by Region
7.2 Global Cat Market by Region
7.3 Global Bird Market by Region
7.4 Global Others Market by Region
Chapter 8. Global Pet Toys Market by Region
8.1 North America Pet Toys Market
8.1.1 North America Pet Toys Market by Distribution Channel
8.1.1.1 North America Offline Market by Country
8.1.1.2 North America Online Market by Country
8.1.2 North America Pet Toys Market by Type
8.1.2.1 North America Stuffed Toys Market by Country
8.1.2.2 North America Chew Toys Market by Country
8.1.2.3 North America Chase & Fetch Toys Market by Country
8.1.2.4 North America Interactive & Self-Play Toys Market by Country
8.1.2.5 North America Others Market by Country
8.1.3 North America Pet Toys Market by Pet
8.1.3.1 North America Dog Market by Country
8.1.3.2 North America Cat Market by Country
8.1.3.3 North America Bird Market by Country
8.1.3.4 North America Others Market by Country
8.1.4 North America Pet Toys Market by Country
8.1.4.1 US Pet Toys Market
8.1.4.1.1 US Pet Toys Market by Distribution Channel
8.1.4.1.2 US Pet Toys Market by Type
8.1.4.1.3 US Pet Toys Market by Pet
8.1.4.2 Canada Pet Toys Market
8.1.4.2.1 Canada Pet Toys Market by Distribution Channel
8.1.4.2.2 Canada Pet Toys Market by Type
8.1.4.2.3 Canada Pet Toys Market by Pet
8.1.4.3 Mexico Pet Toys Market
8.1.4.3.1 Mexico Pet Toys Market by Distribution Channel
8.1.4.3.2 Mexico Pet Toys Market by Type
8.1.4.3.3 Mexico Pet Toys Market by Pet
8.1.4.4 Rest of North America Pet Toys Market
8.1.4.4.1 Rest of North America Pet Toys Market by Distribution Channel
8.1.4.4.2 Rest of North America Pet Toys Market by Type
8.1.4.4.3 Rest of North America Pet Toys Market by Pet
8.2 Europe Pet Toys Market
8.2.1 Europe Pet Toys Market by Distribution Channel
8.2.1.1 Europe Offline Market by Country
8.2.1.2 Europe Online Market by Country
8.2.2 Europe Pet Toys Market by Type
8.2.2.1 Europe Stuffed Toys Market by Country
8.2.2.2 Europe Chew Toys Market by Country
8.2.2.3 Europe Chase & Fetch Toys Market by Country
8.2.2.4 Europe Interactive & Self-Play Toys Market by Country
8.2.2.5 Europe Others Market by Country
8.2.3 Europe Pet Toys Market by Pet
8.2.3.1 Europe Dog Market by Country
8.2.3.2 Europe Cat Market by Country
8.2.3.3 Europe Bird Market by Country
8.2.3.4 Europe Others Market by Country
8.2.4 Europe Pet Toys Market by Country
8.2.4.1 Germany Pet Toys Market
8.2.4.1.1 Germany Pet Toys Market by Distribution Channel
8.2.4.1.2 Germany Pet Toys Market by Type
8.2.4.1.3 Germany Pet Toys Market by Pet
8.2.4.2 UK Pet Toys Market
8.2.4.2.1 UK Pet Toys Market by Distribution Channel
8.2.4.2.2 UK Pet Toys Market by Type
8.2.4.2.3 UK Pet Toys Market by Pet
8.2.4.3 France Pet Toys Market
8.2.4.3.1 France Pet Toys Market by Distribution Channel
8.2.4.3.2 France Pet Toys Market by Type
8.2.4.3.3 France Pet Toys Market by Pet
8.2.4.4 Russia Pet Toys Market
8.2.4.4.1 Russia Pet Toys Market by Distribution Channel
8.2.4.4.2 Russia Pet Toys Market by Type
8.2.4.4.3 Russia Pet Toys Market by Pet
8.2.4.5 Spain Pet Toys Market
8.2.4.5.1 Spain Pet Toys Market by Distribution Channel
8.2.4.5.2 Spain Pet Toys Market by Type
8.2.4.5.3 Spain Pet Toys Market by Pet
8.2.4.6 Italy Pet Toys Market
8.2.4.6.1 Italy Pet Toys Market by Distribution Channel
8.2.4.6.2 Italy Pet Toys Market by Type
8.2.4.6.3 Italy Pet Toys Market by Pet
8.2.4.7 Rest of Europe Pet Toys Market
8.2.4.7.1 Rest of Europe Pet Toys Market by Distribution Channel
8.2.4.7.2 Rest of Europe Pet Toys Market by Type
8.2.4.7.3 Rest of Europe Pet Toys Market by Pet
8.3 Asia Pacific Pet Toys Market
8.3.1 Asia Pacific Pet Toys Market by Distribution Channel
8.3.1.1 Asia Pacific Offline Market by Country
8.3.1.2 Asia Pacific Online Market by Country
8.3.2 Asia Pacific Pet Toys Market by Type
8.3.2.1 Asia Pacific Stuffed Toys Market by Country
8.3.2.2 Asia Pacific Chew Toys Market by Country
8.3.2.3 Asia Pacific Chase & Fetch Toys Market by Country
8.3.2.4 Asia Pacific Interactive & Self-Play Toys Market by Country
8.3.2.5 Asia Pacific Others Market by Country
8.3.3 Asia Pacific Pet Toys Market by Pet
8.3.3.1 Asia Pacific Dog Market by Country
8.3.3.2 Asia Pacific Cat Market by Country
8.3.3.3 Asia Pacific Bird Market by Country
8.3.3.4 Asia Pacific Others Market by Country
8.3.4 Asia Pacific Pet Toys Market by Country
8.3.4.1 China Pet Toys Market
8.3.4.1.1 China Pet Toys Market by Distribution Channel
8.3.4.1.2 China Pet Toys Market by Type
8.3.4.1.3 China Pet Toys Market by Pet
8.3.4.2 Japan Pet Toys Market
8.3.4.2.1 Japan Pet Toys Market by Distribution Channel
8.3.4.2.2 Japan Pet Toys Market by Type
8.3.4.2.3 Japan Pet Toys Market by Pet
8.3.4.3 India Pet Toys Market
8.3.4.3.1 India Pet Toys Market by Distribution Channel
8.3.4.3.2 India Pet Toys Market by Type
8.3.4.3.3 India Pet Toys Market by Pet
8.3.4.4 South Korea Pet Toys Market
8.3.4.4.1 South Korea Pet Toys Market by Distribution Channel
8.3.4.4.2 South Korea Pet Toys Market by Type
8.3.4.4.3 South Korea Pet Toys Market by Pet
8.3.4.5 Singapore Pet Toys Market
8.3.4.5.1 Singapore Pet Toys Market by Distribution Channel
8.3.4.5.2 Singapore Pet Toys Market by Type
8.3.4.5.3 Singapore Pet Toys Market by Pet
8.3.4.6 Malaysia Pet Toys Market
8.3.4.6.1 Malaysia Pet Toys Market by Distribution Channel
8.3.4.6.2 Malaysia Pet Toys Market by Type
8.3.4.6.3 Malaysia Pet Toys Market by Pet
8.3.4.7 Rest of Asia Pacific Pet Toys Market
8.3.4.7.1 Rest of Asia Pacific Pet Toys Market by Distribution Channel
8.3.4.7.2 Rest of Asia Pacific Pet Toys Market by Type
8.3.4.7.3 Rest of Asia Pacific Pet Toys Market by Pet
8.4 LAMEA Pet Toys Market
8.4.1 LAMEA Pet Toys Market by Distribution Channel
8.4.1.1 LAMEA Offline Market by Country
8.4.1.2 LAMEA Online Market by Country
8.4.2 LAMEA Pet Toys Market by Type
8.4.2.1 LAMEA Stuffed Toys Market by Country
8.4.2.2 LAMEA Chew Toys Market by Country
8.4.2.3 LAMEA Chase & Fetch Toys Market by Country
8.4.2.4 LAMEA Interactive & Self-Play Toys Market by Country
8.4.2.5 LAMEA Others Market by Country
8.4.3 LAMEA Pet Toys Market by Pet
8.4.3.1 LAMEA Dog Market by Country
8.4.3.2 LAMEA Cat Market by Country
8.4.3.3 LAMEA Bird Market by Country
8.4.3.4 LAMEA Others Market by Country
8.4.4 LAMEA Pet Toys Market by Country
8.4.4.1 Brazil Pet Toys Market
8.4.4.1.1 Brazil Pet Toys Market by Distribution Channel
8.4.4.1.2 Brazil Pet Toys Market by Type
8.4.4.1.3 Brazil Pet Toys Market by Pet
8.4.4.2 Argentina Pet Toys Market
8.4.4.2.1 Argentina Pet Toys Market by Distribution Channel
8.4.4.2.2 Argentina Pet Toys Market by Type
8.4.4.2.3 Argentina Pet Toys Market by Pet
8.4.4.3 UAE Pet Toys Market
8.4.4.3.1 UAE Pet Toys Market by Distribution Channel
8.4.4.3.2 UAE Pet Toys Market by Type
8.4.4.3.3 UAE Pet Toys Market by Pet
8.4.4.4 Saudi Arabia Pet Toys Market
8.4.4.4.1 Saudi Arabia Pet Toys Market by Distribution Channel
8.4.4.4.2 Saudi Arabia Pet Toys Market by Type
8.4.4.4.3 Saudi Arabia Pet Toys Market by Pet
8.4.4.5 South Africa Pet Toys Market
8.4.4.5.1 South Africa Pet Toys Market by Distribution Channel
8.4.4.5.2 South Africa Pet Toys Market by Type
8.4.4.5.3 South Africa Pet Toys Market by Pet
8.4.4.6 Nigeria Pet Toys Market
8.4.4.6.1 Nigeria Pet Toys Market by Distribution Channel
8.4.4.6.2 Nigeria Pet Toys Market by Type
8.4.4.6.3 Nigeria Pet Toys Market by Pet
8.4.4.7 Rest of LAMEA Pet Toys Market
8.4.4.7.1 Rest of LAMEA Pet Toys Market by Distribution Channel
8.4.4.7.2 Rest of LAMEA Pet Toys Market by Type
8.4.4.7.3 Rest of LAMEA Pet Toys Market by Pet
Chapter 9. Company Profiles
9.1 Unicharm Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 SWOT Analysis
9.2 Benebone LLC
9.2.1 Company Overview
9.2.2 Recent strategies and developments:
9.2.2.1 Product Launches and Product Expansions:
9.2.3 SWOT Analysis
9.3 The Kyjen Company, LLC (J.W. Childs Associates, L.P.)
9.3.1 Company Overview
9.3.2 SWOT Analysis
9.4 Doskocil Manufacturing Company, Inc.
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 Pets at Home Group Plc
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Recent strategies and developments:
9.5.4.1 Acquisition and Mergers:
9.5.5 SWOT Analysis
9.6 Spectrum Brands Holdings, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Product Launches and Product Expansions:
9.6.5.2 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 KONG Company
9.7.1 Company Overview
9.7.2 SWOT Analysis
9.8 Chewy, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 SWOT Analysis
9.9 Central Garden & Pet Company
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Acquisition and Mergers:
9.9.5 SWOT Analysis
9.10. Coastal Pet Products, Inc.
9.10.1 Company Overview
9.10.2 SWOT Analysis
Chapter 10. Winning Imperatives of Pet Toys Market

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