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Global Platysmaplasty Treatment Market Size, Share & Industry Trends Analysis Report By Gender (Female & Male, and Others), By End Use (Cosmetic Surgery Clinics and Hospitals), By Regional Outlook and Forecast, 2023 - 2030

The Global Platysmaplasty Treatment Market size is expected to reach $1.8 billion by 2030, rising at a market growth of 7.3% CAGR during the forecast period.

Cosmetic Surgery Clinics play a pivotal role in the thriving Market, offering a range of services to patients seeking to enhance the appearance of their neck and jawline. Therefore, the Cosmetic Surgery Clinics segment would generate more than 60% share of the market by 2030. Many individuals seek cosmetic procedures, including platysmaplasty, for aesthetic reasons and to boost self-confidence and mental well-being that can come with improved appearance. Many individuals bothered by the appearance of sagging skin or neckbands experience declining self-esteem and self-confidence. These cosmetic concerns can affect how they perceive and believe others perceive them. Platysmaplasty can address these concerns, leading to improved self-esteem. Some of the factors impacting the market are rising proportion of aging population, advancements in surgical techniques, and high treatment cost.

As the global population ages, there is an increasing demand for cosmetic procedures like platysmaplasty. Aging often leads to changes in the neck area, such as sagging skin and visible neck bands, which can drive interest in neck rejuvenation procedures. Older individuals are often more aware of their cosmetic concerns and are more accepting of the idea of undergoing cosmetic procedures to address them. This increased awareness and acceptance contribute to a higher rate of consultation and treatment. Additionally, advanced surgical techniques for platysmaplasty have improved this procedure's safety, effectiveness, and patient experience. These advancements aim to achieve better cosmetic outcomes while minimizing discomfort and downtime. Endoscopic techniques involve using a tiny camera (endoscope) and small incisions, typically in the hairline or behind the ears. Surgeons can visualize the neck muscles and perform precise adjustments, reducing the need for larger incisions and resulting in minimal scarring. This approach often leads to quicker recovery times and less postoperative discomfort. These advancements in surgical techniques will lead the expansion of the market in the coming years.

However, the cost of platysmaplasty can be prohibitive for many potential patients. It requires a substantial financial investment, including surgeon's fees, anaesthesia costs, facility fees, and postoperative care expenses. This financial burden can discourage individuals from considering the procedure. Due to the high cost, platysmaplasty can only be accessible to a specific socioeconomic group. This limited accessibility can create disparities in access to cosmetic surgery, preventing some individuals from benefiting. Health insurance often does not cover platysmaplasty and other cosmetic processes since they are considered elective. This means that patients must bear the full cost out of pocket, making it less accessible than medically necessary procedures covered by insurance.

The COVID-19 pandemic had a significant impact on the healthcare industry, including the field of elective and cosmetic surgeries like platysmaplasty. During the early stages of the pandemic and in regions with high infection rates, many cosmetic surgery facilities had to close or limit their services temporarily. This led to a decline in the number of platysmaplasty procedures performed. Patients considering platysmaplasty or other elective surgeries often postponed their treatments due to concerns about contracting the virus, uncertainty about the healthcare system's capacity, and stay-at-home orders. The pandemic led to a decrease in the number of patient inquiries and consultations for cosmetic procedures. Many patients shifted their focus and financial resources toward essential healthcare needs during the pandemic.

Gender Outlook

By gender, the market is bifurcated into male and female. The male segment covered a considerable revenue share in the market in 2022. The male segment is expanding significantly, and this expansion is fueled by men's rising acceptance and normalcy of cosmetic processes. The demand for platysmaplasty treatments has increased dramatically as society's attitudes change and men become more receptive to pursuing aesthetic improvements.

End-use Outlook

Based on end-use, the market is classified into cosmetic surgery clinics and hospitals. In 2022, the cosmetic surgery clinics segment witnessed the largest revenue share in the market. This segment's growth can be attributed to several factors, including the rising demand for non-invasive and minimally invasive cosmetic procedures and technological and methodological advancements. With the increased emphasis on improving physical appearance, cosmetic surgery clinics are well-positioned to maintain their market dominance by serving the steadily expanding clientele seeking safe and efficient neck rejuvenation and aesthetic enhancement options.

Region Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The increase in demand for cosmetic procedures, including those related to facial esthetics such as platysmaplasty, is attributable to increased disposable income and improved living standards. The increase in demand has also been influenced by Asia Pacific's increased awareness of and acceptance of aesthetic procedures.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Westlake Dermatology & Cosmetic Surgery, Cadogan Clinic, Nazarian Plastic Surgery, Piedmont Plastic Surgery & Dermatology, New York Plastic Surgical Group, PC (Long Island Plastic Surgical Group, PC), Dr. Cat Plastic Surgery, Avenue Plastic Surgery, İstanbul Aesthetic Center, The Esthetic Clinics, and UK Aesthetic.

Scope of the Study

Market Segments covered in the Report:

By Gender

• Female
• Male

By End Use

• Cosmetic Surgery Clinics
• Hospitals

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Westlake Dermatology & Cosmetic Surgery
• Cadogan Clinic
• Nazarian Plastic Surgery
• Piedmont Plastic Surgery & Dermatology
• New York Plastic Surgical Group, PC (Long Island Plastic Surgical Group, PC)
• Dr. Cat Plastic Surgery
• Avenue Plastic Surgery
• İstanbul Aesthetic Center
• The Esthetic Clinics
• UK Aesthetic

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