Global Party Supplies Market Size, Share & Trends Analysis Report By Application, By Distribution Channel (Supermarket & Hypermarket, Specialized Stores, Convenience Stores, E-commerce, and Others), By Product Type, By Regional Outlook and Forecast, 2023

Global Party Supplies Market Size, Share & Trends Analysis Report By Application, By Distribution Channel (Supermarket & Hypermarket, Specialized Stores, Convenience Stores, E-commerce, and Others), By Product Type, By Regional Outlook and Forecast, 2023 - 2030


The Global Party Supplies Market size is expected to reach $23.5 billion by 2030, rising at a market growth of 8.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,905.9 million units experiencing a growth of 8.7% (2019-2022).

E-commerce platforms are accessible 24/7, allowing consumers to shop anytime that suits them. This flexibility is especially advantageous for busy people who may not have the time to visit physical stores during regular business hours. Consequently, the e-commerce segment would acquire nearly 15% of the total market share by 2030. E-commerce platforms often provide fast and reliable shipping options. This is particularly advantageous for individuals who need last-minute supplies or prefer the convenience of having items delivered to their doorstep. Many e-commerce platforms have user-friendly return and refund policies. This gives consumers a sense of security, comprehending that they can return or exchange items if unsatisfied with their purchase.

With the professionalization of event management and wedding planning, events have become more elaborate and intricate. This requires a broader range of supplies, including specialized and custom items. The globalization of wedding and event trends means that popular themes and styles are shared across borders. This has a ripple effect on the demand for specific supplies, leading to an internationalization of the market. Thus, the rise of event management and wedding planning businesses globally substantially and positively impacts the market. Additionally, the demand for eco-friendly supplies has led to a broader variety of environmentally conscious options. Manufacturers now offer items such as biodegradable balloons, compostable tableware, and recycled paper decorations to meet the diverse needs of eco-conscious consumers. Eco-friendly supplies extend to packaging materials as well. Consumers are increasingly looking for products that come in minimal or sustainable packaging, reducing overall waste and supporting environmentally conscious practices. Due to these factors, the market will grow significantly in the coming years.

However, rising raw material costs can squeeze profit margins for supplies manufacturers. In order to maintain profitability, companies may be forced to increase the prices of their products. However, this can lead to pricing pressures and potential resistance from cost-sensitive consumers in a competitive market. Small businesses in the market may be particularly vulnerable to fluctuations in raw material costs. These businesses may have limited resources and flexibility, making it challenging to absorb increased expenses without passing them on to consumers. Due to the above factors, market growth will be hampered in the coming years.

By Application Analysis

By application, the market is classified into commercial use and domestic use. The commercial use segment covered a considerable revenue share in the market in 2022. Businesses often use these supplies for corporate events, team-building activities, and celebrations. This includes decorations, banners, tableware, and other items to create a festive and engaging atmosphere during company parties, milestone celebrations, or product launches. These supplies featuring company logos, slogans, or specific branding elements are used for promotional events, trade shows, and marketing campaigns.

By Distribution Channel Analysis

Based on distribution channel, the market is fragmented into supermarket & hypermarket, convenience stores, specialized stores, e-commerce, and others. The specialized stores segment recorded a remarkable revenue share in the market in 2022. Certain specialized stores may have exclusive product lines or collaborations with designers, adding an element of exclusivity to their offerings. This can attract consumers looking for unique and limited-edition supplies. Some specialized party supply stores may offer event planning services or consultations, helping customers design and execute their celebrations with a cohesive and visually appealing theme.

By Product Type Analysis

On the basis of product type, the market is segmented into balloons, banners, pinatas, games, home décor, tableware & disposables, take away gifts, and others. The balloons segment acquired a substantial revenue share in the market in 2022. Balloons can be customized with specific colors, prints, and messages, allowing individuals to add a personal touch to their events. Personalized balloons with names, dates, or themes create a unique and memorable atmosphere. The use of balloons has expanded to include elaborate themed decorations. Balloon arches, columns, and sculptures are crafted to fit specific themes, enhancing the overall aesthetic of events such as weddings, birthdays, and corporate functions. Giant balloons, often shaped like numbers or letters, have gained popularity for milestone celebrations like birthdays and anniversaries. These oversized balloons serve as focal points and create visually striking displays.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. This is attributed to the fact that customers in North America address the growing desire to have a co-ed life-event party celebration such as post-wedding couple's shower and pre-wedding gender-segregated bachelor & bachelorette parties. One of the major factors that drive this phenomenon is social media. North America's young adults are very much inclined toward parties, which they announce by posting on social media such as Facebook, Instagram, and others.

List of Key Companies Profiled
  • Shutterfly, Inc. (APOLLO GLOBAL MANAGEMENT, INC.)
  • American Greeting Corporation (Clayton, Dubilier & Rice LLC)
  • Party City Holdings, Inc.
  • Pioneer Balloon Company
  • Unique Industries, Inc.
  • Huhtamaki Oyj
  • Hallmark Cards, Inc.
  • Artisano Designs
Global Party Supplies Market Report Segmentation

By Application (Volume, Million Units, USD Billion, 2019-2030)
  • Domestic Use
  • Commercial Use
By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
  • Supermarket & Hypermarket
  • Specialized Stores
  • Convenience Stores
  • E-commerce
  • Others
By Product Type (Volume, Million Units, USD Billion, 2019-2030)
  • Tableware & Disposables
  • Home Decor
  • Balloons
  • Banners
  • Take Away Gifts
  • Pinatas
  • Games
  • Others
By Geography (Volume, Million Units, USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Party Supplies Market, by Application
1.4.2 Global Party Supplies Market, by Distribution Channel
1.4.3 Global Party Supplies Market, by Product Type
1.4.4 Global Party Supplies Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Party Supplies Market by Application
4.1 Global Domestic Use Market by Region
4.2 Global Commercial Use Market by Region
Chapter 5. Global Party Supplies Market by Distribution Channel
5.1 Global Supermarket & Hypermarket Market by Region
5.2 Global Specialized Stores Market by Region
5.3 Global Convenience Stores Market by Region
5.4 Global E-commerce Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Party Supplies Market by Product Type
6.1 Global Tableware & Disposables Market by Region
6.2 Global Home Decor Market by Region
6.3 Global Balloons Market by Region
6.4 Global Banners Market by Region
6.5 Global Take Away Gifts Market by Region
6.6 Global Pinatas Market by Region
6.7 Global Games Market by Region
6.8 Global Others Market by Region
Chapter 7. Global Party Supplies Market by Region
7.1 North America Party Supplies Market
7.1.1 North America Party Supplies Market by Application
7.1.1.1 North America Domestic Use Market by Region
7.1.1.2 North America Commercial Use Market by Region
7.1.2 North America Party Supplies Market by Distribution Channel
7.1.2.1 North America Supermarket & Hypermarket Market by Country
7.1.2.2 North America Specialized Stores Market by Country
7.1.2.3 North America Convenience Stores Market by Country
7.1.2.4 North America E-commerce Market by Country
7.1.2.5 North America Others Market by Country
7.1.3 North America Party Supplies Market by Product Type
7.1.3.1 North America Tableware & Disposables Market by Country
7.1.3.2 North America Home Decor Market by Country
7.1.3.3 North America Balloons Market by Country
7.1.3.4 North America Banners Market by Country
7.1.3.5 North America Take Away Gifts Market by Country
7.1.3.6 North America Pinatas Market by Country
7.1.3.7 North America Games Market by Country
7.1.3.8 North America Others Market by Country
7.1.4 North America Party Supplies Market by Country
7.1.4.1 US Party Supplies Market
7.1.4.1.1 US Party Supplies Market by Application
7.1.4.1.2 US Party Supplies Market by Distribution Channel
7.1.4.1.3 US Party Supplies Market by Product Type
7.1.4.2 Canada Party Supplies Market
7.1.4.2.1 Canada Party Supplies Market by Application
7.1.4.2.2 Canada Party Supplies Market by Distribution Channel
7.1.4.2.3 Canada Party Supplies Market by Product Type
7.1.4.3 Mexico Party Supplies Market
7.1.4.3.1 Mexico Party Supplies Market by Application
7.1.4.3.2 Mexico Party Supplies Market by Distribution Channel
7.1.4.3.3 Mexico Party Supplies Market by Product Type
7.1.4.4 Rest of North America Party Supplies Market
7.1.4.4.1 Rest of North America Party Supplies Market by Application
7.1.4.4.2 Rest of North America Party Supplies Market by Distribution Channel
7.1.4.4.3 Rest of North America Party Supplies Market by Product Type
7.2 Europe Party Supplies Market
7.2.1 Europe Party Supplies Market by Application
7.2.1.1 Europe Domestic Use Market by Country
7.2.1.2 Europe Commercial Use Market by Country
7.2.2 Europe Party Supplies Market by Distribution Channel
7.2.2.1 Europe Supermarket & Hypermarket Market by Country
7.2.2.2 Europe Specialized Stores Market by Country
7.2.2.3 Europe Convenience Stores Market by Country
7.2.2.4 Europe E-commerce Market by Country
7.2.2.5 Europe Others Market by Country
7.2.3 Europe Party Supplies Market by Product Type
7.2.3.1 Europe Tableware & Disposables Market by Country
7.2.3.2 Europe Home Decor Market by Country
7.2.3.3 Europe Balloons Market by Country
7.2.3.4 Europe Banners Market by Country
7.2.3.5 Europe Take Away Gifts Market by Country
7.2.3.6 Europe Pinatas Market by Country
7.2.3.7 Europe Games Market by Country
7.2.3.8 Europe Others Market by Country
7.2.4 Europe Party Supplies Market by Country
7.2.4.1 Germany Party Supplies Market
7.2.4.1.1 Germany Party Supplies Market by Application
7.2.4.1.2 Germany Party Supplies Market by Distribution Channel
7.2.4.1.3 Germany Party Supplies Market by Product Type
7.2.4.2 UK Party Supplies Market
7.2.4.2.1 UK Party Supplies Market by Application
7.2.4.2.2 UK Party Supplies Market by Distribution Channel
7.2.4.2.3 UK Party Supplies Market by Product Type
7.2.4.3 France Party Supplies Market
7.2.4.3.1 France Party Supplies Market by Application
7.2.4.3.2 France Party Supplies Market by Distribution Channel
7.2.4.3.3 France Party Supplies Market by Product Type
7.2.4.4 Russia Party Supplies Market
7.2.4.4.1 Russia Party Supplies Market by Application
7.2.4.4.2 Russia Party Supplies Market by Distribution Channel
7.2.4.4.3 Russia Party Supplies Market by Product Type
7.2.4.5 Spain Party Supplies Market
7.2.4.5.1 Spain Party Supplies Market by Application
7.2.4.5.2 Spain Party Supplies Market by Distribution Channel
7.2.4.5.3 Spain Party Supplies Market by Product Type
7.2.4.6 Italy Party Supplies Market
7.2.4.6.1 Italy Party Supplies Market by Application
7.2.4.6.2 Italy Party Supplies Market by Distribution Channel
7.2.4.6.3 Italy Party Supplies Market by Product Type
7.2.4.7 Rest of Europe Party Supplies Market
7.2.4.7.1 Rest of Europe Party Supplies Market by Application
7.2.4.7.2 Rest of Europe Party Supplies Market by Distribution Channel
7.2.4.7.3 Rest of Europe Party Supplies Market by Product Type
7.3 Asia Pacific Party Supplies Market
7.3.1 Asia Pacific Party Supplies Market by Application
7.3.1.1 Asia Pacific Domestic Use Market by Country
7.3.1.2 Asia Pacific Commercial Use Market by Country
7.3.2 Asia Pacific Party Supplies Market by Distribution Channel
7.3.2.1 Asia Pacific Supermarket & Hypermarket Market by Country
7.3.2.2 Asia Pacific Specialized Stores Market by Country
7.3.2.3 Asia Pacific Convenience Stores Market by Country
7.3.2.4 Asia Pacific E-commerce Market by Country
7.3.2.5 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Party Supplies Market by Product Type
7.3.3.1 Asia Pacific Tableware & Disposables Market by Country
7.3.3.2 Asia Pacific Home Decor Market by Country
7.3.3.3 Asia Pacific Balloons Market by Country
7.3.3.4 Asia Pacific Banners Market by Country
7.3.3.5 Asia Pacific Take Away Gifts Market by Country
7.3.3.6 Asia Pacific Pinatas Market by Country
7.3.3.7 Asia Pacific Games Market by Country
7.3.3.8 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Party Supplies Market by Country
7.3.4.1 China Party Supplies Market
7.3.4.1.1 China Party Supplies Market by Application
7.3.4.1.2 China Party Supplies Market by Distribution Channel
7.3.4.1.3 China Party Supplies Market by Product Type
7.3.4.2 Japan Party Supplies Market
7.3.4.2.1 Japan Party Supplies Market by Application
7.3.4.2.2 Japan Party Supplies Market by Distribution Channel
7.3.4.2.3 Japan Party Supplies Market by Product Type
7.3.4.3 India Party Supplies Market
7.3.4.3.1 India Party Supplies Market by Application
7.3.4.3.2 India Party Supplies Market by Distribution Channel
7.3.4.3.3 India Party Supplies Market by Product Type
7.3.4.4 South Korea Party Supplies Market
7.3.4.4.1 South Korea Party Supplies Market by Application
7.3.4.4.2 South Korea Party Supplies Market by Distribution Channel
7.3.4.4.3 South Korea Party Supplies Market by Product Type
7.3.4.5 Singapore Party Supplies Market
7.3.4.5.1 Singapore Party Supplies Market by Application
7.3.4.5.2 Singapore Party Supplies Market by Distribution Channel
7.3.4.5.3 Singapore Party Supplies Market by Product Type
7.3.4.6 Malaysia Party Supplies Market
7.3.4.6.1 Malaysia Party Supplies Market by Application
7.3.4.6.2 Malaysia Party Supplies Market by Distribution Channel
7.3.4.6.3 Malaysia Party Supplies Market by Product Type
7.3.4.7 Rest of Asia Pacific Party Supplies Market
7.3.4.7.1 Rest of Asia Pacific Party Supplies Market by Application
7.3.4.7.2 Rest of Asia Pacific Party Supplies Market by Distribution Channel
7.3.4.7.3 Rest of Asia Pacific Party Supplies Market by Product Type
7.4 LAMEA Party Supplies Market
7.4.1 LAMEA Party Supplies Market by Application
7.4.1.1 LAMEA Domestic Use Market by Country
7.4.1.2 LAMEA Commercial Use Market by Country
7.4.2 LAMEA Party Supplies Market by Distribution Channel
7.4.2.1 LAMEA Supermarket & Hypermarket Market by Country
7.4.2.2 LAMEA Specialized Stores Market by Country
7.4.2.3 LAMEA Convenience Stores Market by Country
7.4.2.4 LAMEA E-commerce Market by Country
7.4.2.5 LAMEA Others Market by Country
7.4.3 LAMEA Party Supplies Market by Product Type
7.4.3.1 LAMEA Tableware & Disposables Market by Country
7.4.3.2 LAMEA Home Decor Market by Country
7.4.3.3 LAMEA Balloons Market by Country
7.4.3.4 LAMEA Banners Market by Country
7.4.3.5 LAMEA Take Away Gifts Market by Country
7.4.3.6 LAMEA Pinatas Market by Country
7.4.3.7 LAMEA Games Market by Country
7.4.3.8 LAMEA Others Market by Country
7.4.4 LAMEA Party Supplies Market by Country
7.4.4.1 Brazil Party Supplies Market
7.4.4.1.1 Brazil Party Supplies Market by Application
7.4.4.1.2 Brazil Party Supplies Market by Distribution Channel
7.4.4.1.3 Brazil Party Supplies Market by Product Type
7.4.4.2 Argentina Party Supplies Market
7.4.4.2.1 Argentina Party Supplies Market by Application
7.4.4.2.2 Argentina Party Supplies Market by Distribution Channel
7.4.4.2.3 Argentina Party Supplies Market by Product Type
7.4.4.3 UAE Party Supplies Market
7.4.4.3.1 UAE Party Supplies Market by Application
7.4.4.3.2 UAE Party Supplies Market by Distribution Channel
7.4.4.3.3 UAE Party Supplies Market by Product Type
7.4.4.4 Saudi Arabia Party Supplies Market
7.4.4.4.1 Saudi Arabia Party Supplies Market by Application
7.4.4.4.2 Saudi Arabia Party Supplies Market by Distribution Channel
7.4.4.4.3 Saudi Arabia Party Supplies Market by Product Type
7.4.4.5 South Africa Party Supplies Market
7.4.4.5.1 South Africa Party Supplies Market by Application
7.4.4.5.2 South Africa Party Supplies Market by Distribution Channel
7.4.4.5.3 South Africa Party Supplies Market by Product Type
7.4.4.6 Nigeria Party Supplies Market
7.4.4.6.1 Nigeria Party Supplies Market by Application
7.4.4.6.2 Nigeria Party Supplies Market by Distribution Channel
7.4.4.6.3 Nigeria Party Supplies Market by Product Type
7.4.4.7 Rest of LAMEA Party Supplies Market
7.4.4.7.1 Rest of LAMEA Party Supplies Market by Application
7.4.4.7.2 Rest of LAMEA Party Supplies Market by Distribution Channel
7.4.4.7.3 Rest of LAMEA Party Supplies Market by Product Type
Chapter 8. Company Profiles
8.1 Shutterfly, Inc. (Apollo Global Management, Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 SWOT Analysis
8.2 Party City Holdings, Inc.
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Pioneer Balloon Company
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Unique Industries, Inc.
8.4.1 Company Overview
8.5 Artisano Designs
8.5.1 Company Overview
8.6 American Greeting Corporation (Clayton, Dubilier & Rice LLC)
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Hallmark Cards, Inc.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Huhtamaki Oyj
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
Chapter 9. Winning Imperatives of Party Supplies Market

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