Global Packaged Salad Market Size, Share & Industry Trends Analysis Report By Type (Packaged Greens and Packaged Kits), By Processing (Conventional and Organic), By Distribution Channel, By Product, By Regional Outlook and Forecast, 2023 - 2029

Global Packaged Salad Market Size, Share & Industry Trends Analysis Report By Type (Packaged Greens and Packaged Kits), By Processing (Conventional and Organic), By Distribution Channel, By Product, By Regional Outlook and Forecast, 2023 - 2029

The Global Packaged Salad Market size is expected to reach $18.6 billion by 2029, rising at a market growth of 7.8% CAGR during the forecast period.

The packaged salad consists raw and green vegetables & fruits with salad dressing oils and sauces, packaged in pouches for convenient use. These salads also come with meat and seafood to boost their nutritious value. Preparing a salad takes a lot of time because it involves collecting various ingredients, cleaning, chopping, and dressing. Therefore, the salad that has been packaged since it requires no preparation time is becoming quite popular worldwide.

Salads are widely consumed as sides and appetizers due to their high protein and fiber, low-fat, and satiating nature. Furthermore, due to their growing health awareness and desire to improve their fitness, consumers have extensively embraced the consumption of salads packed with nutrients regularly. In addition, the availability of various packed salads, like caesar salads, fruit salads, green salads, and pasta salads, to enhance bodily function has contributed to the market's expansion.

Sales of packaged salads in the market have been primarily driven by customers' increased need for prepared foods due to their busy and stressful lifestyles. In order to achieve complete physical wellness, people are looking for healthier and more nourishing food products. In order to support market expansion, they were also prodded to move to such convenient packed salads by the growing social media trend of adopting a healthy diet pattern.

Because they don't contain cholesterol and are already naturally low in calories and sodium, leafy vegetables make a fantastic addition to a healthy diet. Phytonutrients, special substances that offer plant protection, are the source of many health advantages that leafy greens offer. It is becoming more common knowledge that these substances are a component of a healthy diet. Antioxidants, such as those found in phytonutrients, aid in the prevention of chronic diseases, including heart disease and cancer.

COVID-19 Impact Analysis

The packaged salad market has been adversely affected by the COVID-19 outbreak. Salads in packages were less popular during the pandemic period than they were before the pandemic outbreak. The main reason is people's reluctance to eat food that might be tainted. Furthermore, many restaurants discontinued serving packaged salads due to declining demand. Profits declined for companies that produce and sell packaged salads as a result of this. Due to the unprecedented global interest in preparing food at home, COVID-19 has provided a few opportunities for the packaged salad market. This scenario is likely to maintain positive market prospects.

Market Growth Factors

Rising interest in healthy and plant-based diets

The market for packaged salads worldwide is expected to have a wide range of opportunities in the coming years due to the growing popularity of organic foods and beverages. Increased consumer awareness of the risks associated with pesticides, chemicals, and additives and high per capita wealth can be credited with this trend. Furthermore, introducing social media has increased interest in improving one's physical appearance. Most consumers believe that a balanced diet and healthy eating habits are important for maintaining physical health. Salads are the most effective meal for achieving their goal of a fiber-rich diet with low-fat and protein-enriched contents, and as a result, the demand for packaged salads is expected to grow significantly in the next years.

Growing trend of veganism across the globe

Plant-based diets are the more environmentally friendly way to support human existence, just as veganism is the most environmentally friendly option. A diet based on plants needs only one-third the amount of land as one based on meat and dairy. The use of plant-based foods is spreading over the world due to the growing food and water shortages brought on by a variety of environmental & socioeconomic issues. Not only is avoiding animal products one of the simplest ways to reduce one's use of food and other resources, but it is also the simplest way to oppose wasteful food systems that encourage starvation and poverty. As the popularity of vegan diets grows, the market for packaged salads will witness growth prospects.

Market Restraining Factors

More preference to conventional method to prepare salads

The demand for salads has expanded due to their rising popularity, but there are certain drawbacks to how they are prepared. One is that packaging often results in waste. All of that packaging wastes resources and takes up space that could be used to make more nutrient-dense, ecologically friendly food. In addition, salads that come in packages are convenient for many people, but others find them bland and unappealing. Due to all this, several consumers opt for homemade salads instead of going for packaged ones which is impeding the growth of packaged salads market.

Product Outlook

Based on product, the packaged salad market is characterized into vegetarian and non-vegetarian. The non-vegetarian segment covered a considerable revenue share in the packaged salad market in 2022. The demand for non-vegetarian packaged salads has been influenced by consumers' shifting attention to diets high in protein to achieve the ideal body shape or figure. Such product manufacturers frequently promote their goods as a healthy option for the active lifestyle of people nowadays. In non-vegetarian packed salads, white chicken flesh is one of the most often utilized ingredients.

Processing Outlook

On the basis of processing, the packaged salad market is classified into organic and conventional. The organic segment recorded a remarkable revenue share in the packaged salads market in 2022. The market is expanding as consumers become more aware of the advantages of organically farmed food, such as its chemical-free nature. A legitimate authority or body has properly certified the packaged salads that have undergone organic processing. Organically processed packaged salads must adhere to different standards than synthetically produced goods. The packed organic salad needs to bear a USDA organic label to meet US organic regulations.

Type Outlook

By type, the packaged salad market is divided into packaged greens and packaged kits. In 2022, the packaged greens segment dominated the packaged salad market with the maximum revenue share. Due to their unseasoned, undressed, and unsauced flavor, packaged greens are gaining popularity. Several new products have been introduced in the market by established vendors and newcomers due to rising consumer demand for raw packaged salads. Furthermore, in an effort to consume fewer excess calories, sugar, and fat, people from all around the world are adopting packaged greens more often.

Distribution Channel Outlook

Based on distribution channel, the packaged salad market is segmented into online and offline. In 2022, the offline segment registered the largest revenue share in the packaged salad market. Many customers buy packaged salad from supermarkets and hypermarkets since they have plenty of choices, including organic kits. Additionally, packaged salads are sold in convenience stores, dollar stores, and bargain shops. Supermarkets & hypermarkets are important global distribution outlets for goods. Orders in supermarkets tend to be bigger than at grocery stores. Supermarkets give brands access to a significantly larger consumer base, allowing them to improve sales, while grocery stores assist brands in maintaining a customer-focused strategy.

Regional Outlook

Region wise, the packaged salad market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region led the packaged salad market by generating the highest revenue share in 2022. The demand for nutritious foods in the region is being driven by customers' rising health-related concerns, like obesity. As people seek a variety of convenient, organic, and healthful food, packaged salad is in high demand in North America. Since they don't contain any hazardous synthetic chemicals or pesticides, consumers choose organic food products.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dole plc, Bonduelle S.A., Fresh Del Monte Produce Inc. (Mann Packing Co., Inc.), BrightFarms, Inc. (Cox Enterprises Inc.), Taylor Fresh Foods, Fresh Express, Incorporated (Chiquita Brands International Sarl), Misionero, Gotham Greens Holdings, LLC and Organicgirl, LLC.

Strategies deployed in Packaged Salad Market

Apr-2023: Dole Fresh Vegetables introduces five new on-trend flavour varieties to its popular DOLE Chopped Salad Kit product line. In addition to the breakout new flavours, the new kits feature a new package Dole Fresh Vegetables released five latest variations to its DOLE Chopped Salad Kit portfolio. 5 new DOLE Chopped Kits incorporate Roadhouse BBQ, Chophouse Crunch, Hibachi Miso, Everything Caesar, and Crunchy Taco. DOLE Everything Caesar Chopped Kit-a fresh revelation on the classic Caesar, including nutrition involved in chopped kale and broccoli alongside garlic crouton crumbles, shredded Parmesan, and everything seasoning. DOLE Crunchy Taco Chopped Kit- Taco salad with its crunchiness and flavourful birria, style tacos, a blend of creamy thick-cut cheddar and cheesy tortilla chips with savoury Smokey Birria Taco dressing. DOLE Roadhouse BBQ Chopped Kit-inspired by Texas-style roadhouse with the addition of crispy onion strings, crispy dillies, and chopped greens. DOLE Hibachi Miso Chopped Kit-a v brant blend of crunchy cashews, chopped almonds, crispy wonton strips with sesame flavours of Japanese Miso dressing.

Apr-2023: Taylor Farms released mini chopped salad kits incorporating Nashville Hot Mini Chopped Salad Kit, Green Goddess Ranch Mini Chopped Salad Kit, Pizza Ranch Mini Chopped Salad Kit, Citrus Crunch Mini Chopped Salad Kit, and Caesar Mini Chopped Salad Kit. The Mini Chopped Kit brings the savoury and spicy twist of the hot sauce connected with a classic Nashville hot chicken recipe redefining the salad form, the flavours of pizza with little carbs, a blend of red and savoy cabbage, green leaf lettuce, shredded broccoli, carrot, and green onion besides diced almonds, crunchy cheese, and garlic crouton crumbles, parmesan cheese.

Mar-2023: BrightFarms opened four new regional greenhouse hubs for delivering sustainably harvested leafy greens to many customers all over the Eastern and Central U.S. The new openings would meet the rising demands of customers and provide them fresh, and clean leafy salads.

Oct-2022: Fresh Express launched three latest products in its portfolio of chopped salad kits-Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar, and Mexican Style and Butter Supreme. Lemon Caesar and Pesto Caesar would be the additions to the Fresh Express Twisted Caesar Chopped Salad Kits range, integrating the powers of flavorful twist, crisp iceberg and green leaf lettuce, slivered carrots, and shredded red cabbage decorated with roasted pumpkin seeds, cheddar cheese tortilla strips, crumbled cotija cheese, and a cheesy sweet tomatillo dressing, tasty and colorful mixture of green butter lettuce, red butter lettuce, radicchio, and baby chard with a rich source of vitamin K and vitamin A.

Sep-2022: Dole Food Company announced the launch of three new kits namely DOLE Chopped Tropical Thai Salad Kit, DOLE Chopped Maple Pecan Salad Kit, and DOLE Chopped Double Dill Salad Kit with no added flavours and artificial colours that are an addition to the DOLE Chopped. The new additions would be a combination of fresh chopped DOLE lettuces, vegetables, and toppings with dressings to enhance the flavours.

Feb-2022: BrightFarms unveiled Salad Kits namely, Crunch Kits, a superior quality salad kit available in two diverse varieties, Chickpea Caesar-a delicious twist on a culinary classic, and Sunny Bacon-a savoury salad with crispy chickpeas, natural quinoa toppings, shaved parmesan, garlic crouton crumbles, and paired with a vegan Caesar dressing. Crunch Kits would deliver fresh, flavourful, premium toppings that are sustainably harvested salad greens.

Dec-2021: Taylor Farms took over Curation Foods' fresh packaged salads, green beans, and fresh-cut vegetable business from Landec Corporation. The assets incorporate the Eat Smart brand and production facilities located in Guadalupe, California, and Bowling Green, Ohio. The inclusion of Curation Foods' packaged salad and fresh-cut vegetable business would facilitate the Taylor Farms Retail Division to fulfil consumers' rising requirements for chopped salads and fresh-cut vegetables.

Apr-2021: Fresh Express introduced three latest salad kit flavours in Canada namely Twisted Caesar Classic Caesar and Twisted Caesar Asian Caesar Chopped Salad Kits and an Italian Balsamic Salad Kit. The Fresh Express Salad Kits would provide quickly made nutritious meals. Twisted Caesar Asian Caesar, Asian-inspired flavours such as sweet pineapple, ginger, and black sesame seeds intensify iceberg and green leaf lettuce salad, grated Parmesan cheese, and a creamy Asian Caesar dressing, whereas Italian Balsamic-Fresh iceberg and green leaf lettuce, radicchio tossed with a White Balsamic Vinaigrette, focaccia croutons, and an Italian three-cheese mixture, while Twisted Caesar Classic Caesar would be a unification of Cracked pepper, herbed seasoned croutons, grated Parmesan cheese and a creamy Parmesan Caesar dressing top crisp iceberg and green leaf lettuce enhancing the flavours.

Mar-2021: Gotham Greens expanded its geographical footprint by building a greenhouse in California near the University of California-Davis. This expansion aimed to build a Controlled Environment Agriculture Consortium to support and improve the indoor farming industry, enhance fresh produce on less land and create new jobs for Californians.

Feb-2021: Fresh Del Monte Produce expanded its geographical footprint by opening a new facility in California. The new facility would be a 130,000-square-foot site located in the Gonzales constructed for the distribution of fresh vegetables and fruit, coleslaw, and Mann’s range of Nourish Bowl salads to the US customers.

Jan-2021: Fresh Del Monte Produce expanded its geographical footprint by opening a new facility in California. The new facility would be a 130,000-square-foot site located in the Gonzales constructed for the distribution of fresh vegetables and fruit, coleslaw, and Mann’s range of Nourish Bowl salads to the US customers.

Scope of the Study

Market Segments covered in the Report:

By Type

Packaged Greens
Packaged Kits
By Processing

Conventional
Organic
By Distribution Channel

Offline
Online
By Product

Vegetarian
Non-vegetarian
By Geography

North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Companies Profiled

Dole plc
Bonduelle S.A.
Fresh Del Monte Produce Inc. (Mann Packing Co., Inc.)
BrightFarms, Inc. (Cox Enterprises Inc.)
Taylor Fresh Foods
Fresh Express, Incorporated (Chiquita Brands International Sarl)
Misionero
Gotham Greens Holdings, LLC
Organicgirl, LLC
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