Global Online Clothing Rental Market Size, Share & Industry Trends Analysis Report By End-User (Women, Men, and Children), By Dress Code (Formal, Casual, and Traditional), By Regional Outlook and Forecast, 2023 - 2030

Global Online Clothing Rental Market Size, Share & Industry Trends Analysis Report By End-User (Women, Men, and Children), By Dress Code (Formal, Casual, and Traditional), By Regional Outlook and Forecast, 2023 - 2030


The Global Online Clothing Rental Market size is expected to reach $2 billion by 2030, rising at a market growth of 8.4% CAGR during the forecast period.

The Asia Pacific region has witnessed substantial economic growth, expanded the middle class, and increased disposable income. Consequently, the Asia-Pacific region generated $246.0 million revenues in the market in 2022. As a result, consumers in the region are becoming more fashion-conscious. They seek convenient, cost-effective ways to access a variety of clothing without the long-term commitment of ownership. The rapid urbanization and changing lifestyles in many Asia Pacific cities have contributed to a shift in fashion preferences. Some of the factors affecting the market are increasing influence of social media and influencers, growing convenience and timesaving, and economic downturn and consumer spending.

Social media platforms are hubs for showcasing the latest fashion trends and styles. Fashion influencers and style bloggers use these platforms to share their outfits, creating a visual landscape of current trends. As users seek to replicate these trends, online clothing rental services become an attractive option for accessing trendy pieces without long-term commitment. The online clothing rental market is expanding significantly due to the increasing influence of social media and influencers. Moreover, the convenience of online clothing rental services is a significant driver. Consumers can browse, select, and receive clothing items at their doorstep without visiting physical stores. This convenience is particularly attractive to busy individuals who value time-saving solutions and a hassle-free shopping experience. Growing convenience and timesaving have been a pivotal factor in driving the growth of the market.

However, Economic downturns and fluctuations in consumer spending patterns can affect the market. During economic uncertainty, consumers prioritize essential purchases over discretionary spending on rental services. Rental platforms need to adapt their strategies to navigate these economic challenges. Economic downturns often result in reduced disposable income for consumers. In such situations, individuals may cut back on discretionary spending, including spending on non-essential items such as clothing rentals. Thus, compliance with regulations related to consumer rights can slow down the growth of the market.

End-User Outlook

By end-user, the market is categorized into men, women, and children. The men segment covered a considerable revenue share in the market in 2022. Men's attitudes toward fashion have evolved, with an increasing number expressing interest in experimenting with diverse styles. Online clothing rental allows men to access various options without committing to long-term ownership. This aligns with the changing perception of fashion as a form of self-expression and an avenue for exploring different looks. Shifting toward remote work and adopting more flexible dress codes have influenced men's fashion preferences. With less emphasis on formal office attire, men seek versatile, comfortable clothing that seamlessly transitions from work to leisure. Online clothing rental services allow men to curate a wardrobe that aligns with these new lifestyle norms.

Dress Code Outlook

Based on dress code, the market is classified into formal, casual, and traditional. In 2022, the formal segment witnessed the largest revenue share in the market. Formal dress codes are often associated with special events such as weddings, galas, corporate functions, and black-tie affairs. Online clothing rental platforms can capitalize on the demand for occasion-specific dressing by offering diverse formalwear options. Users prefer renting formal attire for events where they need a specific and elegant look without the commitment of owning expensive garments they may only wear occasionally. Many online clothing rental services collaborate with designer and luxury brands to offer a premium selection of formal attire. This allows individuals to access high-end fashion without the prohibitive costs of purchasing designer garments. The allure of wearing luxury brands for special occasions contributes to the appeal of online rental services.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The Asia Pacific region has witnessed substantial economic growth, expanded the middle class, and increased disposable income. As a result, consumers in the region are becoming more fashion-conscious. They seek convenient, cost-effective ways to access a variety of clothing without the long-term commitment of ownership. The rapid urbanization and changing lifestyles in many Asia Pacific cities have contributed to a shift in fashion preferences.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Clothing Rental, Rent the Runway, Inc., Flyrobe (Aark World Pvt Ltd.), Gwynnie Bee (CaaStle Inc.), Le Tote, Inc., By Rotation Ltd., Urban Outfitters, Inc., Dress Hire AU, Glam Corner Pty Ltd, The Secret Wardrobe

Scope of the Study

Market Segments covered in the Report:

By End-User
  • Women
  • Men
  • Children
By Dress Code
  • Formal
  • Casual
  • Traditional
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • The Clothing Rental
  • Rent The Runway, Inc.
  • Flyrobe (Aark World Pvt Ltd.)
  • Gwynnie Bee (CaaStle Inc.)
  • Le Tote, Inc.
  • By Rotation Ltd.
  • Urban Outfitters, Inc.
  • Dress Hire AU
  • Glam Corner Pty Ltd
  • The Secret Wardrobe
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Online Clothing Rental Market, by End-User
1.4.2 Global Online Clothing Rental Market, by Dress Code
1.4.3 Global Online Clothing Rental Market, by Geography
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Online Clothing Rental Market by End-User
4.1 Global Women Market by Region
4.2 Global Men Market by Region
4.3 Global Children Market by Region
Chapter 5. Global Online Clothing Rental Market by Dress Code
5.1 Global Formal Market by Region
5.2 Global Casual Market by Region
5.3 Global Traditional Market by Region
Chapter 6. Global Online Clothing Rental Market by Region
6.1 North America Online Clothing Rental Market
6.1.1 North America Online Clothing Rental Market by End-User
6.1.1.1 North America Women Market by Country
6.1.1.2 North America Men Market by Country
6.1.1.3 North America Children Market by Country
6.1.2 North America Online Clothing Rental Market by Dress Code
6.1.2.1 North America Formal Market by Country
6.1.2.2 North America Casual Market by Country
6.1.2.3 North America Traditional Market by Country
6.1.3 North America Online Clothing Rental Market by Country
6.1.3.1 US Online Clothing Rental Market
6.1.3.1.1 US Online Clothing Rental Market by End-User
6.1.3.1.2 US Online Clothing Rental Market by Dress Code
6.1.3.2 Canada Online Clothing Rental Market
6.1.3.2.1 Canada Online Clothing Rental Market by End-User
6.1.3.2.2 Canada Online Clothing Rental Market by Dress Code
6.1.3.3 Mexico Online Clothing Rental Market
6.1.3.3.1 Mexico Online Clothing Rental Market by End-User
6.1.3.3.2 Mexico Online Clothing Rental Market by Dress Code
6.1.3.4 Rest of North America Online Clothing Rental Market
6.1.3.4.1 Rest of North America Online Clothing Rental Market by End-User
6.1.3.4.2 Rest of North America Online Clothing Rental Market by Dress Code
6.2 Europe Online Clothing Rental Market
6.2.1 Europe Online Clothing Rental Market by End-User
6.2.1.1 Europe Women Market by Country
6.2.1.2 Europe Men Market by Country
6.2.1.3 Europe Children Market by Country
6.2.2 Europe Online Clothing Rental Market by Dress Code
6.2.2.1 Europe Formal Market by Country
6.2.2.2 Europe Casual Market by Country
6.2.2.3 Europe Traditional Market by Country
6.2.3 Europe Online Clothing Rental Market by Country
6.2.3.1 Germany Online Clothing Rental Market
6.2.3.1.1 Germany Online Clothing Rental Market by End-User
6.2.3.1.2 Germany Online Clothing Rental Market by Dress Code
6.2.3.2 UK Online Clothing Rental Market
6.2.3.2.1 UK Online Clothing Rental Market by End-User
6.2.3.2.2 UK Online Clothing Rental Market by Dress Code
6.2.3.3 France Online Clothing Rental Market
6.2.3.3.1 France Online Clothing Rental Market by End-User
6.2.3.3.2 France Online Clothing Rental Market by Dress Code
6.2.3.4 Russia Online Clothing Rental Market
6.2.3.4.1 Russia Online Clothing Rental Market by End-User
6.2.3.4.2 Russia Online Clothing Rental Market by Dress Code
6.2.3.5 Spain Online Clothing Rental Market
6.2.3.5.1 Spain Online Clothing Rental Market by End-User
6.2.3.5.2 Spain Online Clothing Rental Market by Dress Code
6.2.3.6 Italy Online Clothing Rental Market
6.2.3.6.1 Italy Online Clothing Rental Market by End-User
6.2.3.6.2 Italy Online Clothing Rental Market by Dress Code
6.2.3.7 Rest of Europe Online Clothing Rental Market
6.2.3.7.1 Rest of Europe Online Clothing Rental Market by End-User
6.2.3.7.2 Rest of Europe Online Clothing Rental Market by Dress Code
6.3 Asia Pacific Online Clothing Rental Market
6.3.1 Asia Pacific Online Clothing Rental Market by End-User
6.3.1.1 Asia Pacific Women Market by Country
6.3.1.2 Asia Pacific Men Market by Country
6.3.1.3 Asia Pacific Children Market by Country
6.3.2 Asia Pacific Online Clothing Rental Market by Dress Code
6.3.2.1 Asia Pacific Formal Market by Country
6.3.2.2 Asia Pacific Casual Market by Country
6.3.2.3 Asia Pacific Traditional Market by Country
6.3.3 Asia Pacific Online Clothing Rental Market by Country
6.3.3.1 China Online Clothing Rental Market
6.3.3.1.1 China Online Clothing Rental Market by End-User
6.3.3.1.2 China Online Clothing Rental Market by Dress Code
6.3.3.2 Japan Online Clothing Rental Market
6.3.3.2.1 Japan Online Clothing Rental Market by End-User
6.3.3.2.2 Japan Online Clothing Rental Market by Dress Code
6.3.3.3 India Online Clothing Rental Market
6.3.3.3.1 India Online Clothing Rental Market by End-User
6.3.3.3.2 India Online Clothing Rental Market by Dress Code
6.3.3.4 South Korea Online Clothing Rental Market
6.3.3.4.1 South Korea Online Clothing Rental Market by End-User
6.3.3.4.2 South Korea Online Clothing Rental Market by Dress Code
6.3.3.5 Singapore Online Clothing Rental Market
6.3.3.5.1 Singapore Online Clothing Rental Market by End-User
6.3.3.5.2 Singapore Online Clothing Rental Market by Dress Code
6.3.3.6 Malaysia Online Clothing Rental Market
6.3.3.6.1 Malaysia Online Clothing Rental Market by End-User
6.3.3.6.2 Malaysia Online Clothing Rental Market by Dress Code
6.3.3.7 Rest of Asia Pacific Online Clothing Rental Market
6.3.3.7.1 Rest of Asia Pacific Online Clothing Rental Market by End-User
6.3.3.7.2 Rest of Asia Pacific Online Clothing Rental Market by Dress Code
6.4 LAMEA Online Clothing Rental Market
6.4.1 LAMEA Online Clothing Rental Market by End-User
6.4.1.1 LAMEA Women Market by Country
6.4.1.2 LAMEA Men Market by Country
6.4.1.3 LAMEA Children Market by Country
6.4.2 LAMEA Online Clothing Rental Market by Dress Code
6.4.2.1 LAMEA Formal Market by Country
6.4.2.2 LAMEA Casual Market by Country
6.4.2.3 LAMEA Traditional Market by Country
6.4.3 LAMEA Online Clothing Rental Market by Country
6.4.3.1 Brazil Online Clothing Rental Market
6.4.3.1.1 Brazil Online Clothing Rental Market by End-User
6.4.3.1.2 Brazil Online Clothing Rental Market by Dress Code
6.4.3.2 Argentina Online Clothing Rental Market
6.4.3.2.1 Argentina Online Clothing Rental Market by End-User
6.4.3.2.2 Argentina Online Clothing Rental Market by Dress Code
6.4.3.3 UAE Online Clothing Rental Market
6.4.3.3.1 UAE Online Clothing Rental Market by End-User
6.4.3.3.2 UAE Online Clothing Rental Market by Dress Code
6.4.3.4 Saudi Arabia Online Clothing Rental Market
6.4.3.4.1 Saudi Arabia Online Clothing Rental Market by End-User
6.4.3.4.2 Saudi Arabia Online Clothing Rental Market by Dress Code
6.4.3.5 South Africa Online Clothing Rental Market
6.4.3.5.1 South Africa Online Clothing Rental Market by End-User
6.4.3.5.2 South Africa Online Clothing Rental Market by Dress Code
6.4.3.6 Nigeria Online Clothing Rental Market
6.4.3.6.1 Nigeria Online Clothing Rental Market by End-User
6.4.3.6.2 Nigeria Online Clothing Rental Market by Dress Code
6.4.3.7 Rest of LAMEA Online Clothing Rental Market
6.4.3.7.1 Rest of LAMEA Online Clothing Rental Market by End-User
6.4.3.7.2 Rest of LAMEA Online Clothing Rental Market by Dress Code
Chapter 7. Company Profiles
7.1 The Clothing Rental
7.1.1 Company Overview
7.1.2 SWOT Analysis
7.2 Rent The Runway, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.3 Flyrobe (Aark World Pvt Ltd.)
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 Gwynnie Bee (CaaStle Inc.)
7.4.1 Company Overview
7.4.2 SWOT Analysis
7.5 Le Tote, Inc.
7.5.1 Company Overview
7.6 By Rotation Ltd.
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 The secret wardrobe
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Urban Outfitters, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 SWOT Analysis
7.9 Dress Hire AU
7.9.1 Company Overview
7.9.2 SWOT Analysis
7.10. Glam Corner Pty Ltd
7.10.1 Company Overview
Chapter 8. Winning imperatives of online clothing rental market

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