Global Nitro-infused Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030

Global Nitro-infused Beverages Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030

The Global Nitro-infused Beverages Market size is expected to reach $352.2 million by 2030, rising at a market growth of 20.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 21,785.2 thousand units (10oz), experiencing a growth of 20.4% (2019-2022).

Nitro-infused teas, including herbal and green teas, offer health-conscious consumers a hydrating and refreshing option with unique nitrogen-induced characteristics. Consequently, the nitro tea segment would generate approximately 30.78% share of the market by 2030. The perception of tea as a natural and hydrating beverage aligns with wellness considerations, expanding the market within the tea category. The perceived quality of nitro-infused beverages, often positioned as premium and artisanal options, resonates with health-conscious consumers who associate premium products with better quality. Some of the factors affecting the market are convenience store and retail expansion, rising consumer awareness regarding nitro-infused beverages and lack of commitment to environmentally friendly materials.

The placement of nitro-infused beverages in convenience stores and retail outlets significantly increases their accessibility. Consumers can easily find these beverages alongside other mainstream drinks during their routine shopping trips, expanding their exposure to a wider audience. Convenience stores cater to consumers seeking quick and convenient purchases. Nitro-infused beverages, available in ready-to-drink formats such as cans or bottles, align perfectly with the on-the-go lifestyle. As a result of the convenience store and retail expansion, the market is anticipated to increase significantly. Moreover, as consumers become more educated about nitro drinks' unique characteristics, flavors, and benefits, they are more likely to seek out and try these innovative beverages. Social media platforms play a significant role in spreading awareness about nitro drinks. Rising consumer awareness regarding nitro-infused beverages has been a pivotal factor in driving the growth of the market.

However, Nitro-infused beverages are often packaged in single-use cans or bottles. The environmental impact of such packaging, especially regarding disposal and recycling challenges, can lead to negative perceptions among environmentally conscious consumers. Concerns about plastic trash and its impact on ecosystems may affect purchasing decisions. The limited availability of sustainable and eco-friendly packaging options for nitro-infused beverages can contribute to negative perceptions. The lack of commitment to environmentally friendly materials hinder the market's acceptance among environmentally conscious demographics.

Distribution Channel Outlook

Based on distribution channel, the market is classified into supermarket & hypermarkets, convenience stores, online, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are designed to cater to consumers seeking quick and convenient options. Nitro-infused beverages, often available in portable cans or bottles, align with the on-the-go lifestyle. Consumers can easily grab a nitro drink during their busy schedules, whether commuting, at work, or in outdoor activities. Convenience stores often carry a variety of beverage options. Including nitro-infused beverages adds to the diversity of choices available to consumers.

Product Outlook

By product, the market is categorized into nitro coffee, nitro tea, and others. In 2022, the nitro coffee segment held the highest revenue share in the market. Nitro coffee is known for its smooth and creamy texture due to nitrogen infusion. This transforms the traditional coffee-drinking experience into a velvety and rich indulgence. The enhanced mouthfeel adds a new dimension to coffee consumption, attracting consumers looking for a more luxurious and premium beverage. The popularity of nitro coffee has extended beyond coffee shops to packaged and ready-to-drink formats. Nitro coffee is available in cans, making it convenient for consumers to enjoy this specialty coffee on the go.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The Asia-Pacific region has witnessed a proliferation of specialty coffee shops and cafes, indicative of a rising coffee culture. The region's rich tea-drinking tradition has seen a modern twist with the advent of specialty tea shops. The youthful demographics in many Asia Pacific countries, including a growing population of millennials and Generation Z, are often early adopters of food and beverage trends.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Rise Brewing Co., Starbucks Corporation, Funkin Cocktails (Funkin Limited) (A.G. Barr P.L.C), Califia Farms LLC, Nitro Beverage Co., Left Hand Brewing Co., Monster Beverage Corporation, PepsiCo, Inc., Cruise Beverage, Bona Fide Nitro Coffee and Tea.

Strategies Deployed in Nitro-infused Beverages Market

Jul-2023: Monster Beverage Corporation's subsidiary, Blast Asset Acquisition LLC, has successfully finalized the purchase of Vital Pharmaceuticals, Inc., a firm focused on sports nutrition and beverages. Following this accomplishment, the well-known Bang Energy drinks and a beverage production facility situated in Phoenix, Arizona, are now seamlessly incorporated into Monster Beverage Corporation. This strategic move not only expands the company's product portfolio but also strengthens production capabilities at the newly acquired Phoenix facility. Beyond sustaining the production of Bang Energy drinks, Monster Beverage Corporation plans to leverage the facility for manufacturing its own products, optimizing the benefits gained from this acquisition.

Feb-2022: PepsiCo, Inc., has unveiled Nitro Pepsi, a revolutionary nitrogen-infused cola that breaks away from the usual norms of soft drinks. Featuring a smooth and creamy texture, Nitro Pepsi showcases a mesmerizing display of tiny bubbles leading to a frothy foam head. This groundbreaking creation marks the first utilization of widget technology, typically linked to beer and coffee, within the cola realm. Nitro Pepsi delivers a unique frothy and foamy sensation, distinguishing itself from the conventional colas and sodas. Its exceptional texture hints at an innovative and novel way of consumption.

Jun-2021: Funkin Cocktails, officially registered as Funkin Limited, has unveiled an exciting new entry into its nitro collection: the Spiced Rum Zombie Nitro can. This high-end beverage seamlessly melds rum with a carefully crafted mix of pineapple, orange, lemon, lime, and a hint of spice. The 200ml Funkin Nitro can range undergoes nitrogen infusion, enhancing the drink's texture, enriching the cocktail's aromatic essence, and producing a sumptuous foam head reminiscent of expert shaking in a cocktail shaker.

Jun-2020: RISE Brewing Co. has introduced its latest creation, London Fog, which stands as the inaugural canned Nitro Grey Tea Oat Milk Latte. This innovative beverage blends the rich flavors of Earl Grey tea with the velvety smoothness of a nitrogen-infused latte, providing a delightful fusion for enthusiasts of both coffee and tea. The launch of London Fog Nitro Earl Grey Tea Oat Milk Latte signifies a noteworthy expansion for RISE Brewing Co., as it marks the brand's foray into the tea category with this enticing new product.

Feb-2020: Starbucks Corporation has just introduced its nitro cold brew in a convenient ready-to-drink format, making it easily accessible at both grocery stores and Starbucks locations. The options include black, dark caramel, and vanilla sweet cream flavors. These new beverages are offered in 9.6-oz cans, and upon opening, the nitrogen infusion ensures a delightful and velvety smooth taste experience.

Jun-2019: Funkin Cocktails, officially registered as Funkin Limited, formed a partnership with Ardagh Group S.A., a leading manufacturer of glass and metal products. Within this partnership, Ardagh will act as the can supplier for Funkin Cocktails' nitro-infused beverages. In addition to providing cans, Ardagh will utilize its extensive knowledge in the industry to offer technical support, including customized trials conducted at their Research and Development center in Bonn, Germany.

Apr-2019: Funkin Cocktails registered as a Funkin Limited, a subsidiary of AG Barr, has introduced a new line of canned cocktails infused with nitrogen, with the goal of simplifying the cocktail-making process for bartenders. The nitrogen-infused collection includes four options: Espresso Martini, Passionfruit Martini, Amaretto Sour, and Pink Gin Fizz. These beverages are specifically designed to deliver a rich foam head and a velvety, smooth texture, features typically obtained through the traditional technique of shaking a cocktail.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel (Volume, Thousand Units (10oz), USD Million, 2019-2030)

• Supermarket & Hypermarket
• Convenience Stores
• Online
• Others

By Product (Volume, Thousand Units (10oz), USD Million, 2019-2030)

• Nitro Coffee
• Nitro Tea
• Others

By Geography (Volume, Thousand Units (10oz), USD Million, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Rise Brewing Co.
• Starbucks Corporation
• Funkin Cocktails (Funkin Limited) (A.G. Barr P.L.C)
• Califia Farms LLC
• Nitro Beverage Co.
• Left Hand Brewing Co.
• Monster Beverage Corporation
• PepsiCo, Inc.
• Cruise Beverage
• Bona Fide Nitro Coffee and Tea

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