Global Natural Food Colors Market Size, Share & Industry Trends Analysis Report

Global Natural Food Colors Market Size, Share & Industry Trends Analysis Report By Solubility, By Application (Processed Food Products, and Beverages), By Source (Plant, and Animal), By Form, By Color Type, By Regional Outlook and Forecast, 2023 - 2030

The Global Natural Food Colors Market size is expected to reach $2.8 billion by 2030, rising at a market growth of 11.0% CAGR during the forecast period.

Carotenoids are highly utilized in natural food colors as they boost the product's attractiveness, deliciousness, and appeal while enabling consumers to recognize products at a peak. Therefore, Carotenoids accounted for more than 2/5th share of the market in 2022. They are pigments produced by plants in the colors yellow, orange, and red. The four most prevalent carotenoids are zeaxanthin, lutein, lycopene, and beta-carotene. Brightly colored fruits and vegetables such as spinach, kale, corn, orange bell peppers, tomatoes, watermelon, pink grapefruit, cantaloupe, broccoli, and carrots are food sources of these chemicals. Dietary carotenoids have been shown through observational studies to provide health advantages by lowering the risk of disease, particularly certain types of tumors and eye conditions. Due to this health advantage, the usage of carotenoids as natural food color is rising gradually.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2023, EXBERRY, a brand of GNT released an orange shade composed of paprika pulp and paprika oil. The new shade is used for applications in oil coatings for sauces and snacks. Additionally, In September, 2022, Givaudan SA released Purple 23641. The Purple 23641 is a vegan color used for make-up applications. The new color is composed of green extractions from Raphanus Sativus L.

Based on the Analysis presented in the KBV Cardinal matrix; Archer Daniels Midland Company is the forerunner in the Market. In April, 2019, Archer Daniels Midland’s (ADM) Wild Flavors and Specialty Ingredients Business Unit announced the launch of micronized color powders. The micronized color powders are made of paprika extract and coloring food material to give an orange shade. The new powders can be used for many varieties of applications. Companies such as Koninklijke DSM N.V., Givaudan SA, and Sensient Technologies Corporation are some of the key innovators in the Market.

Market Growth Factors

Increasing knowledge of the advantages of natural food colors

Due to growing consumer knowledge of organic products, the health risks of synthetic colors, and the advantages of natural food colors in terms of health, natural food colors are becoming increasingly popular over synthetic food colors. The rapid use of artificial production methods to boost the food supply has created a number of health risks. The global demand for naturally grown food items is driven by growing health consciousness and a preference for environmentally friendly products. As a result, natural food colors are frequently used by food manufacturers to enhance the visual appeal of processed foods and beverages.

Technology development and expansion in the food and beverage sector

The use of numerous technologies in the food and beverage industry is expanding and experiencing significant developments. In order to determine the true potential and availability of natural dye-yielding resources, extensive scientific research is being conducted. The market is greatly being impacted by the changing dietary preferences of consumers. The need for functional foods, the use of cutting-edge processes like microencapsulation and nanoencapsulation, and changing lifestyles are all driving the market. An increase in the number of health-conscious consumers, an improvement in the standard of living, an increase in the lifespan as well as product appeal, and a rise in the rate of obesity and diabetes are rising their popularity.

Market Restraining Factors

The demand for synthetic food colors is driven by the low stability of natural colors

Natural food colors are typically more unstable when compared with synthetic colors during processing, handling, and storage. Changes in atmospheric or processing variables, such as pH, temperature, and light, affect the stability of colors. While certain natural colors lose appeal with time, others might begin to decolorize the final product during processing. Because they add brilliant colors to the finished food and beverage goods at a reasonable price, synthetic colors are preferred more by manufacturers of food and beverage products. As a result, the demand is declining and thus the market is predicted to witness slow growth during the course of projection period.

Solubility Outlook

On the basis of solubility, the market is segmented into water, and dye. In 2022, the water segment dominated the market with the maximum revenue share. The food and beverage industries greatly demand water-soluble food colors because of their highly concentrated color, good quality-price ratio, and high-water stability. The need for natural food colors is anticipated to rise significantly as the consumption of juices, carbonated soft drinks, and other such beverages gradually rises.

Application Outlook

Based on application, the market is classified into processed food products, and beverages. The beverages acquired a substantial revenue share in the market in 2022. The growing customer preference for beverages, which is increasingly impacted by the drink's color, fuels the demand in the beverage sector. Products are chosen by consumers more frequently based on look than flavor due to which beverage manufacturing companies are switching to natural food colors that give beverages a more authentic appearance.

Color Type Outlook

By color type, the market is categorized into carmine, annatto, caramel, chlorophyll & spirulina, carotenoids, anthocyanins, and curcumin. In 2022, the anthocyanins covered a considerable revenue share in the market in 2022. Fruits and vegetables contain anthocyanins, which are the pigments that give them their red, purple, and blue colors. Foods high in anthocyanins include berries, currants, grapes, and a number of tropical fruits. Edible vegetables with a high anthocyanin content include leafy vegetables that range in color from red to purplish to blue, as well as grains, roots, and starches.

Source Outlook

On the basis of source, the market is segmented into plants and animals. The plant segment generated the maximum revenue share in the market in 2022. Natural food colors generated from plants are considered clean-label ingredients because they come from organic sources. Due to rising consumer demand for natural and organic food items, producers of food components have focused on plant-based food colors. The market for plant-based food colors is anticipated to be driven by factors such as rising veganism, rising clean-label product consumption, rising health consciousness, and rising interest in environmentally friendly products.

Form Outlook

Based on form, the market is classified into liquid, and powder. In 2022, the liquid segment recorded a remarkable revenue share in the market. This is due to its increasing use in the production of food and beverage goods to improve viscosity, product stability, texture, shelf life, pleasant taste, and visual aspect. Furthermore, this segment is predicted to increase at a large rate, owing to its increasing use and strong microbiological stability.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Over the forecast period, the market will expand due to rising consumer awareness about diseases risk associated with synthetic colors, such as cancer and other cardiovascular diseases, and the establishment of laws and regulations restricting synthetic dyes. In addition, the demand will increase with the rising demand for bakery items.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Archer Daniels Midland Company, Koninklijke DSM N.V., Döhler Gmbh, International Flavors & Fragrances Inc, GNT International B.V., Kalsec Inc., Givaudan SA, Sensient Technologies Corporation, Kanegrade Ltd. and Taiyo International (Taiyo Kagaku Corporation).

Recent Strategies deployed in Natural Food Colors Market

Product Launches and Product Expansions:

May-2023: EXBERRY, a brand of GNT released an orange shade composed of paprika pulp and paprika oil. The new shade is used for applications in oil coatings for sauces and snacks.

Apr-2023: International Flavors & Fragrances Inc announced the launch of a new suite of services for the North American Petfood market. The new offerings include pilot manufacturing, ingredient research, application development, and market insights.

Apr-2023: Sensient Technologies Corporation announced the launch of Vertafine color colorant. The new Vertafine color is composed of natural ingredients and has applications in the pet food market.

Sep-2022: Givaudan SA released Purple 23641. The Purple 23641 is a vegan color used for make-up applications. The new color is composed of green extractions from Raphanus Sativus L.

Apr-2022: GNT unveiled yellow and green shades. The yellow shade is made up of organic apple and safflower extracts and the green shade is made up of organic spirulina and safflower extracts.

Jul-2021: GNT International B.V. introduced Lime green and yellowish green shades. Both of the shades are made up of a blend of yellow turmeric and blue-green spirulina algae. Furthermore, the two shades share the same applications in food and beverages.

Acquisition and Mergers:

May-2023: DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing flavors, nutrients, and fragrances.

Oct-2022: Sensient Technologies Corporation took over Endemix Doğal Maddeler A.Ş., a Turkish natural color company. The acquisition builds up the company's market share by enhancing its natural color portfolio.

Dec-2021: Givaudan SA acquired DDW, a natural color company based in the US. The acquisition complements Givaudan's portfolio of products, thereby allowing them to serve their customers in a better way. Furthermore, the acquisition enhances the company's market share and makes them a major player in the natural colors market.

Partnerships, Collaborations, and Agreements:

Apr-2023: Döhler Gmbh partnered with Ixora Scientific, a taste modulation expert based in the United States, to develop solutions for natural ingredients used in Food and Beverages. The partnership strengthens Dohler's taste modulation and flavor capabilities.

Dec-2022: Kalsec Inc. announced a distribution partnership with Univar B.V., an ingredient and chemical distributor, for Kalsec's food ingredients and natural taste & sensory solutions. The partnership expands the geographical footprint of the company by allowing them to serve customers in UK and Ireland.

Geographical Expansions:

Oct-2021: GNT International B.V. announced the establishment of new facilities in North Carolina, United States. The new production facilities enable the company to gain a strong foothold in the North American market by increasing the manufacturing capacity of the company and enhancing the supply chain efficiency.

Scope of the Study

Market Segments covered in the Report:

By Solubility

• Water
• Dye

By Application

• Processed Food Products
• Beverages

By Source

• Plant
• Animal

By Form

• Powder
• Liquid

By Color Type

• Carotenoids
• Caramel
• Anthocyanins
• Carmine
• Chlorophyll & Spirulina
• Annatto
• Curcumin

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Archer Daniels Midland Company
• Koninklijke DSM N.V.
• Döhler Gmbh
• International Flavors & Fragrances Inc
• GNT International B.V.
• Kalsec Inc.
• Givaudan SA
• Sensient Technologies Corporation
• Kanegrade Ltd.
• Taiyo International (Taiyo Kagaku Corporation)

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