Global Natural Dog Treats Market Size, Share & Trends Analysis Report By Product, By Distribution Channel (Specialty Pet Stores, Supermarkets & Hypermarkets, Online, and Others), By Regional Outlook and Forecast, 2024 - 2031

Global Natural Dog Treats Market Size, Share & Trends Analysis Report By Product, By Distribution Channel (Specialty Pet Stores, Supermarkets & Hypermarkets, Online, and Others), By Regional Outlook and Forecast, 2024 - 2031


The Global Natural Dog Treats Market size is expected to reach $14.1 billion by 2031, rising at a market growth of 12.0% CAGR during the forecast period.

Increased financial capacity allows pet owners to prioritize their pets’ nutrition and well-being. The Ministry of Statistics & Programme Implementation has estimated the Gross National Disposable Income (GNDI) at current prices to be ₹236.07 lakh crore for 2021-22. Additionally, the estimate for 2020-21 is ₹201.15 lakh crore, indicating a 17.4 percent increase in 2021-22 compared to a 1.6 percent contraction in 2020-21. As disposable income rises, Indian pet owners are more willing to spend on premium and high-quality products for their pets. Hence, the Asia Pacific region would generate around 1/4th revenue share in the market by the year 2031. Pet ownership in Asia-Pacific countries is rising, driven by increasing disposable incomes and urbanization. As more people acquire pets, the demand for high-quality pet products, including natural dog treats, grows.

With the rise in pet ownership, there is also a growing awareness of the importance of pet nutrition. Pet owners are more informed about the impact of diet on health, leading them to seek natural dog treats that offer better nutritional benefits. As health and wellness trends become mainstream, pet owners apply these principles to their pets’ diets. Natural dog treats, which often emphasize high-quality, wholesome ingredients, align with this trend and cater to health-conscious consumers. Thus, increased pet ownership worldwide is driving the growth of the market.

Additionally, Premium brands often implement stringent quality control measures and adhere to higher manufacturing standards. This commitment to excellence ensures that the treats are safe, consistent, and high-quality, which resonates with discerning pet owners. Premium natural dog treats frequently emphasize ethical sourcing, sustainable production methods, and humane treatment of animals. Pet owners who value ethical considerations are likelier to select products from brands that reflect their principles. In conclusion, demand for premium and high-quality products drives the market's growth.

However, Natural dog treats often use high-quality, organic, or specialized ingredients. These ingredients are generally more expensive than those used in conventional treats. Numerous natural dog delights are packaged in biodegradable or eco-friendly materials to satisfy the sustainability needs of consumers. While this packaging can enhance brand image, it is often more costly than traditional packaging materials. High-quality packaging can improve shelf appeal but adds to overall production costs. In conclusion, high production costs are hindering the growth of the market.

Product Outlook

Based on product, the market is divided into eatables and chewable. The chewable segment witnessed 34% revenue share in the market in 2023. Chewable dog treats help promote dental health by reducing plaque and tartar buildup. They offer a way to clean dogs' teeth while they enjoy their treat, making them a popular choice among pet owners concerned about their pets' oral hygiene.

Distribution Channel Outlook

On the basis of distribution channels, the market is segmented into supermarkets & hypermarkets, specialty pet stores, online, and others. The specialty pet stores segment recorded 41% revenue share in the market in 2023. Specialty pet stores often have staff with in-depth pet nutrition and health knowledge. They can offer tailored advice and recommendations on natural dog treats, which appeal to pet owners seeking expert guidance. Specialty pet stores stock premium, high-quality products, including natural dog treats.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 45% revenue share in the market in 2023. North America, particularly the U.S. and Canada, strongly focuses on health and wellness, which extends to pets. Pet owners are increasingly seeking natural and organic products for their pets, including treats perceived as healthier and more nutritious. North America has a high rate of pet ownership, with many households owning dogs. This large pet population drives substantial demand for various pet products, including natural dog treats.

List of Key Companies Profiled
  • >Mars, Inc.
  • Nestlé S.A.
  • The J.M. Smucker Company
  • General Mills, Inc.
  • The Colgate Palmolive Company
  • Off Leash Pet Treats
  • The Wellness Pet Company (Clearlake Capital Group, L.P.)
  • Spectrum Brands Holdings, Inc.
  • The Dog Chew Company
Global Natural Dog Treats Market Report Segmentation

By Product
  • >Eatables
  • Chewable
By Distribution Channel
  • >Specialty Pet Stores
  • Supermarkets & Hypermarkets
  • Online
  • Others
  • Others
By Geography
  • >North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Natural Dog Treats Market, by Product
1.4.2 Global Natural Dog Treats Market, by Distribution Channel
1.4.3 Global Natural Dog Treats Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Natural Dog Treats Market by Product
4.1 Global Eatables Market by Region
4.2 Global Chewable Market by Region
Chapter 5. Global Natural Dog Treats Market by Distribution Channel
5.1 Global Specialty Pet Stores Market by Region
5.2 Global Supermarkets & Hypermarkets Market by Region
5.3 Global Online Market by Region
5.4 Global Others Market by Region
Chapter 6. Global Natural Dog Treats Market by Region
6.1 North America Natural Dog Treats Market
6.1.1 North America Natural Dog Treats Market by Product
6.1.1.1 North America Eatables Market by Country
6.1.1.2 North America Chewable Market by Country
6.1.2 North America Natural Dog Treats Market by Distribution Channel
6.1.2.1 North America Specialty Pet Stores Market by Country
6.1.2.2 North America Supermarkets & Hypermarkets Market by Country
6.1.2.3 North America Online Market by Country
6.1.2.4 North America Others Market by Country
6.1.3 North America Natural Dog Treats Market by Country
6.1.3.1 US Natural Dog Treats Market
6.1.3.1.1 US Natural Dog Treats Market by Product
6.1.3.1.2 US Natural Dog Treats Market by Distribution Channel
6.1.3.2 Canada Natural Dog Treats Market
6.1.3.2.1 Canada Natural Dog Treats Market by Product
6.1.3.2.2 Canada Natural Dog Treats Market by Distribution Channel
6.1.3.3 Mexico Natural Dog Treats Market
6.1.3.3.1 Mexico Natural Dog Treats Market by Product
6.1.3.3.2 Mexico Natural Dog Treats Market by Distribution Channel
6.1.3.4 Rest of North America Natural Dog Treats Market
6.1.3.4.1 Rest of North America Natural Dog Treats Market by Product
6.1.3.4.2 Rest of North America Natural Dog Treats Market by Distribution Channel
6.2 Europe Natural Dog Treats Market
6.2.1 Europe Natural Dog Treats Market by Product
6.2.1.1 Europe Eatables Market by Country
6.2.1.2 Europe Chewable Market by Country
6.2.2 Europe Natural Dog Treats Market by Distribution Channel
6.2.2.1 Europe Specialty Pet Stores Market by Country
6.2.2.2 Europe Supermarkets & Hypermarkets Market by Country
6.2.2.3 Europe Online Market by Country
6.2.2.4 Europe Others Market by Country
6.2.3 Europe Natural Dog Treats Market by Country
6.2.3.1 Germany Natural Dog Treats Market
6.2.3.1.1 Germany Natural Dog Treats Market by Product
6.2.3.1.2 Germany Natural Dog Treats Market by Distribution Channel
6.2.3.2 UK Natural Dog Treats Market
6.2.3.2.1 UK Natural Dog Treats Market by Product
6.2.3.2.2 UK Natural Dog Treats Market by Distribution Channel
6.2.3.3 France Natural Dog Treats Market
6.2.3.3.1 France Natural Dog Treats Market by Product
6.2.3.3.2 France Natural Dog Treats Market by Distribution Channel
6.2.3.4 Russia Natural Dog Treats Market
6.2.3.4.1 Russia Natural Dog Treats Market by Product
6.2.3.4.2 Russia Natural Dog Treats Market by Distribution Channel
6.2.3.5 Spain Natural Dog Treats Market
6.2.3.5.1 Spain Natural Dog Treats Market by Product
6.2.3.5.2 Spain Natural Dog Treats Market by Distribution Channel
6.2.3.6 Italy Natural Dog Treats Market
6.2.3.6.1 Italy Natural Dog Treats Market by Product
6.2.3.6.2 Italy Natural Dog Treats Market by Distribution Channel
6.2.3.7 Rest of Europe Natural Dog Treats Market
6.2.3.7.1 Rest of Europe Natural Dog Treats Market by Product
6.2.3.7.2 Rest of Europe Natural Dog Treats Market by Distribution Channel
6.3 Asia Pacific Natural Dog Treats Market
6.3.1 Asia Pacific Natural Dog Treats Market by Product
6.3.1.1 Asia Pacific Eatables Market by Country
6.3.1.2 Asia Pacific Chewable Market by Country
6.3.2 Asia Pacific Natural Dog Treats Market by Distribution Channel
6.3.2.1 Asia Pacific Specialty Pet Stores Market by Country
6.3.2.2 Asia Pacific Supermarkets & Hypermarkets Market by Country
6.3.2.3 Asia Pacific Online Market by Country
6.3.2.4 Asia Pacific Others Market by Country
6.3.3 Asia Pacific Natural Dog Treats Market by Country
6.3.3.1 China Natural Dog Treats Market
6.3.3.1.1 China Natural Dog Treats Market by Product
6.3.3.1.2 China Natural Dog Treats Market by Distribution Channel
6.3.3.2 Japan Natural Dog Treats Market
6.3.3.2.1 Japan Natural Dog Treats Market by Product
6.3.3.2.2 Japan Natural Dog Treats Market by Distribution Channel
6.3.3.3 India Natural Dog Treats Market
6.3.3.3.1 India Natural Dog Treats Market by Product
6.3.3.3.2 India Natural Dog Treats Market by Distribution Channel
6.3.3.4 South Korea Natural Dog Treats Market
6.3.3.4.1 South Korea Natural Dog Treats Market by Product
6.3.3.4.2 South Korea Natural Dog Treats Market by Distribution Channel
6.3.3.5 Singapore Natural Dog Treats Market
6.3.3.5.1 Singapore Natural Dog Treats Market by Product
6.3.3.5.2 Singapore Natural Dog Treats Market by Distribution Channel
6.3.3.6 Malaysia Natural Dog Treats Market
6.3.3.6.1 Malaysia Natural Dog Treats Market by Product
6.3.3.6.2 Malaysia Natural Dog Treats Market by Distribution Channel
6.3.3.7 Rest of Asia Pacific Natural Dog Treats Market
6.3.3.7.1 Rest of Asia Pacific Natural Dog Treats Market by Product
6.3.3.7.2 Rest of Asia Pacific Natural Dog Treats Market by Distribution Channel
6.4 LAMEA Natural Dog Treats Market
6.4.1 LAMEA Natural Dog Treats Market by Product
6.4.1.1 LAMEA Eatables Market by Country
6.4.1.2 LAMEA Chewable Market by Country
6.4.2 LAMEA Natural Dog Treats Market by Distribution Channel
6.4.2.1 LAMEA Specialty Pet Stores Market by Country
6.4.2.2 LAMEA Supermarkets & Hypermarkets Market by Country
6.4.2.3 LAMEA Online Market by Country
6.4.2.4 LAMEA Others Market by Country
6.4.3 LAMEA Natural Dog Treats Market by Country
6.4.3.1 Brazil Natural Dog Treats Market
6.4.3.1.1 Brazil Natural Dog Treats Market by Product
6.4.3.1.2 Brazil Natural Dog Treats Market by Distribution Channel
6.4.3.2 Argentina Natural Dog Treats Market
6.4.3.2.1 Argentina Natural Dog Treats Market by Product
6.4.3.2.2 Argentina Natural Dog Treats Market by Distribution Channel
6.4.3.3 UAE Natural Dog Treats Market
6.4.3.3.1 UAE Natural Dog Treats Market by Product
6.4.3.3.2 UAE Natural Dog Treats Market by Distribution Channel
6.4.3.4 Saudi Arabia Natural Dog Treats Market
6.4.3.4.1 Saudi Arabia Natural Dog Treats Market by Product
6.4.3.4.2 Saudi Arabia Natural Dog Treats Market by Distribution Channel
6.4.3.5 South Africa Natural Dog Treats Market
6.4.3.5.1 South Africa Natural Dog Treats Market by Product
6.4.3.5.2 South Africa Natural Dog Treats Market by Distribution Channel
6.4.3.6 Nigeria Natural Dog Treats Market
6.4.3.6.1 Nigeria Natural Dog Treats Market by Product
6.4.3.6.2 Nigeria Natural Dog Treats Market by Distribution Channel
6.4.3.7 Rest of LAMEA Natural Dog Treats Market
6.4.3.7.1 Rest of LAMEA Natural Dog Treats Market by Product
6.4.3.7.2 Rest of LAMEA Natural Dog Treats Market by Distribution Channel
Chapter 7. Company Profiles
7.1 The J.M. Smucker Company
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.2 Off Leash Pet Treats
7.2.1 Company Overview
7.3 The Dog Chew Company
7.3.1 Company Overview
7.4 Mars, Inc.
7.4.1 Company Overview
7.4.2 SWOT Analysis
7.5 Nestle S.A.
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expenses
7.5.5 SWOT Analysis
7.6 General Mills, Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expense
7.6.5 SWOT Analysis
7.7 The Wellness Pet Company (Clearlake Capital Group, L.P.)
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Spectrum Brands Holdings, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expenses
7.8.5 SWOT Analysis
7.9 The Colgate Palmolive Company
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Segmental and Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
Chapter 8. Winning Imperatives for Natural Dog Treats Market

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