Global Narrowband Internet of Things Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Application, By Deployment Mode (Guard, Stand-alone, and In-band), By Vertical, By Regional Outlook and Forecast, 2022 - 20

Global Narrowband Internet of Things Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Application, By Deployment Mode (Guard, Stand-alone, and In-band), By Vertical, By Regional Outlook and Forecast, 2022 - 2028

The Global Narrowband Internet of Things Market size is expected to reach $9.6 billion by 2028, rising at a market growth of 51.5% CAGR during the forecast period.

Narrowband IoT refers to a LPWA (low power wide space) technology that was designed to transform a good range of latest IoT services and devices. The technology dependably and firmly manages less amount of relatively seldom two-way knowledge. Narrowband IoT remarkably betters operators’ device spectrum potency, system capability, and power consumption. The technology enables various devices and solutions such as utilities, wearables, good parking, and industrial solutions.

In general, LPWA technologies bridges the gap between mobiles, such as 3G and LTE, and short-range wireless, such as ZigBee networks, Wi-Fi, and Bluetooth. Narrowband IoT is supported by all major module makers, mobile instrumentality, and chipsets. NB-IoT would co-exist with 4G, 3G, and 2G mobile networks and collaborative profits from the privacy and safety choices of mobile networks, such as entity authentication, support for user identity confidentiality, knowledge integrity, confidentiality, and mobile instrumentality identification.

The application of narrowband IoT leads to various benefits such as price savings, power potency, wider preparation, and dependability. Narrowband IoT allows the cost-effective powering of IoT devices. Because technologies such as NB-IoT have a few complex waveforms, they tend to use less power. NB-IoT chips are cheaper as they are less complex to make. Narrowband IoT application also leads to enhanced dependability for operators because of the bonded resource allotment needed for controlled quality of service.

NB-IoT is set to directly connect the narrowband IoT usage and might be perceived as extra wide-enforced with the growing urbanization worldwide. NB-IoT devices are employed within the commissioned spectrum and ensure reliable and secure property to consumers.

COVID-19 Impact Analysis

Major corporations have evolved towards use of automation technologies as a result of the COVID-19 pandemic, particularly in the area of drones for monitoring and drug delivery. Robotics and automation could boost productivity in a circumstances created by pandemic by reducing the need for human labour and decreasing the likelihood of future plant closures. IoT, AI, and digitalization will also become increasingly important in the future and define the new way of working. Owing to all these factors, the market for narrowband internet of things has significantly benefited from the spread of novel coronavirus and also will witness growth prospects after the pandemic period.

Market Growth Factors

Growing adoption of IoT technologies and better battery life of other connected devices

Battery life is a significant feature in the current scenario of IoT devices and various connected devices. Smartphone manufacturers are constantly attempting to enhance devices with massive battery life as the latest smartphones are so distinct from their previous versions that were available a few years back. Additionally, technologies are developing and turning out to be more sophisticated and advanced every year. As a result, the market demand for connected devices is growing, especially in the industrial sector, as M2M communications got more frequent. The growth of M2M or IoT devices involving livestock monitoring equipment, smart meters, smart parking solutions, and smart streetlights is expected to be propelled by the rising necessity for connected devices for long-range connectivity.

Low Initial and Maintenance Prices Together With Rising Reliability

Businesses will not make remarkable investments in the latsest technology if it doesn’t expand their bottom line for prolonged period. With the quickly growing information infrastructure and the economy being so interconnected, this consideration has become more appropriate than before. NB-IoT and other technologies utilize a very simple waveform, which operates on low power. Nevertheless, it is not just about saving power. As NB-IoT is gaining more popularity, creating NB-IoT devices would become cheaper. This would provide with a positive feedback cycle that would further benefit both customers and companies. These factors are predicted to increase the adoption of narrowband internet of things, thereby supporting the market expansion.

Market Restraining Factors

Restricted To Low-Speed Data Transmission Applications

Data transfer speeds are restricted in NB-IoT devices, which limits their cellular abilities in apps that demand remarkable bandwidth, like video surveillance and voice communication. It is unsuitable for mobile handsets utilizing GSM, high-speed data transmission, messaging, 3G, and LTE (long-term evolution) for voice. Emerging technologies like LTE-M (long-term evolution for machines) have quicker data speeds, which enables them to offer the most inclusive scale of cellular capabilities. LTE-M has the highest bandwidth compared to other LPWA technologies, making it accurate for mobile networks and stationary usage. Therefore, this obstructs the growth of the narrowband internet of things market in the upcoming years.

Component Outlook

Based on components, the narrowband internet of things market is segmented into solutions and services. In 2021, the service segment garnered a significant revenue share in the narrowband internet of things. This is due to decreased power consumption of linked devices while expanding bandwidth efficiency and system capacity. In addition, the market is expanding in this segment due to the increased adoption of internet of things (IoT) in various industry verticals.

Application Outlook

By application, the narrowband internet of things market is divided into smart meter, smart packaging, alarm & detector, smart lightning, tracker, wearable and others. In 2021, the tracker segment recorded a prominent revenue share in the narrowband internet of things market. This is because of the expanding consumer and industrial usage comprising monitoring & tracking of people and assets. In addition, the growing demand for navigation, telematics, and in-car infotainment facilities from the automotive sector is expected to contribute to the development of the tracker segment throughout the predicted period.

Deployment Mode Outlook

On the basis of deployment, the narrowband internet of things market is fragmented into in-band, guard band, and standalone. In 2021, the standalone segment registered a substantial revenue share in the narrowband internet of things. In the standalone category, workers use NB-IoT to take advantage of idle spectrum resources. These resources may consist of the employee's non-standard bandwidth spectrum pieces or be exempt from other RATs (radio access technologies) through refarming.

Vertical Outlook

Based on vertical, the narrowband internet of things market is classified into infrastructure, agriculture, automotive, healthcare, energy & utilities, manufacturing, consumer electronics and others. In 2021, the automotive segment procured a considerable growth rate in the narrowband internet of things market. The automotive companies are trying to overcome the safety related issues faced by passengers by using advanced technologies that could provide more convenient and safer transportation. As such, the implementation of narrowband-IoT in the automotive industry is rapidly growing because of the ability of NB-IoT to avoid and determine main road congestions, track vehicles, and contribute in efficient traffic control.

Regional Outlook

Region-wise, the narrowband internet of things market, is analysed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region dominated the narrowband internet of things market with the maximum revenue share. North America is the hub of various dominating device producer businesses and network service suppliers concentrating on examining & commercializing solutions for industrial and consumer applications. The growing tech-savvy population, increasing disposable income, and continuous acceptance of developing technologies for business and personal applications are some of the prime factors propelling the regional market development.

The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Huawei Technologies Co., Ltd., AT&T, Inc., Intel Corporation, Verizon Communications, Inc. are the forerunners in the Narrowband Internet of Things Market. Companies such as Qualcomm, Inc., MediaTek, Inc., and Ericsson AB are some of the key innovators in Narrowband Internet of Things Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Intel Corporation, Qualcomm, Inc., Huawei Technologies Co., Ltd. MediaTek, Inc., Nokia Corporation, Verizon Communications, Inc., AT&T, Inc., Vodafone Group Plc, Orange S.A., and Ericsson AB.

Recent Strategies Deployed in Narrowband Internet of Things Market

Partnerships, Collaborations & Agreements

Sep-2022: Vodafone signed an agreement with Topcon Positioning Group, a global designer and manufacturer of precision positioning systems. Under this agreement, both companies would advance the latest mass-market precise positioning system that would determine the place of Internet of Things (IoT) devices, vehicles, and machinery with higher accuracy than utilizing only specific global navigation satellite systems.

Jun-2022: Huawei Technologies signed an Agreement with Nordic Semiconductor, a semiconductor company engaged in designing and producing connectivity and SoC solutions. This agreement would allow and support large-scale deployment of this low-power cellular IoT technology by different sectors.

Jun-2022: MediaTek came into partnership with Proscend, a provider of Industrial IoT solutions. This partnership would aim to allow seamless 5G deployment and propel the path for better-connected experiences.

Mar-2021: Nokia announced an expanded partnership with Mobility, a telecommunications services company based in Saudi Arabia. This partnership would address the requirements of modern businesses by allowing a vast spectrum of commercial uses including industrial appliances, smart city infrastructure, powering connected health, and smart metering for utilities. Moreover, Nokia's new NB-IoT technology would enable Mobily's customers to use IoT services regardless of their region, location, or area.

Sep-2020: MediaTek entered into a partnership with Tuya Smart, a leader in providing AI+IoT platforms. Following this partnership, the companies aimed to unveil their novel Narrow Band-Internet of Things modules viz. NM1, NM1-GL, and NM1-CT. Moreover, the solutions are built on 3GPP Release 14 standard MT2625 of MediaTek and powered by the cloud platform of Tuya to allow devices to provide advantages to smart city applications, including fire hydrant inspections, street light controllers, and municipal manhole covers.

Aug-2020: MediaTek joined hands with Inmarsat, a satellite telecoms company. This collaboration aimed to propel market efforts and initiatives to converge satellite and cellular networks in the 5G era.

Product Launches and Product Expansions

Jan-2023: MediaTek launched the octa-core Genio 700, the chipset in the Genio platform for IoT devices built for industrial IoT products, smart retail, and smart home. The product enables designers to customize products using Android, Ubuntu, and Yocto Linux. Moreover, with this launch customers can simply advance their products with the least amount of effort.

Dec-2022: Qualcomm Technologies, Inc. unveiled Qualcomm QCX216 LTE IoT Modem, the new Internet of Things (IoT) mode. The product is a comprehensive solution that delivers better computing abilities, location-based technologies, and connectivity to allow the latest generation of powerful, fast, and high-performing IoT Solutions.

Apr-2020: Qualcomm unveiled the Qualcomm 212 LTE IoT Modem, a robust power-efficient single-mode NB-IoT chipset. The new product aimed to propel the expansion of cellular IoT through its advanced power-efficient chipset architecture allowing extremely low average power consumption.

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution
• Services

By Application

• Alarms & Detectors
• Smart Meters
• Trackers
• Wearable Devices
• Smart Parking
• Smart Lighting
• Others

By Deployment Mode

• Guard
• Stand-alone
• In-band

By Vertical

• Infrastructure
• Energy & Utilities
• Automotive & Transportation
• Agriculture
• Healthcare
• Consumer Electronics
• Manufacturing
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Intel Corporation
• Qualcomm, Inc.
• Huawei Technologies Co., Ltd.
• MediaTek, Inc.
• Nokia Corporation
• Verizon Communications, Inc.
• AT&T, Inc.
• Vodafone Group Plc
• Orange S.A.
• Ericsson AB

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