Global Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Regional Outlook and Forecast, 2024 - 2031

Global Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Regional Outlook and Forecast, 2024 - 2031

The Global Moisturizer Market size is expected to reach $15.4 billion by 2031, rising at a market growth of 5.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 2,82,199.06 thousand units (50 ML), experiencing a growth of 10.8% (2020-2023).

Asia-Pacific region encompasses many climates, from tropical to temperate. Consumers in different climates have varying skincare needs, influencing the types of moisturizers they prefer, such as lightweight gels for humid climates and richer creams for dry or cold environments. Thus, the Asia Pacific region acquired 40.2% revenue share in the market 2023. In the terms of volume, the Asia Pacific region would attain a volume of 2,08,559.20 thousand units (50 ML) by 2031. Economic growth in many Asia-Pacific countries has led to rising disposable incomes, allowing consumers to spend more.

As awareness grows about the importance of skincare for overall health and appearance, consumers become more informed about the benefits of moisturizers. They understand that moisturizers help maintain skin hydration, improve texture, prevent dryness, and protect against environmental stressors.

Additionally, in addition to experiential retail and influencer marketing, promotional strategies have been instrumental in attracting the middle class to premium skincare products. Hence, the increasing disposable income is a significant factor driving the expansion of the market.

However, the increasing DIY (do-it-yourself) skincare trend is negatively impacting the demand for commercial moisturizers. As more consumers become interested in creating their skincare products at home, the reliance on store-bought moisturizers decreases. Therefore, the rise of DIY skincare presents challenges for commercial moisturizer brands, hampering the market's growth.

Type Outlook

Based on type, the market is bifurcated into face moisturizer and body moisturizer. The face moisturizer segment garnered 56.9% revenue share in the market in 2023. In terms of volume, the face moisturizer segment would attain a volume of 1,66,669.94 thousand units (50 ML) by 2031. This segment includes various products, such as creams, gels, lotions, serums, and oils.

Form Outlook

On the basis of form, the market is classified into cream, lotion, and gel. The lotion segment recorded 32.4% revenue share in the market in 2023. In terms of volume the lotion segment would attain a volume of 1,39,939.30 thousand units (50 ML) by 2030. The balanced, medium consistency of lotions, which is neither excessively thick nor thin, renders them appropriate for an extensive array of skin types, including dry to normal.

End-User Outlook

By end-user, the market is fragmented into men, women, and infant & kids. The women segment procured 62% revenue share in the market in 2023. In the terms of volume, the women segment would attain a volume of 2,73,223.22 thousand units (50 ML) by 2030. Women are often targeted with anti-aging moisturizers, including ingredients like retinol, peptides, vitamin C, and hyaluronic acid.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment held 25.5% revenue share in the market in 2023. In terms of volume, the North America region would attain a volume of 1,12,600.25 thousand units (50 ML) by 2031. of North America, particularly the United States, often sets global beauty trends. Consumer preferences for clean, natural, and innovative skincare products influence the region's development and marketing of moisturizers.

List of Key Companies Profiled

• L'Oreal S.A.
• Unilever PLC
• The Procter & Gamble Company
• Johnson & Johnson
• Kao Corporation
• The Estee Lauder Companies, Inc.
• Shiseido Company Limited
• Beiersdorf AG
• Henkel AG & Company, KGaA
• Coty, Inc.

Global Moisturizer Market Report Segmentation

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Face Moisturizer
• Body Moisturizer

By Form (Volume, Thousand Units, USD Billion, 2020-2031)

• Cream
• Lotion
• Gel

By End-user (Volume, Thousand Units, USD Billion, 2020-2031)

• Women
• Men
• Infant & Kids

By Geography (Volume, Thousand Units, USD Billion, 2020-2031)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA