Global Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Regional Outlook and Forecast, 2024 -

Global Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Regional Outlook and Forecast, 2024 - 2031

The Global Mobile Marketing Market size is expected to reach $92.32 billion by 2031, rising at a market growth of 23.1% CAGR during the forecast period.

The North America region witnessed 36% revenue share in this market in 2023. This can be attributed to several factors, including the high smartphone penetration rate, advanced mobile infrastructure, and a tech-savvy population. The United States and Canada, in particular, are leaders in this marketing innovation, with businesses across industries heavily investing in mobile-based advertising, push notifications, and location-based marketing.

Location-based marketing and geofencing technologies are becoming integral tools for businesses to reach consumers in real-time with personalized offers and advertisements. With geofencing, companies can set up virtual boundaries around a physical location, such as a store or event, and trigger targeted messages when a consumer enters or exits the area. This enables businesses to deliver contextually relevant content that resonates with the consumer’s immediate environment, increasing the chances of conversion. Thus, the rise of location-based marketing and geofencing technologies is driving the market's growth.

Additionally, Mobile advertising has grown significantly due to its ability to reach consumers directly on their personal devices. Businesses have recognized that mobile is the primary channel for consumers to engage with content, shop online, and access services, prompting them to invest heavily in mobile-focused advertising strategies. Whether through in-app ads, social media promotions, or display ads on websites optimized for mobile, businesses are channeling more of their advertising budgets into this marketing. In conclusion, businesses' increased investment in mobile advertising propels the market's growth.

However, Privacy concerns and the evolving landscape of data protection regulations present significant challenges for this marketing. As data privacy has become a top priority for consumers, businesses are faced with balancing the need for personalized advertising with safeguarding user information. With increasing awareness of how personal data is collected, used, and shared, many consumers are becoming more cautious about their digital footprints, which can hinder the effectiveness of these marketing strategies. Therefore, while data-driven marketing offers significant opportunities, privacy concerns, and regulations can constrain its full potential.

Component Outlook

Based on component, this market is divided into platform and services. The services segment held 35% revenue share in this market in 2023. This includes various offerings such as consulting, campaign management, creative services, and analytics. As these marketing strategies become more complex, businesses are increasingly relying on service providers for expertise in optimizing campaigns, effectively reaching target audiences, and providing in-depth performance analysis.

Enterprise Size Outlook

Based on enterprise size, this market is bifurcated into large enterprises and small & medium enterprises (SMEs). The small & medium enterprises (SMEs) segment witnessed 34% revenue share in this market in 2023. SMEs benefit from cost-effective solutions such as social media marketing, SMS campaigns, and app-based promotions, allowing them to reach their target audience without extensive resources. Moreover, SMEs often focus on local or niche markets, and mobile marketing channels like location-based marketing and push notifications have proven effective in driving engagement and customer retention.

Application Outlook

On the basis of application, this market is segmented into mobile web, SMS, location-based marketing, in-app messages, push notifications, QR codes, and others. In 2023, the push notifications segment held 19% revenue share in this market. Push notifications have become a critical tool for engagement, enabling businesses to send timely, personalized messages directly to users’ mobile devices. This method helps increase user retention, engagement, and conversion rates, particularly in mobile apps, e-commerce platforms, and service-based industries.

End Use Outlook

By end use, this market is divided into retail, media & entertainment, travel, automotive, healthcare, IT & telecom, BFSI, and others. The media & entertainment segment procured 20% revenue share in this market in 2023. With the rapid consumption of digital content on mobile devices, media and entertainment companies have increasingly turned to mobile marketing to promote their offerings. Mobile ads, in-app promotions, push notifications, and social media campaigns engage audiences and drive subscriptions, views, and content consumption.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated 28% revenue share in this market in 2023. This growth can be attributed to the rapid digital transformation across key regional economies, such as China, India, Japan, and Southeast Asia. The growing adoption of smartphones, mobile apps, and mobile internet has made the region an attractive market for mobile marketing. Moreover, many countries' increasing urbanization and mobile-first approach have fuelled the demand for mobile marketing solutions.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Recent Strategies Deployed in the Market

• Dec-2024: LoopMe Limited announced the acquisition of Chartboost, a mobile ad and monetization platform from Zynga Inc. The acquisition enhances LoopMe’s mobile app presence, expanding its SDK network and AI capabilities. It strengthens brand advertising and app monetization, benefiting LoopMe’s clients and Chartboost’s publisher partners.
• Oct-2024: LoopMe Limited launched Brand Outcome Scores (BOS), an AI-driven media scoring tool that predicts ad effectiveness at the bid request and impression levels. BOS helps marketers optimize campaigns across mobile video and CTV and display ads without cookies, initially rolling out in the US and UK.
• Oct-2024: InMobi Pte. Ltd. announced the partnership with Scope3 and launched the world’s largest green media offering for mobile and in-app advertising. This initiative enables brands to reduce campaign emissions, optimize performance, and access transparent carbon data, reinforcing InMobi’s commitment to sustainability and industry-wide positive change through measurable environmental action and collaboration.
• Oct-2024: Adobe, Inc. launched GenStudio for Performance Marketing, a generative AI-driven platform for brands and agencies to streamline global campaign creation. It enables self-service content generation, enforces brand compliance, integrates with platforms like Meta and TikTok, and provides actionable insights, optimizing personalized marketing at scale across various channels and geographies.
• Oct-2024: Salesforce, Inc. launched new marketing features in Starter Suite, Pro Suite, and Marketing Cloud Growth in Latin America and Europe. These features enable growing businesses to unify data, automate marketing, and personalize customer experiences. Powered by Data Cloud and AI, these innovations optimize campaigns, engagement, and ROI, driving efficiency and customer satisfaction.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Global Mobile Marketing Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA