Global Mobile Application Security Testing Market Size, Share & Trends Analysis Report By Offering, By Organization Size, By Deployment (Cloud, and On-premise), By OS Type (Android, iOS, and Other OS), By Vertical, By Regional Outlook and Forecast, 2023 -

Global Mobile Application Security Testing Market Size, Share & Trends Analysis Report By Offering, By Organization Size, By Deployment (Cloud, and On-premise), By OS Type (Android, iOS, and Other OS), By Vertical, By Regional Outlook and Forecast, 2023 - 2030

The Global Mobile Application Security Testing Market size is expected to reach $5.3 billion by 2030, rising at a market growth of 27.0% CAGR during the forecast period.

Healthcare mobile applications often deal with highly sensitive and confidential patient data, including medical records, personal information, and health history. Therefore, the healthcare and life science segment acquired $98.4 million in 2022. Ensuring the confidentiality of this data is critical for adherence to privacy regulations, including the Health Insurance Portability and Accountability Act (HIPAA) in the United States. MAST solutions are instrumental in identifying and mitigating vulnerabilities that could compromise the confidentiality and integrity of patient data. These factors will pose lucrative growth prospects for the segment.

The growing number and diversity of mobile applications means that cybercriminals have a larger attack surface to target. Each mobile app represents a potential entry point for malicious activities, making it essential for organizations to address vulnerabilities proactively. Mobile applications are now integral to various industries, including finance, healthcare, retail, entertainment, and more. As these sectors embrace digital transformation and mobile solutions, the range of applications susceptible to security threats expands, necessitating thorough testing measures. Additionally, cybercriminals continually enhance their techniques and tools to exploit vulnerabilities in mobile applications. Advanced persistent threats (APTs), malware, and other sophisticated attack vectors increasingly target mobile platforms, posing significant risks to organizations. Mobile applications often handle sensitive user data, including personal information, financial details, and login credentials. The compromise of such data can lead to identity theft, financial fraud, and other severe consequences. Securing mobile apps is paramount to protect users' sensitive information. Investing in mobile app security is a preventive measure to mitigate these financial risks. Thus, these factors will increase demand in the market.

However, mobile applications need to be compatible with different operating systems, including iOS and Android, each with its unique security architecture. MAST providers need to develop testing methodologies that cover vulnerabilities specific to each operating system, increasing the testing process's complexity. The proliferation of various mobile devices, such as smartphones, tablets, wearables, and IoT devices, adds another layer of complexity. Each device type may have different capabilities, screen sizes, hardware configurations, and security features, requiring MAST providers to account for these variations in their testing procedures. MAST providers need to consider these variations and potential security nuances introduced by OEM-specific modifications to Android. Thus, these factors can limit the growth of the market.

By Offering Analysis

Based on offering, the market is segmented into solution and services. The solution segment held the largest revenue share in the market in 2022. Automation has become a cornerstone of effective mobile application security testing solutions. The growing solutions segment includes automated testing tools that enable organizations to scan code, identify vulnerabilities, and conduct security assessments efficiently. Thus, these factors will help expand the segment.

By Organization Size Analysis

By organization size, the market is segmented into large enterprises and small & medium enterprises. The small and medium enterprises segment held a significant revenue share in the market in 2022. Small and medium enterprises often operate with constrained resources, including budget and dedicated cybersecurity personnel. This limitation can impact their ability to invest significantly in advanced MAST solutions or hire specialized security professionals, making it challenging to implement robust security measures. Thus, the segment will witness increased demand in the coming years.

By Deployment Analysis

Based on deployment mode, the market is divided into cloud and on-premises. The cloud segment recorded the maximum revenue share in the market in 2022. Cloud-based MAST solutions have gained prominence due to their inherent scalability. Organizations can dynamically scale their testing resources based on demand, ensuring efficient utilization of computing power during peak testing periods. This scalability addresses the variability in testing requirements and optimizes resource allocation, making it a cost-effective approach for large and smaller enterprises. As a result, these factors will boost the demand in the segment.

By OS Type Analysis

On the basis of OS type, the market is divided into iOS, Android, and others. In 2022, the iOS segment witnessed a substantial revenue share in the market. iOS is known for its closed ecosystem, where app distribution is primarily through the Apple App Store. This closed environment provides a level of control over the apps available to users but also introduces specific security considerations that differ from more open platforms. Therefore, these factors will lead to expansion in the segment.

By Vertical Analysis

On the basis of vertical, the market is divided into BFSI, IT & telecom, retail & e-commerce, healthcare & life science, government & defense, manufacturing, and others. The IT and telecom segment recorded the maximum revenue share in the market in 2022. Telecom companies often provide mobile applications directly to end-users for various purposes, such as bill payment, account management, and customer support. The IT sector, collaborating with telecom operators, focuses on developing and securing these end-user applications. MAST is crucial for identifying and mitigating vulnerabilities, thereby safeguarding sensitive user data and preserving the integrity of these applications. Thus, the segment will expand rapidly in the upcoming years.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. The increasing frequency and sophistication of cyber threats, including those targeting mobile applications, drive the demand for robust security testing solutions in North America. High-profile data breaches and cyber-attacks have raised awareness about the importance of securing mobile applications. Therefore, the segment will grow rapidly in the coming years.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Recent Strategies Deployed in the Market

• Sep-2023: Qualys, Inc. signed a partnership with BlueVoyant, a cybersecurity company providing advanced threat intelligence and managed security services to safeguard businesses from cyber threats. Through this partnership, Qualys would be able to transform vulnerability management and cloud security by combining Qualys VMDR and Qualys TotalCloud, enabling organizations to strengthen cybersecurity across on-premises, hybrid-cloud, and cloud-native environments while ensuring compliance with industry regulations.
• Aug-2023: IBM Corporation took over Apptio Inc., a US-based software development company. Through this acquisition, IBM Corporation would enhance its business portfolio with a comprehensive technology management platform, enabling it to optimize and automate decisions throughout its IT environments.
• May-2023: IBM Corporation acquired Polar Security, a tech innovator company in safeguarding cloud and SaaS data, tackling the rising shadow data issue. Through this acquisition, IBM Security Guardium would offer security teams a comprehensive data security platform covering all data types and storage locations, including SaaS, on-premise, and public cloud infrastructure.
• Apr-2023: Qualys, Inc. extended the partnership with Cowbell, an insurtech company that specializes in providing cyber insurance solutions for small to medium-sized enterprises (SMEs). Under this partnership, Cowbell would enhance its risk assessment capabilities by utilizing Qualys EASM data, expanding its scanner library.
• Nov-2022: GitLab Inc. signed a partnership with Quokka, a mobile security and privacy solutions company. Through this partnership, GitLab would be able to facilitate accelerated innovation, seamless scalability, and improved customer service and retention for organizations.

List of Key Companies Profiled

• IBM Corporation
• HCL Technologies Ltd. (HCL Enterprises)
• Open Text Corporation
• Qualys, Inc.
• Oracle Corporation
• Cisco Systems Inc.
• VMware, Inc. (Broadcom Inc.)
• GitLab Inc.
• Google LLC (Alphabet Inc.)
• Data Theorem, Inc.

Global Mobile Application Security Testing Market Report Segmentation

By Offering

• Solution
• Services

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Deployment

• Cloud
• On-premise

By OS Type

• Android
• iOS
• Other OS

By Vertical

• IT & Telecom
• BFSI
• Retail & E-commerce
• Manufacturing
• Healthcare & Life Science
• Government & Defense
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA