Global Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Regional Outlook and Forecast, 2024 - 2031

Global Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Regional Outlook and Forecast, 2024 - 2031


The Global Mezcal Market size is expected to reach $2.0 billion by 2031, rising at a market growth of 10.5% CAGR during the forecast period. In the year 2023, the market attained a volume of 20,272.0 thousand units (Bottle of 750 ml), experiencing a growth of 19.5% (2020-2023).

As cocktail culture thrives in North America, mezcal's smoky, earthy, and fruity notes add depth and character to a wide range of cocktails, from classic recipes to creative concoctions. Therefore, the North America region captured $375.3 million revenue in the market in 2023. Also, the Canada market utilized 1,016.2 thousand units (Bottle of 750 ml) in the market in 2023. The growing popularity of mezcal-based cocktails in bars and restaurants has increased visibility and demand among consumers.

The cultural significance of mezcal serves as a driving force behind its market growth, captivating consumers around the world with its authenticity and history. The allure of mezcal lies in its distinct flavor profile and the story behind each bottle—a story of generational knowledge, sustainable farming practices, and community collaboration. Consumers seek artisanal brands that uphold these traditions, honoring the legacy of mezcal and preserving the cultural heritage of Mexico. Thus, these factors will boost the demand in the market.

Additionally, the market has been significantly influenced by a growing consumer awareness of sustainability and ethical production practices in recent years. As awareness of these environmental issues grows, consumers increasingly demand transparency and accountability from mezcal producers, prompting brands to adopt more sustainable practices throughout the production chain. Thus, owing to these factors, there will be enhanced demand in the market.

However, Agave plants, the primary ingredient in its production, typically take several years to mature before they can be harvested. Fluctuations in agave supply due to factors like climate change, disease outbreaks (such as agave diseases like agave snout weevil), or over-harvesting can lead to shortages in raw materials. This scarcity can increase production costs, reduce production volumes, or even cause product shortages. Hence, these aspects can assist in the expansion of the market.

By Age Analysis

Based on age, the market is segmented into mezcal Joven, mezcal Reposado, and mezcal Anejo. In 2023, the mezcal Anejo segment garnered a 14.98% revenue share in the market. In terms of volume, mezcal Anejo segment make use of 2,879.6 thousand units (Bottle of 750 ml) in 2023. As consumers gravitate towards premium and artisanal spirits, there is a heightened demand for aged mezcal varieties that offer complexity and refinement.

By Distribution Channel Analysis

On the basis of distribution channel, the market is divided into on-premise and off-premise. In 2023, the off-premise segment witnessed a 24.50% revenue share in the market. In terms of volume, off-premise segment consumed 4,762.3 thousand units (Bottle of 750 ml) in 2023. Off-premises consumption offers consumers greater convenience and accessibility, allowing them to purchase the product from various retail outlets, including liquor stores, online retailers, and delivery services.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe segment acquired a 31.87% revenue share in the market. In terms of volume, Europe segment registered 7,545.1 thousand units (Bottle of 750 ml) in 2023. The craft spirits movement has gained momentum in Europe, with consumers gravitating towards small-batch, artisanal products that offer quality, authenticity, and a sense of craftsmanship.

List of Key Companies Profiled
  • Diageo plc
  • SU CASA MEZCAL
  • Mezcal Amaras
  • Pernod Ricard S.A.
  • Xiaman Spirits GmbH
  • Casa Cortes
  • Wahaka Mezcal
  • Rey Campero
  • Bacardi Limited (Ilegal Mezcal)
  • Mezcal Vago (Heaven Hill Sales Co.)
Global Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
  • Mezcal Jovan
  • Mezcal Anejo
  • Mezcal Reposado
By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
  • On-Premise
  • Off-Premise
By Geography (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Egypt
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Mezcal Market, by Age
1.4.2 Global Mezcal Market, by Distribution Channel
1.4.3 Global Mezcal Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Mezcal Market by Age
4.1 Global Mezcal Jovan Market by Region
4.2 Global Mezcal Anejo Market by Region
4.3 Global Mezcal Reposado Market by Region
Chapter 5. Global Mezcal Market by Distribution Channel
5.1 Global On-Premise Market by Region
5.2 Global Off-Premise Market by Region
Chapter 6. Global Mezcal Market by Region
6.1 North America Mezcal Market
6.1.1 North America Mezcal Market by Age
6.1.1.1 North America Mezcal Jovan Market by Country
6.1.1.2 North America Mezcal Anejo Market by Country
6.1.1.3 North America Mezcal Reposado Market by Country
6.1.2 North America Mezcal Market by Distribution Channel
6.1.2.1 North America On-Premise Market by Country
6.1.2.2 North America Off-Premise Market by Country
6.1.3 North America Mezcal Market by Country
6.1.3.1 US Mezcal Market
6.1.3.1.1 US Mezcal Market by Age
6.1.3.1.2 US Mezcal Market by Distribution Channel
6.1.3.2 Canada Mezcal Market
6.1.3.2.1 Canada Mezcal Market by Age
6.1.3.2.2 Canada Mezcal Market by Distribution Channel
6.1.3.3 Mexico Mezcal Market
6.1.3.3.1 Mexico Mezcal Market by Age
6.1.3.3.2 Mexico Mezcal Market by Distribution Channel
6.1.3.4 Rest of North America Mezcal Market
6.1.3.4.1 Rest of North America Mezcal Market by Age
6.1.3.4.2 Rest of North America Mezcal Market by Distribution Channel
6.2 Europe Mezcal Market
6.2.1 Europe Mezcal Market by Age
6.2.1.1 Europe Mezcal Jovan Market by Country
6.2.1.2 Europe Mezcal Anejo Market by Country
6.2.1.3 Europe Mezcal Reposado Market by Country
6.2.2 Europe Mezcal Market by Distribution Channel
6.2.2.1 Europe On-Premise Market by Country
6.2.2.2 Europe Off-Premise Market by Country
6.2.3 Europe Mezcal Market by Country
6.2.3.1 Germany Mezcal Market
6.2.3.1.1 Germany Mezcal Market by Age
6.2.3.1.2 Germany Mezcal Market by Distribution Channel
6.2.3.2 UK Mezcal Market
6.2.3.2.1 UK Mezcal Market by Age
6.2.3.2.2 UK Mezcal Market by Distribution Channel
6.2.3.3 France Mezcal Market
6.2.3.3.1 France Mezcal Market by Age
6.2.3.3.2 France Mezcal Market by Distribution Channel
6.2.3.4 Russia Mezcal Market
6.2.3.4.1 Russia Mezcal Market by Age
6.2.3.4.2 Russia Mezcal Market by Distribution Channel
6.2.3.5 Spain Mezcal Market
6.2.3.5.1 Spain Mezcal Market by Age
6.2.3.5.2 Spain Mezcal Market by Distribution Channel
6.2.3.6 Italy Mezcal Market
6.2.3.6.1 Italy Mezcal Market by Age
6.2.3.6.2 Italy Mezcal Market by Distribution Channel
6.2.3.7 Rest of Europe Mezcal Market
6.2.3.7.1 Rest of Europe Mezcal Market by Age
6.2.3.7.2 Rest of Europe Mezcal Market by Distribution Channel
6.3 Asia Pacific Mezcal Market
6.3.1 Asia Pacific Mezcal Market by Age
6.3.1.1 Asia Pacific Mezcal Jovan Market by Country
6.3.1.2 Asia Pacific Mezcal Anejo Market by Country
6.3.1.3 Asia Pacific Mezcal Reposado Market by Country
6.3.2 Asia Pacific Mezcal Market by Distribution Channel
6.3.2.1 Asia Pacific On-Premise Market by Country
6.3.2.2 Asia Pacific Off-Premise Market by Country
6.3.3 Asia Pacific Mezcal Market by Country
6.3.3.1 China Mezcal Market
6.3.3.1.1 China Mezcal Market by Age
6.3.3.1.2 China Mezcal Market by Distribution Channel
6.3.3.2 Japan Mezcal Market
6.3.3.2.1 Japan Mezcal Market by Age
6.3.3.2.2 Japan Mezcal Market by Distribution Channel
6.3.3.3 India Mezcal Market
6.3.3.3.1 India Mezcal Market by Age
6.3.3.3.2 India Mezcal Market by Distribution Channel
6.3.3.4 South Korea Mezcal Market
6.3.3.4.1 South Korea Mezcal Market by Age
6.3.3.4.2 South Korea Mezcal Market by Distribution Channel
6.3.3.5 Singapore Mezcal Market
6.3.3.5.1 Singapore Mezcal Market by Age
6.3.3.5.2 Singapore Mezcal Market by Distribution Channel
6.3.3.6 Malaysia Mezcal Market
6.3.3.6.1 Malaysia Mezcal Market by Age
6.3.3.6.2 Malaysia Mezcal Market by Distribution Channel
6.3.3.7 Rest of Asia Pacific Mezcal Market
6.3.3.7.1 Rest of Asia Pacific Mezcal Market by Age
6.3.3.7.2 Rest of Asia Pacific Mezcal Market by Distribution Channel
6.4 LAMEA Mezcal Market
6.4.1 LAMEA Mezcal Market by Age
6.4.1.1 LAMEA Mezcal Jovan Market by Country
6.4.1.2 LAMEA Mezcal Anejo Market by Country
6.4.1.3 LAMEA Mezcal Reposado Market by Country
6.4.2 LAMEA Mezcal Market by Distribution Channel
6.4.2.1 LAMEA On-Premise Market by Country
6.4.2.2 LAMEA Off-Premise Market by Country
6.4.3 LAMEA Mezcal Market by Country
6.4.3.1 Brazil Mezcal Market
6.4.3.1.1 Brazil Mezcal Market by Age
6.4.3.1.2 Brazil Mezcal Market by Distribution Channel
6.4.3.2 Argentina Mezcal Market
6.4.3.2.1 Argentina Mezcal Market by Age
6.4.3.2.2 Argentina Mezcal Market by Distribution Channel
6.4.3.3 UAE Mezcal Market
6.4.3.3.1 UAE Mezcal Market by Age
6.4.3.3.2 UAE Mezcal Market by Distribution Channel
6.4.3.4 Egypt Mezcal Market
6.4.3.4.1 Egypt Mezcal Market by Age
6.4.3.4.2 Egypt Mezcal Market by Distribution Channel
6.4.3.5 South Africa Mezcal Market
6.4.3.5.1 South Africa Mezcal Market by Age
6.4.3.5.2 South Africa Mezcal Market by Distribution Channel
6.4.3.6 Nigeria Mezcal Market
6.4.3.6.1 Nigeria Mezcal Market by Age
6.4.3.6.2 Nigeria Mezcal Market by Distribution Channel
6.4.3.7 Rest of LAMEA Mezcal Market
6.4.3.7.1 Rest of LAMEA Mezcal Market by Age
6.4.3.7.2 Rest of LAMEA Mezcal Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Diageo plc
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 SU CASA MEZCAL
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.2.2.2 Acquisition and Mergers:
7.3 Mezcal Amaras
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.3.3 SWOT Analysis
7.4 Pernod Ricard S.A.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.5 SWOT Analysis
7.5 Xiaman Spirits GmbH
7.5.1 Company Overview
7.6 Casa Cortes
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Wahaka Mezcal
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Rey Campero
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Bacardi Limited (Ilegal Mezcal)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Acquisition and Mergers:
7.9.3 SWOT Analysis
7.10. Mezcal Vago (Heaven Hill Sales Co.)
7.10.1 Company Overview
7.10.2 SWOT Analysis
Chapter 8. Winning Imperatives of Mezcal Market

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