Global Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Regional Outlook and Forecast, 2023 - 2030

Global Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Regional Outlook and Forecast, 2023 - 2030

The Global Media Monitoring Tools Market size is expected to reach $11.2 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.

The vast amount of online information can be analyzed for beneficial insights using media monitoring tools in the healthcare industry. Healthcare organizations can use these technologies to improve communication, make well-informed decisions, and improve patient care and organizational outcomes. Thus, the healthcare segment registered $330.7 million revenue in the market in 2022. By keeping updated on relevant news sources and official statements, media monitoring tools can assist healthcare businesses in maintaining track of changes to regulations, policies, and compliance issues. Some of the factors impacting the market are growing utilization of cloud-based solutions, rising digital transformation, and the rise of misinformation and deepfakes.

The cloud-based monitoring platform enables organizations to measure, monitor, and visualize the performance of their cloud-based applications and services. As a result, the market f will expand due to the enterprises' need to be productive. To establish a competitive edge in the industry, major competitors are concentrating on introducing new products. Due to the expansion of internet connectivity and accessibility, media monitoring tools are now accessible across almost every industry, including BFSI, retail, IT, and telecom. Additionally, the ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms, or worse, information might not have been gathered and used. Effective data gathering, centralized data storage, and developing technologies to assess and transform data into information that enables informed business decision-making will become feasible through digital transformation. Thus, the market is expected to expand as cloud-based solutions become more widely used and due to the acceleration in digital transition.

However, media monitoring tools have difficulties when deep fake content and misinformation spread. The ability of these systems to accurately predict public emotions and media coverage may be hampered by their incapability to differentiate between genuine and created content. Organizations utilize media monitoring tools during emergencies to assess public opinion and adapt their responses to it. Deep fakes and misinformation can lead to inappropriate situation perception, which may compel firms to implement poor crisis management tactics. As a result, companies might put their judgments on erroneous data due to skewed insights. Reactive responses are necessary when dealing with misleading data and deep fakes. All of these factors will have a negative influence on the market.

Component Outlook

On the basis of component, the market is segmented into software and services. In 2022, the software segment dominated the market with the maximum revenue share. A comprehensive media monitoring solution is rendered a possibility by software components working together to assist people or businesses in monitoring and understanding their media presence, monitoring brand reputation, gathering market intelligence, and responding to new trends and problems.

Deployment Type Outlook

Based on deployment type, the market is fragmented into on-premise and cloud. In 2022, the cloud segment procured a promising growth rate in the market. In the market, cloud deployment offers adaptability, affordability, scalability, and several capabilities that consider the dynamic nature of media monitoring and analysis. It has become a popular option for businesses hoping to simplify their monitoring processes and acquire insightful information from media mentions.

Enterprise Size Outlook

By enterprise size, the market is classified into large enterprises and SMEs. In 2022, the large enterprises segment generated the highest revenue share in the market. Media monitoring technologies are crucial in stakeholder interaction, market intelligence, and brand management. These systems analyze massive quantities of data in the era of information overload to offer meaningful insights into consumer sentiment, competition movement, and trends in the market.

Application Outlook

On the basis of application, the market is categorized into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others. The online media monitoring segment garnered a significant revenue share in the market in 2022. Media monitoring tools play a significant role in online media by assisting individuals, companies, groups, and even governments in tracking, analyzing, and managing their online presence and reputation. These tools were developed to maintain attention on various internet sources, including blogs, forums, social media sites, and news websites.

Vertical Outlook

Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, retail & ecommerce, IT & telecom, and others. The media and entertainment segment procured a prominent revenue share in the market in 2022. For media and entertainment companies, media monitoring technologies are valuable assets since they assist in data collection, insight extraction, and informed decision-making across various operational areas. These resources contribute to developing engaged consumers, better content strategies, better brand management, and a competitive edge in a rapidly shifting market.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating maximum revenue share. Due to the necessity for efficient online presence management, the region's tech-savvy culture, and the extensive adoption of digital technology. These solutions provide real-time insights from various digital sources as companies strive to understand consumer preferences and market trends. Due to the increasing popularity of social media, online reviews, and news stories, the market growth will boost in the coming years.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Strategies Deployed in Media Monitoring Tools Market

Acquisition & Mergers:

Nov-2022: Cision US Inc. took over Factmata Limited, an advanced social and news media monitoring and analytics product. This acquisition aimed to strengthen PR professionals and communications with AI and narrative observation technology.

Jul-2022: Onclusive, Inc acquired Digimind, a social listening and intelligence platform. This acquisition would increase Onclusive’s social media monitoring, analysis capabilities, and insights for clients on the world level.

May-2022: Onclusive, Inc announced the acquisition of Critical Mention, a cloud-based media monitoring platform. Under this acquisition, Critical Mention’s media monitoring and media contact database tools would integrate with Onclusive’s portfolio of market-leading media monitoring, management, and measurement solutions.

Apr-2022: Cision US Inc. acquired Streem, a real-time media monitoring company. Under this acquisition, Cision's ANZ customers would be benefitted from a full portfolio of monitoring, insights, distribution, and social media solutions.

Apr-2022: Spotler Group completed the acquisition of OBI4wan B.V., an omnichannel customer service and marketing solution. This acquisition aimed to bring webcare, chatbots, messaging, social engagement, intelligent live chat, and media monitoring to their increasing marketing technology and services suites.

Jun-2021: Meltwater took over Owler, an American Internet company. This acquisition aimed to support Meltwater’s growth strategy, which would involve investments and acquisitions in the social media division.

Jul-2020: Talkwalker Inc. acquired Nielsen Social, a leading provider of social measurement and audience insights software. Under this acquisition, Talkwalker would empower existing serving global brands and widen its presence in the U.S. business market.

Partnerships, Collaborations & Agreements:

Aug-2023: Snap, Inc. announced a partnership with InMarket, a leader in 360-degree marketing intelligence and real-time advertising. Following this partnership, Snap would provide advertisers with insights into the real-world work and behaviors of their target audiences.

Nov-2022: Agility PR Solutions LLC partnered with PA Media, a provider of multimedia content and services. This partnership would enable both companies to target journalists from particular industries or places while knowing they would be working with a precise database.

Sep-2022: Talkwalker Inc. came into partnership with Khoros, the digital customer engagement platform. This partnership would enable brands with social media management, intelligence, and deep listening experience.

Mar-2021: Snap, Inc. signed a partnership with Gannett, an American mass media holding company. This partnership would further support Snap ads to regional businesses around the US and Canada, through its network of above 100,000 small business clients.

Product Launch & Product Expansions:

Jul-2020: Onclusive, Inc launched Essentials and Pro, the latest additions to the Onclusive media monitoring software portfolio. The launched product would support communications teams with intelligent media monitoring that would be scalable across groups of all sizes and impart real-time, reporting and dynamic measurement.

Scope of the Study

Market Segments covered in the Report:

By Component

• Software
• Services

By Deployment Type

• On-premise
• Cloud

By Enterprise Size

• SMEs
• Large Enterprises

By Application

• Broadcast Media Monitoring
• Print Media Monitoring
• Online Media Monitoring
• Social Media Monitoring
• Marketing
• Monitoring & Analytics
• Asset & Content Management
• Risk & Compliance
• Others

By Vertical

• Retail & Ecommerce
• BFSI
• IT & Telecom
• Media & Entertainment
• Healthcare
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Snap, Inc.
• Hootsuite, Inc.
• Spotler Group
• UNICEPTA GmbH
• Onclusive, Inc (Symphony Technology Group)
• BoomSonar Suite
• Cision US Inc. (Platinum Equity, LLC)
• Talkwalker Inc. (Marlin Equity Partners)
• Meltwater
• Agility PR Solutions LLC (Innodata Inc.)

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