Global Manual Toothbrush Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By Material Type, By Type, By End-user (Individuals and Dental Clinics/Offices) By Regional Outlook and Forecast, 2023 - 2030

Global Manual Toothbrush Market Size, Share & Trends Analysis Report By Distribution Channel (Offline and Online), By Material Type, By Type, By End-user (Individuals and Dental Clinics/Offices) By Regional Outlook and Forecast, 2023 - 2030

The Global Manual Toothbrush Market size is expected to reach $9.5 billion by 2030, rising at a market growth of 7.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 41,62,114.7 thousand units, experiencing a growth of 7.5% (2019-2022).

Introducing children to manual toothbrushes early helps establish good oral care habits that can last a lifetime. Therefore, the children segment captured $897.6 million revenue in the market in 2022. These are often recommended for children as they provide a hands-on approach to brushing, allowing children to learn proper brushing techniques. Some parents opt for such toothbrushes made from sustainable materials, such as bamboo, to reduce environmental impact.

Poor eating habits, such as consuming sugary foods and drinks and acidic foods, can lead to dental issues such as cavities, gum disease, and tooth erosion. These oral disorders can increase the need for effective oral care products, including these, to maintain oral health and prevent further dental problems. Thus, the increasing number of oral diseases will propel the use of manual toothbrushes.

Additionally, white teeth have become an essential component of modern grooming. The perception of white teeth as a sign of good oral health has contributed to the rising emphasis on whiter teeth. Many people associate whiter teeth with better oral hygiene practices, leading them to seek out products and services that can help them achieve a brighter smile. Hence, the aforementioned factors will drive the market's growth in the coming years.

However, electric toothbrushes have gained popularity due to their ability to provide a more thorough cleaning experience than these toothbrushes. The advanced features of electric toothbrushes, such as oscillating or sonic bristle movements, can remove plaque more effectively and improve oral hygiene. Therefore, the availability of electric toothbrushes may hamper the growth of the market.

By Distribution Channel Analysis

Based on the distribution channel, the market is bifurcated into offline and online. The online segment registered 31.7% revenue share in the market in 2022. Online channels offer convenience, allowing consumers to purchase such products from the comfort of their homes. This convenience is particularly attractive to busy individuals or those with limited access to physical stores.

By Material Type Analysis

By material type, the market is classified into plastic, bamboo, and others. The plastic segment dominated the market by acquiring 98.2% revenue share in 2022. Plastic manual toothbrushes are widely available in supermarkets, pharmacies, convenience stores, and online retailers, making them easy for consumers to purchase. Toothbrushes made from plastic are durable and can last several months with proper care, making them a cost-effective option for consumers.

By Type Analysis

Based on type, the market is segmented into ultra-soft, medium-soft, and hard. The ultra-soft segment registered 37.7% revenue share in the market in 2022. Ultra-soft bristles provide the gentlest cleaning action, making them ideal for individuals with sensitive teeth and gums. Dental professionals often recommend ultra-soft toothbrushes for patients with sensitive teeth and gums or those recovering from oral surgery.

By End User Analysis

On the basis of end-user, the market is divided into individuals and dental clinics/offices. The individuals segment procured 73.1% revenue share in the market in 2022. There has been a growing awareness of the importance of oral health in maintaining overall well-being. As people become more conscious of the need for good oral hygiene, they opt for such toothbrushes as a simple and effective tool for daily oral care.

By Individuals Analysis

By individuals type, the market is classified into adults and children. The adults segment garnered 77.2% revenue share in the market in 2022. These come in various designs, bristle types, and sizes to cater to different preferences and oral care needs. This variety allows adults to choose a toothbrush that suits their unique requirements, leading to increased use and adoption.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 26.1% revenue share in the market in 2022. An important factor driving its demand in North America is the increasing availability and variety of products in the market.

Recent Strategies Deployed in the Market

• May-2022: Unilever signed an agreement to take over a majority share in Nutrafol, a hair products company providing hair solutions for thin hair, and hair health for both men and women. This acquisition by Unilever complements its expanding portfolio of wellness and supplement brands.
• May-2022: GSK acquired Affinivax, Inc., a US-based biopharmaceutical company. The acquisition complements GSK's portfolio of novel vaccines and strengthens its market position in the Boston area.
• Apr-2022: GSK took over Sierra Oncology, a US-based biopharmaceutical company providing therapies for rare forms of cancer. This acquisition complements GSK's medical competence in hematology, and strengthens its oncology portfolio.
• Jan-2022: P&G took over Tula Skincare, a skincare brand focused on improving skin balance, soothing skin, calming skin irritation, etc. Tula's product portfolio of science-based skincare complements Proctor's existing portfolio of skin care products.
• Nov-2021: Colgate-Palmolive launched Colgate RecyClean, a 100% recycled plastic handle toothbrush. This product aligns with Colgate's aim to reduce its carbon footprint, and its intention to make plastic a part of the circular economy.

List of Key Companies Profiled

• The Procter & Gamble Company
• The Colgate-Palmolive Company
• Unilever PLC
• GlaxoSmithKline plc
• CURADEN AG
• Nimbus Dental (Periscope Enterprises, Inc.)
• Perfect Group Corp. Ltd.
• Boie, LLC
• Dr. Collins
• Johnson & Johnson

Global Manual Toothbrush Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Offline
• Online

By Material Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Plastic
• Bamboo
• Others

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Medium Soft
• Ultra-soft
• Hard

By End User (Volume, Thousand Units, USD Billion, 2019-2030)

• Individuals
• Adults
• Children
• Dental Clinics/Offices

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA