Global Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), By Regional Outlook and Forecast, 202

Global Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), By Regional Outlook and Forecast, 2023 - 2030


The Global Malted Milk Market size is expected to reach $2.8 billion by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,918.1 hundred tonnes, experiencing a growth of 5.8% (2019-2022).

Malted milk, derived from the combination of malted barley and milk, offers a unique nutritional profile that resonates with health-conscious consumers. Thus, the Barley segment acquired $1,484.2 million in 2022. The combination provides essential nutrients, including proteins, vitamins, and minerals. As consumers become more discerning about the nutritional content of their food and beverages, the inherent goodness of malted milk positions it as a natural and wholesome choice. Protein has gained prominence in the modern diet due to its role in muscle development, immune support, and overall well-being. Malted milk, a source of proteins from both barley and milk, appeals to individuals looking for convenient ways to incorporate quality protein into their diets. This is particularly relevant for those engaged in active lifestyles and fitness pursuits.

Malted milk, especially in ready-to-drink shakes or convenient powder formats, aligns perfectly with the demand for portable and easily consumable options. Urban dwellers, often juggling hectic schedules, find malted milk convenient and nourishing for quick and on-the-go consumption. The time constraints of urban living have led consumers to seek efficient and nutritious food and beverage options. Malted milk, whether in a ready-to-drink format or as a quick powder mix, provides a balance of taste and nutrition without the need for elaborate preparation, catering to individuals looking for time-efficient solutions. Additionally, e-commerce platforms furnish a timely and accessible way for consumers to purchase malted milk products. Easy online ordering and doorstep delivery eliminate geographical barriers, making malted milk accessible to a broader consumer base. Direct-to-consumer channels enable malted milk brands to engage with consumers personally. Through online platforms, brands can directly share product information, nutritional benefits, and unique selling points with consumers, fostering a sense of connection and trust. Malted milk brands can use e-commerce platforms to provide educational product content. This may include nutritional information, usage ideas, and details about the malted milk production process, enhancing consumer understanding and appreciation.

However, malted milk products derived from barley and milk may pose challenges for individuals with allergies to these ingredients. Barley contains gluten, and barley and milk are among the top allergens. Allergic reactions can vary from mild affliction to severe health issues, necessitating clear communication and allergen management by malted milk manufacturers. The increasing prevalence of food allergies has increased the demand for allergen-free alternatives. Consumers with allergies seek products that provide safe consumption options without compromising taste or nutritional benefits. Malted milk manufacturers face the challenge of developing allergen-free alternatives that meet these expectations.

By Source Analysis

On the basis of source, the market is segmented into wheat, barely, and rye. The wheat segment acquired a substantial revenue share in the market in 2022. Wheat is a rich origin of vital nutrients, including carbohydrates, proteins, dietary fiber, and vitamins and minerals. Incorporating wheat into malted milk provides a natural and wholesome way to enhance the product's nutritional content. The malting process further activates enzymes, making the nutrients in wheat more bioavailable and aiding in digestion. Wheat-based malted milk powder is versatile and easily incorporated into various food and beverage applications. From classic malted milkshakes to bakery products, confectionery items, and even savory dishes, the versatility of wheat-derived malted milk opens up creative possibilities for chefs, bakers, and food manufacturers.

By Distribution Channel Analysis

By distribution channel, the market is fragmented into business to business, supermarkets/hypermarkets, specialty stores, and online sales channels. In 2022, the business to business segment held the highest revenue share in the market. Malted milk manufacturers often establish relationships with distributors who specialize in B2B transactions. Malted milk is typically available through wholesale distributors catering to B2B clients. Grocery stores, convenience stores, and specialty food retailers can source malted milk products in bulk quantities through wholesale channels. B2B transactions occur between malted milk manufacturers or distributors and food service suppliers. Malted milk products for B2B transactions are typically available in bulk packaging options, such as large containers, bags, or drums. Malted milk manufacturers may engage in international B2B transactions, exporting their products to businesses in different regions.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region registered the highest revenue share in the market. North America is a mature market with high adoption of malt-based products. The market players have adopted multiple developmental strategies to expand their revenue share, attain profitability, and remain competitive. The report thoroughly analyzes the market with a detailed study of various aspects, such as market dynamics, vital segments, major geographies, key players, and competitive landscape.

List of Key Companies Profiled
  • Nestle S.A.
  • GlaxoSmithKline PLC
  • Briess Malt & Ingredients Co.
  • Muntons plc
  • Unilever PLC
  • Insta Foods
  • The Hain Celestial Group, Inc.
  • King Arthur Flour Company, Inc.
  • Crisp Malt (Richardson International Limited)
  • Food & Biotech Engineers India Pvt. Ltd.
Global Malted Milk Market Report Segmentation

By Source (Volume, Hundred Tonnes, USD Billion, 2019-2030)
  • Barley
  • Rye
  • Wheat
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2019-2030)
  • Business to Business
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Sales Channels
By Geography (Volume, Hundred Tonnes, USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Malted Milk Market, by Source
1.4.2 Global Malted Milk Market, by Distribution Channel
1.4.3 Global Malted Milk Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Malted Milk Market by Source
4.1 Global Barley Market by Region
4.2 Global Rye Market by Region
4.3 Global Wheat Market by Region
Chapter 5. Global Malted Milk Market by Distribution Channel
5.1 Global Business to Business Market by Region
5.2 Global Supermarkets/Hypermarkets Market by Region
5.3 Global Specialty Stores Market by Region
5.4 Global Online Sales Channels Market by Region
Chapter 6. Global Malted Milk Market by Region
6.1 North America Malted Milk Market
6.1.1 North America Malted Milk Market by Source
6.1.1.1 North America Barley Market by Country
6.1.1.2 North America Rye Market by Country
6.1.1.3 North America Wheat Market by Country
6.1.2 North America Malted Milk Market by Distribution Channel
6.1.2.1 North America Business to Business Market by Country
6.1.2.2 North America Supermarkets/Hypermarkets Market by Country
6.1.2.3 North America Specialty Stores Market by Country
6.1.2.4 North America Online Sales Channels Market by Country
6.1.3 North America Malted Milk Market by Country
6.1.3.1 US Malted Milk Market
6.1.3.1.1 US Malted Milk Market by Source
6.1.3.1.2 US Malted Milk Market by Distribution Channel
6.1.3.2 Canada Malted Milk Market
6.1.3.2.1 Canada Malted Milk Market by Source
6.1.3.2.2 Canada Malted Milk Market by Distribution Channel
6.1.3.3 Mexico Malted Milk Market
6.1.3.3.1 Mexico Malted Milk Market by Source
6.1.3.3.2 Mexico Malted Milk Market by Distribution Channel
6.1.3.4 Rest of North America Malted Milk Market
6.1.3.4.1 Rest of North America Malted Milk Market by Source
6.1.3.4.2 Rest of North America Malted Milk Market by Distribution Channel
6.2 Europe Malted Milk Market
6.2.1 Europe Malted Milk Market by Source
6.2.1.1 Europe Barley Market by Country
6.2.1.2 Europe Rye Market by Country
6.2.1.3 Europe Wheat Market by Country
6.2.2 Europe Malted Milk Market by Distribution Channel
6.2.2.1 Europe Business to Business Market by Country
6.2.2.2 Europe Supermarkets/Hypermarkets Market by Country
6.2.2.3 Europe Specialty Stores Market by Country
6.2.2.4 Europe Online Sales Channels Market by Country
6.2.3 Europe Malted Milk Market by Country
6.2.3.1 Germany Malted Milk Market
6.2.3.1.1 Germany Malted Milk Market by Source
6.2.3.1.2 Germany Malted Milk Market by Distribution Channel
6.2.3.2 UK Malted Milk Market
6.2.3.2.1 UK Malted Milk Market by Source
6.2.3.2.2 UK Malted Milk Market by Distribution Channel
6.2.3.3 France Malted Milk Market
6.2.3.3.1 France Malted Milk Market by Source
6.2.3.3.2 France Malted Milk Market by Distribution Channel
6.2.3.4 Russia Malted Milk Market
6.2.3.4.1 Russia Malted Milk Market by Source
6.2.3.4.2 Russia Malted Milk Market by Distribution Channel
6.2.3.5 Spain Malted Milk Market
6.2.3.5.1 Spain Malted Milk Market by Source
6.2.3.5.2 Spain Malted Milk Market by Distribution Channel
6.2.3.6 Italy Malted Milk Market
6.2.3.6.1 Italy Malted Milk Market by Source
6.2.3.6.2 Italy Malted Milk Market by Distribution Channel
6.2.3.7 Rest of Europe Malted Milk Market
6.2.3.7.1 Rest of Europe Malted Milk Market by Source
6.2.3.7.2 Rest of Europe Malted Milk Market by Distribution Channel
6.3 Asia Pacific Malted Milk Market
6.3.1 Asia Pacific Malted Milk Market by Source
6.3.1.1 Asia Pacific Barley Market by Country
6.3.1.2 Asia Pacific Rye Market by Country
6.3.1.3 Asia Pacific Wheat Market by Country
6.3.2 Asia Pacific Malted Milk Market by Distribution Channel
6.3.2.1 Asia Pacific Business to Business Market by Country
6.3.2.2 Asia Pacific Supermarkets/Hypermarkets Market by Country
6.3.2.3 Asia Pacific Specialty Stores Market by Country
6.3.2.4 Asia Pacific Online Sales Channels Market by Country
6.3.3 Asia Pacific Malted Milk Market by Country
6.3.3.1 China Malted Milk Market
6.3.3.1.1 China Malted Milk Market by Source
6.3.3.1.2 China Malted Milk Market by Distribution Channel
6.3.3.2 Japan Malted Milk Market
6.3.3.2.1 Japan Malted Milk Market by Source
6.3.3.2.2 Japan Malted Milk Market by Distribution Channel
6.3.3.3 India Malted Milk Market
6.3.3.3.1 India Malted Milk Market by Source
6.3.3.3.2 India Malted Milk Market by Distribution Channel
6.3.3.4 South Korea Malted Milk Market
6.3.3.4.1 South Korea Malted Milk Market by Source
6.3.3.4.2 South Korea Malted Milk Market by Distribution Channel
6.3.3.5 Singapore Malted Milk Market
6.3.3.5.1 Singapore Malted Milk Market by Source
6.3.3.5.2 Singapore Malted Milk Market by Distribution Channel
6.3.3.6 Malaysia Malted Milk Market
6.3.3.6.1 Malaysia Malted Milk Market by Source
6.3.3.6.2 Malaysia Malted Milk Market by Distribution Channel
6.3.3.7 Rest of Asia Pacific Malted Milk Market
6.3.3.7.1 Rest of Asia Pacific Malted Milk Market by Source
6.3.3.7.2 Rest of Asia Pacific Malted Milk Market by Distribution Channel
6.4 LAMEA Malted Milk Market
6.4.1 LAMEA Malted Milk Market by Source
6.4.1.1 LAMEA Barley Market by Country
6.4.1.2 LAMEA Rye Market by Country
6.4.1.3 LAMEA Wheat Market by Country
6.4.2 LAMEA Malted Milk Market by Distribution Channel
6.4.2.1 LAMEA Business to Business Market by Country
6.4.2.2 LAMEA Supermarkets/Hypermarkets Market by Country
6.4.2.3 LAMEA Specialty Stores Market by Country
6.4.2.4 LAMEA Online Sales Channels Market by Country
6.4.3 LAMEA Malted Milk Market by Country
6.4.3.1 Brazil Malted Milk Market
6.4.3.1.1 Brazil Malted Milk Market by Source
6.4.3.1.2 Brazil Malted Milk Market by Distribution Channel
6.4.3.2 Argentina Malted Milk Market
6.4.3.2.1 Argentina Malted Milk Market by Source
6.4.3.2.2 Argentina Malted Milk Market by Distribution Channel
6.4.3.3 UAE Malted Milk Market
6.4.3.3.1 UAE Malted Milk Market by Source
6.4.3.3.2 UAE Malted Milk Market by Distribution Channel
6.4.3.4 Saudi Arabia Malted Milk Market
6.4.3.4.1 Saudi Arabia Malted Milk Market by Source
6.4.3.4.2 Saudi Arabia Malted Milk Market by Distribution Channel
6.4.3.5 South Africa Malted Milk Market
6.4.3.5.1 South Africa Malted Milk Market by Source
6.4.3.5.2 South Africa Malted Milk Market by Distribution Channel
6.4.3.6 Nigeria Malted Milk Market
6.4.3.6.1 Nigeria Malted Milk Market by Source
6.4.3.6.2 Nigeria Malted Milk Market by Distribution Channel
6.4.3.7 Rest of LAMEA Malted Milk Market
6.4.3.7.1 Rest of LAMEA Malted Milk Market by Source
6.4.3.7.2 Rest of LAMEA Malted Milk Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Nestle S.A
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 SWOT Analysis
7.2 GlaxoSmithKline PLC (GSK)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 SWOT Analysis
7.3 Briess Malt & Ingredients Co.
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 Muntons plc
7.4.1 Company Overview
7.4.2 SWOT Analysis
7.5 Unilever PLC
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Insta Foods
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 The Hain Celestial Group, Inc.
7.7.1 Company overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 SWOT Analysis
7.8 King Arthur Flour Company, Inc.
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Crisp Malt (Richardson International Limited)
7.9.1 Company Overview
7.9.2 SWOT Analysis
7.10. Food & Biotech Engineers India Pvt. Ltd.
7.10.1 Company Overview
7.10.2 SWOT Analysis
Chapter 8. Winning imperatives of Malted Milk Market

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