Global Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Regional Outlook and Forecast, 2022 - 2028

Global Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Regional Outlook and Forecast, 2022 - 2028

The Global Magazine Advertising Market size is expected to reach $9.3 billion by 2028, rising at a market growth of -3.7% CAGR during the forecast period.

The advertisements that readers see throughout magazines are known as magazine advertising. A number of things affect the launch or continuation of a magazine, but one of the most crucial is advertising. A magazine's ad sales may make or break it, and almost all publications rely on the money its advertisers bring in to continue in business.

It's crucial to have magazine advertising set up before a new publication hits the shelves. The first ad income may cover employee salaries and contribute to start-up expenditures. In addition, the correct kind of advertising run in a magazine may increase the publication's sales. Advertisers are likewise aware of the many benefits a well-placed advertisement in the ideal magazine may have on their bottom line.

As a result of its ability to enhance brand recognition and complement a company's other advertising efforts, magazine advertising is becoming more and more popular in the world of advertising. This is expected to fuel the market for magazine advertising's expansion. But as smartphones become more widely used and internet access becomes more accessible, an online media platform is growing more quickly, which in turn is putting limits on the market's expansion.

COVID-19 Impact Analysis

The pandemic had severely impacted the most of industries resulting in an adverse impact on the world’s economy. With the rising cases of COVID-19, governments of affected nations imposed various restrictions. These restrictions included lockdown and closure of most of workplaces except of those which counts under essential services. As a result of this, most of the magazine companies had to temporarily stop their work. Also, the market witnessed trade and movement restrictions. All these factors resulted in supply chain disruptions, thereby negatively affecting the market. Besides this, the demand for magazine advertising also declined during the pandemic period because most of the businesses were witnessing decline in sale or were temporarily closed due to government restrictions.

Market Growth Factors

Raising awareness of the brand and its offerings

Advertising is a viable option to emphasize competitive advantages in already-existing items, as well as improvements or new features that have been introduced to already-existing products or services. It's not only about raising awareness of your company. Advertising, particularly digital advertising solutions such as social media ads that take less time to build and run advertising campaigns, may be used to accomplish specific offers of discounts or upselling offers that demand rapid replies from the targeted clients.

Attracting both existing and new clients

Advertising may play a further role in motivating targeted clients to go through your sales funnel beyond the awareness phase by enticing both existing and future customers to interact with your company. By emphasizing your company location information in your advertisements and letting people know about the launch of a new shop or branch, you may increase traffic to your stores or branches. Increasing lead generation via marketing initiatives. The market for magazine advertising is expected to grow over the projected period since the advertising may motivate consumers to purchase items.

Market Restraining Factors

Rapid changes in market circumstances and trends need flexible marketing.

The message and budget suffer from being trapped into a design that was made months before it will be published due to the length of time it takes to prepare a magazine advertising and the lengthy lead periods needed to acquire time or space. Digital campaigns may be put into action considerably more swiftly and, if necessary, changed as they go. These and other issues are causing magazine advertising to be increasingly replaced by digital advertising methods. As a result, market growth may slow down in the years to come.

Verticals Outlook

Based on Verticals, the magazine advertising market is divided into automotive, financial services, FMCG, media & entertainment, retail, real estate, education, and others. In 2021, the automotive segment accounted for the considerable revenue share in the magazine advertising market. Market expansion is being hampered by the increasing use of digital magazines by car businesses to promote their new launches and highlight goods throughout the world. The magazine business, however, has been experiencing a steady decline as a result of declining readerships worldwide, brought on by increasing costs, dwindling credibility, and the development of social media and other channels.

Regional Outlook

Based on region, the magazine advertising market is classified into North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region led the market with the highest revenue share in the market in 2021. The market's growth is being constrained by the increasing amount of money that various sectors are spending on internet advertising. The market's potential is being constrained by increased urbanisation and growing consumer knowledge of a particular product's branding thanks to multiple advertising techniques.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.

Scope of the Study

Market Segments covered in the Report:

By Vertical

• Real Estate
• Retail
• Automotive
• FMCG
• Financial Services
• Media & Entertainment
• Education
• Others

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

• News Corporation
• Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
• Global Business Leaders Mag.
• Gannett Co., Inc.
• Axel Springer SE
• Nine Entertainment Co. Holdings Limited
• Conduit, Inc.

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