Global Macadamia Butter Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Form (Roasted, and Raw), By Application, By Regional Outlook and Forecast, 2024 - 2031

Global Macadamia Butter Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Form (Roasted, and Raw), By Application, By Regional Outlook and Forecast, 2024 - 2031

The Global Macadamia Butter Market size is expected to reach $315.5 billion by 2031, rising at a market growth of 11% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,912.08 tonnes, experiencing a growth of 9.7% (2020-2023).

Canada is seeing a distinct surge in demand for macadamia butter driven by the nation’s increasing emphasis on health and wellness products. The country has seen a sharp rise in the popularity of clean eating and organic food movements. Macadamia butter’s nutrient-dense profile and the push for organic, minimally processed food have made it a popular product in health-conscious Canadian households, particularly in provinces like British Columbia and Ontario, where organic food trends are most pronounced. Thus, the North America region acquired 36% revenue share in the macadamia butter market in 2023. In terms of volume, the North America region is expected to utilize 1,119.04 tonnes of macadamia butter by 2031.

A robust demand for macadamia butter has been established as a versatile, plant-based spread that caters to a wide variety of dietary preferences because of the convergence of increasing veganism, plant-based eating, and flexitarian lifestyles. Therefore, the market is experiencing growth because of these factors. Additionally, the convenience, accessibility, and often lower prices offered by online platforms are major contributors to this growing demand. Thus, as the global e-commerce sector grows, macadamia butter is expected to become even more accessible, further driving market expansion.

However, the market faces intense competition from other well-established nut butters, including peanut, almond, and cashew butter. These alternatives have been household staples for decades and are deeply ingrained in consumer preferences. Peanut butter, for example, is a cost-effective, widely available product that has long dominated the nut butter industry. In contrast, macadamia butter remains a relatively niche product, with limited availability and a much higher price point, making it difficult to capture a significant share of the nut butter industry.

Nature Outlook

Based on nature, the market is bifurcated into organic and conventional. The conventional segment garnered 79% revenue share in the market in 2023. This can be attributed to several factors, including the broader availability and lower cost of conventional macadamia butter than its organic counterpart. In terms of volume, 2,683.07 tonnes of conventional is expected to be utilized by 2031.

Form Outlook

On the basis of form, the market is classified into raw and roasted. The raw segment recorded 44% revenue share in the market in 2023. Raw macadamia butter, known for retaining more of the natural nutrients and health benefits of macadamia nuts, appeals to health-conscious consumers. In terms of volume, 1,587.83 tonnes of raw macadamia butter is expected to be utilized by 2031.

Application Outlook

By application, the market is divided into food & beverages, cosmetics & personal care, nutraceuticals, and others. The food & beverages segment witnessed 58% revenue share in the market in 2023. Health-conscious consumers' increasing demand for plant-based, nutrient-dense, and gourmet food products is a significant factor in this. In terms of volume, 1,925.23 tonnes of macadamia butter are expected to be utilized in food & beverage applications by 2031.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 27% revenue share in the market in 2023. In countries such as China, Japan, and Australia, the growing demand for premium and nutritious food products, the increasing consumer awareness of the health benefits of macadamia butter, and the rise in disposable incomes are all contributing factors. In terms of volume, the Asia Pacific region is expected to utilize 1,168.55 tonnes of macadamia butter by 2031.

List of Key Companies Profiled

• Artisana Organics (Premier Organics Inc.)
• The Hain Celestial Group, Inc.
• Futters Nut Butters
• Wilderness Poets
• Big Spoon Roasters
• Yumbutter, Inc. (Tribe 9 Foods)
• Carley’s of Cornwall Ltd.
• Tiny Isle
• Torere Macadamias Limited
• Garden Picks Food Manufacturing LLP

Global Macadamia Butter Market Report Segmentation

By Nature (Volume, Tonnes, USD Million, 2020-2031)

• Conventional
• Organic

By Form (Volume, Tonnes, USD Million, 2020-2031)

• Roasted
• Raw

By Application (Volume, Tonnes, USD Million, 2020-2031)

• Food & Beverages
• Nutraceuticals
• Cosmetics & Personal Care
• Other Applications

By Geography (Volume, Tonnes, USD Million, 2020-2031)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA