Global Luxury Hair Care Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Price Range, By Product (Shampoos, Conditioners, Hair Coloring Products, Hair Styling Products, Hair Oil, and Others), By Regional Outlook and Forecas

Global Luxury Hair Care Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Price Range, By Product (Shampoos, Conditioners, Hair Coloring Products, Hair Styling Products, Hair Oil, and Others), By Regional Outlook and Forecast, 2023 - 2030

The Global Luxury Hair Care Market size is expected to reach $35.9 billion by 2030, rising at a market growth of 8.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,49,651.1 thousand units, experiencing a growth of 7.8% (2019-2022).

Luxury hair styling products offer a wide range of creative styling options. Therefore, the Hair Styling Products segment acquired $3,523.2 million in 2022. From sleek and polished looks to textured and voluminous styles, these products allow consumers to express their individuality and experiment with diverse hairstyles. Luxury hair styling products are designed to provide long-lasting hold, keeping hairstyles in place throughout the day or evening. This particularly appeals to consumers attending events, parties, or professional engagements. Some luxury styling products focus on providing a glossy finish to the hair. These formulations impart shine and luminosity, creating a polished and sophisticated look. Some of the factors impacting the market are influence of social media and celebrity endorsements, growing demand for natural and sustainable products, and adverse effect of supply chain disruptions.

Social media platforms, particularly Instagram and YouTube, shape beauty trends. Influencers and celebrities showcasing their hair care routines and endorsing luxury products contribute to the aspirational appeal of these items, driving consumer adoption. Celebrities often have a significant influence on their followers. When a celebrity endorses a luxury hair care product, it can enhance the brand's credibility in the eyes of consumers. Authentic endorsements from celebrities who genuinely use and believe in the products they promote build trust with consumers. This trust creates a positive perception of the brand's effectiveness and quality. Additionally, consumers are increasingly aware of the environmental impact of beauty products. The brands incorporating natural, organic, and sustainable ingredients in their formulations are gaining favor among environmentally conscious consumers. Brands that adopt eco-friendly packaging practices, reducing their carbon footprint, resonate with consumers who prioritize sustainability. Consumers increasingly avoid hair care products containing harsh chemicals, parabens, sulfates, and synthetic fragrances. The brands responding to this trend offer clean formulations with minimal or no harmful ingredients. The brands are adopting sustainable packaging solutions, including using recycled materials and biodegradable packaging and reducing single-use plastics. The refillable packaging is gaining popularity, allowing consumers to repurchase product refills in minimal packaging, reducing overall waste. The brands emphasize responsibly sourcing raw materials, ensuring fair trade practices, and supporting local communities. As a result of the growing demand for natural and sustainable products, the market is anticipated to increase significantly.

However, the availability of essential materials and manufacturing processes can be impacted by supply chain disruptions brought on by natural disasters, geopolitical events, or other causes, which can create difficulties in manufacturing and delivering products. Manufacturing process delays may result from supply chain disruptions. This may result in reduced production output, affecting the availability of luxury hair care products in the market. Rushed production due to supply chain disruptions may compromise quality control measures, potentially impacting the overall quality and efficacy of the products. This affects the ability of luxury hair care brands to fulfil customer orders promptly, potentially leading to customer dissatisfaction and loss of sales. Adverse effect of supply chain disruptions can hamper’s the growth of market.

Distribution Channel Outlook

On the basis of distribution channel, the market is divided into hypermarkets & supermarkets, pharmacy & drugstore, specialty stores, online, and others. In 2022, the specialty stores segment dominated the market with maximum revenue share. Specialty stores curate a selection of premium and luxury brands, providing consumers with a carefully chosen range of high-end hair care products. This curated approach helps showcase the best-in-class offerings, attracting consumers looking for exclusivity. Specialty stores create an experiential and immersive shopping environment. Consumers can explore and test luxury hair care products, enhancing the overall shopping experience and allowing them to make informed purchase decisions.

Price Range Outlook

Based on price range, the market is classified into USD 30 to USD 65, USD 65 to USD 100, USD 100 to USD 150, USD 150 to USD 200, and above USD 200. The USD 65 to USD 100 segment acquired a substantial revenue share in the market in 2022. The sensory experience is paramount in the USD 100 to USD 150 segment, with products featuring unique and luxurious scents. Fragrances are carefully curated to enhance the overall indulgence of using the hair care products. The brands in USD 100 to USD 150 often offer a comprehensive range of products, including shampoos, conditioners, masks, serums, and styling items. This allows consumers to create a complete and integrated hair care regimen. Brands actively educate consumers about the benefits of their products from USD 100 to USD 150. Detailed information about the ingredients, technologies, and unique selling points helps engage and inform the discerning consumer.

Product Outlook

By product, the market is categorized into shampoos, conditioners, hair coloring products, hair styling products, hair oil, and others. In 2022, the shampoos segment held the highest revenue share in the market. Luxury shampoos are formulated to address specific hair concerns, such as hydration, volume, color protection, and damage repair. This specialization caters to the diverse needs of consumers, allowing them to choose products tailored to their hair types and concerns. Luxury shampoos leverage advanced technologies and scientific formulations to provide cutting-edge solutions. These formulations may include technologies such as microencapsulation, nanotechnology, and other innovations that enhance the overall performance of the shampoo. Luxury shampoos contribute to the overall brand image of luxury hair care lines.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North American consumers are increasingly prioritizing personal grooming and self-care routines. The region's relatively high disposable income levels contribute to increased spending on premium and luxury products. Consumers in North America are increasingly informed about the ingredients in beauty and hair care products. The growth of e-commerce platforms and direct-to-consumer models provides North American consumers easy access to a wide range of luxury hair care products.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal S.A., The Estee Lauder Companies, Inc., Kao Corporation, KOSE Corporation, The Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Philip Kingsley Products Limited, Kevin Murphy Group Pty Ltd., Alcora Corporation, and Balmain Paris (Mayhoola For Investments LLC)

Strategies Deployed in Luxury Hair Care Market

Aug-2023: L'Oreal S.A. took over Aesop, an Australian skincare brand known for its minimalist aesthetic and high-quality, plant-based products. Through this acquisition, the Aesop brand aligns seamlessly with L'Oreal's contemporary trends, and anticipating its substantial growth opportunities in China and other markets while preserving the brand's distinct DNA and values.

Aug-2023: The Estee Lauder Companies, Inc. signed a partnership with Google, a multinational technology company specializing in Internet-related services and products, including search engines, online advertising technologies, and cloud computing. Through this partnership, ELC and Google Cloud would jointly investigate AI-driven solutions to enhance comprehension of consumer sentiments, guide R&D initiatives, and transform the essence of premium beauty brands into top-notch, personalized digital interactions.

Aug-2023: Kao Corporation took over Bondi Sands, an Australian-based self-tanning brand known for its high-quality sunless tanning products, offering a natural-looking bronzed glow. Through this acquisition, Bondi's extensive range of products would be added to the product portfolio of Kao Corporation.

Jun-2023: The Procter & Gamble Company came into partnership with Lazada, an e-commerce platform, connecting consumers with a wide range of products and brands through online retail services. Under this partnership, Procter & Gamble would introduce a new hair care platform jointly with Lazada.

Apr-2023: Kevin Murphy Group Pty Ltd. signed a partnership with Showpony Hair Extensions, a brand recognized for delivering high-quality and versatile hair extension solutions. Under this acquisition, both companies are anticipating developments to introduce innovative offerings to their esteemed salons and customers.

Jan-2023: The Procter & Gamble Company took over Mielle Organics, a beauty and haircare brand known for its natural and organic products, catering to diverse hair textures and promoting healthy hair growth. Through this acquisition, Procter & Gamble would be able to broaden the availability of its product range by adding Mielle's product portfolio to its offerings.

Sep-2022: The Estee Lauder Companies, Inc. came into partnership with BALMAIN, a French luxury fashion house celebrated for its high-end, edgy designs and iconic military-inspired aesthetics. Under this partnership, both companies would jointly create, manufacture, and distribute a groundbreaking range of beauty products designed to resonate with global luxury consumers.

Apr-2022: Aveda, the subsidiary of The Estee Lauder Companies, Inc. came into partnership with Nykaa, an Indian e-commerce platform specializing in beauty and cosmetic products, offering a wide range of brands and products to consumers. Through this partnership, Nykaa has joined hands with ELCA Cosmetics Pvt Ltd, a subsidiary of the global beauty company Estée Lauder Companies, to introduce upscale salons in India, signifying Nykaa's foray into the professional beauty services sector.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel (Volume, Thousand units, USD Billion, 2019-2030)

• Specialty Stores
• Hypermarkets & Supermarkets
• Online
• Pharmacy & Drugstore
• Others

By Price Range (Volume, Thousand units, USD Billion, 2019-2030)

• USD 30 to USD 65
• USD 65 to USD 100
• USD 100 to USD 150
• USD 150 to USD 200
• Above USD 200

By Product (Volume, Thousand units, USD Billion, 2019-2030)

• Shampoos
• Conditioners
• Hair Coloring Products
• Hair Styling Products
• Hair Oil
• Others

By Geography (Volume, Thousand units, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• L'Oreal S.A.
• The Estee Lauder Companies, Inc.
• Kao Corporation
• KOSE Corporation
• The Procter & Gamble Company
• Revlon, Inc. (MacAndrews & Forbes)
• Philip Kingsley Products Limited
• Kevin Murphy Group Pty Ltd.
• Alcora Corporation
• Balmain Paris (Mayhoola For Investments LLC)

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