Global Liquid Makeup Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Online and Offline), By Product (Foundation, Eye Products, Lip Products, Concealer), By Regional Outlook and Forecast, 2022 - 2028

Global Liquid Makeup Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Online and Offline), By Product (Foundation, Eye Products, Lip Products, Concealer), By Regional Outlook and Forecast, 2022 - 2028

The Global Liquid Makeup Market size is expected to reach $10.9 billion by 2028, rising at a market growth of 5.8% CAGR during the forecast period.

The most popular foundation item on the market is a liquid foundation. It is available in light, medium, and heavy coverage water-, cream-, and oil-based formulations. Additionally, there are liquid-to-powder cosmetics that aim to combine the benefits of liquid & powder foundations. Liquid foundation's built-in moisturizers, help in improving dry skin. For beginners, in particular, applying & blending a liquid foundation into the skin is simpler than doing so with a powder foundation. A bright finish can be easily achieved using a liquid foundation.

When people think of base makeup, liquid foundations are most usually the format that first comes to mind. The majority of liquid makeup products come in matte and dewy finishes and include silicone- & water-based foundations as well as the recently trendy pigment drops that apply like a light serum. In addition, liquid foundations typically contain medium-to-full coverage and may be topped up to achieve the appearance one desires to get.

Additionally, the demand for organic, practical, & sustainably created goods is growing, as is the popularity of vegan cosmetics. Consumer expectations have changed significantly as a result of consumers making judgments about their purchases based on sustainability & embracing products containing ingredients from organic sources.

To increase sales in numerous nations, manufacturers are altering their product branding & advertising techniques. Manufacturing businesses have used cutting-edge techniques to boost sales of their cosmetics items, such as the introduction of new products with all-natural ingredients and attractive packaging. Consumers, particularly women, prefer to use cosmetics items that are portable and simple to utilize while traveling or attending social gatherings because cosmetics have become an essential part of people's life.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic has impacted almost all industries in one or another manner. Related lockdowns affected manufacturing units and supply chains by interfering with transportation & stopping the supply of raw materials for a certain period of time. Increased lockdowns and curfews have had a substantial effect on consumer lives, health, and well-being. Due to the pandemic, consumers were also urged to start practicing Do-it-Yourself (DIY) or self-care. As a result, the demand for cosmetics and skincare goods decreased.

Market Growth Factors

Rising Public Awareness Of Personal Grooming

The capacity of makeup products to change the aesthetic attractiveness of the face, skin, or entire body has led to an increase in their use. These goods are more popular with college students and working women, who frequently use them to look nice, sophisticated, & professional. As a result, the demand for the product is being fueled by the rising number of working women. There are many products on the market that can be utilized depending on the user's skin tone. The primary element driving the rising demand for these products is that they are useful for a variety of purposes, including disguising acne, scars, dark circles, or discoloration on the face or neck.

Innovative Products Being Introduced By Major Players

Probiotics and makeup based on the micro biome are just two examples of how various businesses around the world are using new technology in their products to boost their utility as well as value. The market's players place a strong emphasis on offering items with appealing packaging that are also simple to use and handle. These are increasing the demand for the goods. Compact packaging is becoming more & more popular because it takes up less room, is simple to store, and can be kept in a kit or backpack. Additionally, growing spending on R&D initiatives is anticipated to promote market expansion.

Market Restraining Factors

Growing Concern Over Negative Impacts

The skin can be adversely affected by prolonged contact with the chemicals employed in the product, like the preservatives & pigments. This may cause allergic reactions, including redness, euphoria, & other negative effects. Such harmful substances can accumulate over time and cause dermatitis and cancer, both of which can be fatal if not promptly addressed. Therefore, it is anticipated that the product's negative impacts on skin care will restrain market expansion. Despite having a similar appearance, the components in makeup products vary from brand to brand. Products made with gentle components are not damaging to the skin.

Product Outlook

On the basis of product, the liquid makeup market is segmented into the foundation, eye products, concealer, lip products & others. In 2021, the eye product segment acquired a prominent revenue share in the liquid makeup market. Products that fall under the category of liquid eye cosmetics include mascara, eye liners, & eye shadows, among others. The demand for this segment is being fueled by elements including liquid makeup products' high level of precision, seamless application, & reduced amount of clumping.

Distribution Channel Outlook

Based on the distribution channel, the liquid makeup market is fragmented into online & offline. The offline segment procured a substantial revenue share in the liquid makeup market in 2021. Supermarkets/hypermarkets, retail locations, & specialty shops are examples of offline channels. Customers have the option of choosing from a number of brands to meet their budget because the prices of products in these stores vary depending on the brand.

Regional Outlook

Region-wise, the liquid makeup market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the Asia-Pacific region generated the maximum revenue share in the liquid makeup market. The majority of liquid makeup products are consumed in the United States. Consumption of chemical-free products is higher in the United States than in other countries due to consumer awareness of organic products. In addition, it is anticipated that the region's demand for liquid makeup would increase due to the high importance of adopting a trendy makeup appearance.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include LVMH SE, Shiseido Company, Limited, Estee Lauder Companies, Inc., L'Oreal Group, Natura & Co Holding SA, KIKO USA, Inc., e.l.f. Beauty, Inc., and Pacifica Beauty LLC.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel

  • Online
  • Offline
By Product
  • Foundation
  • Eye Products
  • Lip Products
  • Concealer
  • Others
By Geography
  • North America
US

Canada

Mexico

Rest of North America
  • Europe
Germany

UK

France

Russia

Spain

Italy

Rest of Europe
  • Asia Pacific
China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific
  • LAMEA
Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled
  • LVMH SE
  • Shiseido Company, Limited
  • Estee Lauder Companies, Inc.
  • L'Oreal Group
  • Natura & Co Holding SA
  • KIKO USA, Inc.
  • e.l.f. Beauty, Inc.
  • Pacifica Beauty LLC
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Liquid Makeup Market, by Distribution Channel
1.4.2 Global Liquid Makeup Market, by Product
1.4.3 Global Liquid Makeup Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Global Liquid Makeup Market by Distribution Channel
3.1 Global Online Market by Region
3.2 Global Offline Market by Region
Chapter 4. Global Liquid Makeup Market by Product
4.1 Global Foundation Market by Region
4.2 Global Eye Products Market by Region
4.3 Global Lip Products Market by Region
4.4 Global Concealer Market by Region
4.5 Global Others Market by Region
Chapter 5. Global Liquid Makeup Market by Region
5.1 North America Liquid Makeup Market
5.1.1 North America Liquid Makeup Market by Distribution Channel
5.1.1.1 North America Online Market by Country
5.1.1.2 North America Offline Market by Country
5.1.2 North America Liquid Makeup Market by Product
5.1.2.1 North America Foundation Market by Country
5.1.2.2 North America Eye Products Market by Country
5.1.2.3 North America Lip Products Market by Country
5.1.2.4 North America Concealer Market by Country
5.1.2.5 North America Others Market by Country
5.1.3 North America Liquid Makeup Market by Country
5.1.3.1 US Liquid Makeup Market
5.1.3.1.1 US Liquid Makeup Market by Distribution Channel
5.1.3.1.2 US Liquid Makeup Market by Product
5.1.3.2 Canada Liquid Makeup Market
5.1.3.2.1 Canada Liquid Makeup Market by Distribution Channel
5.1.3.2.2 Canada Liquid Makeup Market by Product
5.1.3.3 Mexico Liquid Makeup Market
5.1.3.3.1 Mexico Liquid Makeup Market by Distribution Channel
5.1.3.3.2 Mexico Liquid Makeup Market by Product
5.1.3.4 Rest of North America Liquid Makeup Market
5.1.3.4.1 Rest of North America Liquid Makeup Market by Distribution Channel
5.1.3.4.2 Rest of North America Liquid Makeup Market by Product
5.2 Europe Liquid Makeup Market
5.2.1 Europe Liquid Makeup Market by Distribution Channel
5.2.1.1 Europe Online Market by Country
5.2.1.2 Europe Offline Market by Country
5.2.2 Europe Liquid Makeup Market by Product
5.2.2.1 Europe Foundation Market by Country
5.2.2.2 Europe Eye Products Market by Country
5.2.2.3 Europe Lip Products Market by Country
5.2.2.4 Europe Concealer Market by Country
5.2.2.5 Europe Others Market by Country
5.2.3 Europe Liquid Makeup Market by Country
5.2.3.1 Germany Liquid Makeup Market
5.2.3.1.1 Germany Liquid Makeup Market by Distribution Channel
5.2.3.1.2 Germany Liquid Makeup Market by Product
5.2.3.2 UK Liquid Makeup Market
5.2.3.2.1 UK Liquid Makeup Market by Distribution Channel
5.2.3.2.2 UK Liquid Makeup Market by Product
5.2.3.3 France Liquid Makeup Market
5.2.3.3.1 France Liquid Makeup Market by Distribution Channel
5.2.3.3.2 France Liquid Makeup Market by Product
5.2.3.4 Russia Liquid Makeup Market
5.2.3.4.1 Russia Liquid Makeup Market by Distribution Channel
5.2.3.4.2 Russia Liquid Makeup Market by Product
5.2.3.5 Spain Liquid Makeup Market
5.2.3.5.1 Spain Liquid Makeup Market by Distribution Channel
5.2.3.5.2 Spain Liquid Makeup Market by Product
5.2.3.6 Italy Liquid Makeup Market
5.2.3.6.1 Italy Liquid Makeup Market by Distribution Channel
5.2.3.6.2 Italy Liquid Makeup Market by Product
5.2.3.7 Rest of Europe Liquid Makeup Market
5.2.3.7.1 Rest of Europe Liquid Makeup Market by Distribution Channel
5.2.3.7.2 Rest of Europe Liquid Makeup Market by Product
5.3 Asia Pacific Liquid Makeup Market
5.3.1 Asia Pacific Liquid Makeup Market by Distribution Channel
5.3.1.1 Asia Pacific Online Market by Country
5.3.1.2 Asia Pacific Offline Market by Country
5.3.2 Asia Pacific Liquid Makeup Market by Product
5.3.2.1 Asia Pacific Foundation Market by Country
5.3.2.2 Asia Pacific Eye Products Market by Country
5.3.2.3 Asia Pacific Lip Products Market by Country
5.3.2.4 Asia Pacific Concealer Market by Country
5.3.2.5 Asia Pacific Others Market by Country
5.3.3 Asia Pacific Liquid Makeup Market by Country
5.3.3.1 China Liquid Makeup Market
5.3.3.1.1 China Liquid Makeup Market by Distribution Channel
5.3.3.1.2 China Liquid Makeup Market by Product
5.3.3.2 Japan Liquid Makeup Market
5.3.3.2.1 Japan Liquid Makeup Market by Distribution Channel
5.3.3.2.2 Japan Liquid Makeup Market by Product
5.3.3.3 India Liquid Makeup Market
5.3.3.3.1 India Liquid Makeup Market by Distribution Channel
5.3.3.3.2 India Liquid Makeup Market by Product
5.3.3.4 South Korea Liquid Makeup Market
5.3.3.4.1 South Korea Liquid Makeup Market by Distribution Channel
5.3.3.4.2 South Korea Liquid Makeup Market by Product
5.3.3.5 Singapore Liquid Makeup Market
5.3.3.5.1 Singapore Liquid Makeup Market by Distribution Channel
5.3.3.5.2 Singapore Liquid Makeup Market by Product
5.3.3.6 Malaysia Liquid Makeup Market
5.3.3.6.1 Malaysia Liquid Makeup Market by Distribution Channel
5.3.3.6.2 Malaysia Liquid Makeup Market by Product
5.3.3.7 Rest of Asia Pacific Liquid Makeup Market
5.3.3.7.1 Rest of Asia Pacific Liquid Makeup Market by Distribution Channel
5.3.3.7.2 Rest of Asia Pacific Liquid Makeup Market by Product
5.4 LAMEA Liquid Makeup Market
5.4.1 LAMEA Liquid Makeup Market by Distribution Channel
5.4.1.1 LAMEA Online Market by Country
5.4.1.2 LAMEA Offline Market by Country
5.4.2 LAMEA Liquid Makeup Market by Product
5.4.2.1 LAMEA Foundation Market by Country
5.4.2.2 LAMEA Eye Products Market by Country
5.4.2.3 LAMEA Lip Products Market by Country
5.4.2.4 LAMEA Concealer Market by Country
5.4.2.5 LAMEA Others Market by Country
5.4.3 LAMEA Liquid Makeup Market by Country
5.4.3.1 Brazil Liquid Makeup Market
5.4.3.1.1 Brazil Liquid Makeup Market by Distribution Channel
5.4.3.1.2 Brazil Liquid Makeup Market by Product
5.4.3.2 Argentina Liquid Makeup Market
5.4.3.2.1 Argentina Liquid Makeup Market by Distribution Channel
5.4.3.2.2 Argentina Liquid Makeup Market by Product
5.4.3.3 UAE Liquid Makeup Market
5.4.3.3.1 UAE Liquid Makeup Market by Distribution Channel
5.4.3.3.2 UAE Liquid Makeup Market by Product
5.4.3.4 Saudi Arabia Liquid Makeup Market
5.4.3.4.1 Saudi Arabia Liquid Makeup Market by Distribution Channel
5.4.3.4.2 Saudi Arabia Liquid Makeup Market by Product
5.4.3.5 South Africa Liquid Makeup Market
5.4.3.5.1 South Africa Liquid Makeup Market by Distribution Channel
5.4.3.5.2 South Africa Liquid Makeup Market by Product
5.4.3.6 Nigeria Liquid Makeup Market
5.4.3.6.1 Nigeria Liquid Makeup Market by Distribution Channel
5.4.3.6.2 Nigeria Liquid Makeup Market by Product
5.4.3.7 Rest of LAMEA Liquid Makeup Market
5.4.3.7.1 Rest of LAMEA Liquid Makeup Market by Distribution Channel
5.4.3.7.2 Rest of LAMEA Liquid Makeup Market by Product
Chapter 6. Company Profiles
6.1 LVMH SE
6.1.1 Company Overview
6.1.1 Financial Analysis
6.1.2 Segmental and Regional Analysis
6.1.3 Research & Development Expense
6.2 Shiseido Company, Limited
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Segmental Analysis
6.2.4 Research & Development Expenses
6.3 Estee Lauder Companies, Inc.
6.3.1 Company Overview
6.3.2 Financial Analysis
6.3.3 Regional Analysis
6.3.4 Research & Development Expense
6.4 L'Oreal Group
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.4.4 Recent Strategies and Developments
6.4.4.1 Product launches and Product Expansions:
6.4.4.2 Geographical Expansions:
6.5 Natura & Co Holding SA
6.5.1 Company Overview
6.5.2 Financial Analysis
6.5.3 Segmental and Regional Analysis
6.6 KIKO USA, Inc.
6.7 e.l.f. Beauty, Inc.
6.7.1 Company Overview.
6.7.2 Financial Analysis
6.7.3 Regional Analysis
6.8 Pacifica Beauty LLC
6.8.1 Company Overview

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