Global Liquid Dietary Supplements Market Size, Share & Trends Analysis Report By Type, By Ingredient, By End-user (Adults, Geriatric, Pregnant Women, Children, and Infants), By Distribution Channel, By Application, By Regional Outlook and Forecast, 2024 -

Global Liquid Dietary Supplements Market Size, Share & Trends Analysis Report By Type, By Ingredient, By End-user (Adults, Geriatric, Pregnant Women, Children, and Infants), By Distribution Channel, By Application, By Regional Outlook and Forecast, 2024 - 2031

The Global Liquid Dietary Supplements Market size is expected to reach $40.4 billion by 2031, rising at a market growth of 6.2% CAGR during the forecast period.

Folic acid is crucial for preventing neural tube and other birth defects. Liquid dietary supplements for pregnant women contain the recommended amount of folic acid, ensuring that pregnant women get the necessary amount to support their baby's development. Thus, the pregnant women segment procured 14.4% revenue share in the market 2023. Iron is essential for preventing anemia during pregnancy and supporting the increased blood volume needed to supply oxygen to the baby. Liquid dietary supplements for pregnant women often contain iron, helping to prevent iron deficiency anemia and support the health and well-being of both the mother and baby.

The increasing popularity of fitness and active lifestyles has increased the demand for nutritional supplements to support physical performance, muscle recovery, and overall well-being. Liquid supplements are convenient for athletes and fitness enthusiasts, as they can be easily incorporated into pre-and post-workout routines.

Additionally, E-commerce platforms operate 24/7, providing consumers round-the-clock access to liquid dietary supplements. This allows consumers to shop at their convenience without being restricted by store opening hours or location. Thus, because of the growth of e-commerce and online retailing, the market is anticipated to increase significantly.

However, higher retail prices may make liquid dietary supplements less accessible to certain consumer segments, particularly those with limited disposable income or those who rely on dietary supplements for essential nutrition. Reduced accessibility can hinder market penetration and limit the reach of liquid supplements to a broader consumer base. Thus, high production costs can slow down the growth of the market.

Type Outlook

By type, the market is bifurcated into OTC and prescribed. In 2023, the OTC segment registered 70.7% revenue share in the liquid dietary supplements market. OTC offers a wide selection of liquid dietary supplements, including vitamins, minerals, herbal extracts, protein shakes, and specialty formulations.

Ingredient Outlook

By ingredient, the market is categorized into vitamins & minerals, botanical, proteins & amino acids, and others. The botanicals segment covered 17.9% revenue share in the market in 2023. Botanical ingredients such as echinacea, elderberry, astragalus, and Andrographis are commonly used to support immune health and enhance the body's natural defenses against infections and illnesses.

Application Outlook

Based on application, the market is classified into sports nutrition, bone & joint health, heart health, weight loss, immune health, digestive health, and others. The weight loss segment garnered 22.2% revenue share in the market in 2023. The rising prevalence of obesity and overweight issues worldwide has heightened the demand for effective weight management solutions.

End User Outlook

On the basis of end-users the market is divided into adults, geriatric, pregnant women, children, and infants. In 2023, the adults segment dominated the market with 46% revenue share. Liquid dietary supplements containing omega-3 fatty acids, phosphatidylserine, Ginkgo biloba, and other brain-boosting nutrients help support cognitive function and reduce the risk of age-related cognitive decline.

Distribution Channel Outlook

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, health & beauty retail stores, drug stores, and online pharmacies & e-commerce sites. The online pharmacies & e-commerce sites segment covered 23.5% revenue share in the market in 2023. Consumers can always purchase from the comfort of their homes through online retail platforms.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 26% revenue share in the market. The rising middle-class population in many Asian countries has led to increased spending power and greater demand for health and wellness products, like dietary supplements.

Recent Strategies Deployed in the Market

• May-2024: Quest Diagnostics Incorporated took over PathAI Diagnostics, a leading laboratory services company based in Memphis, TN. Through this acquisition, Quest Diagnostics would expedite the uptake of digital and AI pathology advancements for enhancing the quality, speed, and efficiency of diagnosing cancer and other illnesses.
• Feb-2024: Abbott Laboratories came into partnership with Fujirebio, a Japanese multinational biotechnology company. Through this partnership, Abbott Laboratories would create a research-only neurofilament-light chain (Nf-L) neurology biomarker assay for use with Abbott’s Alinity® i.
• Jan-2024: Neogenomics, Inc. came into partnership with ConcertAI LLC, a biotechnology research company. Through this partnership, Neogenomics, Inc. would advance broad-scale hematological research solutions for exploring real-world clinical practices and outcomes in hematological malignancies.
• Oct-2023: Qiagen N.V. came into partnership with Myriad Genetics, an American genetic testing and precision medicine company. Through this partnership, provide inventive services and products to pharmaceutical firms, facilitating the creation and launch of exclusive cancer tests for the U.S. clinical market, and supplying distributable companion diagnostic test kits worldwide.
• Feb-2023: Siemens Healthineers AG came into partnership with Unilabs, a leading diagnostic services provider. Through this partnership, Siemens Healthineers would improve Unilabs' laboratory operations, and throughput, and ensure clinical equivalence throughout its testing network.

List of Key Companies Profiled

• Neogenomics, Inc.
• Guardant Health, Inc.
• Qiagen N.V
• Quest Diagnostics Incorporated
• Abbott Laboratories
• Siemens Healthineers AG (Siemens AG)
• Illumina, Inc.
• Bio-Rad Laboratories, Inc.
• F. Hoffmann-La Roche Ltd.
• Eurofins Scientific SE

Global Liquid Dietary Supplements Market Report Segmentation

By Type

• OTC
• Prescribed

By Ingredient

• Vitamins & Minerals
• Botanical
• Proteins & Amino Acids
• Others

By End-user

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

By Distribution Channel

• Hypermarkets/Supermarkets
• Health & Beauty Retail Stores
• Drug Stores
• Online Pharmacies & E-Commerce Sites

By Application

• Sports Nutrition
• Bone & Joint Health
• Heart Health
• Weight Loss
• Immune Health
• Digestive Health
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA