Global Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Regional Outlook and Forecast, 2023 - 203

Global Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Regional Outlook and Forecast, 2023 - 2030


The Global Liquid Detergent Market size is expected to reach $50.9 billion by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 5,854.4 Kilo Tonnes experiencing a growth of 7.4% (2019-2022).

The Asia Pacific region is experiencing rapid urbanization and population growth, leading to increased demand for household cleaning products, including these detergents. Consequently, the Asia pacific region would acquire nearly 28% of the total market share by 2030. Furthermore, with rising disposable incomes and changing lifestyles, consumers in the Asia Pacific region are increasingly prioritizing convenience and efficiency in their daily routines. Thus, these aspects will boost the demand in the segment.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, in December, 2023, Godrej Consumer Products Ltd. unveiled Godrej Fab liquid detergent. The detergent is fully dissolvable in water which facilitates residue reduction. The detergent is compatible with both semi-automatic and fully automatic washing. Moreover, in July, 2023, Lion Corporation introduced NANOX gel detergent. The detergent features a combination of high detergency and deodorizing power along with a discoloration prevention feature.

Based on the Analysis presented in the KBV Cardinal matrix; The Procter and Gamble Company is the forerunner in the Market. In February, 2020, Procter & Gamble rolled out Microban 24, a range of antibacterial surface cleaning products. With this launch, the company aimed to offer a range of products with the ability to kill bacteria for 24 hours. Moreover, the new products are available in sanitizing cleanser and spray forms as well as a bathroom cleaner. Companies such as Unilever PLC, Henkel AG & Company, KGaA and Kao Corporation are some of the key innovators in Market.

Market Growth Factors

The market is highly competitive, with numerous brands vying for consumer attention. Product innovation enables brands to differentiate themselves from competitors by offering unique value propositions. Moreover, product innovation drives the introduction of specialty detergent products tailored to specific consumer needs and preferences. Therefore, product innovation and differentiation are propelling the growth of the market.

Urbanization leads to higher population densities and smaller living spaces, often with limited access to outdoor drying areas. As a result, urban dwellers rely more on washing machines and dryers for laundry care, driving up the frequency of laundry cycles. Furthermore, urbanization is often accompanied by improved infrastructure and higher household incomes, leading to increased adoption of modern appliances such as washing machines. Hence, the increasing urbanization and laundry frequency are driving the growth of the market.

Market Restraining Factors

Powder detergents are a primary alternative to these detergents and have been traditionally preferred by consumers due to their affordability and effectiveness in cleaning laundry. Additionally, specialized cleaning products, including eco-friendly detergents, fabric softeners, and stain removers, cater to niche consumer segments seeking specific cleaning solutions. Therefore, the competition from alternative cleaning solutions is hindering the growth of the market.

By Nature Analysis

Based on nature, the market is bifurcated into organic and conventional. In 2022, the organic segment garnered a 23% revenue share in the market. Consumers are becoming more aware of the environmental impact of conventional cleaning products, including these detergents. Organic detergents are formulated with plant-based ingredients and biodegradable surfactants, reducing their ecological footprint and minimizing environmental harm. Therefore, the increasing demand for natural products is propelling the growth of the segment.

By Application Analysis

On the basis of application, the market is segmented into laundry and dish washing. In 2022, the dish washing segment attained a 24% revenue share in the market. These detergents for dishwashing offer ease of use and convenience compared to traditional bar soaps or powdered detergents. Therefore, the segment will witness increased demand in the segment.

By End-use Analysis

By end-use, the market is divided into residential and industrial. The commercial segment procured a 30% revenue share in the market in 2022. The heightened awareness of hygiene and sanitation, especially in commercial space, has increased demand for these detergents. Detergents are often preferred for their convenience and effectiveness in maintaining cleanliness. Hence, these aspects will lead to enhanced growth in the segment.

By Sales Channel

Based on sales channel, the market is categorized into online sales channels, supermarket & hypermarket, departmental & convenience stores, and others. The online segment witnessed a 24% revenue share in the market in 2022. Online platforms offer consumers unparalleled convenience and accessibility when purchasing these detergents. Hence, the convenience of shopping provided by online platforms is driving the demand of the segment.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 36.8% revenue share in the market in 2022. The rising demand for this detergent in North America can be attributed to changing lifestyles, effective cleaning performance, product innovation, the convenience of online shopping etc.As consumer preferences continue to evolve, manufacturers will adapt their offerings to meet North American consumers' diverse needs and preferences in the market. Therefore, these aspects will assist in the expansion of the segment.

Recent Strategies Deployed in the Market
  • Dec-2023: Godrej Consumer Products Ltd. unveiled Godrej Fab liquid detergent. The detergent is fully dissolvable in water which facilitates residue reduction. The detergent is compatible with both semi-automatic and fully automatic washing.
  • Jul-2023: Lion Corporation introduced NANOX gel detergent. The detergent features a combination of high detergency and deodorizing power along with a discoloration prevention feature.
  • Jan-2023: Henkel AG & Company, KGaA partnered with Shell Chemical LP, an American chemical company. Under the partnership, Henkel would take advantage of Shell's chemical expertise to reduce its carbon footprint in the course of its surfactant production.
  • May-2022: The Procter and Gamble Company expanded its geographical footprint by opening a new facility in Telangana, India. The new facility would serve as a liquid detergent manufacturing hub for the company in the region.
  • Jul-2021: Henkel AG & Company, KGaA acquired Swania SAS, a French laundry products manufacturer. The acquisition complements and Strengthens Henkel's capabilities to deliver sustainable laundry products.
List of Key Companies Profiled
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Henkel AG & Company, KGaA
  • Unilever PLC
  • S. C. Johnson & Son, Inc.
  • Kao Corporation
  • Jyothy Laboratories Ltd.
  • Godrej Consumer Products Ltd. (Godrej Group)
  • Amway Corporation
  • Lion Corporation
Global Liquid Detergent Market Report Segmentation

By Nature (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Conventional
  • Organic
By Application (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Laundry
  • Dish Washing
By End-use (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Residential
  • Commercial
By Sales Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Supermarket & Hypermarket
  • Departmental & Convenience Stores
  • Online Sales Channels
  • Others
By Geography (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Liquid Detergent Market, by Nature
1.4.2 Global Liquid Detergent Market, by Application
1.4.3 Global Liquid Detergent Market, by End-use
1.4.4 Global Liquid Detergent Market, by Sales Channel
1.4.5 Global Liquid Detergent Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Jan – 2023, Dec) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Global Liquid Detergent Market, By Nature
5.1 Global Conventional Market, By Region
5.2 Global Organic Market, By Region
Chapter 6. Global Liquid Detergent Market, By Application
6.1 Global Laundry Market, By Region
6.2 Global Dish Washing Market, By Region
Chapter 7. Global Liquid Detergent Market, By End-use
7.1 Global Residential Market, By Region
7.2 Global Commercial Market, By Region
Chapter 8. Global Liquid Detergent Market, By Sales Channel
8.1 Global Supermarket & Hypermarket Market, By Region
8.2 Global Departmental & Convenience Stores Market, By Region
8.3 Global Online Sales Channels Market, By Region
8.4 Global Others Market, By Region
Chapter 9. Global Liquid Detergent Market, By Region
9.1 North America Liquid Detergent Market
9.1.1 North America Liquid Detergent Market, By Nature
9.1.1.1 North America Conventional Market, By Country
9.1.1.2 North America Organic Market, By Country
9.1.2 North America Liquid Detergent Market, By Application
9.1.2.1 North America Laundry Market, By Country
9.1.2.2 North America Dish Washing Market, By Country
9.1.3 North America Liquid Detergent Market, By End-use
9.1.3.1 North America Residential Market, By Country
9.1.3.2 North America Commercial Market, By Country
9.1.4 North America Liquid Detergent Market, By Sales Channel
9.1.4.1 North America Supermarket & Hypermarket Market, By Country
9.1.4.2 North America Departmental & Convenience Stores Market, By Country
9.1.4.3 North America Online Sales Channels Market, By Country
9.1.4.4 North America Others Market, By Country
9.1.5 North America Liquid Detergent Market, By Country
9.1.5.1 US Liquid Detergent Market
9.1.5.1.1 US Liquid Detergent Market, By Nature
9.1.5.1.2 US Liquid Detergent Market, By Application
9.1.5.1.3 US Liquid Detergent Market, By End-use
9.1.5.1.4 US Liquid Detergent Market, By Sales Channel
9.1.5.2 Canada Liquid Detergent Market
9.1.5.2.1 Canada Liquid Detergent Market, By Nature
9.1.5.2.2 Canada Liquid Detergent Market, By Application
9.1.5.2.3 Canada Liquid Detergent Market, By End-use
9.1.5.2.4 Canada Liquid Detergent Market, By Sales Channel
9.1.5.3 Mexico Liquid Detergent Market
9.1.5.3.1 Mexico Liquid Detergent Market, By Nature
9.1.5.3.2 Mexico Liquid Detergent Market, By Application
9.1.5.3.3 Mexico Liquid Detergent Market, By End-use
9.1.5.3.4 Mexico Liquid Detergent Market, By Sales Channel
9.1.5.4 Rest of North America Liquid Detergent Market
9.1.5.4.1 Rest of North America Liquid Detergent Market, By Nature
9.1.5.4.2 Rest of North America Liquid Detergent Market, By Application
9.1.5.4.3 Rest of North America Liquid Detergent Market, By End-use
9.1.5.4.4 Rest of North America Liquid Detergent Market, By Sales Channel
9.2 Europe Liquid Detergent Market
9.2.1 Europe Liquid Detergent Market, By Nature
9.2.1.1 Europe Conventional Market, By Country
9.2.1.2 Europe Organic Market, By Country
9.2.2 Europe Liquid Detergent Market, By Application
9.2.2.1 Europe Laundry Market, By Country
9.2.2.2 Europe Dish Washing Market, By Country
9.2.3 Europe Liquid Detergent Market, By End-use
9.2.3.1 Europe Residential Market, By Country
9.2.3.2 Europe Commercial Market, By Country
9.2.4 Europe Liquid Detergent Market, By Sales Channel
9.2.4.1 Europe Supermarket & Hypermarket Market, By Country
9.2.4.2 Europe Departmental & Convenience Stores Market, By Country
9.2.4.3 Europe Online Sales Channels Market, By Country
9.2.4.4 Europe Others Market, By Country
9.2.5 Europe Liquid Detergent Market, By Country
9.2.5.1 Germany Liquid Detergent Market
9.2.5.1.1 Germany Liquid Detergent Market, By Nature
9.2.5.1.2 Germany Liquid Detergent Market, By Application
9.2.5.1.3 Germany Liquid Detergent Market, By End-use
9.2.5.1.4 Germany Liquid Detergent Market, By Sales Channel
9.2.5.2 UK Liquid Detergent Market
9.2.5.2.1 UK Liquid Detergent Market, By Nature
9.2.5.2.2 UK Liquid Detergent Market, By Application
9.2.5.2.3 UK Liquid Detergent Market, By End-use
9.2.5.2.4 UK Liquid Detergent Market, By Sales Channel
9.2.5.3 France Liquid Detergent Market
9.2.5.3.1 France Liquid Detergent Market, By Nature
9.2.5.3.2 France Liquid Detergent Market, By Application
9.2.5.3.3 France Liquid Detergent Market, By End-use
9.2.5.3.4 France Liquid Detergent Market, By Sales Channel
9.2.5.4 Russia Liquid Detergent Market
9.2.5.4.1 Russia Liquid Detergent Market, By Nature
9.2.5.4.2 Russia Liquid Detergent Market, By Application
9.2.5.4.3 Russia Liquid Detergent Market, By End-use
9.2.5.4.4 Russia Liquid Detergent Market, By Sales Channel
9.2.5.5 Spain Liquid Detergent Market
9.2.5.5.1 Spain Liquid Detergent Market, By Nature
9.2.5.5.2 Spain Liquid Detergent Market, By Application
9.2.5.5.3 Spain Liquid Detergent Market, By End-use
9.2.5.5.4 Spain Liquid Detergent Market, By Sales Channel
9.2.5.6 Italy Liquid Detergent Market
9.2.5.6.1 Italy Liquid Detergent Market, By Nature
9.2.5.6.2 Italy Liquid Detergent Market, By Application
9.2.5.6.3 Italy Liquid Detergent Market, By End-use
9.2.5.6.4 Italy Liquid Detergent Market, By Sales Channel
9.2.5.7 Rest of Europe Liquid Detergent Market
9.2.5.7.1 Rest of Europe Liquid Detergent Market, By Nature
9.2.5.7.2 Rest of Europe Liquid Detergent Market, By Application
9.2.5.7.3 Rest of Europe Liquid Detergent Market, By End-use
9.2.5.7.4 Rest of Europe Liquid Detergent Market, By Sales Channel
9.3 Asia Pacific Liquid Detergent Market
9.3.1 Asia Pacific Liquid Detergent Market, By Nature
9.3.1.1 Asia Pacific Conventional Market, By Country
9.3.1.2 Asia Pacific Organic Market, By Country
9.3.2 Asia Pacific Liquid Detergent Market, By Application
9.3.2.1 Asia Pacific Laundry Market, By Country
9.3.2.2 Asia Pacific Dish Washing Market, By Country
9.3.3 Asia Pacific Liquid Detergent Market, By End-use
9.3.3.1 Asia Pacific Residential Market, By Country
9.3.3.2 Asia Pacific Commercial Market, By Country
9.3.4 Asia Pacific Liquid Detergent Market, By Sales Channel
9.3.4.1 Asia Pacific Supermarket & Hypermarket Market, By Country
9.3.4.2 Asia Pacific Departmental & Convenience Stores Market, By Country
9.3.4.3 Asia Pacific Online Sales Channels Market, By Country
9.3.4.4 Asia Pacific Others Market, By Country
9.3.5 Asia Pacific Liquid Detergent Market, By Country
9.3.5.1 China Liquid Detergent Market
9.3.5.1.1 China Liquid Detergent Market, By Nature
9.3.5.1.2 China Liquid Detergent Market, By Application
9.3.5.1.3 China Liquid Detergent Market, By End-use
9.3.5.1.4 China Liquid Detergent Market, By Sales Channel
9.3.5.2 Japan Liquid Detergent Market
9.3.5.2.1 Japan Liquid Detergent Market, By Nature
9.3.5.2.2 Japan Liquid Detergent Market, By Application
9.3.5.2.3 Japan Liquid Detergent Market, By End-use
9.3.5.2.4 Japan Liquid Detergent Market, By Sales Channel
9.3.5.3 India Liquid Detergent Market
9.3.5.3.1 India Liquid Detergent Market, By Nature
9.3.5.3.2 India Liquid Detergent Market, By Application
9.3.5.3.3 India Liquid Detergent Market, By End-use
9.3.5.3.4 India Liquid Detergent Market, By Sales Channel
9.3.5.4 South Korea Liquid Detergent Market
9.3.5.4.1 South Korea Liquid Detergent Market, By Nature
9.3.5.4.2 South Korea Liquid Detergent Market, By Application
9.3.5.4.3 South Korea Liquid Detergent Market, By End-use
9.3.5.4.4 South Korea Liquid Detergent Market, By Sales Channel
9.3.5.5 Singapore Liquid Detergent Market
9.3.5.5.1 Singapore Liquid Detergent Market, By Nature
9.3.5.5.2 Singapore Liquid Detergent Market, By Application
9.3.5.5.3 Singapore Liquid Detergent Market, By End-use
9.3.5.5.4 Singapore Liquid Detergent Market, By Sales Channel
9.3.5.6 Malaysia Liquid Detergent Market
9.3.5.6.1 Malaysia Liquid Detergent Market, By Nature
9.3.5.6.2 Malaysia Liquid Detergent Market, By Application
9.3.5.6.3 Malaysia Liquid Detergent Market, By End-use
9.3.5.6.4 Malaysia Liquid Detergent Market, By Sales Channel
9.3.5.7 Rest of Asia Pacific Liquid Detergent Market
9.3.5.7.1 Rest of Asia Pacific Liquid Detergent Market, By Nature
9.3.5.7.2 Rest of Asia Pacific Liquid Detergent Market, By Application
9.3.5.7.3 Rest of Asia Pacific Liquid Detergent Market, By End-use
9.3.5.7.4 Rest of Asia Pacific Liquid Detergent Market, By Sales Channel
9.4 LAMEA Liquid Detergent Market
9.4.1 LAMEA Liquid Detergent Market, By Nature
9.4.1.1 LAMEA Conventional Market, By Country
9.4.1.2 LAMEA Organic Market, By Country
9.4.2 LAMEA Liquid Detergent Market, By Application
9.4.2.1 LAMEA Laundry Market, By Country
9.4.2.2 LAMEA Dish Washing Market, By Country
9.4.3 LAMEA Liquid Detergent Market, By End-use
9.4.3.1 LAMEA Residential Market, By Country
9.4.3.2 LAMEA Commercial Market, By Country
9.4.4 LAMEA Liquid Detergent Market, By Sales Channel
9.4.4.1 LAMEA Supermarket & Hypermarket Market, By Country
9.4.4.2 LAMEA Departmental & Convenience Stores Market, By Country
9.4.4.3 LAMEA Online Sales Channels Market, By Country
9.4.4.4 LAMEA Others Market, By Country
9.4.5 LAMEA Liquid Detergent Market, By Country
9.4.5.1 Brazil Liquid Detergent Market
9.4.5.1.1 Brazil Liquid Detergent Market, By Nature
9.4.5.1.2 Brazil Liquid Detergent Market, By Application
9.4.5.1.3 Brazil Liquid Detergent Market, By End-use
9.4.5.1.4 Brazil Liquid Detergent Market, By Sales Channel
9.4.5.2 Argentina Liquid Detergent Market
9.4.5.2.1 Argentina Liquid Detergent Market, By Nature
9.4.5.2.2 Argentina Liquid Detergent Market, By Application
9.4.5.2.3 Argentina Liquid Detergent Market, By End-use
9.4.5.2.4 Argentina Liquid Detergent Market, By Sales Channel
9.4.5.3 UAE Liquid Detergent Market
9.4.5.3.1 UAE Liquid Detergent Market, By Nature
9.4.5.3.2 UAE Liquid Detergent Market, By Application
9.4.5.3.3 UAE Liquid Detergent Market, By End-use
9.4.5.3.4 UAE Liquid Detergent Market, By Sales Channel
9.4.5.4 Saudi Arabia Liquid Detergent Market
9.4.5.4.1 Saudi Arabia Liquid Detergent Market, By Nature
9.4.5.4.2 Saudi Arabia Liquid Detergent Market, By Application
9.4.5.4.3 Saudi Arabia Liquid Detergent Market, By End-use
9.4.5.4.4 Saudi Arabia Liquid Detergent Market, By Sales Channel
9.4.5.5 South Africa Liquid Detergent Market
9.4.5.5.1 South Africa Liquid Detergent Market, By Nature
9.4.5.5.2 South Africa Liquid Detergent Market, By Application
9.4.5.5.3 South Africa Liquid Detergent Market, By End-use
9.4.5.5.4 South Africa Liquid Detergent Market, By Sales Channel
9.4.5.6 Nigeria Liquid Detergent Market
9.4.5.6.1 Nigeria Liquid Detergent Market, By Nature
9.4.5.6.2 Nigeria Liquid Detergent Market, By Application
9.4.5.6.3 Nigeria Liquid Detergent Market, By End-use
9.4.5.6.4 Nigeria Liquid Detergent Market, By Sales Channel
9.4.5.7 Rest of LAMEA Liquid Detergent Market
9.4.5.7.1 Rest of LAMEA Liquid Detergent Market, By Nature
9.4.5.7.2 Rest of LAMEA Liquid Detergent Market, By Application
9.4.5.7.3 Rest of LAMEA Liquid Detergent Market, By End-use
9.4.5.7.4 Rest of LAMEA Liquid Detergent Market, By Sales Channel
Chapter 10. Company Profiles
10.1 Jyothy Laboratories Ltd.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.2 The Procter and Gamble Company
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Geographical Expansions:
10.2.6 SWOT Analysis
10.3 Amway Corporation
10.3.1 Company Overview
10.3.2 SWOT Analysis
10.4 Lion Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Product and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Church and Dwight Co., Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.6 SWOT Analysis
10.6 Henkel AG & Company, KGaA
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.5.3 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Unilever PLC
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 S. C. Johnson & Son, Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Godrej Consumer Products Ltd. (Godrej Group)
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Recent strategies and developments:
10.9.4.1 Product Launches and Product Expansions:
10.10. Kao Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis
Chapter 11. Winning Imperatives of Liquid Detergent Market

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