Global Lactation Support Supplements Market Size, Share & Industry Trends Analysis Report By Ingredient Type (Fenugreek, Fennel, Oatmeal, Moringa, Milk thistle), By Formulation, By Sales Channel, By Regional Outlook and Forecast, 2023 - 2029

Global Lactation Support Supplements Market Size, Share & Industry Trends Analysis Report By Ingredient Type (Fenugreek, Fennel, Oatmeal, Moringa, Milk thistle), By Formulation, By Sales Channel, By Regional Outlook and Forecast, 2023 - 2029

The Global Lactation Support Supplements Market size is expected to reach $930.9 Million by 2029, rising at a market growth of 6.9% CAGR during the forecast period.

Lactation supplements are a galactagogue that can enhance milk production in lactating individuals. Various forms of galactagogues, such as pharmaceutical drugs and herbal or food supplements, are available in the market. Numerous lactation supplements incorporate botanical ingredients or plants that are believed to possess properties that can enhance milk production. Lactation supplements are commonly administered orally in the form of tablets or capsules. Lactation tea is another type of product.

The concentration of herbs in lactation tea is typically lower compared to that in supplements. Lactation supplements have the potential to enhance milk production in lactating individuals by stimulating dopamine receptors and elevating prolactin levels. Prolactin and dopamine are two types of hormones. Elevated levels of prolactin are observed during the process of lactation. The inhibition of prolactin release by dopamine may have an impact on the milk supply.

The inadequacy of human milk is a significant issue globally, particularly in middle and low-income countries. This can result in severe health problems for infants, such as hypernatremia, hypoglycemia, and malnutrition, ultimately leading to infant mortality. The anticipated outcome is an increase in the need for lactation support supplements, as they have the potential to address issues related to insufficient human milk production.

Numerous business entities are advocating for increased breastfeeding awareness among lactating mothers through various promotional campaigns. The growing need for lactating support supplements has resulted in a decrease in demand for human milk substitutes. Numerous foundations host sessions and campaigns to raise awareness about health and nutrition for lactating mothers and children and educate mothers about the advantages of breastfeeding.

COVID-19 Impact Analysis

The market experienced a decline in growth during the initial phase of the COVID-19 pandemic due to the mental and physical challenges caused by the restrictions imposed as a result of the pandemic. Additionally, the supply chain disruptions decreased demand for said products during the initial phase. The market is expected to experience growth in post-pandemic period due to increased demand for products through online sales channels due to the launch of these products on e-commerce sites and also due to the restrictions in movement of general public to control the spread of the virus. Thus, breastfeeding rates experienced a significant decline during the initial phase of the pandemic due to the COVID-19 patient isolation protocols but later saw a rise due to the sales from online channels aiding the market to recover.

Market Growth Factors

Increasing adoption of organic supplements

The nutritional benefits of each product can vary depending on the specific nutrient content. Optimal nutrient intake, both in quantity and type, is crucial for business success. In addition, various factors will influence the outcome, including health, physical fitness, gender, age, and more. Incorporating an organic supplement like a lactation support supplement into the diet can provide comprehensive nutritional benefits, including essential antioxidants and other advantageous components, especially for lactating women, thus, their utilization is expected to increase, aiding in the market growth.

Spreading awareness regarding the benefits of breast milk

One of the best strategies to ensure a child's survival and health is to breastfeed them to a certain age. Less than half of infants under six months old are exclusively breastfed, in contrast to WHO recommendations. For newborns, breastmilk is the best food. It contains antibodies that aid in preventing numerous prevalent pediatric ailments, and it is highly hygienic secure. Breastmilk is a valuable source of nutrition for infants, supplying up to half or more of their dietary requirements throughout the latter half of the first year of life. In addition, it provides all the necessary nutrients and energy for the first few months of life.

Market Restraining Factors

Rising usage of baby formulas for new born

The World Health Organization (WHO) and most international pediatric societies support exclusive breastfeeding (EBF) until six months as the ideal method of infant nutrition. Despite this advice, many parents still use infant formula before the age of six months. The variety of formulas available for parents and doctors can be intimidating and perplexing. Formula manufacturers advertise to doctors, promoting their products' valuable and advantageous impacts on newborn health.

Ingredient Type Outlook

Based on ingredient type, the lactation support supplements market is segmented into fenugreek, moringa, milk thistle, fennel, oatmeal and others. The moringa segment garnered a significant revenue share in the lactation support supplements market in 2022. This is because moringa supplements are a natural and popular lactation supplement that can safely enhance breast milk production. They can significantly increase milk supply within a short period. These supplements contain various essential vitamins, amino acids, minerals, and antioxidants.

Formulation Outlook

On the basis of formulation, the lactation support supplements market is divided into capsules/tablets, powder, liquid and others. The capsules/tablets segment held the highest revenue share in the lactation support supplements market in 2022. This is because galactagogues are commonly sold in capsule or tablet form to improve their palatability by masking the strong odor and taste of the herbal components. In addition, the formulations are designed with an accurate dosage that can be safely used by nursing mothers to optimize outcomes and minimize the risk of adverse reactions and potential overdose.

Sales Channel Outlook

By sales channel, the lactation support supplements market is classified into online sales channel, direct sales channel, pharmacies/drug stores and others. The online sales channel segment garnered a considerable growth rate in the lactation support supplements market in 2022. This is due to the fact that online sales are a crucial aspect of modern business. There is an increasing availability of products on e-commerce platforms and the convenience of selecting from diverse portfolios that meet customer demand. In addition, the online sales channel provides customers with a diverse selection of discounted products, eliminating the need to visit physical store locations.

Regional Outlook

Region-wise, the lactation support supplements market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region registered the highest revenue share in the lactation support supplements market in 2022. This is due to the widespread use and availability of lactation support supplements. The emergence of modern retail formats has led to the adoption of specialty stores as a new operational format. In addition, the current retail format offers customers a wide variety of products from extensive catalogs that feature brands from various countries.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nestle S.A, New Chapter, Inc. (Procter & Gamble Inc.), Pink Stork, Mama's Select, ACTIF USA, Anya Labs, Inc., Mother Love Herbal Company, Mommy Knows Best, Rumina Naturals, Inc., and Mommy's Bliss, Inc.

Scope of the Study

Market Segments covered in the Report:

By Ingredient Type

Fenugreek
Fennel
Oatmeal
Moringa
Milk thistle
Others
By Formulation

Capsules/Tablets
Powder
Liquid
Others
By Sales Channel

Direct Sales Channel
Online Sales Channel
Pharmacies/Drug Stores
Others
By Geography

North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Companies Profiled

Nestle S.A
New Chapter, Inc. (Procter & Gamble Inc.)
Pink Stork
Mama's Select
ACTIF USA
Anya Labs, Inc.
Mother Love Herbal Company
Mommy Knows Best
Rumina Naturals, Inc.
Mommy's Bliss, Inc.
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