Global Kombucha Market Size, Share & Trends Analysis Report By Nature (Organic, and Inorganic), By Type (Bottle, and Can), By Product, By Distribution Channel, By Flavor (Flavored, and Non-Flavored), By Regional Outlook and Forecast, 2024 - 2031

Global Kombucha Market Size, Share & Trends Analysis Report By Nature (Organic, and Inorganic), By Type (Bottle, and Can), By Product, By Distribution Channel, By Flavor (Flavored, and Non-Flavored), By Regional Outlook and Forecast, 2024 - 2031


The Global Kombucha Market size is expected to reach $9.3 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).

Kombucha has become a staple in the diets of many North Americans, supported by extensive distribution networks and a mature market landscape. Thus, North America segment captured 43.9% revenue share in the market 2023. In the terms of volume North America segment attained a volume of 1,457.8 hundred tonnes in the market 2023. According to data from the Government of Canada, the food and beverage processing sector was Canada’s largest manufacturing industry in terms of production value in 2022, with sales of produced items valued at $156.5 billion.

consumers are becoming more discerning about the ingredients in their products, preferring transparency and clean labeling. Kombucha’s simple ingredient list and natural fermentation process appeal to consumers seeking products with transparent labeling and minimal additives.

Additionally, the State Council of the People’s Republic of China states that in 2022, the value-added industrial production of the food manufacturing sector increased by 4.1 percent annually, while that of the agricultural and sideline food processing sectors increased by 3.3 percent annually.

However, Kombucha is a live, fermented beverage containing active cultures of bacteria and yeast. As a result, it has a limited shelf life compared to other non-fermented beverages. Without proper refrigeration and storage conditions, kombucha can undergo further fermentation, leading to changes in taste, carbonation levels, and potentially increased alcohol content. Hence, limited shelf life and distribution challenges hamper the market’s growth.

By Nature, Analysis

By nature, the market is segmented into organic and inorganic. The organic segment garnered 70.4% revenue share in the market in 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing interest in organic and natural products.

By Packaging Type Analysis

Based on packaging type, the market is bifurcated into bottle and can. In 2023, the can segment procured 27.3% revenue share in the market. Cans offer portability and convenience, making them ideal for on-the-go consumption. In the terms of volume Can segment generated a volume of 698.5 hundred tonnes in the market 2021.

By Product Analysis

On the basis of product, the market is divided into conventional and hard. The conventional segment attained 86.6% revenue share in the market in 2023. Conventional kombucha products, made with standard ingredients and traditional brewing methods, are often more familiar and accessible to consumers.

By Distribution Channel Analysis

On the basis of distribution channel, the market is segmented into supermarket, health stores, online stores, and others. In 2023, the online stores segment attained 18.6% revenue share in the market. In the terms of volume Online segment attained a volume of 379.8 hundred tonnes in the market 2020.

By Flavor Analysis

Based on flavor, the market is divided into flavored and non-flavored. In 2023, the flavored segment garnered 72.4% revenue share in the market. Flavored masks the tangy and acidic notes inherent in traditional kombucha, making it more palatable for consumers who may find the plain version too strong or intense.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 27.6% revenue share in the market. Europe is experiencing a growing interest in health and wellness among consumers. In the terms of volume, Europe region attained a volume of 912.6 hundred tonnes in the market 2023.

List of Key Companies Profiled
  • The Hain Celestial Group, Inc.
  • PepsiCo, Inc. (KeVita)
  • GT’s Living Foods LLC
  • LIVE Soda, LLC
  • Remedy Drinks
  • Humm Kombucha LLC (SYSTM BRANDS, LLC)
  • Kosmic Kombucha
  • Unity Vibration Kombucha
  • Flying Embers
  • Townshend's Tea Company
Global Kombucha Market Report Segmentation

By Nature (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • Organic
  • Inorganic
By Packaging Type (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • Bottle
  • Can
By Product (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • Conventional
  • Hard
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • Supermarket
  • Health Stores
  • Online Stores
  • Others
By Flavor (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • Flavored
  • Non-Flavored
By Geography (Volume, Hundred Tonnes, USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Kombucha Market, by Nature
1.4.2 Global Kombucha Market, by Packaging Type
1.4.3 Global Kombucha Market, by Product
1.4.4 Global Kombucha Market, by Distribution Channel
1.4.5 Global Kombucha Market, by Flavor
1.4.6 Global Kombucha Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Kombucha Market by Nature
4.1 Global Organic Market by Region
4.2 Global Inorganic Market by Region
Chapter 5. Global Kombucha Market by Packaging Type
5.1 Global Bottle Market by Region
5.2 Global Can Market by Region
Chapter 6. Global Kombucha Market by Product
6.1 Global Conventional Market by Region
6.2 Global Hard Market by Region
Chapter 7. Global Kombucha Market by Distribution Channel
7.1 Global Supermarket Market by Region
7.2 Global Health Stores Market by Region
7.3 Global Online Stores Market by Region
7.4 Global Others Market by Region
Chapter 8. Global Kombucha Market by Flavor
8.1 Global Flavored Market by Region
8.2 Global Non-Flavored Market by Region
Chapter 9. Global Kombucha Market by Region
9.1 North America Kombucha Market
9.1.1 North America Kombucha Market by Nature
9.1.1.1 North America Organic Market by Region
9.1.1.2 North America Inorganic Market by Region
9.1.2 North America Kombucha Market by Packaging Type
9.1.2.1 North America Bottle Market by Country
9.1.2.2 North America Can Market by Country
9.1.3 North America Kombucha Market by Product
9.1.3.1 North America Conventional Market by Country
9.1.3.2 North America Hard Market by Country
9.1.4 North America Kombucha Market by Distribution Channel
9.1.4.1 North America Supermarket Market by Country
9.1.4.2 North America Health Stores Market by Country
9.1.4.3 North America Online Stores Market by Country
9.1.4.4 North America Others Market by Country
9.1.5 North America Kombucha Market by Flavor
9.1.5.1 North America Flavored Market by Country
9.1.5.2 North America Non-Flavored Market by Country
9.1.6 North America Kombucha Market by Country
9.1.6.1 US Kombucha Market
9.1.6.1.1 US Kombucha Market by Nature
9.1.6.1.2 US Kombucha Market by Packaging Type
9.1.6.1.3 US Kombucha Market by Product
9.1.6.1.4 US Kombucha Market by Distribution Channel
9.1.6.1.5 US Kombucha Market by Flavor
9.1.6.2 Canada Kombucha Market
9.1.6.2.1 Canada Kombucha Market by Nature
9.1.6.2.2 Canada Kombucha Market by Packaging Type
9.1.6.2.3 Canada Kombucha Market by Product
9.1.6.2.4 Canada Kombucha Market by Distribution Channel
9.1.6.2.5 Canada Kombucha Market by Flavor
9.1.6.3 Mexico Kombucha Market
9.1.6.3.1 Mexico Kombucha Market by Nature
9.1.6.3.2 Mexico Kombucha Market by Packaging Type
9.1.6.3.3 Mexico Kombucha Market by Product
9.1.6.3.4 Mexico Kombucha Market by Distribution Channel
9.1.6.3.5 Mexico Kombucha Market by Flavor
9.1.6.4 Rest of North America Kombucha Market
9.1.6.4.1 Rest of North America Kombucha Market by Nature
9.1.6.4.2 Rest of North America Kombucha Market by Packaging Type
9.1.6.4.3 Rest of North America Kombucha Market by Product
9.1.6.4.4 Rest of North America Kombucha Market by Distribution Channel
9.1.6.4.5 Rest of North America Kombucha Market by Flavor
9.2 Europe Kombucha Market
9.2.1 Europe Kombucha Market by Nature
9.2.1.1 Europe Organic Market by Country
9.2.1.2 Europe Inorganic Market by Country
9.2.2 Europe Kombucha Market by Packaging Type
9.2.2.1 Europe Bottle Market by Country
9.2.2.2 Europe Can Market by Country
9.2.3 Europe Kombucha Market by Product
9.2.3.1 Europe Conventional Market by Country
9.2.3.2 Europe Hard Market by Country
9.2.4 Europe Kombucha Market by Distribution Channel
9.2.4.1 Europe Supermarket Market by Country
9.2.4.2 Europe Health Stores Market by Country
9.2.4.3 Europe Online Stores Market by Country
9.2.4.4 Europe Others Market by Country
9.2.5 Europe Kombucha Market by Flavor
9.2.5.1 Europe Flavored Market by Country
9.2.5.2 Europe Non-Flavored Market by Country
9.2.6 Europe Kombucha Market by Country
9.2.6.1 Germany Kombucha Market
9.2.6.1.1 Germany Kombucha Market by Nature
9.2.6.1.2 Germany Kombucha Market by Packaging Type
9.2.6.1.3 Germany Kombucha Market by Product
9.2.6.1.4 Germany Kombucha Market by Distribution Channel
9.2.6.1.5 Germany Kombucha Market by Flavor
9.2.6.2 UK Kombucha Market
9.2.6.2.1 UK Kombucha Market by Nature
9.2.6.2.2 UK Kombucha Market by Packaging Type
9.2.6.2.3 UK Kombucha Market by Product
9.2.6.2.4 UK Kombucha Market by Distribution Channel
9.2.6.2.5 UK Kombucha Market by Flavor
9.2.6.3 France Kombucha Market
9.2.6.3.1 France Kombucha Market by Nature
9.2.6.3.2 France Kombucha Market by Packaging Type
9.2.6.3.3 France Kombucha Market by Product
9.2.6.3.4 France Kombucha Market by Distribution Channel
9.2.6.3.5 France Kombucha Market by Flavor
9.2.6.4 Russia Kombucha Market
9.2.6.4.1 Russia Kombucha Market by Nature
9.2.6.4.2 Russia Kombucha Market by Packaging Type
9.2.6.4.3 Russia Kombucha Market by Product
9.2.6.4.4 Russia Kombucha Market by Distribution Channel
9.2.6.4.5 Russia Kombucha Market by Flavor
9.2.6.5 Spain Kombucha Market
9.2.6.5.1 Spain Kombucha Market by Nature
9.2.6.5.2 Spain Kombucha Market by Packaging Type
9.2.6.5.3 Spain Kombucha Market by Product
9.2.6.5.4 Spain Kombucha Market by Distribution Channel
9.2.6.5.5 Spain Kombucha Market by Flavor
9.2.6.6 Italy Kombucha Market
9.2.6.6.1 Italy Kombucha Market by Nature
9.2.6.6.2 Italy Kombucha Market by Packaging Type
9.2.6.6.3 Italy Kombucha Market by Product
9.2.6.6.4 Italy Kombucha Market by Distribution Channel
9.2.6.6.5 Italy Kombucha Market by Flavor
9.2.6.7 Rest of Europe Kombucha Market
9.2.6.7.1 Rest of Europe Kombucha Market by Nature
9.2.6.7.2 Rest of Europe Kombucha Market by Packaging Type
9.2.6.7.3 Rest of Europe Kombucha Market by Product
9.2.6.7.4 Rest of Europe Kombucha Market by Distribution Channel
9.2.6.7.5 Rest of Europe Kombucha Market by Flavor
9.3 Asia Pacific Kombucha Market
9.3.1 Asia Pacific Kombucha Market by Nature
9.3.1.1 Asia Pacific Organic Market by Country
9.3.1.2 Asia Pacific Inorganic Market by Country
9.3.2 Asia Pacific Kombucha Market by Packaging Type
9.3.2.1 Asia Pacific Bottle Market by Country
9.3.2.2 Asia Pacific Can Market by Country
9.3.3 Asia Pacific Kombucha Market by Product
9.3.3.1 Asia Pacific Conventional Market by Country
9.3.3.2 Asia Pacific Hard Market by Country
9.3.4 Asia Pacific Kombucha Market by Distribution Channel
9.3.4.1 Asia Pacific Supermarket Market by Country
9.3.4.2 Asia Pacific Health Stores Market by Country
9.3.4.3 Asia Pacific Online Stores Market by Country
9.3.4.4 Asia Pacific Others Market by Country
9.3.5 Asia Pacific Kombucha Market by Flavor
9.3.5.1 Asia Pacific Flavored Market by Country
9.3.5.2 Asia Pacific Non-Flavored Market by Country
9.3.6 Asia Pacific Kombucha Market by Country
9.3.6.1 China Kombucha Market
9.3.6.1.1 China Kombucha Market by Nature
9.3.6.1.2 China Kombucha Market by Packaging Type
9.3.6.1.3 China Kombucha Market by Product
9.3.6.1.4 China Kombucha Market by Distribution Channel
9.3.6.1.5 China Kombucha Market by Flavor
9.3.6.2 Japan Kombucha Market
9.3.6.2.1 Japan Kombucha Market by Nature
9.3.6.2.2 Japan Kombucha Market by Packaging Type
9.3.6.2.3 Japan Kombucha Market by Product
9.3.6.2.4 Japan Kombucha Market by Distribution Channel
9.3.6.2.5 Japan Kombucha Market by Flavor
9.3.6.3 India Kombucha Market
9.3.6.3.1 India Kombucha Market by Nature
9.3.6.3.2 India Kombucha Market by Packaging Type
9.3.6.3.3 India Kombucha Market by Product
9.3.6.3.4 India Kombucha Market by Distribution Channel
9.3.6.3.5 India Kombucha Market by Flavor
9.3.6.4 South Korea Kombucha Market
9.3.6.4.1 South Korea Kombucha Market by Nature
9.3.6.4.2 South Korea Kombucha Market by Packaging Type
9.3.6.4.3 South Korea Kombucha Market by Product
9.3.6.4.4 South Korea Kombucha Market by Distribution Channel
9.3.6.4.5 South Korea Kombucha Market by Flavor
9.3.6.5 Australia Kombucha Market
9.3.6.5.1 Australia Kombucha Market by Nature
9.3.6.5.2 Australia Kombucha Market by Packaging Type
9.3.6.5.3 Australia Kombucha Market by Product
9.3.6.5.4 Australia Kombucha Market by Distribution Channel
9.3.6.5.5 Australia Kombucha Market by Flavor
9.3.6.6 Malaysia Kombucha Market
9.3.6.6.1 Malaysia Kombucha Market by Nature
9.3.6.6.2 Malaysia Kombucha Market by Packaging Type
9.3.6.6.3 Malaysia Kombucha Market by Product
9.3.6.6.4 Malaysia Kombucha Market by Distribution Channel
9.3.6.6.5 Malaysia Kombucha Market by Flavor
9.3.6.7 Rest of Asia Pacific Kombucha Market
9.3.6.7.1 Rest of Asia Pacific Kombucha Market by Nature
9.3.6.7.2 Rest of Asia Pacific Kombucha Market by Packaging Type
9.3.6.7.3 Rest of Asia Pacific Kombucha Market by Product
9.3.6.7.4 Rest of Asia Pacific Kombucha Market by Distribution Channel
9.3.6.7.5 Rest of Asia Pacific Kombucha Market by Flavor
9.4 LAMEA Kombucha Market
9.4.1 LAMEA Kombucha Market by Nature
9.4.1.1 LAMEA Organic Market by Country
9.4.1.2 LAMEA Inorganic Market by Country
9.4.2 LAMEA Kombucha Market by Packaging Type
9.4.2.1 LAMEA Bottle Market by Country
9.4.2.2 LAMEA Can Market by Country
9.4.3 LAMEA Kombucha Market by Product
9.4.3.1 LAMEA Conventional Market by Country
9.4.3.2 LAMEA Hard Market by Country
9.4.4 LAMEA Kombucha Market by Distribution Channel
9.4.4.1 LAMEA Supermarket Market by Country
9.4.4.2 LAMEA Health Stores Market by Country
9.4.4.3 LAMEA Online Stores Market by Country
9.4.4.4 LAMEA Others Market by Country
9.4.5 LAMEA Kombucha Market by Flavor
9.4.5.1 LAMEA Flavored Market by Country
9.4.5.2 LAMEA Non-Flavored Market by Country
9.4.6 LAMEA Kombucha Market by Country
9.4.6.1 Brazil Kombucha Market
9.4.6.1.1 Brazil Kombucha Market by Nature
9.4.6.1.2 Brazil Kombucha Market by Packaging Type
9.4.6.1.3 Brazil Kombucha Market by Product
9.4.6.1.4 Brazil Kombucha Market by Distribution Channel
9.4.6.1.5 Brazil Kombucha Market by Flavor
9.4.6.2 Argentina Kombucha Market
9.4.6.2.1 Argentina Kombucha Market by Nature
9.4.6.2.2 Argentina Kombucha Market by Packaging Type
9.4.6.2.3 Argentina Kombucha Market by Product
9.4.6.2.4 Argentina Kombucha Market by Distribution Channel
9.4.6.2.5 Argentina Kombucha Market by Flavor
9.4.6.3 UAE Kombucha Market
9.4.6.3.1 UAE Kombucha Market by Nature
9.4.6.3.2 UAE Kombucha Market by Packaging Type
9.4.6.3.3 UAE Kombucha Market by Product
9.4.6.3.4 UAE Kombucha Market by Distribution Channel
9.4.6.3.5 UAE Kombucha Market by Flavor
9.4.6.4 Saudi Arabia Kombucha Market
9.4.6.4.1 Saudi Arabia Kombucha Market by Nature
9.4.6.4.2 Saudi Arabia Kombucha Market by Packaging Type
9.4.6.4.3 Saudi Arabia Kombucha Market by Product
9.4.6.4.4 Saudi Arabia Kombucha Market by Distribution Channel
9.4.6.4.5 Saudi Arabia Kombucha Market by Flavor
9.4.6.5 South Africa Kombucha Market
9.4.6.5.1 South Africa Kombucha Market by Nature
9.4.6.5.2 South Africa Kombucha Market by Packaging Type
9.4.6.5.3 South Africa Kombucha Market by Product
9.4.6.5.4 South Africa Kombucha Market by Distribution Channel
9.4.6.5.5 South Africa Kombucha Market by Flavor
9.4.6.6 Nigeria Kombucha Market
9.4.6.6.1 Nigeria Kombucha Market by Nature
9.4.6.6.2 Nigeria Kombucha Market by Packaging Type
9.4.6.6.3 Nigeria Kombucha Market by Product
9.4.6.6.4 Nigeria Kombucha Market by Distribution Channel
9.4.6.6.5 Nigeria Kombucha Market by Flavor
9.4.6.7 Rest of LAMEA Kombucha Market
9.4.6.7.1 Rest of LAMEA Kombucha Market by Nature
9.4.6.7.2 Rest of LAMEA Kombucha Market by Packaging Type
9.4.6.7.3 Rest of LAMEA Kombucha Market by Product
9.4.6.7.4 Rest of LAMEA Kombucha Market by Distribution Channel
9.4.6.7.5 Rest of LAMEA Kombucha Market by Flavor
Chapter 10. Company Profiles
10.1 The Hain Celestial Group, Inc.
10.1.1 Company overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expense
10.1.5 SWOT Analysis
10.2 PepsiCo, Inc. (KeVita)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 GT’s Living Foods LLC
10.3.1 Company Overview
10.3.2 SWOT Analysis
10.4 LIVE Soda, LLC
10.4.1 Company Overview
10.4.2 SWOT Analysis
10.5 Remedy Drinks
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Product Launches and Product Expansions:
10.5.3 SWOT Analysis
10.6 Humm Kombucha LLC
10.6.1 Company Overview
10.6.2 SWOT Analysis
10.7 Kosmic Kombucha
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 Unity Vibration Kombucha
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.8.3 SWOT Analysis
10.9 Flying Embers
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Partnerships, Collaborations, and Agreements:
10.9.3 SWOT Analysis
10.10. Townshend's Tea Company
10.10.1 Company Overview
10.10.2 SWOT Analysis
Chapter 11. Winning Imperatives of Kombucha Market

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