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Global Lactation Massager Market Size, Share & Industry Trends Analysis Report By Type (Heated, and Non-Heated), By Application, By Distribution Channel (Retail Stores, and E-Commerce), By Regional Outlook and Forecast, 2023 - 2030

The Global Lactation Massager Market size is expected to reach $71.0 million by 2030, rising at a market growth of 2.6% CAGR during the forecast period. In the year 2022, the market attained a volume of 1247.3 thousand Units, experiencing a growth of 3.3% (2019-2022).

Countries such as China and India, with a significant percentage of infant births, are anticipated to increase breast massager device adoption. Consequently, the Asia Pacific segment acquired $16.7 million revenue in the market in 2022. This results from elevated healthcare expenditures and increasing investments in healthcare logistic infrastructure. The lactation massager enables women to overcome certain breastfeeding obstacles, such as obstructed milk ducts and breast swelling, thus driving demand for the product over the coming years. Some of the factors impacting the market are presence of favorable demographics in lactation massager, growing awareness about lactation massager, and increasing adoption of breastmilk substitutes.

The presence of favorable demographics in the market can significantly influence demand and growth. Regions or countries with increasing birth rates have a larger pool of potential users for lactation massagers. Manufacturers and marketers frequently tailor their goods and advertising techniques to meet the requirements of specific target populations by considering these demographic factors. This will enable companies to position their products and services better to satisfy the needs of their target customers, thereby increasing demand and driving market growth. Additionally, growing awareness about lactation massagers is a significant trend observed in recent years. This increased awareness results from various factors, including educational efforts, improved access to information, and the advocacy of healthcare professionals and breastfeeding support organizations. Many organizations and websites provide educational resources, videos, and guides on breastfeeding and breastfeeding aids. These resources help mothers understand the benefits and proper use of lactation massagers. As the awareness about it increases, the market expansion will boost in the coming years.

However, adopting breastmilk substitutes, such as infant formula, varies widely and is influenced by various factors, including cultural practices, maternal health, lifestyle, and individual circumstances. Healthcare providers, including paediatricians and lactation consultants, are critical in advising parents on infant feeding options. Their recommendations can influence the choice to use a formula. In such cases, formula feeding may be the safer option. Due to the rise in the adoption of breastfeeding substitutes, the growth of this market will be hampered.

Type Outlook

On the basis of type, the market is segmented into heated and non-heated. In 2022, the heated segment dominated the market with the maximum revenue share. A heated lactation massager is a specialized device designed to assist breastfeeding mothers by providing warmth and massage to the breast area. These devices are intended to improve milk flow, relieve engorgement, and promote comfort during breastfeeding or pumping sessions. Heated lactation massagers typically incorporate gentle heat into the massaging function. The warmth helps to relax the breast tissue and ducts, making it easier for milk to flow and reducing discomfort.

Application Outlook

Based on application, the market is fragmented into relief for engorged breast and relieve a clogged milk duct. The relieve of a clogged milk duct segment garnered a substantial revenue share in the in 2022. It applies a warm compress to the affected breast for a few minutes to help relax the breast tissue and make it easier to massage. Inadequate breast emptiness, missed feedings, pressure on the breast, and limited time during breastfeeding are major risk factors for rising clogged milk cases worldwide. Thus, the rising female population with clogged milk ducts is projected to fuel demand for these devices during the forecast period.

Distribution Channel Outlook

By distribution channel, the market is classified into retail stores and e-commerce. In 2022, the retail stores segment registered the highest revenue share in the market. This can be attributed to the growing number of independent retail stores and pharmacy chains and the availability of lactation massager devices in mass retailers and supermarkets globally. Specialty maternity stores often carry various breastfeeding and lactation-related products, including lactation massagers. Retail chains that cater to expectant and nursing mothers may have these products in stock. Some health food stores and natural health retailers carry breastfeeding and lactation-related products. These stores may have lactation massagers among their offerings.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. This can be ascribed to many companies developing, manufacturing, and distributing lactation massagers for treating clogged ducts and breast swelling. Major companies that offer their products are present in the North American region. Thus, developing and commercializing novel lactation massager devices in the United States and Canada is anticipated to fuel the region's expansion.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Munchkin, Inc., Crane – USA, ATZ Care Sdn Bhd (Autumnz), Mammaease, Fridababy, LLC, Mon Lait, Haakaa, Momcozy, Zomee Breast Pumps, and Bellababy Medical Device, Inc.

Scope of the Study

Market Segments covered in the Report:

By Type (Volume, Thousand Units, USD Thousands, 2019-2030)

• Heated
• Non-Heated

By Application (Volume, Thousand Units, USD Thousands, 2019-2030)

• Relief for Engorged Breast
• Relieve a Clogged Milk Duct

By Distribution Channel (Volume, Thousand Units, USD Thousands, 2019-2030)

• Retail Stores
• E-Commerce

By Geography (Volume, Thousand Units, USD Thousands, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Munchkin, Inc.
• Crane – USA
• ATZ Care Sdn Bhd (Autumnz)
• Mammaease
• Fridababy, LLC
• Mon Lait
• Haakaa
• Momcozy
• Zomee Breast Pumps
• Bellababy Medical Device, Inc.

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