Global Hydrating Spray Market Size, Share & Trends Analysis Report By End User (Female, and Male), By Product Type (Face, Body, and Hair), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Hydrating Spray Market Size, Share & Trends Analysis Report By End User (Female, and Male), By Product Type (Face, Body, and Hair), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Hydrating Spray Market size is expected to reach $7.1 billion by 2030, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,20,368.0 thousand units (100 ML), experiencing a growth of 6.3% (2019-2022).

The supermarket and hypermarket environment allow hydrating spray brands to enhance their European visibility. Therefore, the Europe region captured $1,552.2 million revenue in the market in 2022. Also, the Germany utilized 17,474.7 thousand units (100 ml) in the market in 2022. Supermarkets and hypermarkets often have an extensive distribution network, ensuring that hydrating sprays are readily available across various locations in Europe. This broad availability helps in reaching a wider consumer base in Europe.

Fragrance adds a layer of indulgence to the hydrating spray application, creating a more enjoyable and sensory experience for users. The aromatic elements contribute to the overall satisfaction of the skincare routine, making it a pleasurable and pampering activity. Aromatherapy, the use of scents to promote well-being, has gained recognition in the beauty and wellness industry.

Additionally, Customization allows consumers to address specific skincare concerns and preferences. Brands Product Type customizable hydrating sprays empower consumers to choose formulations that align with their skin type, concerns, and desired benefits, providing individualized skincare solutions. Personalization enables consumers to choose ingredients based on their preferences and skin sensitivities.

However, individuals with sensitive skin or specific allergies may experience skin irritations, redness, itching, or allergic reactions when using hydrating sprays. Adverse effects can lead to negative reviews, word-of-mouth warnings, and declining consumer confidence. Allergic reactions or skin sensitivities may increase product returns and refund requests.

By End User Analysis

Based on end user, the market is classified into female and male. In 2022, the female segment witnessed 69.6% revenue share in the market. The self-care and wellness movements have gained significant momentum, and women are increasingly incorporating skincare as a form of self-care. Hydrating sprays offer a quick and enjoyable way for women to prioritize their skincare routines, providing moments of relaxation and pampering amidst busy schedules.

By Product Type Analysis

By Product Type, the market is categorized into face, body, and hair. The body segment covered 28.9% revenue share in the market in 2022. Body segment propels hydrating sprays offer comprehensive hydration to the skin, helping to combat dryness and maintain moisture levels across larger body areas. The fine mist provides a quick and efficient way to hydrate the skin without a heavy or greasy feel.

By Distribution Channel Analysis

On the basis of distribution channel, the market is divided into specialty stores, supermarkets & hypermarkets, online, and others. In 2022, the supermarkets & hypermarkets segment dominated the market with 34.8% revenue share. Supermarkets & hypermarkets are widely accessible and convenient for consumers.

By Regional Analysis

Region-wise, the hydrating spray market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired 29.7% revenue share in the hydrating spray market. North America experiences diverse climates, ranging from cold winters to hot and dry summers. In regions with harsh weather conditions, hydrating sprays become essential for combating dryness and maintaining skin hydration.

List of Key Companies Profiled

• L'Oreal S.A.
• Unilever PLC
• Rare Beauty Brands, Inc.
• The Procter and Gamble Company
• Revlon, Inc. (MacAndrews & Forbes)
• Kao Corporation
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Shiseido Company Limited
• Natura & Co Holding SA

Global Hydrating Spray Market Report Segmentation

By End User (Volume, Thousand Units (100ml), USD Billion, 2019-2030)

• Female
• Male

By Product Type (Volume, Thousand Units (100ml), USD Billion, 2019-2030)

• Face
• Body
• Hair

By Distribution Channel (Volume, Thousand Units (100ml), USD Billion, 2019-2030)

• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

By Geography (Volume, Thousand Units (100ml), USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA