Global Hard Tea Market Size, Share & Industry Trends Analysis Report By ABV (2%-5% and More than 5.1%), By Distribution Channel (Supermarket/Hypermarket, Online, and Others), By Flavor, By Regional Outlook and Forecast, 2022 – 2028

Global Hard Tea Market Size, Share & Industry Trends Analysis Report By ABV (2%-5% and More than 5.1%), By Distribution Channel (Supermarket/Hypermarket, Online, and Others), By Flavor, By Regional Outlook and Forecast, 2022 – 2028

The Global Hard Tea Market size is expected to reach $9 billion by 2028, rising at a market growth of 23.7% CAGR during the forecast period.

A Hard Tea is simply tea-based water with any flavor, little alcohol concentration, and no to low sugar content. Tea is one of the most consumed beverages across the world, barring water. Traditional and herbal teas are both beneficial to one's health. Tea is becoming more popular as customers seek more variety and more natural, uncomplicated foods and beverages. Tea comes in more than 3,000 different types. In a competitive market, sourcing indigenous teas and tastes might help a tea stand out. New varieties of tea-infused alcoholic beverage specialty have generated a burgeoning alcoholic tea industry. Real tea or fake tea flavoring can be used to make tea-infused cocktails as well as flavored malt beverages.

Alcohol is also one of the most widely consumed beverages worldwide. Because of the flavor and benefits that alcohol brings, consumer perceptions of its consumption are shifting in a positive direction. Growing alcohol usage has resulted in the development of creative product offerings based on alcohol, such as alcohol-infused items like hard tea, which are gaining popularity in the current market. Hard tea is available in two types viz. low alcohol hard tea as well as high alcohol hard tea. Hard tea infused with beer is a low-alcohol beverage, but hard tea infused with rum or whiskey is a high-alcohol beverage that is given according to consumer preferences.

The demand for hard teas is being fueled by the vast availability of flavors in both offline and online marketplaces. Lemon-flavored hard teas are becoming increasingly popular as the relevance of immunity-boosting foods and beverages grows. Due to the pandemic, holistic health is at the center of consumers' attention. Citrus flavors are well-liked by customers since they are well-suited to healthier alcoholic beverages. Moreover, citrus-flavored beverages complement alcoholic beverages by assisting in the creation of a refreshing beverage that is well-liked by a large audience. Lemon-flavored drinks are becoming more popular as the demand for margaritas, mojitos, and ready-to-drink cocktails grow. Companies are also experimenting with other teas with lemonade, such as green, white, and oolong.

COVID-19 Impact

Consumers of alcoholic beverages have changed their habits as a result of the COVID-19 pandemic. Due to rising health concerns, governments and authorities of various countries are considering the usage of low-alcohol beverages. Furthermore, the pandemic has raised the demand for internet delivery services. Several market players have joined these platforms to help promote product sales. The pandemic has also increased the demand for online retail transactions across all industries. Customers nowadays are willing to buy alcoholic beverages online. In addition, the demand for healthy beverages is also being driven by the popularity of tea beverages like cold brew tea, hard kombucha, and other hard beverages. Hence, the demand for hard teas, particularly on online sale channels, has significantly increased. The hard tea market witnessed increased growth during the pandemic.

Market Growth Factors

Enhances heart health and boosts energy

Tea use tends to reduce the incidence of serious heart diseases, such as blood clots and heart attack, according to various research and studies, including animal trials. Hard tea has anti-inflammatory qualities that aid in the healing of artery tissue. This reduces the tendency of inflammation, which can disrupt blood flow and lead to blood clotting. Drinking tea may also aid in the reduction of high blood pressure and cholesterol levels. People who consume a moderate and appropriate amount of hard tea have a significantly lower risk of heart attack and considerably lower levels of harmful LDL cholesterol.

Aids in digestion and fat loss

Tea aids in digestion and can be used to cure a variety of ailments, including nausea, stomachache, and diarrhea. Ginger tea is a herbal drink that has long been used to relieve stomach discomfort in several countries all over the world. Gingerol and shogaol are substances that assist to relax the stomach lining and avoid vomiting. The high quantities of antioxidants, as well as menthol in peppermint tea, can assist to ease an upset stomach. Tea also comprises tannins, which can majorly help in reducing inflammation in the intestine. This can help in relieving stomachaches as well as the treatment of irritable bowel syndrome.

Market Restraining Factors

Linked with iron deficiency in the consumer

Tannins, a type of chemical found in tea, are abundant. Tannins present in certain meals can pile up iron in the body of the consumer, making it inaccessible for absorption across the digestive tract. Iron deficiency is one of the most frequent nutrient deficits globally, and for a person with already low iron levels, drinking too much tea might make things worse. Tea tannins are more likely to prevent iron absorption from plant-based diets than from animal-based foods. As a result, consumers with strict diet routines would have to carefully regulate their tea intake, due to which, the consumption of hard tea would be reduced.

ABV (%) Outlook

Based on ABV (%), the market is segmented into 2%-5% and More than 5.1%. In 2021, the 2-5% segment procured the largest revenue share of the hard tea market. The rising growth of the segment is attributed to the increasing demand for low-content alcoholic beverages. A growing number of health-conscious people are driving the demand for beverages with an alcohol content of less than 5%.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Online, and Others. In 2021, the online segment garnered a significant revenue share of the hard tea market. The COVID-19 pandemic has prompted the development of various e-commerce platforms selling alcoholic beverages. The demand for delivery services for alcohol has increased as a result of stay-at-home orders. The loosening of laws in the United States has resulted in an increase in the number of stores moving their operations online.

Flavor Outlook

Based on Flavor, the market is segmented into Lemon, Raspberry, Peach, Orange, and Others. In 2021, the lemon segment witnessed the largest revenue share of the hard tea market. The constantly rising growth of this segment is owing to the rising popularity of lemon-flavored drinks among consumers all over the world. Moreover, another factor that is driving the growth of this segment is the nutritional benefits of lemon and its juice. Lemons are considered as an excellent source of vitamin C anti-oxidant.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2021, North America accounted for the largest revenue share of the hard tea market. The prevalence of key market players in the region drives demand for hard teas in the region. Numerous new hard tea brands have emerged in the region as a result of the pandemic. Low-alcohol beverages are being offered by manufacturers in the region. Therefore, the growth of the regional hard tea market is bolstering.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Molson Coors Beverage Company, The Boston Beer Company, Inc., The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC), Two Chicks Drinks, LLC, Blue Point Brewing Company (Anheuser-Busch InBev SA/NV), Loverboy, Inc., Bold Rock Hard Cider (Craft Revolution LLC), Crook & Marker LLC, Nude Beverages, and Cisco Brewers, Inc.

Strategies Deployed in Hard Tea Market

May-2022: Boston Beer Company is launching TeaPot, a range of THC-infused iced tea. The new product range offers 5 milligrams of THC as well as the ingredient that is responsible for the euphoric high of marijuana.

Apr-2022: Loverboy rolled out Strawberry Lemonade Sparkling Hard Tea, a range of Spritzes, Sparkling Hard Teas, and Canned Cocktails. The new product range reflects the efforts of the company in the formulation of a blend of alcohol, tea, and all-natural strawberry and lemonade flavors.

Jan-2022: Molson Coors came into an agreement with the Coca-Cola Company, an American multinational beverage corporation. Under this agreement, the company aimed to develop and market a full-flavor alcohol beverages brand. In addition, the agreement also complements the alliance of the Coca-Cola Company and Molson Coors.

Sep-2021: Molson Coors expanded its geographical footprint in the United States with the launch of Topo Chico Hard Seltzer. With this geographical expansion, the company aimed to commercialize Topo Chico Hard Seltzer all over the country. Moreover, the product would be available in four flavors viz. Tangy Lemon Lime, Strawberry Guava, Tropical Mango, and Exotic Pineapple.

Jul-2021: The Boston Beer Company partnered with Beam Suntory, a leader in premium spirits. This partnership aimed to extend select iconic brands across some of the fastest-growing beverage alcohol markets. Moreover, Beam Suntory also aimed to launch products with the blend of Sauza tequila brand, ready-to-drink beverages, and Truly Hard Seltzer into bottled spirits.

Mar-2021: Bold Rock partnered with Speedway Motorsports, a US-based leader in motorsports entertainment. With this partnership, the companies aimed to connect with loyal and passionate race fans across the country.

Feb-2021: Nude Beverages launched Nude Hard Iced Tea in the United States. With this launch, the company aimed to meet the US consumers' demand for a true American-style iced tea along with zero caffeine, and zero carbonation. In addition, the product lien is brewed with black tea.

Jul-2020: Pabst Blue Ribbon rolled out peach-flavored 100-calorie hard tea. The new product contains 4% ABV along with 3 grams of sugar. Moreover, the new sparkling drink is brewed with real tea leaves and also contains natural peach and bold black tea flavor blended into a refreshing brew.

Jul-2020: Blue Point Brewing launched Long Island Iced Teas. The new product is a sparkling hard tea with alcohol content through the natural fermentation of cane sugar. Moreover, the company also aimed to meet the consumers' demand for a little more than the regular hard seltzer.

Jul-2020: Bold Rock released its new Hard Lemonade lines and Hard Tea. Through this launch, the company aimed to offer new products made with all-natural ingredients to its customers. Moreover, Products present in the Hard Tea range encompass original with a blend of Lemon and Half & Half flavors. Both of the products contain 5% ABV and are available in a 12- pack of 12-oz. cans.

Apr-2020: Crook & Marker unveiled a new range of Spiked Lemonades and Spiked Teas. The new products are made with organic super grain alcohol along with zero sugar in order to offer a delicious taste with low calories to its customers.

Dec-2019: Loverboy came into a partnership with Night Shift Distributing, a Massachusetts craft beverage distributor. Following this partnership, Night Shift Distributing would distribute a line-up of gluten-free and sweetened sparkling hard teas from Loverboy across Massachusetts.

Scope of the Study

Market Segments covered in the Report:

By ABV (%)

  • 2%-5%
  • More than 5.1%
By Distribution Channel
  • Supermarket/Hypermarket
  • Online
  • Others
By Flavor
  • Lemon
  • Raspberry
  • Peach
  • Orange
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Egypt
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Molson Coors Beverage Company
  • The Boston Beer Company, Inc.
  • The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC)
  • Two Chicks Drinks, LLC
  • Blue Point Brewing Company (Anheuser-Busch InBev SA/NV)
  • Loverboy, Inc.
  • Bold Rock Hard Cider (Craft Revolution LLC)
  • Crook & Marker LLC
  • Nude Beverages
  • Cisco Brewers, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Hard Tea Market, by ABV (%)
1.4.2 Global Hard Tea Market, by Distribution Channel
1.4.3 Global Hard Tea Market, by Flavor
1.4.4 Global Hard Tea Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Hard Tea Market
Chapter 4. Global Hard Tea Market by ABV (%)
4.1 Global 2%-5% Market by Region
4.2 Global More than 5.1% Market by Region
Chapter 5. Global Hard Tea Market by Distribution Channel
5.1 Global Supermarket/Hypermarket Market by Region
5.2 Global Online Market by Region
5.3 Global Others Market by Region
Chapter 6. Global Hard Tea Market by Flavor
6.1 Global Lemon Market by Region
6.2 Global Raspberry Market by Region
6.3 Global Peach Market by Region
6.4 Global Orange Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Hard Tea Market by Region
7.1 North America Hard Tea Market
7.1.1 North America Hard Tea Market by ABV (%)
7.1.1.1 North America 2%-5% Market by Country
7.1.1.2 North America More than 5.1% Market by Country
7.1.2 North America Hard Tea Market by Distribution Channel
7.1.2.1 North America Supermarket/Hypermarket Market by Country
7.1.2.2 North America Online Market by Country
7.1.2.3 North America Others Market by Country
7.1.3 North America Hard Tea Market by Flavor
7.1.3.1 North America Lemon Market by Country
7.1.3.2 North America Raspberry Market by Country
7.1.3.3 North America Peach Market by Country
7.1.3.4 North America Orange Market by Country
7.1.3.5 North America Others Market by Country
7.1.4 North America Hard Tea Market by Country
7.1.4.1 US Hard Tea Market
7.1.4.1.1 US Hard Tea Market by ABV (%)
7.1.4.1.2 US Hard Tea Market by Distribution Channel
7.1.4.1.3 US Hard Tea Market by Flavor
7.1.4.2 Canada Hard Tea Market
7.1.4.2.1 Canada Hard Tea Market by ABV (%)
7.1.4.2.2 Canada Hard Tea Market by Distribution Channel
7.1.4.2.3 Canada Hard Tea Market by Flavor
7.1.4.3 Mexico Hard Tea Market
7.1.4.3.1 Mexico Hard Tea Market by ABV (%)
7.1.4.3.2 Mexico Hard Tea Market by Distribution Channel
7.1.4.3.3 Mexico Hard Tea Market by Flavor
7.1.4.4 Rest of North America Hard Tea Market
7.1.4.4.1 Rest of North America Hard Tea Market by ABV (%)
7.1.4.4.2 Rest of North America Hard Tea Market by Distribution Channel
7.1.4.4.3 Rest of North America Hard Tea Market by Flavor
7.2 Europe Hard Tea Market
7.2.1 Europe Hard Tea Market by ABV (%)
7.2.1.1 Europe 2%-5% Market by Country
7.2.1.2 Europe More than 5.1% Market by Country
7.2.2 Europe Hard Tea Market by Distribution Channel
7.2.2.1 Europe Supermarket/Hypermarket Market by Country
7.2.2.2 Europe Online Market by Country
7.2.2.3 Europe Others Market by Country
7.2.3 Europe Hard Tea Market by Flavor
7.2.3.1 Europe Lemon Market by Country
7.2.3.2 Europe Raspberry Market by Country
7.2.3.3 Europe Peach Market by Country
7.2.3.4 Europe Orange Market by Country
7.2.3.5 Europe Others Market by Country
7.2.4 Europe Hard Tea Market by Country
7.2.4.1 Germany Hard Tea Market
7.2.4.1.1 Germany Hard Tea Market by ABV (%)
7.2.4.1.2 Germany Hard Tea Market by Distribution Channel
7.2.4.1.3 Germany Hard Tea Market by Flavor
7.2.4.2 UK Hard Tea Market
7.2.4.2.1 UK Hard Tea Market by ABV (%)
7.2.4.2.2 UK Hard Tea Market by Distribution Channel
7.2.4.2.3 UK Hard Tea Market by Flavor
7.2.4.3 France Hard Tea Market
7.2.4.3.1 France Hard Tea Market by ABV (%)
7.2.4.3.2 France Hard Tea Market by Distribution Channel
7.2.4.3.3 France Hard Tea Market by Flavor
7.2.4.4 Russia Hard Tea Market
7.2.4.4.1 Russia Hard Tea Market by ABV (%)
7.2.4.4.2 Russia Hard Tea Market by Distribution Channel
7.2.4.4.3 Russia Hard Tea Market by Flavor
7.2.4.5 Spain Hard Tea Market
7.2.4.5.1 Spain Hard Tea Market by ABV (%)
7.2.4.5.2 Spain Hard Tea Market by Distribution Channel
7.2.4.5.3 Spain Hard Tea Market by Flavor
7.2.4.6 Italy Hard Tea Market
7.2.4.6.1 Italy Hard Tea Market by ABV (%)
7.2.4.6.2 Italy Hard Tea Market by Distribution Channel
7.2.4.6.3 Italy Hard Tea Market by Flavor
7.2.4.7 Rest of Europe Hard Tea Market
7.2.4.7.1 Rest of Europe Hard Tea Market by ABV (%)
7.2.4.7.2 Rest of Europe Hard Tea Market by Distribution Channel
7.2.4.7.3 Rest of Europe Hard Tea Market by Flavor
7.3 Asia Pacific Hard Tea Market
7.3.1 Asia Pacific Hard Tea Market by ABV (%)
7.3.1.1 Asia Pacific 2%-5% Market by Country
7.3.1.2 Asia Pacific More than 5.1% Market by Country
7.3.2 Asia Pacific Hard Tea Market by Distribution Channel
7.3.2.1 Asia Pacific Supermarket/Hypermarket Market by Country
7.3.2.2 Asia Pacific Online Market by Country
7.3.2.3 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Hard Tea Market by Flavor
7.3.3.1 Asia Pacific Lemon Market by Country
7.3.3.2 Asia Pacific Raspberry Market by Country
7.3.3.3 Asia Pacific Peach Market by Country
7.3.3.4 Asia Pacific Orange Market by Country
7.3.3.5 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Hard Tea Market by Country
7.3.4.1 China Hard Tea Market
7.3.4.1.1 China Hard Tea Market by ABV (%)
7.3.4.1.2 China Hard Tea Market by Distribution Channel
7.3.4.1.3 China Hard Tea Market by Flavor
7.3.4.2 Japan Hard Tea Market
7.3.4.2.1 Japan Hard Tea Market by ABV (%)
7.3.4.2.2 Japan Hard Tea Market by Distribution Channel
7.3.4.2.3 Japan Hard Tea Market by Flavor
7.3.4.3 India Hard Tea Market
7.3.4.3.1 India Hard Tea Market by ABV (%)
7.3.4.3.2 India Hard Tea Market by Distribution Channel
7.3.4.3.3 India Hard Tea Market by Flavor
7.3.4.4 South Korea Hard Tea Market
7.3.4.4.1 South Korea Hard Tea Market by ABV (%)
7.3.4.4.2 South Korea Hard Tea Market by Distribution Channel
7.3.4.4.3 South Korea Hard Tea Market by Flavor
7.3.4.5 Singapore Hard Tea Market
7.3.4.5.1 Singapore Hard Tea Market by ABV (%)
7.3.4.5.2 Singapore Hard Tea Market by Distribution Channel
7.3.4.5.3 Singapore Hard Tea Market by Flavor
7.3.4.6 Malaysia Hard Tea Market
7.3.4.6.1 Malaysia Hard Tea Market by ABV (%)
7.3.4.6.2 Malaysia Hard Tea Market by Distribution Channel
7.3.4.6.3 Malaysia Hard Tea Market by Flavor
7.3.4.7 Rest of Asia Pacific Hard Tea Market
7.3.4.7.1 Rest of Asia Pacific Hard Tea Market by ABV (%)
7.3.4.7.2 Rest of Asia Pacific Hard Tea Market by Distribution Channel
7.3.4.7.3 Rest of Asia Pacific Hard Tea Market by Flavor
7.4 LAMEA Hard Tea Market
7.4.1 LAMEA Hard Tea Market by ABV (%)
7.4.1.1 LAMEA 2%-5% Market by Country
7.4.1.2 LAMEA More than 5.1% Market by Country
7.4.2 LAMEA Hard Tea Market by Distribution Channel
7.4.2.1 LAMEA Supermarket/Hypermarket Market by Country
7.4.2.2 LAMEA Online Market by Country
7.4.2.3 LAMEA Others Market by Country
7.4.3 LAMEA Hard Tea Market by Flavor
7.4.3.1 LAMEA Lemon Market by Country
7.4.3.2 LAMEA Raspberry Market by Country
7.4.3.3 LAMEA Peach Market by Country
7.4.3.4 LAMEA Orange Market by Country
7.4.3.5 LAMEA Others Market by Country
7.4.4 LAMEA Hard Tea Market by Country
7.4.4.1 Brazil Hard Tea Market
7.4.4.1.1 Brazil Hard Tea Market by ABV (%)
7.4.4.1.2 Brazil Hard Tea Market by Distribution Channel
7.4.4.1.3 Brazil Hard Tea Market by Flavor
7.4.4.2 Argentina Hard Tea Market
7.4.4.2.1 Argentina Hard Tea Market by ABV (%)
7.4.4.2.2 Argentina Hard Tea Market by Distribution Channel
7.4.4.2.3 Argentina Hard Tea Market by Flavor
7.4.4.3 UAE Hard Tea Market
7.4.4.3.1 UAE Hard Tea Market by ABV (%)
7.4.4.3.2 UAE Hard Tea Market by Distribution Channel
7.4.4.3.3 UAE Hard Tea Market by Flavor
7.4.4.4 Egypt Hard Tea Market
7.4.4.4.1 Egypt Hard Tea Market by ABV (%)
7.4.4.4.2 Egypt Hard Tea Market by Distribution Channel
7.4.4.4.3 Egypt Hard Tea Market by Flavor
7.4.4.5 South Africa Hard Tea Market
7.4.4.5.1 South Africa Hard Tea Market by ABV (%)
7.4.4.5.2 South Africa Hard Tea Market by Distribution Channel
7.4.4.5.3 South Africa Hard Tea Market by Flavor
7.4.4.6 Nigeria Hard Tea Market
7.4.4.6.1 Nigeria Hard Tea Market by ABV (%)
7.4.4.6.2 Nigeria Hard Tea Market by Distribution Channel
7.4.4.6.3 Nigeria Hard Tea Market by Flavor
7.4.4.7 Rest of LAMEA Hard Tea Market
7.4.4.7.1 Rest of LAMEA Hard Tea Market by ABV (%)
7.4.4.7.2 Rest of LAMEA Hard Tea Market by Distribution Channel
7.4.4.7.3 Rest of LAMEA Hard Tea Market by Flavor
Chapter 8. Company Profiles
8.1 Molson Coors Beverage Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Partnerships, Collaborations, and Agreements:
8.1.4.2 Geographical Expansions:
8.2 The Boston Beer Company, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Recent strategies and developments:
8.2.3.1 Partnerships, Collaborations, and Agreements:
8.2.3.2 Product Launches and Product Expansions:
8.3 The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC)
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product Launches and Product Expansions:
8.4 Two Chicks Drinks, LLC
8.4.1 Company Overview
8.5 Blue Point Brewing Company (Anheuser-Busch InBev SA/NV)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Product Launches and Product Expansions:
8.6 Loverboy, Inc.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Partnerships, Collaborations, and Agreements:
8.6.2.2 Product Launches and Product Expansions:
8.7 Bold Rock Hard Cider (Craft Revolution LLC)
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Partnerships, Collaborations, and Agreements:
8.7.2.2 Product Launches and Product Expansions:
8.8 Crook & Marker LLC
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Product Launches and Product Expansions:
8.9 Nude® Beverages
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Geographical Expansions:
8.10. Cisco Brewers, Inc.
8.10.1 Company Overview

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