Global Hand Blender Market Size, Share & Trends Analysis Report By Product, By Application, By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2024 - 2031

Global Hand Blender Market Size, Share & Trends Analysis Report By Product, By Application, By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2024 - 2031

The Global Hand Blender Market size is expected to reach $6.1 billion by 2031, rising at a market growth of 11.2% CAGR during the forecast period. In the year 2023, the market attained a volume of 87,685.17 thousand units, experiencing a growth of 12.7% (2020-2023).

The presence of major market players and the availability of a wide range of product options have driven the growth of the hand blender market in North America. The region’s emphasis on convenience and efficiency in cooking practices also supports the substantial revenue share. Thus, the North America region witnessed 38% revenue share in the hand blender market in 2023. In terms of volume the North America region is expected to utilize 51,553.46 thousand units of hand blender by 2031. This dominance can be attributed to the high disposable income of consumers, a strong culture of home cooking, and the widespread adoption of kitchen appliances in the region.

Urban households often experience fast-paced lifestyles due to long work hours, commuting, and various social commitments. As a result, there is a growing demand for kitchen appliances that simplify cooking and food preparation. Additionally, Millennials are increasingly viewing cooking not just as a necessity but as a creative outlet. This demographic is eager to experiment with different cuisines and culinary techniques, driving the demand for versatile kitchen tools like hand blenders. In conclusion, the expansion of culinary skills and home cooking among millennials is propelling the market's growth.

However, hand blenders, being electrical appliances, carry inherent electrical safety risks. Issues such as faulty wiring, poor insulation, or improper usage can lead to electric shocks or short circuits. The potential for electrical malfunctions creates anxiety among consumers, as they want to ensure their safety and that of their families while using kitchen appliances. Thus, the potential for overheating and safety risks hampers the market's growth.

Product Outlook

Based on Product, the market is divided into corded and cordless. In 2023, the corded segment garnered 69% revenue share in the market. In terms of volume, 128,392.98 thousand units of corded hand blenders are expected to be utilized by 2031. This dominance can be attributed to several factors, including the consistent power supply that corded hand blenders provide, ensuring uninterrupted operation during use.

Application Outlook

On the basis of application, the market is segmented into commercial and residential. In 2023, the commercial segment attained 35% revenue share in the market. In terms of volume, 60,642.30 thousand units of hand blender in commercial application by 2031. The demand for hand blenders in commercial settings, such as restaurants, cafes, and catering services, has been driven by their utility in efficiently preparing large quantities of food.

Distribution Channel Outlook

On the basis of the distribution channel the market is divided into online and offline markets by distribution channel. In 2023, the offline segment registered 74% revenue share in the market. In terms of volume, 115,530.11 thousand units of hand blenders are expected to be sold by offline distribution channel by 2031. This dominance is largely due to the traditional shopping preferences of many consumers who prefer to physically inspect and test appliances before purchasing.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 24% revenue share in the market. In terms of volume the Asia Pacific region is expected to utilize 66,504.22 thousand units of hand blender by 2031. The growing middle-class population, increasing urbanization, and rising disposable incomes in countries like China, India, and Japan have significantly increased demand for hand blenders.

List of Key Companies Profiled

• Robert Bosch GmbH (BSH Home Appliances Corporation)
• Koninklijke Philips N.V.
• Panasonic Holdings Corporation
• Whirlpool Corporation
• Wonderchef Home Appliances Pvt. Ltd.
• Breville Group Limited
• SMEG S.p.A.
• Hamilton Beach Brands, Inc. (Hamilton Beach Brands Holding Company)
• Cuisinart Corporation (Conair Corporation)
• Spectrum Brands Holdings, Inc.

Global Hand Blender Market Report Segmentation

By Product (Volume, Thousand Units, USD Billion, 2020-2024)

• Corded
• Cordless

By Application (Volume, Thousand Units, USD Billion, 2020-2024)

• Residential
• Commercial

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2024)

• Offline
• Online

By Geography (Volume, Thousand Units, USD Billion, 2020-2024)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA