Global Hair Perfume Market Size, Share & Trends Analysis Report By Application (Women and Men), By Product Floral, By Distribution Channel, By Regional Outlook and Forecast, 2024 - 2031

Global Hair Perfume Market Size, Share & Trends Analysis Report By Application (Women and Men), By Product Floral, By Distribution Channel, By Regional Outlook and Forecast, 2024 - 2031

The Global Hair Perfume Market size is expected to reach $12 billion by 2031, rising at a market growth of 5.4% CAGR during the forecast period.

Oriental fragrances are known for their rich, warm, and exotic qualities, which appeal to consumers seeking a more luxurious and distinctive scent profile. The deep, sensual notes of spices, resins, and exotic woods often associated with oriental perfumes create a sense of luxury and sophistication that attracts individuals looking for a unique and memorable fragrance experience. Oriental fragrances are often associated with luxury and premium products. The trend towards indulgence and high-end personal care items has increased demand for oriental hair perfumes perceived as exclusive and sophisticated. Consumers looking for luxury experiences are drawn to the opulence and richness of oriental scents. Thus, the oriental segment procured 11% revenue share in the market.

Hair perfumes offer a convenient way to refresh and maintain a pleasant scent throughout the day, especially for individuals constantly moving. Many hair perfumes provide fragrance and offer additional benefits like conditioning, shine, and UV protection, making them a practical addition to personal care routines. Thus, rising consumer awareness and demand for personal care products drive the market's growth. Additionally, hair perfumes become an integral part of these routines, appealing to those who seek to maintain a polished and attractive appearance. In conclusion, increased disposable income worldwide is driving the market's growth.

However, in emerging markets, where disposable incomes are generally lower, the high cost of premium hair perfumes poses a significant barrier. Consumers in these regions are less likely to spend on luxury personal care products, focusing instead on more affordable options. Thus, the high cost of premium hair perfumes hinders the market's growth.

Product Outlook

Based on product, the market is divided into floral, fruity, woody, oriental, and others. The fruity segment attained 28% revenue share in the market in 2023. Fruity scents are known for their refreshing and uplifting qualities. They evoke a sense of vitality and rejuvenation, highly desirable in personal care products.

Application Outlook

On the basis of application, the market is segmented into men and women. The women segment recorded 72% revenue share in the market in 2023. Women are often more attuned to fashion and beauty trends, including specialty products like hair perfumes.

Distribution Channel Outlook

By distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. In 2023, the hypermarkets & supermarkets segment registered 35% revenue share in the market. These retail formats offer a broad selection of products, including various brands and types of hair perfumes.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 30% revenue share in the market. The Asia-Pacific region has experienced significant economic growth, leading to a rising middle class with increased disposable income.

List of Key Companies Profiled

• Byredo (PUIG, S.L.)
• LVMH SE
• Jennifer McKay Design Inc. (DefineMe)
• Diptyque SAS (Manzanita Capital UK LLP)
• NEST Fragrances (North Castle Partners, LLC)
• Jo Malone London (The Estee Lauder Companies, Inc.)
• Unilever PLC
• L'OCCITANE Group
• Percy & Reed Product Limited
• Chanel S.A.

Global Hair Perfume Market Report Segmentation

By Application

• Women
• Men

By Product

• Floral
• Fruity
• Woody
• Oriental
• Other Products

By End User

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Other Distribution Channels

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA