Global Greeting Cards Market Size, Share & Industry Trends Analysis Report By Type (Traditional Card, and eCard), By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2023 - 2030

Global Greeting Cards Market Size, Share & Industry Trends Analysis Report By Type (Traditional Card, and eCard), By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2023 - 2030

The Global Greeting Cards Market size is expected to reach $21.5 billion by 2030, rising at a market growth of 1.6% CAGR during the forecast period.

Greeting cards hold cultural significance in many European countries. Occasions such as birthdays, Christmas, Valentine's Day, and other celebrations are commonly marked by the exchange of cards. This cultural tradition has helped maintain a consistent demand for greeting cards. Therefore, the European Region would account for approximately 30% share of the market by 2030. European markets often showcase diverse and innovative card designs. With a rich history of art and design, European card manufacturers often produce unique and aesthetically appealing cards that attract consumers looking for something special and culturally relevant. These factors are expected to help in the expansion of the Europe segment in the coming years. Some of the factors impacting the market are rising demand for personalized and customized greeting cards, growing opportunities due to the integration of technologies, and growing trend of digital substitution for traditional greeting cards.

Personalized greeting cards foster deeper emotional connections between the sender and recipient. By allowing individuals to express their sentiments in a more tailored and heartfelt manner, these cards are more likely to engage the recipient on an emotional level. This heightened engagement leads to a more positive response and the potential for stronger relationships. As consumers find greater value in personalized cards that reflect their individuality, they are more likely to return to the same brand or source for future card needs. The positive experience and emotional resonance created by personalized cards generate customer loyalty, encouraging repeat purchases. Additionally, Technology-integrated greeting cards offer a more engaging and interactive experience for consumers. An interactive sound or light element, NFC, QR codes, augmented reality (AR), virtual reality (VR), and other features turn a standard greeting card into a dynamic multimedia experience. This heightened user experience captivates recipients, making the cards more memorable and enjoyable to receive, positively influencing their perception of the product. With the increasing reliance on technology in daily life, technology-integrated greeting cards cater to a tech-savvy audience. These cards align with the preferences of individuals who are accustomed to digital interactions and seek innovative and interactive experiences. Owing to these aspects, the market will expand rapidly in the coming years.

However, the shift towards digital alternatives means a decline in the sales of physical greeting cards. As more consumers opt for digital communication via social media, emails, or instant messaging to send greetings and well-wishes, it directly affects the demand for physical cards. This reduction in sales can lead to revenue losses for companies with traditional greeting cards. Physical greeting cards hold sentimental value and create a deeper emotional connection than digital messages. The personal touch, handwritten notes, and tangible nature of physical cards offer a more intimate and heartfelt way of expressing emotions. The shift to digital alternatives might lead to a loss of this emotional connection, impacting the market's ability to cater to consumers seeking a more personalized and sentimental form of communication. These factors are expected to hinder the growth of the market in the future.

Type Outlook

Based on type, the market is segmented into eCard and traditional cards. In 2022, the eCard segment garnered a significant revenue share in the market. The widespread adoption of digital communication platforms, social media, and email as primary modes of staying connected has significantly contributed to the growth of eCards. People are more inclined towards digital interactions, seeking convenience and immediacy in sending greetings. eCards offer unparalleled convenience, allowing users to send greetings instantly from anywhere with an internet connection. With mobile apps and online platforms, sending an eCard takes only a few clicks, eliminating the need to visit a physical store or handle postage. Therefore, the segment will grow rapidly in the coming years.

Distribution Channel Outlook

On the basis of distribution channel, the market is bifurcated into online and offline. The offline segment recorded the maximum revenue share in the market in 2022. The offline segment boasts a wide array of unique and creative card designs. From handmade cards to intricate pop-up cards and various textures, the physical market offers various options that cater to different tastes and preferences. The offline segment benefits from seasonal spikes in demand during events like birthdays, holidays, anniversaries, and other significant milestones, leading to consistent sales and revenue. Greeting cards are prominently available in various retail outlets, including stationery stores, gift shops, supermarkets, and specialty card stores. This accessibility ensures that consumers can easily find and purchase cards when needed. Owing to these factors, there will be increased demand in the segment.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. The regional market has shown a notable shift towards personalized and customizable greeting cards. Consumers in this region appreciate the ability to create unique, tailor-made cards that reflect their sentiments and individuality. The advent of e-commerce platforms has significantly influenced the greeting cards market in North America. Online retailers and specialized websites have made it easier for consumers to purchase, customize, and send greeting cards. These aspects will boost the demand in the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American Greeting Corporation (Clayton, Dubilier & Rice LLC), Avanti Press Inc., Card Factory plc (Charterhouse Capital Partners), Herbert Walkers, Galison Publishing LLC (The McEvoy Group, LLC), Hallmark Cards, Inc. IG Design Group Plc, Archies Limited, and Crane & Co. (Mohawk Fine Papers Inc.).

Scope of the Study

Market Segments covered in the Report:

By Type

• Traditional Card
• eCard

By Distribution Channel

• Offline
• Online

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• American Greeting Corporation (Clayton, Dubilier & Rice LLC)
• Avanti Press Inc.
• Card Factory plc (Charterhouse Capital Partners)
• Herbert Walkers
• Galison Publishing LLC (The McEvoy Group, LLC)
• Hallmark Cards, Inc.
• IG Design Group Plc
• Archies Limited
• Crane & Co. (Mohawk Fine Papers Inc.)

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