Global Gluten-free Oats Market Size, Share & Industry Trends Analysis Report By Product Type (Rolled Oats, Instant Oats, and Steel-Cut Oats), By Flavor (Unflavored, and Flavored), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029

Global Gluten-free Oats Market Size, Share & Industry Trends Analysis Report By Product Type (Rolled Oats, Instant Oats, and Steel-Cut Oats), By Flavor (Unflavored, and Flavored), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029


The Global Gluten-free Oats Market size is expected to reach $334.4 million by 2029, rising at a market growth of 7.3% CAGR during the forecast period.

Rolled oats are the majorly consumed gluten-free oats as these are simple to prepare. Thereby, Roalled Oats generated $169.4 million revenue in the market in 2022. Nowadays, wheat grain has been modified to produce crops that are more drought-resistant and bake easier, the incidence of gluten intolerance is rapidly increasing around the world. Because people are now consuming more wheat products than ever, stomachs have not adjusted to these changes as rapidly. Additionally, persons who constantly follow diets are vitamin deficient. They obstruct the body's capacity to control immunological cells. These eating plans prevent the immune system from fighting gluten irritants. Some of the factors impacting the market are the increasing popularity of veganism, health advantages associated with oats consumption, and limitation in oats consumption.

The majority of the world is transitioning towards diets based on plants. In recent years, the term vegan has shifted to plant-based, making this diet more appealing to a broader spectrum of individuals. Nowadays, it is so simple to locate plant-based substitutes for anything. Even more, restaurants offer or have raised the number of plant-based options and products on their menus. In comparison to enriched or refined carbohydrates, steel-cut or rolled oats (the kind that is unsweetened and unflavored) have a low glycemic index rating. Different studies have shown that They can avoid energy peaks and valleys. Slow-releasing carbs from oatmeal help manage blood sugar levels and maintain enduring energy. It is projected that these variables will hasten the expansion of the gluten-free oats market during the forecasted period.

However, only celiac disease patients who are in remission, and even then, only in moderation, are advised to consume oats. It has been discussed that some oat kinds can be immunogenic (toxic) to celiac patients, and some may experience unfavorable immunological reactions to oat proteins. Oat should be eliminated from the diet if a negative immunological reaction is linked to oat eating or if anti-tissue transglutaminase autoantibodies rise. This will limit their uptake, restricting market expansion.

Product Type Outlook

Based on product Type, the gluten-free oats market is segmented into rolled oats, steel-cut oats and instant oats. The rolled oats segment dominated the gluten-free oats market with maximum revenue share in 2022. This is due to the increased production and consumption of rolled oats in important regions. Oatmeal breakfast bowls, baked dishes, and other recipes call for rolled oats, which are simple to prepare. Also, consumers are looking for convenient and adaptable items to use in their cooking and food preparation as hectic lifestyles grow more common, which is expected to propel the segment's growth.

Flavor Outlook

On the basis of flavor, the gluten-free oats market is divided into flavored and unflavored. The flavored segment procured a substantial revenue share in the gluten-free oats market in 2022. This is because they are high in fiber & protein, simple to prepare, and available in various flavors. Market players are continuously introducing new flavors and combinations to fulfil consumer demand, like apple cinnamon, blueberry, and maple brown sugar. In addition, the rise of e-commerce has made it much easier for customers to purchase various flavored oats from various brands, which has fueled the segment's growth.

Distribution channel Outlook

By distribution channel, the gluten-free oats market is classified into supermarkets & hypermarkets, convenience stores, online retail and others (specialty stores). The supermarkets & hypermarkets segment witnessed the largest revenue share in the gluten-free oats market in 2022. This is due to the fact that manufacturers are making investments in research and development to enhance the quality and flavor of their products, as well as to create novel gluten-free oat-based products. This has resulted in the introduction of new gluten-free oat-based products, such as munchies, granola, and breakfast cereals, which have drawn consumers and fueled the segment's growth.

Regional Outlook

Region-wise, the gluten-free oats market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region registered the maximum revenue share in the gluten-free oats market in 2022. This is owing to the significant market for gluten-free oats, with regional countries demonstrating significant demand for gluten-free goods, including oats. The European market is driven by the rising prevalence of gluten-related disorders, the growing consumer awareness of gluten-free diets, and the expanding health consciousness.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bob’s Red Mill Natural Foods, Inc., General Mills, Inc., PepsiCo, Inc. (The Quaker Oats Company), Thrive Market, Inc., B&G Foods, Inc., Cargill, Incorporated, Glebe Farm Foods Limited, Bakery On Main, Purely Elizabeth, LLC, and Nature’s Path Foods, Inc.

Strategies Deployed in Gluten-Free Oats Market

Mar-2023: General Mills introduced Cheerios Oat Crunch Berry, a sweetened multigrain cereal. The cereal is a part of Cheerios product line. The cereal contains 29 grams of whole grain, 3 grams of dietary fiber, and 4 grams of protein.

Dec-2022: General Mills introduced Lucky Charms S’mores cereal and Hot Wheels Cereal to its cereal product offerings. The Lucky Charms S’mores cereal are chocolate-flavored cereals, and the Hot Wheels Cereal are fruity flavoured corn puff cereals, additionally, the hot wheels cereals allow the consumer to collect four different box styles and make cars by cutting materials.

Sep-2022: Quaker unveiled Quaker Oats Muesli, a ready-to-eat breakfast cereal. The new breakfast cereal contains nutrients of 5 grains, 22% fruit, seeds, and nuts. Quaker Oats Muesli is available in two variants, berries & seeds, and fruit & nut.

Aug-2022: Purely Elizabeth announced the launch of Superfood Cereal equipped with Vitamin D. The cereal is available in two variants, Honey Peanut Butter, and Vanilla Blueberry Almond, and is made of organic oats, sweetened with coconut sugar, and with no added artificial flavors.

Nov-2021: Nature's Path acquired Anita's Organic Mill, a Canada-based producer of grains and organic flours. This acquisition expands the acquiring company's brand portfolio. Further, the addition of Anita's Organic Mill complements Nature's Path aim to positively mold people's health through its organic products.

May-2021: General Mills launched Big G Instant Oatmeals. The recently launched oatmeals are available in various flavors, cinnamon toast crunch, Trix and cocoa puffs, and lucky charms.

Sep-2020: Glebe Farm Foods released PureOaty, an oat-based drink. The oat drink is made using the following ingredients, British gluten-free oats, sunflower oil, salt, and water. PureOaty is low in calories as well as sugar and is an alternative to dairy milk.

Feb-2019: Bakery On Main introduced an unsweetened version of the oatmeal cup. The unsweetened version is a part of the company's Organic Oats & Happiness Oatmeal Cups product range. This new version integrates organic ingredients like whole grain oats, quinoa, chia seeds, flax seeds, and amaranth, and is a great source of ALA, and fiber.

Scope of the Study

Market Segments covered in the Report:

By Product Type
  • Rolled Oats
  • Instant Oats
  • Steel-Cut Oats
By Flavor
  • Unflavored
  • Flavored
By Distribution Channel
  • Supermarkets/Hypermarkets
  • Online Retail
  • Convenience Stores
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Bob’s Red Mill Natural Foods, Inc.
  • General Mills, Inc.
  • PepsiCo, Inc. (The Quaker Oats Company)
  • Thrive Market, Inc.
  • B&G Foods, Inc.
  • Cargill, Incorporated
  • Glebe Farm Foods Limited
  • Bakery On Main
  • Purely Elizabeth, LLC
  • Nature’s Path Foods, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Gluten-free Oats Market, by Product Type
1.4.2 Global Gluten-free Oats Market, by Flavor
1.4.3 Global Gluten-free Oats Market, by Distribution Channel
1.4.4 Global Gluten-free Oats Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Gluten-Free Oats Market
Chapter 4. Global Gluten-free Oats Market by Product Type
4.1 Global Rolled Oats Market by Region
4.2 Global Instant Oats Market by Region
4.3 Global Steel-Cut Oats Market by Region
Chapter 5. Global Gluten-free Oats Market by Flavor
5.1 Global Unflavored Market by Region
5.2 Global Flavored Market by Region
Chapter 6. Global Gluten-free Oats Market by Distribution Channel
6.1 Global Supermarkets/Hypermarkets Market by Region
6.2 Global Online Retail Market by Region
6.3 Global Convenience Stores Market by Region
6.4 Global Others Market by Region
Chapter 7. Global Gluten-free Oats Market by Region
7.1 North America Gluten-free Oats Market
7.1.1 North America Gluten-free Oats Market by Product Type
7.1.1.1 North America Rolled Oats Market by Country
7.1.1.2 North America Instant Oats Market by Country
7.1.1.3 North America Steel-Cut Oats Market by Country
7.1.2 North America Gluten-free Oats Market by Flavor
7.1.2.1 North America Unflavored Market by Country
7.1.2.2 North America Flavored Market by Country
7.1.3 North America Gluten-free Oats Market by Distribution Channel
7.1.3.1 North America Supermarkets/Hypermarkets Market by Country
7.1.3.2 North America Online Retail Market by Country
7.1.3.3 North America Convenience Stores Market by Country
7.1.3.4 North America Others Market by Country
7.1.4 North America Gluten-free Oats Market by Country
7.1.4.1 US Gluten-free Oats Market
7.1.4.1.1 US Gluten-free Oats Market by Product Type
7.1.4.1.2 US Gluten-free Oats Market by Flavor
7.1.4.1.3 US Gluten-free Oats Market by Distribution Channel
7.1.4.2 Canada Gluten-free Oats Market
7.1.4.2.1 Canada Gluten-free Oats Market by Product Type
7.1.4.2.2 Canada Gluten-free Oats Market by Flavor
7.1.4.2.3 Canada Gluten-free Oats Market by Distribution Channel
7.1.4.3 Mexico Gluten-free Oats Market
7.1.4.3.1 Mexico Gluten-free Oats Market by Product Type
7.1.4.3.2 Mexico Gluten-free Oats Market by Flavor
7.1.4.3.3 Mexico Gluten-free Oats Market by Distribution Channel
7.1.4.4 Rest of North America Gluten-free Oats Market
7.1.4.4.1 Rest of North America Gluten-free Oats Market by Product Type
7.1.4.4.2 Rest of North America Gluten-free Oats Market by Flavor
7.1.4.4.3 Rest of North America Gluten-free Oats Market by Distribution Channel
7.2 Europe Gluten-free Oats Market
7.2.1 Europe Gluten-free Oats Market by Product Type
7.2.1.1 Europe Rolled Oats Market by Country
7.2.1.2 Europe Instant Oats Market by Country
7.2.1.3 Europe Steel-Cut Oats Market by Country
7.2.2 Europe Gluten-free Oats Market by Flavor
7.2.2.1 Europe Unflavored Market by Country
7.2.2.2 Europe Flavored Market by Country
7.2.3 Europe Gluten-free Oats Market by Distribution Channel
7.2.3.1 Europe Supermarkets/Hypermarkets Market by Country
7.2.3.2 Europe Online Retail Market by Country
7.2.3.3 Europe Convenience Stores Market by Country
7.2.3.4 Europe Others Market by Country
7.2.4 Europe Gluten-free Oats Market by Country
7.2.4.1 Germany Gluten-free Oats Market
7.2.4.1.1 Germany Gluten-free Oats Market by Product Type
7.2.4.1.2 Germany Gluten-free Oats Market by Flavor
7.2.4.1.3 Germany Gluten-free Oats Market by Distribution Channel
7.2.4.2 UK Gluten-free Oats Market
7.2.4.2.1 UK Gluten-free Oats Market by Product Type
7.2.4.2.2 UK Gluten-free Oats Market by Flavor
7.2.4.2.3 UK Gluten-free Oats Market by Distribution Channel
7.2.4.3 France Gluten-free Oats Market
7.2.4.3.1 France Gluten-free Oats Market by Product Type
7.2.4.3.2 France Gluten-free Oats Market by Flavor
7.2.4.3.3 France Gluten-free Oats Market by Distribution Channel
7.2.4.4 Russia Gluten-free Oats Market
7.2.4.4.1 Russia Gluten-free Oats Market by Product Type
7.2.4.4.2 Russia Gluten-free Oats Market by Flavor
7.2.4.4.3 Russia Gluten-free Oats Market by Distribution Channel
7.2.4.5 Spain Gluten-free Oats Market
7.2.4.5.1 Spain Gluten-free Oats Market by Product Type
7.2.4.5.2 Spain Gluten-free Oats Market by Flavor
7.2.4.5.3 Spain Gluten-free Oats Market by Distribution Channel
7.2.4.6 Italy Gluten-free Oats Market
7.2.4.6.1 Italy Gluten-free Oats Market by Product Type
7.2.4.6.2 Italy Gluten-free Oats Market by Flavor
7.2.4.6.3 Italy Gluten-free Oats Market by Distribution Channel
7.2.4.7 Rest of Europe Gluten-free Oats Market
7.2.4.7.1 Rest of Europe Gluten-free Oats Market by Product Type
7.2.4.7.2 Rest of Europe Gluten-free Oats Market by Flavor
7.2.4.7.3 Rest of Europe Gluten-free Oats Market by Distribution Channel
7.3 Asia Pacific Gluten-free Oats Market
7.3.1 Asia Pacific Gluten-free Oats Market by Product Type
7.3.1.1 Asia Pacific Rolled Oats Market by Country
7.3.1.2 Asia Pacific Instant Oats Market by Country
7.3.1.3 Asia Pacific Steel-Cut Oats Market by Country
7.3.2 Asia Pacific Gluten-free Oats Market by Flavor
7.3.2.1 Asia Pacific Unflavored Market by Country
7.3.2.2 Asia Pacific Flavored Market by Country
7.3.3 Asia Pacific Gluten-free Oats Market by Distribution Channel
7.3.3.1 Asia Pacific Supermarkets/Hypermarkets Market by Country
7.3.3.2 Asia Pacific Online Retail Market by Country
7.3.3.3 Asia Pacific Convenience Stores Market by Country
7.3.3.4 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Gluten-free Oats Market by Country
7.3.4.1 China Gluten-free Oats Market
7.3.4.1.1 China Gluten-free Oats Market by Product Type
7.3.4.1.2 China Gluten-free Oats Market by Flavor
7.3.4.1.3 China Gluten-free Oats Market by Distribution Channel
7.3.4.2 Japan Gluten-free Oats Market
7.3.4.2.1 Japan Gluten-free Oats Market by Product Type
7.3.4.2.2 Japan Gluten-free Oats Market by Flavor
7.3.4.2.3 Japan Gluten-free Oats Market by Distribution Channel
7.3.4.3 India Gluten-free Oats Market
7.3.4.3.1 India Gluten-free Oats Market by Product Type
7.3.4.3.2 India Gluten-free Oats Market by Flavor
7.3.4.3.3 India Gluten-free Oats Market by Distribution Channel
7.3.4.4 South Korea Gluten-free Oats Market
7.3.4.4.1 South Korea Gluten-free Oats Market by Product Type
7.3.4.4.2 South Korea Gluten-free Oats Market by Flavor
7.3.4.4.3 South Korea Gluten-free Oats Market by Distribution Channel
7.3.4.5 Singapore Gluten-free Oats Market
7.3.4.5.1 Singapore Gluten-free Oats Market by Product Type
7.3.4.5.2 Singapore Gluten-free Oats Market by Flavor
7.3.4.5.3 Singapore Gluten-free Oats Market by Distribution Channel
7.3.4.6 Malaysia Gluten-free Oats Market
7.3.4.6.1 Malaysia Gluten-free Oats Market by Product Type
7.3.4.6.2 Malaysia Gluten-free Oats Market by Flavor
7.3.4.6.3 Malaysia Gluten-free Oats Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Gluten-free Oats Market
7.3.4.7.1 Rest of Asia Pacific Gluten-free Oats Market by Product Type
7.3.4.7.2 Rest of Asia Pacific Gluten-free Oats Market by Flavor
7.3.4.7.3 Rest of Asia Pacific Gluten-free Oats Market by Distribution Channel
7.4 LAMEA Gluten-free Oats Market
7.4.1 LAMEA Gluten-free Oats Market by Product Type
7.4.1.1 LAMEA Rolled Oats Market by Country
7.4.1.2 LAMEA Instant Oats Market by Country
7.4.1.3 LAMEA Steel-Cut Oats Market by Country
7.4.2 LAMEA Gluten-free Oats Market by Flavor
7.4.2.1 LAMEA Unflavored Market by Country
7.4.2.2 LAMEA Flavored Market by Country
7.4.3 LAMEA Gluten-free Oats Market by Distribution Channel
7.4.3.1 LAMEA Supermarkets/Hypermarkets Market by Country
7.4.3.2 LAMEA Online Retail Market by Country
7.4.3.3 LAMEA Convenience Stores Market by Country
7.4.3.4 LAMEA Others Market by Country
7.4.4 LAMEA Gluten-free Oats Market by Country
7.4.4.1 Brazil Gluten-free Oats Market
7.4.4.1.1 Brazil Gluten-free Oats Market by Product Type
7.4.4.1.2 Brazil Gluten-free Oats Market by Flavor
7.4.4.1.3 Brazil Gluten-free Oats Market by Distribution Channel
7.4.4.2 Argentina Gluten-free Oats Market
7.4.4.2.1 Argentina Gluten-free Oats Market by Product Type
7.4.4.2.2 Argentina Gluten-free Oats Market by Flavor
7.4.4.2.3 Argentina Gluten-free Oats Market by Distribution Channel
7.4.4.3 UAE Gluten-free Oats Market
7.4.4.3.1 UAE Gluten-free Oats Market by Product Type
7.4.4.3.2 UAE Gluten-free Oats Market by Flavor
7.4.4.3.3 UAE Gluten-free Oats Market by Distribution Channel
7.4.4.4 Saudi Arabia Gluten-free Oats Market
7.4.4.4.1 Saudi Arabia Gluten-free Oats Market by Product Type
7.4.4.4.2 Saudi Arabia Gluten-free Oats Market by Flavor
7.4.4.4.3 Saudi Arabia Gluten-free Oats Market by Distribution Channel
7.4.4.5 South Africa Gluten-free Oats Market
7.4.4.5.1 South Africa Gluten-free Oats Market by Product Type
7.4.4.5.2 South Africa Gluten-free Oats Market by Flavor
7.4.4.5.3 South Africa Gluten-free Oats Market by Distribution Channel
7.4.4.6 Nigeria Gluten-free Oats Market
7.4.4.6.1 Nigeria Gluten-free Oats Market by Product Type
7.4.4.6.2 Nigeria Gluten-free Oats Market by Flavor
7.4.4.6.3 Nigeria Gluten-free Oats Market by Distribution Channel
7.4.4.7 Rest of LAMEA Gluten-free Oats Market
7.4.4.7.1 Rest of LAMEA Gluten-free Oats Market by Product Type
7.4.4.7.2 Rest of LAMEA Gluten-free Oats Market by Flavor
7.4.4.7.3 Rest of LAMEA Gluten-free Oats Market by Distribution Channel
Chapter 8. Company Profiles
8.1 PepsiCo, Inc. (The Quaker Oats Company)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.2 General Mills, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.3 B&G Foods, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.4 Nature’s Path Foods, Inc.
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Acquisition and Mergers:
8.5 Bakery On Main
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Product Launches and Product Expansions:
8.6 Purely Elizabeth, LLC
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Product Launches and Product Expansions:
8.7 Glebe Farm Foods Limited
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Product Launches and Product Expansions:
8.8 Cargill, Incorporated
8.8.1 Company Overview
8.9 Bob’s Red Mill Natural Foods, Inc.
8.9.1 Company Overview
8.10. Thrive Market, Inc.
8.10.1 Company Overview

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