Global Gluten Free Products Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030

Global Gluten Free Products Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Online, and Others), By Product, By Regional Outlook and Forecast, 2023 - 2030


The Global Gluten Free Products Market size is expected to reach $12.9 billion by 2030, rising at a market growth of 9.5% CAGR during the forecast period.

North America has experienced a heightened awareness of gluten-related disorders, such as celiac disease and gluten sensitivity. Therefore, the region captured $2,342.6 million revenue in the market in 2022. This has prompted established and emerging brands to expand their gluten-free product offerings to cater to specific dietary needs. Therefore, the segment will witness enhanced growth in the upcoming years.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In Aug, 2023, Chobani LLC launched Chobani Oatmilk Pumpkin Spice, a creamy, dairy-free oat drink with pumpkin spice flavor. Ideal for fall, it's vegan-friendly and rich in calcium, offering quality and flavor without compromise. Additionally, In October, 2022, General Mills Inc. introduced its first peanut-free facility products, offering peace of mind for sensitive consumers. Among them are Annie’s and Cascadian Farm granola bars, including the Oats & Honey and Chocolate Drizzle varieties, which are USDA-certified organic and gluten-free.

Based on the Analysis presented in the KBV Cardinal matrix; PepsiCo, Inc. is the forerunner in the Market. Companies such as The Kraft Heinz Company, General Mills Inc., Conagra Brands, Inc. are some of the key innovators in Market. For Instance, in April, 2022, The Kraft Heinz Company introduced HEINZ DIP & CRUNCH, a unique product combining sauce and potato crunchers for enhanced burger enjoyment. Simply dip the burger, add the crunchers, and elevate burger night with two tangy flavors.

Market Growth Factors

Social media platforms serve as accessible and widespread channels for information dissemination. Health influencers leverage these platforms to raise awareness about gluten-related disorders, the benefits of gluten-free living, and the availability of gluten-free products. These platforms facilitate the formation of supportive communities, creating a sense of belonging and encouraging individuals to embrace gluten-free lifestyles. Hence, these aspects will help in the expansion of the market.

Additionally, the food industry has diversified its product offerings to include a wide range of gluten-free alternatives. This includes gluten-free versions of traditionally gluten-containing products such as bread, pasta, cereals, snacks, and baked goods. Consumers can conveniently browse and purchase gluten-free items from various brands, with the added advantage of home delivery. This online accessibility further expands the reach of gluten-free products. Thus, these factors will propel the demand for gluten free products in the upcoming years.

Market Restraining Factors

Gluten provides a unique elasticity to dough, contributing to the structure and texture of baked goods. Achieving the same structural integrity and elasticity level in gluten-free products is challenging. Formulating gluten-free products requires alternative binding agents to prevent crumbling and maintain the desired consistency, adding complexity to the ingredient selection process. Thus, these factors will reduce demand for gluten free products in the upcoming years.

By Distribution Channel Analysis

On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, specialty stores, convenience stores, online, and others. In 2022, the specialty stores segment witnessed a 24.45% revenue share in the market. Specialty stores focus on addressing the dietary preferences and needs of individuals with gluten-related disorders, such as celiac disease or gluten sensitivity. These stores curate products that are specifically formulated to be gluten-free, ensuring a safe and enjoyable shopping experience for those with gluten-related dietary restrictions. As a result, there will be increased demand in the segment.

By Product Analysis

Based on product, the market is segmented into bakery products, dairy/dairy alternatives, meats/meats alternatives, condiments, seasonings, spreads, desserts & ice-creams, prepared foods, pasta & rice, and others. The bakery products segment dominated the market by generating 30.86% revenue share in 2022. The availability of gluten-free bakery products in mainstream retail channels has expanded significantly. Consumers can now easily find gluten-free bakery items alongside traditional products, making it more convenient to incorporate gluten-free options into their regular shopping routines. Thus, these factors will help in the growth of the segment.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 29.78% revenue share in the market. Europe has been witnessing a growing awareness of health and wellness. Consumers are becoming more conscious of their dietary choices, seeking products perceived as healthier. Gluten-free products, often associated with a healthier lifestyle, might be gaining traction. Thus, these factors will boost the demand in the segment.

Recent Strategies Deployed in the Market
  • Jan-2024: Premier Foods PLC introduced gluten-free vegan jelly under its baking brand, McDougalls, available in strawberry, raspberry, and orange flavors for food service. Simplified preparation with boiling water only, setting within two hours, and Vegan Society certified, offering plant-based options with great taste.
  • Jan-2024: Garden Veggie Snacks, a subsidiary of The Hain Celestial Group, Inc., introduced Flavor Burst Nacho Cheese and Zesty Ranch Flavored Tortilla Chips, aiming to redefine snacking with the deliciousness of crunchy corn and colorful veggies. The chips were certified gluten-free, non-GMO, and free from artificial flavors and preservatives, featuring five vegetable varieties.
  • Nov-2023: Chobani LLC introduced its seasonal flavor, Chobani Greek Yogurt Spiced Holiday Nog, a creamy holiday yogurt with warming spices. This limited-batch yogurt contained natural ingredients, no artificial flavors, and offered protein, calcium, and probiotics.
  • Nov-2023: Danone, S.A. collaborated with Else Nutrition, a Canadian supplier of plant-based infant formula. Through this collaboration, Else's products will join Danone's specialized nutrition portfolio under a license agreement, with Danone responsible for manufacturing, marketing, and commercializing them.
  • Oct-2023: Premier Foods PLC expanded its breakfast range through the acquisition of the UK brand Fuel10K. This move followed the successful integration of The Spice Tailor, where revenue and profit were increased using the branded growth model.
List of Key Companies Profiled
  • The Kraft Heinz Company
  • Kellogg Company
  • General Mills, Inc.
  • PepsiCo, Inc.
  • Chobani LLC
  • Premier Foods PLC
  • Danone S.A.
  • The Hain Celestial Group, Inc.
  • Conagra Brands, Inc.
  • Dr. Schär AG / SPA
Global Gluten Free Products Market Report Segmentation

By Distribution Channel
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others
By Product
  • Bakery Products
  • Condiments, Seasonings, Spreads
  • Prepared Foods
  • Pasta & Rice
  • Dairy/Dairy Alternatives
  • Meats/Meats Alternatives
  • Desserts & Ice-creams
  • Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Gluten Free Products Market, by Distribution Channel
1.4.2 Global Gluten Free Products Market, by Product
1.4.3 Global Gluten Free Products Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Expansion
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jul – 2024, Jan) Leading Players
4.5 Porter’s Five Forces Analysis
Chapter 5. Global Gluten Free Products Market by Distribution Channel
5.1 Global Supermarkets & Hypermarkets Market by Region
5.2 Global Specialty Stores Market by Region
5.3 Global Convenience Stores Market by Region
5.4 Global Online Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Gluten Free Products Market by Product
6.1 Global Bakery Products Market by Region
6.2 Global Condiments, Seasonings, Spreads Market by Region
6.3 Global Prepared Foods Market by Region
6.4 Global Pasta & Rice Market by Region
6.5 Global Dairy/Dairy Alternatives Market by Region
6.6 Global Meats/Meats Alternatives Market by Region
6.7 Global Desserts & Ice-creams Market by Region
6.8 Global Others Market by Region
Chapter 7. Global Gluten Free Products Market by Region
7.1 North America Gluten Free Products Market
7.1.1 North America Gluten Free Products Market by Distribution Channel
7.1.1.1 North America Supermarkets & Hypermarkets Market by Country
7.1.1.2 North America Specialty Stores Market by Country
7.1.1.3 North America Convenience Stores Market by Country
7.1.1.4 North America Online Market by Country
7.1.1.5 North America Others Market by Country
7.1.2 North America Gluten Free Products Market by Product
7.1.2.1 North America Bakery Products Market by Country
7.1.2.2 North America Condiments, Seasonings, Spreads Market by Country
7.1.2.3 North America Prepared Foods Market by Country
7.1.2.4 North America Pasta & Rice Market by Country
7.1.2.5 North America Dairy/Dairy Alternatives Market by Country
7.1.2.6 North America Meats/Meats Alternatives Market by Country
7.1.2.7 North America Desserts & Ice-creams Market by Country
7.1.2.8 North America Others Market by Country
7.1.3 North America Gluten Free Products Market by Country
7.1.3.1 US Gluten Free Products Market
7.1.3.1.1 US Gluten Free Products Market by Distribution Channel
7.1.3.1.2 US Gluten Free Products Market by Product
7.1.3.2 Canada Gluten Free Products Market
7.1.3.2.1 Canada Gluten Free Products Market by Distribution Channel
7.1.3.2.2 Canada Gluten Free Products Market by Product
7.1.3.3 Mexico Gluten Free Products Market
7.1.3.3.1 Mexico Gluten Free Products Market by Distribution Channel
7.1.3.3.2 Mexico Gluten Free Products Market by Product
7.1.3.4 Rest of North America Gluten Free Products Market
7.1.3.4.1 Rest of North America Gluten Free Products Market by Distribution Channel
7.1.3.4.2 Rest of North America Gluten Free Products Market by Product
7.2 Europe Gluten Free Products Market
7.2.1 Europe Gluten Free Products Market by Distribution Channel
7.2.1.1 Europe Supermarkets & Hypermarkets Market by Country
7.2.1.2 Europe Specialty Stores Market by Country
7.2.1.3 Europe Convenience Stores Market by Country
7.2.1.4 Europe Online Market by Country
7.2.1.5 Europe Others Market by Country
7.2.2 Europe Gluten Free Products Market by Product
7.2.2.1 Europe Bakery Products Market by Country
7.2.2.2 Europe Condiments, Seasonings, Spreads Market by Country
7.2.2.3 Europe Prepared Foods Market by Country
7.2.2.4 Europe Pasta & Rice Market by Country
7.2.2.5 Europe Dairy/Dairy Alternatives Market by Country
7.2.2.6 Europe Meats/Meats Alternatives Market by Country
7.2.2.7 Europe Desserts & Ice-creams Market by Country
7.2.2.8 Europe Others Market by Country
7.2.3 Europe Gluten Free Products Market by Country
7.2.3.1 Germany Gluten Free Products Market
7.2.3.1.1 Germany Gluten Free Products Market by Distribution Channel
7.2.3.1.2 Germany Gluten Free Products Market by Product
7.2.3.2 UK Gluten Free Products Market
7.2.3.2.1 UK Gluten Free Products Market by Distribution Channel
7.2.3.2.2 UK Gluten Free Products Market by Product
7.2.3.3 France Gluten Free Products Market
7.2.3.3.1 France Gluten Free Products Market by Distribution Channel
7.2.3.3.2 France Gluten Free Products Market by Product
7.2.3.4 Russia Gluten Free Products Market
7.2.3.4.1 Russia Gluten Free Products Market by Distribution Channel
7.2.3.4.2 Russia Gluten Free Products Market by Product
7.2.3.5 Spain Gluten Free Products Market
7.2.3.5.1 Spain Gluten Free Products Market by Distribution Channel
7.2.3.5.2 Spain Gluten Free Products Market by Product
7.2.3.6 Italy Gluten Free Products Market
7.2.3.6.1 Italy Gluten Free Products Market by Distribution Channel
7.2.3.6.2 Italy Gluten Free Products Market by Product
7.2.3.7 Rest of Europe Gluten Free Products Market
7.2.3.7.1 Rest of Europe Gluten Free Products Market by Distribution Channel
7.2.3.7.2 Rest of Europe Gluten Free Products Market by Product
7.3 Asia Pacific Gluten Free Products Market
7.3.1 Asia Pacific Gluten Free Products Market by Distribution Channel
7.3.1.1 Asia Pacific Supermarkets & Hypermarkets Market by Country
7.3.1.2 Asia Pacific Specialty Stores Market by Country
7.3.1.3 Asia Pacific Convenience Stores Market by Country
7.3.1.4 Asia Pacific Online Market by Country
7.3.1.5 Asia Pacific Others Market by Country
7.3.2 Asia Pacific Gluten Free Products Market by Product
7.3.2.1 Asia Pacific Bakery Products Market by Country
7.3.2.2 Asia Pacific Condiments, Seasonings, Spreads Market by Country
7.3.2.3 Asia Pacific Prepared Foods Market by Country
7.3.2.4 Asia Pacific Pasta & Rice Market by Country
7.3.2.5 Asia Pacific Dairy/Dairy Alternatives Market by Country
7.3.2.6 Asia Pacific Meats/Meats Alternatives Market by Country
7.3.2.7 Asia Pacific Desserts & Ice-creams Market by Country
7.3.2.8 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Gluten Free Products Market by Country
7.3.3.1 China Gluten Free Products Market
7.3.3.1.1 China Gluten Free Products Market by Distribution Channel
7.3.3.1.2 China Gluten Free Products Market by Product
7.3.3.2 Japan Gluten Free Products Market
7.3.3.2.1 Japan Gluten Free Products Market by Distribution Channel
7.3.3.2.2 Japan Gluten Free Products Market by Product
7.3.3.3 India Gluten Free Products Market
7.3.3.3.1 India Gluten Free Products Market by Distribution Channel
7.3.3.3.2 India Gluten Free Products Market by Product
7.3.3.4 South Korea Gluten Free Products Market
7.3.3.4.1 South Korea Gluten Free Products Market by Distribution Channel
7.3.3.4.2 South Korea Gluten Free Products Market by Product
7.3.3.5 Singapore Gluten Free Products Market
7.3.3.5.1 Singapore Gluten Free Products Market by Distribution Channel
7.3.3.5.2 Singapore Gluten Free Products Market by Product
7.3.3.6 Malaysia Gluten Free Products Market
7.3.3.6.1 Malaysia Gluten Free Products Market by Distribution Channel
7.3.3.6.2 Malaysia Gluten Free Products Market by Product
7.3.3.7 Rest of Asia Pacific Gluten Free Products Market
7.3.3.7.1 Rest of Asia Pacific Gluten Free Products Market by Distribution Channel
7.3.3.7.2 Rest of Asia Pacific Gluten Free Products Market by Product
7.4 LAMEA Gluten Free Products Market
7.4.1 LAMEA Gluten Free Products Market by Distribution Channel
7.4.1.1 LAMEA Supermarkets & Hypermarkets Market by Country
7.4.1.2 LAMEA Specialty Stores Market by Country
7.4.1.3 LAMEA Convenience Stores Market by Country
7.4.1.4 LAMEA Online Market by Country
7.4.1.5 LAMEA Others Market by Country
7.4.2 LAMEA Gluten Free Products Market by Product
7.4.2.1 LAMEA Bakery Products Market by Country
7.4.2.2 LAMEA Condiments, Seasonings, Spreads Market by Country
7.4.2.3 LAMEA Prepared Foods Market by Country
7.4.2.4 LAMEA Pasta & Rice Market by Country
7.4.2.5 LAMEA Dairy/Dairy Alternatives Market by Country
7.4.2.6 LAMEA Meats/Meats Alternatives Market by Country
7.4.2.7 LAMEA Desserts & Ice-creams Market by Country
7.4.2.8 LAMEA Others Market by Country
7.4.3 LAMEA Gluten Free Products Market by Country
7.4.3.1 Brazil Gluten Free Products Market
7.4.3.1.1 Brazil Gluten Free Products Market by Distribution Channel
7.4.3.1.2 Brazil Gluten Free Products Market by Product
7.4.3.2 Argentina Gluten Free Products Market
7.4.3.2.1 Argentina Gluten Free Products Market by Distribution Channel
7.4.3.2.2 Argentina Gluten Free Products Market by Product
7.4.3.3 UAE Gluten Free Products Market
7.4.3.3.1 UAE Gluten Free Products Market by Distribution Channel
7.4.3.3.2 UAE Gluten Free Products Market by Product
7.4.3.4 Saudi Arabia Gluten Free Products Market
7.4.3.4.1 Saudi Arabia Gluten Free Products Market by Distribution Channel
7.4.3.4.2 Saudi Arabia Gluten Free Products Market by Product
7.4.3.5 South Africa Gluten Free Products Market
7.4.3.5.1 South Africa Gluten Free Products Market by Distribution Channel
7.4.3.5.2 South Africa Gluten Free Products Market by Product
7.4.3.6 Nigeria Gluten Free Products Market
7.4.3.6.1 Nigeria Gluten Free Products Market by Distribution Channel
7.4.3.6.2 Nigeria Gluten Free Products Market by Product
7.4.3.7 Rest of LAMEA Gluten Free Products Market
7.4.3.7.1 Rest of LAMEA Gluten Free Products Market by Distribution Channel
7.4.3.7.2 Rest of LAMEA Gluten Free Products Market by Product
Chapter 8. Company Profiles
8.1 The Kraft Heinz Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Kellogg Company
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 General Mills, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 PepsiCo, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Chobani LLC
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Product Launches and Product Expansions:
8.5.3 SWOT Analysis
8.6 Premier Foods PLC
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Product Launches and Product Expansions:
8.6.5.2 Acquisition and Mergers:
8.6.6 SWOT Analysis
8.7 Danone S.A.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Category and Regional Analysis
8.7.4 Recent strategies and developments:
8.7.4.1 Partnerships, Collaborations, and Agreements:
8.7.4.2 Product Launches and Product Expansions:
8.7.5 SWOT Analysis
8.8 The Hain Celestial Group, Inc.
8.8.1 Company overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 Conagra Brands, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.5.2 Product Launches and Product Expansions:
8.9.6 SWOT Analysis
8.10. Dr. Schar AG / SPA
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Acquisition and Mergers:
8.10.2.2 Geographical Expansions:
8.10.3 SWOT Analysis
Chapter 9. Winning Imperatives of Gluten Free Products Market

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