Global Glueless Wigs Market Size, Share & Industry Trends Analysis Report By Application, By Product (Synthetic Wigs, Human Hair Wigs and Animal Hair Wigs), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Glueless Wigs Market Size, Share & Industry Trends Analysis Report By Application, By Product (Synthetic Wigs, Human Hair Wigs and Animal Hair Wigs), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030


The Global Glueless Wigs Market size is expected to reach $1.1 billion by 2030, rising at a market growth of 6.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 7,855.6 thousand units, experiencing a growth of 6.9% (2019-2022).

Wigs, once associated with specific occasions or theatrical performances, are widely accepted in mainstream culture. The normalization of wig usage has expanded the market audience, with individuals from various demographics exploring wigs, including glueless options, as part of their regular beauty routine. Therefore, the commercial segment captured $643.6 million revenue in 2022. Wigs, including these, have been featured in multiple forms of media, including movies, television shows, and fashion magazines. As characters and celebrities showcase different hairstyles seamlessly, the concept of wearing wigs has become normalized, encouraging broader acceptance among the general population. Some of the factors impacting the market are the growing influence of social media and beauty influencers, increased awareness of hair loss issues, and poor quality of concerns.

Beauty influencers leverage platforms like Instagram, YouTube, and TikTok to showcase their experiences with these visually. Through tutorials, transformation videos, and before-and-after images, influencers provide a firsthand look at the application, styling, and overall versatility of these. The visual impact of these representations encourages followers to consider and explore these for themselves. Beauty influencers often set the tone for fashion and beauty trends on social media. Additionally, Increased awareness empowers individuals to make informed choices about addressing hair loss. These provide a non-invasive, reversible, and stylish option for those dealing with hair loss, giving individuals a sense of control over their appearance and choices. Hair loss can be temporary, caused by medical treatments, stress, or hormonal changes. These offer a temporary and non-committal solution, allowing individuals to maintain a natural and stylish appearance while waiting for their natural hair to regrow. Increased awareness of hair loss issues has been a pivotal factor in driving the growth of the market.

However, one common challenge in the market is the varying quality of products. Some consumers may encounter issues such as tangling, shedding, or an unnatural appearance. Ensuring consistent and high-quality manufacturing standards is essential to build trust among consumers and maintain the positive reputation of glueless wigs. Poor quality can result in negative consumer reviews and word-of-mouth publicity. Once trust is broken, individuals may switch to alternative brands or revert to traditional wig options, hindering the growth potential for brands with poor-quality market.

Application Outlook

Based on application, the market is classified into personal and commercial. In 2022, the commercial segment witnessed the largest revenue share in the market. Beauty salons and hairstylists within the commercial segment often incorporate these into their services. These professionals use these to offer clients a wide range of hairstyling options without the need for permanent changes to natural hair. This professional use contributes to the widespread adoption of glueless wigs and increases consumer visibility. The commercial segment provides training and education on using these to hairstylists and beauty professionals.

Product Outlook

By product, the market is categorized into synthetic wigs, human hair wigs, and animal hair wigs. The human hair wigs segment covered a considerable revenue share in the market in 2022. Human hair wigs are exceptionally natural as the hair is sourced from real human donors. Human hair's texture, movement, and shine closely mimic natural hair, making it difficult for others to discern whether it's a wig. This realistic look is a major factor driving the demand for human hair wigs. The natural properties of human hair contribute to the comfort and breathability of human hair wigs.

Distribution Channel Outlook

On the basis of distribution channel, the market is divided into specialty stores, hair salons, online sales channel, and others. In 2022, the specialty stores segment dominated the market with maximum revenue share. Specialty stores focusing on beauty and haircare typically have dedicated sections or departments specifically for wigs, including glueless ones. This ensures that consumers can access a diverse range of glueless wigs, catering to different styles, textures, and lengths. The specialization of these stores enhances the overall shopping experience for individuals seeking specific wig products.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America is a trend-setting region with a strong influence on global fashion and beauty trends. The prevalence of online retail and e-commerce platforms in North America has significantly expanded the market. Celebrity endorsements and the influence of beauty influencers play a substantial role in shaping consumer preferences in North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Qingdao Urjoy wigs co., Ltd., MYFIRSTWIG, April Lace Wigs, Wowafrican Electronic Commerce Co., LTD, UniWigs, Divas Lace Wigs, BESTLACEWIGS, Nadula Hair (Hong Kong Longqi Limited), RPGSHOW, and Shake-N-Go, Inc.

Scope of the Study

Market Segments covered in the Report:

By Application (Volume, Thousand Units, USD Million, 2019 to 2030)
  • Commercial
  • Personal
By Product (Volume, Thousand Units, USD Million, 2019 to 2030)
  • Synthetic Wigs
  • Human Hair Wigs
  • Animal Hair Wigs
By Distribution Channel (Volume, Thousand Units, USD Million, 2019 to 2030)
  • Specialty Stores
  • Hair Salons
  • Online Sales Channel
  • Others
By Geography (Volume, Thousand Units, USD Million, 2019 to 2030)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Qingdao Urjoy wigs co., Ltd.
  • MYFIRSTWIG
  • April Lace Wigs
  • Wowafrican Electronic Commerce Co., LTD
  • UniWigs
  • Divas Lace Wigs
  • BESTLACEWIGS
  • Nadula Hair (Hong Kong Longqi Limited)
  • RPGSHOW
  • Shake-N-Go, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Glueless Wigs Market, by Application
1.4.2 Global Glueless Wigs Market, by Product
1.4.3 Global Glueless Wigs Market, by Distribution Channel
1.4.4 Global Glueless Wigs Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Glueless Wigs Market by Application
4.1 Global Commercial Market by Region
4.2 Global Personal Market by Region
Chapter 5. Global Glueless Wigs Market by Product
5.1 Global Synthetic Wigs Market by Region
5.2 Global Human Hair Wigs Market by Region
5.3 Global Animal Hair Wigs Market by Region
Chapter 6. Global Glueless Wigs Market by Distribution Channel
6.1 Global Specialty Stores Market by Region
6.2 Global Hair Salons Market by Region
6.3 Global Online Sales Channel Market by Region
6.4 Global Others Market by Region
Chapter 7. Global Glueless Wigs Market by Region
7.1 North America Glueless Wigs Market
7.1.1 North America Glueless Wigs Market by Application
7.1.1.1 North America Commercial Market by Country
7.1.1.2 North America Personal Market by Country
7.1.2 North America Glueless Wigs Market by Product
7.1.2.1 North America Synthetic Wigs Market by Country
7.1.2.2 North America Human Hair Wigs Market by Country
7.1.2.3 North Animal Hair Wigs Market by Country
7.1.3 North America Glueless Wigs Market by Distribution Channel
7.1.3.1 North America Specialty Stores Market by Country
7.1.3.2 North America Hair Salons Market by Country
7.1.3.3 North America Online Sales Channel Market by Country
7.1.3.4 North America Others Market by Country
7.1.4 North America Glueless Wigs Market by Country
7.1.4.1 US Glueless Wigs Market
7.1.4.1.1 US Glueless Wigs Market by Application
7.1.4.1.2 US Glueless Wigs Market by Product
7.1.4.1.3 US Glueless Wigs Market by Distribution Channel
7.1.4.2 Canada Glueless Wigs Market
7.1.4.2.1 Canada Glueless Wigs Market by Application
7.1.4.2.2 Canada Glueless Wigs Market by Product
7.1.4.2.3 Canada Glueless Wigs Market by Distribution Channel
7.1.4.3 Mexico Glueless Wigs Market
7.1.4.3.1 Mexico Glueless Wigs Market by Application
7.1.4.3.2 Mexico Glueless Wigs Market by Product
7.1.4.3.3 Mexico Glueless Wigs Market by Distribution Channel
7.1.4.4 Rest of North America Glueless Wigs Market
7.1.4.4.1 Rest of North America Glueless Wigs Market by Application
7.1.4.4.2 Rest of North America Glueless Wigs Market by Product
7.1.4.4.3 Rest of North America Glueless Wigs Market by Distribution Channel
7.2 Europe Glueless Wigs Market
7.2.1 Europe Glueless Wigs Market by Application
7.2.1.1 Europe Commercial Market by Country
7.2.1.2 Europe Personal Market by Country
7.2.2 Europe Glueless Wigs Market by Product
7.2.2.1 Europe Synthetic Wigs Market by Country
7.2.2.2 Europe Human Hair Wigs Market by Country
7.2.2.3 Europe Animal Hair Wigs Market by Country
7.2.3 Europe Glueless Wigs Market by Distribution Channel
7.2.3.1 Europe Specialty Stores Market by Country
7.2.3.2 Europe Hair Salons Market by Country
7.2.3.3 Europe Online Sales Channel Market by Country
7.2.3.4 Europe Others Market by Country
7.2.4 Europe Glueless Wigs Market by Country
7.2.4.1 Germany Glueless Wigs Market
7.2.4.1.1 Germany Glueless Wigs Market by Application
7.2.4.1.2 Germany Glueless Wigs Market by Product
7.2.4.1.3 Germany Glueless Wigs Market by Distribution Channel
7.2.4.2 UK Glueless Wigs Market
7.2.4.2.1 UK Glueless Wigs Market by Application
7.2.4.2.2 UK Glueless Wigs Market by Product
7.2.4.2.3 UK Glueless Wigs Market by Distribution Channel
7.2.4.3 France Glueless Wigs Market
7.2.4.3.1 France Glueless Wigs Market by Application
7.2.4.3.2 France Glueless Wigs Market by Product
7.2.4.3.3 France Glueless Wigs Market by Distribution Channel
7.2.4.4 Russia Glueless Wigs Market
7.2.4.4.1 Russia Glueless Wigs Market by Application
7.2.4.4.2 Russia Glueless Wigs Market by Product
7.2.4.4.3 Russia Glueless Wigs Market by Distribution Channel
7.2.4.5 Spain Glueless Wigs Market
7.2.4.5.1 Spain Glueless Wigs Market by Application
7.2.4.5.2 Spain Glueless Wigs Market by Product
7.2.4.5.3 Spain Glueless Wigs Market by Distribution Channel
7.2.4.6 Italy Glueless Wigs Market
7.2.4.6.1 Italy Glueless Wigs Market by Application
7.2.4.6.2 Italy Glueless Wigs Market by Product
7.2.4.6.3 Italy Glueless Wigs Market by Distribution Channel
7.2.4.7 Rest of Europe Glueless Wigs Market
7.2.4.7.1 Rest of Europe Glueless Wigs Market by Application
7.2.4.7.2 Rest of Europe Glueless Wigs Market by Product
7.2.4.7.3 Rest of Europe Glueless Wigs Market by Distribution Channel
7.3 Asia Pacific Glueless Wigs Market
7.3.1 Asia Pacific Glueless Wigs Market by Application
7.3.1.1 Asia Pacific Commercial Market by Country
7.3.1.2 Asia Pacific Personal Market by Country
7.3.2 Asia Pacific Glueless Wigs Market by Product
7.3.2.1 Asia Pacific Synthetic Wigs Market by Country
7.3.2.2 Asia Pacific Human Hair Wigs Market by Country
7.3.2.3 Asia Pacific Animal Hair Wigs Market by Country
7.3.3 Asia Pacific Glueless Wigs Market by Distribution Channel
7.3.3.1 Asia Pacific Specialty Stores Market by Country
7.3.3.2 Asia Pacific Hair Salons Market by Country
7.3.3.3 Asia Pacific Online Sales Channel Market by Country
7.3.3.4 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Glueless Wigs Market by Country
7.3.4.1 China Glueless Wigs Market
7.3.4.1.1 China Glueless Wigs Market by Application
7.3.4.1.2 China Glueless Wigs Market by Product
7.3.4.1.3 China Glueless Wigs Market by Distribution Channel
7.3.4.2 Japan Glueless Wigs Market
7.3.4.2.1 Japan Glueless Wigs Market by Application
7.3.4.2.2 Japan Glueless Wigs Market by Product
7.3.4.2.3 Japan Glueless Wigs Market by Distribution Channel
7.3.4.3 India Glueless Wigs Market
7.3.4.3.1 India Glueless Wigs Market by Application
7.3.4.3.2 India Glueless Wigs Market by Product
7.3.4.3.3 India Glueless Wigs Market by Distribution Channel
7.3.4.4 South Korea Glueless Wigs Market
7.3.4.4.1 South Korea Glueless Wigs Market by Application
7.3.4.4.2 South Korea Glueless Wigs Market by Product
7.3.4.4.3 South Korea Glueless Wigs Market by Distribution Channel
7.3.4.5 Singapore Glueless Wigs Market
7.3.4.5.1 Singapore Glueless Wigs Market by Application
7.3.4.5.2 Singapore Glueless Wigs Market by Product
7.3.4.5.3 Singapore Glueless Wigs Market by Distribution Channel
7.3.4.6 Malaysia Glueless Wigs Market
7.3.4.6.1 Malaysia Glueless Wigs Market by Application
7.3.4.6.2 Malaysia Glueless Wigs Market by Product
7.3.4.6.3 Malaysia Glueless Wigs Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Glueless Wigs Market
7.3.4.7.1 Rest of Asia Pacific Glueless Wigs Market by Application
7.3.4.7.2 Rest of Asia Pacific Glueless Wigs Market by Product
7.3.4.7.3 Rest of Asia Pacific Glueless Wigs Market by Distribution Channel
7.4 LAMEA Glueless Wigs Market
7.4.1 LAMEA Glueless Wigs Market by Application
7.4.1.1 LAMEA Commercial Market by Country
7.4.1.2 LAMEA Personal Market by Country
7.4.2 LAMEA Glueless Wigs Market by Product
7.4.2.1 LAMEA Synthetic Wigs Market by Country
7.4.2.2 LAMEA Human Hair Wigs Market by Country
7.4.2.3 LAMEA Animal Hair Wigs Market by Country
7.4.3 LAMEA Glueless Wigs Market by Distribution Channel
7.4.3.1 LAMEA Specialty Stores Market by Country
7.4.3.2 LAMEA Hair Salons Market by Country
7.4.3.3 LAMEA Online Sales Channel Market by Country
7.4.3.4 LAMEA Others Market by Country
7.4.4 LAMEA Glueless Wigs Market by Country
7.4.4.1 Brazil Glueless Wigs Market
7.4.4.1.1 Brazil Glueless Wigs Market by Application
7.4.4.1.2 Brazil Glueless Wigs Market by Product
7.4.4.1.3 Brazil Glueless Wigs Market by Distribution Channel
7.4.4.2 Argentina Glueless Wigs Market
7.4.4.2.1 Argentina Glueless Wigs Market by Application
7.4.4.2.2 Argentina Glueless Wigs Market by Product
7.4.4.2.3 Argentina Glueless Wigs Market by Distribution Channel
7.4.4.3 UAE Glueless Wigs Market
7.4.4.3.1 UAE Glueless Wigs Market by Application
7.4.4.3.2 UAE Glueless Wigs Market by Product
7.4.4.3.3 UAE Glueless Wigs Market by Distribution Channel
7.4.4.4 Saudi Arabia Glueless Wigs Market
7.4.4.4.1 Saudi Arabia Glueless Wigs Market by Application
7.4.4.4.2 Saudi Arabia Glueless Wigs Market by Product
7.4.4.4.3 Saudi Arabia Glueless Wigs Market by Distribution Channel
7.4.4.5 South Africa Glueless Wigs Market
7.4.4.5.1 South Africa Glueless Wigs Market by Application
7.4.4.5.2 South Africa Glueless Wigs Market by Product
7.4.4.5.3 South Africa Glueless Wigs Market by Distribution Channel
7.4.4.6 Nigeria Glueless Wigs Market
7.4.4.6.1 Nigeria Glueless Wigs Market by Application
7.4.4.6.2 Nigeria Glueless Wigs Market by Product
7.4.4.6.3 Nigeria Glueless Wigs Market by Distribution Channel
7.4.4.7 Rest of LAMEA Glueless Wigs Market
7.4.4.7.1 Rest of LAMEA Glueless Wigs Market by Application
7.4.4.7.2 Rest of LAMEA Glueless Wigs Market by Product
7.4.4.7.3 Rest of LAMEA Glueless Wigs Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Qingdao Urjoy wigs co., Ltd.
8.1.1 Company Overview
8.1.2 SWOT Analysis
8.2 MYFIRSTWIG
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 April Lace Wigs
8.3.1 Company Overview
8.3.2 SWOT Analysis
8.4 Wowafrican Electronic Commerce Co., LTD
8.4.1 Company Overview
8.4.2 SWOT Analysis
8.5 UniWigs
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Divas Lace Wigs
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 BESTLACEWIGS
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Nadula Hair (Hong Kong Longqi Limited)
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 RPGSHOW
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Shake-N-Go, Inc.
8.10.1 Company Overview
8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Glueless Wigs Market

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