Global Ginger Beer Market Size, Share & Industry Trends Analysis Report By Type (Non-alcoholic and Alcoholic), By Flavor (Flavored and Original), By Distribution Channel (On-trade and Off-trade), By Regional Outlook and Forecast, 2022 - 2028

Global Ginger Beer Market Size, Share & Industry Trends Analysis Report By Type (Non-alcoholic and Alcoholic), By Flavor (Flavored and Original), By Distribution Channel (On-trade and Off-trade), By Regional Outlook and Forecast, 2022 - 2028

The Global Ginger Beer Market size is expected to reach $6.7 billion by 2028, rising at a market growth of 6.9% CAGR during the forecast period.

Ginger beer is a fizzy, sweetened, non-alcoholic beverage. It was created by the natural fermentation of ginger spice, yeast, and sugar. Current ginger beers are typically produced as opposed to brewed, frequently with flavor and color additions and artificial carbonation. Ginger ale is not a brewed beverage. Ginger beer dates back to the colonial spice trade between the Orient and the sugar-producing islands of the Caribbean.

It gained popularity in Britain and its colonies in the eighteenth century. Few brewers have maintained an alcoholic product since 1855 when excise tax restrictions limited the alcohol concentration to 2% and other spices were added in varying amounts. From fermented ginger, sugar, and water, ginger beer is still made at home using a symbiotic colony of yeast and Lactobacillus (bacteria).

The fermentation process is initiated with ginger beer plant (GBP), a sort of fermentation starter. Also known as "bees’ wine," "Palestinian bees," "California bees," and "balm of Gilead," it is not a plant but rather a composite organism consisting of the yeast Saccharomyces florentines and the bacterium Lactobacillus hilgardii, which form a (SCOBY). Similar to kefir grains, kombucha, and tibicos, it develops a gelatinous material that enables it to be readily transported from one fermenting substrate to the next.

Original ginger beer is produced by fermenting water, sugar, ginger, optional additions such as lemon juice and cream of tartar, and GBP for several days, therefore turning a portion of the sugar into alcohol. GBP is obtainable through a variety of commercial sources. The National Collection of Yeast Cultures (NCYC) possessed an old sample of "Bees wine" in 2008, but the current staff has not used it, and the NCYC is unwilling to provide it due to safety concerns because the sample's exact composition is unclear.

COVID-19 Impact Analysis

The COVID-19 pandemic has had an impact on markets all around the world for ginger beer. As a result of the ongoing lockdown scenario, every industry has been forced to shut down, which, in turn, is affecting output. Because of the need to keep a social distance, nearly all of the bars, restaurants, pubs, and liquor stores in virtually all of the nations have been closed. This has disrupted the sales volume and frequency of ginger beer. Most nations' economies are heavily dependent on the sale of alcoholic beverages because of the money they provide.

Market Growth Factor

Health Is Becoming More Important to Consumers

The desire for beverages that are low in alcohol and gluten-free, in particular among customers who are health concerned, is anticipated to promote the market expansion of ginger beer in the future. This need is a direct outcome of different dietary restrictions. The number of people drinking beverages made with ginger beer is rising, and key players in the sector are developing new products to satisfy this demand.

Reduces the Signs of Aging

Consuming ginger beer regularly will assist to slow the aging process and the indications that come along with it. Simply inhaling its scent has the power to improve mood and put it in a better frame of mind. Stress, whether it's emotional or psychological, speeds up the natural aging process. Ginger beer will undoubtedly provide a sense of calm, and it also has the potential to strengthen the resolve to carry on with the activities that are part of regular lives. The normal metabolic process in the body produces free radicals as a by-product.

Market Restraining Factor

There are serious risks associated with drinking beer

Consuming alcohol of any sort, even beer, can affect the amount of sugar that is dissolved in the blood in bodies. To look at this process in further detail, the liver will release the chemical into circulation once it has converted glycogen into glucose. At this point, the negative consequences of drinking beer daily are significant only if excessive amounts are consumed over the recommended limits. In particular, the presence of alcohol in the drink might disrupt the process by causing feelings of hunger to arise.

Type Outlook

Based on the Type, the Ginger Beer Market is segmented into Alcoholic and Non-alcoholic. The non-alcoholic segment acquired the highest revenue share in the ginger beer market. The increasing popularity of flavored beverages, such as ginger beer, among consumers, particularly millennials, would complement the rising trend. In addition, the increased popularity of craft cocktails and do-it-yourself beverages is prompting prominent producers to release a variety of mixer packs, including lemon-lime and ginger beer.

Flavor Outlook

On the basis of Flavor, the Ginger Beer Market is divided into original and flavoured. The original segment recorded a substantial revenue share in the ginger beer market. The increasing use of ginger beer in alcoholic beverages such as cocktails and mules will bolster the segment's annual growth in the coming years. Ginger beer cocktails have an energizing, sharp taste with a hint of spice, which has prompted restaurants, taverns, and clubs to add them to their menus to expand their product selection.

Distribution Channel

By Distribution channel, the Ginger Beer Market is classified into On-trade and Off-trade. The on-trade segment garnered the highest revenue share in the ginger beer market. Bars, clubs, lounges, restaurants, motels, and cafés are all examples of establishments that fall under the "on-trade" distribution route. As a result of the widespread COVID-19, many businesses had to close their doors, which had a significant negative impact on the expansion of the on-trade sector.

Regional Outlook

Region-wise, the Ginger Beer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired the largest revenue share in the ginger beer market. It is anticipated that demand for the product would be driven by an increase in consumers' knowledge of the importance of health and well-being in their daily lives in the region. In comparison to the consumption levels of other nations in the region, countries such as the United States have quite high levels.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Fever-Tree Drinks PLC, Fentimans Ltd., Crabbie’s Alcoholic Ginger Beer (Halewood Artisanal Spirits (UK) Limited), Bundaberg Brewed Drinks Pty Ltd., Rachel's Ginger Beer, Gunsberg, Natrona Bottling Company, Goslings Export (Bermuda) Limited and Q Tonic, LLC

Strategies Deployed in Ginger Beer Market

Oct-2022: Fever-Tree introduced Fever-Tree Blood Orange Ginger Beer, just in period for Fall entertaining. The Fever-Tree juicy top note obtains a perfect balance to flavored Ginger Beer, providing long-lasting, sweet warmth on the palate and a superior mixer. Moreover, in line with all Fever-Tree mixers, this ginger beer is non-GMO certified, created with no synthetic sweeteners or colors, and at only 35 calories per 6.8 fl. oz. bottle it can be utilized to develop a deliciously light and refreshing long, mixed drink that would change how consumer appreciate a traditional mule.

Oct-2022: Fever-Tree formed a partnership with Asahi Breweries, a Japanese global spirits, beer, soft drinks, and food business group. This partnership aimed to capitalise on the growing customer need for premium adult soft drinks in the Japanese industry.

Mar-2022: Fentimans introduced a mixer fridge pack. The pack consists of 6 x 150ml cans and is packaged in four of the brand’s best-selling mixer variants such as Rose Lemonade, Premium Indian Tonic, Ginger Beer, and Valencian Orange Tonic Water. Additionally, this launch would be reinforced by trade activity, ahead of a major above-the-line movement dedicated to Fentimans mixers later in the year.

Feb-2022: Fever Tree’s came into a partnership with Bohae Brewery, a South Korean brewing business. This partnership would deliver options for Fever Tree to promote the nation’s favorite serve, the soju tonic or ‘so-tonic’, and especially the highball, with superior mixers.

Nov-2021: Q Mixers launched Q Mixers, Tropical Ginger Beer. The Tropical Ginger Beer delivers a satisfying twist made with real ginger, mango, agave, passion fruit, and pineapple along with a strong ginger punch, juicy, tropical flavors, and extra carbonation. Moreover, Ginger Beer is offered exclusively at Kroger and Qmixers.com in 7.5oz cans, with plans for extended national distribution in early 2022.

Oct-2019: Fentimans came into a partnership with Artisanal Imports, an importer of specialty beverages. This partnership aimed to obtain Fentiman's delectable craft sodas and mixers to a new industry in the U.S

Jun-2019: Fentimans expanded it's prevailing a new pink ginger beverage in the UK. The pink ginger beverage has transformed the ginger-style drink, delivering a naturally cloudy liquid with a warm pink hue. Moreover, the introduction of pink ginger would resume to building attraction with a younger demographic vigorously pursuing new and exciting drinks.

Mar-2018: Crabbie’s Alcoholic Ginger Beer unveiled Sadler’s, the first beer in the unique Crabbie’s Crafty Ginger Collection. The Sadler’s Red IPA is brewed with Australian and American hops and has passion fruit, citrus, and mango fragrance, and the variety of this, with Crabbie’s, results in the deep fruity taste of the IPA hops standing up brightly to the fiery flavor of ginger.

Mar-2018: Bundaberg Brewed Drinks partnered with PepsiCo, an American multinational food, snack, and beverage corporation. This partnership would immensely advance U.S. distribution for the craft-brewed beverage brand. Additionally, the national distribution abilities of PepsiCo would permit Bundaberg Brewed to make products general to many more consumers.

Scope of the Study

Market Segments covered in the Report:

By Type

  • Non-alcoholic
  • Alcoholic
By Flavor
  • Flavored
  • Original
By Distribution Channel
  • On-trade
  • Off-trade
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Egypt
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Fever-Tree Drinks PLC
  • Fentimans Ltd.
  • Crabbie’s Alcoholic Ginger Beer (Halewood Artisanal Spirits (UK) Limited)
  • Bundaberg Brewed Drinks Pty Ltd.
  • Rachel's Ginger Beer
  • Gunsberg
  • Natrona Bottling Company
  • Goslings Export (Bermuda) Limited
  • Q Tonic, LLC
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Ginger Beer Market, by Type
1.4.2 Global Ginger Beer Market, by Flavor
1.4.3 Global Ginger Beer Market, by Distribution Channel
1.4.4 Global Ginger Beer Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenarios
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Ginger Beer Market
Chapter 4. Global Ginger Beer Market by Type
4.1 Global Non-alcoholic Market by Region
4.2 Global Alcoholic Market by Region
Chapter 5. Global Ginger Beer Market by Flavor
5.1 Global Flavored Market by Region
5.2 Global Original Market by Region
Chapter 6. Global Ginger Beer Market by Distribution Channel
6.1 Global On-trade Market by Region
6.2 Global Off-trade Market by Region
Chapter 7. Global Ginger Beer Market by Region
7.1 North America Ginger Beer Market
7.1.1 North America Ginger Beer Market by Type
7.1.1.1 North America Non-alcoholic Market by Country
7.1.1.2 North America Alcoholic Market by Country
7.1.2 North America Ginger Beer Market by Flavor
7.1.2.1 North America Flavored Market by Country
7.1.2.2 North America Original Market by Country
7.1.3 North America Ginger Beer Market by Distribution Channel
7.1.3.1 North America On-trade Market by Country
7.1.3.2 North America Off-trade Market by Country
7.1.4 North America Ginger Beer Market by Country
7.1.4.1 US Ginger Beer Market
7.1.4.1.1 US Ginger Beer Market by Type
7.1.4.1.2 US Ginger Beer Market by Flavor
7.1.4.1.3 US Ginger Beer Market by Distribution Channel
7.1.4.2 Canada Ginger Beer Market
7.1.4.2.1 Canada Ginger Beer Market by Type
7.1.4.2.2 Canada Ginger Beer Market by Flavor
7.1.4.2.3 Canada Ginger Beer Market by Distribution Channel
7.1.4.3 Mexico Ginger Beer Market
7.1.4.3.1 Mexico Ginger Beer Market by Type
7.1.4.3.2 Mexico Ginger Beer Market by Flavor
7.1.4.3.3 Mexico Ginger Beer Market by Distribution Channel
7.1.4.4 Rest of North America Ginger Beer Market
7.1.4.4.1 Rest of North America Ginger Beer Market by Type
7.1.4.4.2 Rest of North America Ginger Beer Market by Flavor
7.1.4.4.3 Rest of North America Ginger Beer Market by Distribution Channel
7.2 Europe Ginger Beer Market
7.2.1 Europe Ginger Beer Market by Type
7.2.1.1 Europe Non-alcoholic Market by Country
7.2.1.2 Europe Alcoholic Market by Country
7.2.2 Europe Ginger Beer Market by Flavor
7.2.2.1 Europe Flavored Market by Country
7.2.2.2 Europe Original Market by Country
7.2.3 Europe Ginger Beer Market by Distribution Channel
7.2.3.1 Europe On-trade Market by Country
7.2.3.2 Europe Off-trade Market by Country
7.2.4 Europe Ginger Beer Market by Country
7.2.4.1 Germany Ginger Beer Market
7.2.4.1.1 Germany Ginger Beer Market by Type
7.2.4.1.2 Germany Ginger Beer Market by Flavor
7.2.4.1.3 Germany Ginger Beer Market by Distribution Channel
7.2.4.2 UK Ginger Beer Market
7.2.4.2.1 UK Ginger Beer Market by Type
7.2.4.2.2 UK Ginger Beer Market by Flavor
7.2.4.2.3 UK Ginger Beer Market by Distribution Channel
7.2.4.3 France Ginger Beer Market
7.2.4.3.1 France Ginger Beer Market by Type
7.2.4.3.2 France Ginger Beer Market by Flavor
7.2.4.3.3 France Ginger Beer Market by Distribution Channel
7.2.4.4 Russia Ginger Beer Market
7.2.4.4.1 Russia Ginger Beer Market by Type
7.2.4.4.2 Russia Ginger Beer Market by Flavor
7.2.4.4.3 Russia Ginger Beer Market by Distribution Channel
7.2.4.5 Spain Ginger Beer Market
7.2.4.5.1 Spain Ginger Beer Market by Type
7.2.4.5.2 Spain Ginger Beer Market by Flavor
7.2.4.5.3 Spain Ginger Beer Market by Distribution Channel
7.2.4.6 Italy Ginger Beer Market
7.2.4.6.1 Italy Ginger Beer Market by Type
7.2.4.6.2 Italy Ginger Beer Market by Flavor
7.2.4.6.3 Italy Ginger Beer Market by Distribution Channel
7.2.4.7 Rest of Europe Ginger Beer Market
7.2.4.7.1 Rest of Europe Ginger Beer Market by Type
7.2.4.7.2 Rest of Europe Ginger Beer Market by Flavor
7.2.4.7.3 Rest of Europe Ginger Beer Market by Distribution Channel
7.3 Asia Pacific Ginger Beer Market
7.3.1 Asia Pacific Ginger Beer Market by Type
7.3.1.1 Asia Pacific Non-alcoholic Market by Country
7.3.1.2 Asia Pacific Alcoholic Market by Country
7.3.2 Asia Pacific Ginger Beer Market by Flavor
7.3.2.1 Asia Pacific Flavored Market by Country
7.3.2.2 Asia Pacific Original Market by Country
7.3.3 Asia Pacific Ginger Beer Market by Distribution Channel
7.3.3.1 Asia Pacific On-trade Market by Country
7.3.3.2 Asia Pacific Off-trade Market by Country
7.3.4 Asia Pacific Ginger Beer Market by Country
7.3.4.1 China Ginger Beer Market
7.3.4.1.1 China Ginger Beer Market by Type
7.3.4.1.2 China Ginger Beer Market by Flavor
7.3.4.1.3 China Ginger Beer Market by Distribution Channel
7.3.4.2 Japan Ginger Beer Market
7.3.4.2.1 Japan Ginger Beer Market by Type
7.3.4.2.2 Japan Ginger Beer Market by Flavor
7.3.4.2.3 Japan Ginger Beer Market by Distribution Channel
7.3.4.3 India Ginger Beer Market
7.3.4.3.1 India Ginger Beer Market by Type
7.3.4.3.2 India Ginger Beer Market by Flavor
7.3.4.3.3 India Ginger Beer Market by Distribution Channel
7.3.4.4 South Korea Ginger Beer Market
7.3.4.4.1 South Korea Ginger Beer Market by Type
7.3.4.4.2 South Korea Ginger Beer Market by Flavor
7.3.4.4.3 South Korea Ginger Beer Market by Distribution Channel
7.3.4.5 Singapore Ginger Beer Market
7.3.4.5.1 Singapore Ginger Beer Market by Type
7.3.4.5.2 Singapore Ginger Beer Market by Flavor
7.3.4.5.3 Singapore Ginger Beer Market by Distribution Channel
7.3.4.6 Malaysia Ginger Beer Market
7.3.4.6.1 Malaysia Ginger Beer Market by Type
7.3.4.6.2 Malaysia Ginger Beer Market by Flavor
7.3.4.6.3 Malaysia Ginger Beer Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Ginger Beer Market
7.3.4.7.1 Rest of Asia Pacific Ginger Beer Market by Type
7.3.4.7.2 Rest of Asia Pacific Ginger Beer Market by Flavor
7.3.4.7.3 Rest of Asia Pacific Ginger Beer Market by Distribution Channel
7.4 LAMEA Ginger Beer Market
7.4.1 LAMEA Ginger Beer Market by Type
7.4.1.1 LAMEA Non-alcoholic Market by Country
7.4.1.2 LAMEA Alcoholic Market by Country
7.4.2 LAMEA Ginger Beer Market by Flavor
7.4.2.1 LAMEA Flavored Market by Country
7.4.2.2 LAMEA Original Market by Country
7.4.3 LAMEA Ginger Beer Market by Distribution Channel
7.4.3.1 LAMEA On-trade Market by Country
7.4.3.2 LAMEA Off-trade Market by Country
7.4.4 LAMEA Ginger Beer Market by Country
7.4.4.1 Brazil Ginger Beer Market
7.4.4.1.1 Brazil Ginger Beer Market by Type
7.4.4.1.2 Brazil Ginger Beer Market by Flavor
7.4.4.1.3 Brazil Ginger Beer Market by Distribution Channel
7.4.4.2 Argentina Ginger Beer Market
7.4.4.2.1 Argentina Ginger Beer Market by Type
7.4.4.2.2 Argentina Ginger Beer Market by Flavor
7.4.4.2.3 Argentina Ginger Beer Market by Distribution Channel
7.4.4.3 UAE Ginger Beer Market
7.4.4.3.1 UAE Ginger Beer Market by Type
7.4.4.3.2 UAE Ginger Beer Market by Flavor
7.4.4.3.3 UAE Ginger Beer Market by Distribution Channel
7.4.4.4 Egypt Ginger Beer Market
7.4.4.4.1 Egypt Ginger Beer Market by Type
7.4.4.4.2 Egypt Ginger Beer Market by Flavor
7.4.4.4.3 Egypt Ginger Beer Market by Distribution Channel
7.4.4.5 South Africa Ginger Beer Market
7.4.4.5.1 South Africa Ginger Beer Market by Type
7.4.4.5.2 South Africa Ginger Beer Market by Flavor
7.4.4.5.3 South Africa Ginger Beer Market by Distribution Channel
7.4.4.6 Nigeria Ginger Beer Market
7.4.4.6.1 Nigeria Ginger Beer Market by Type
7.4.4.6.2 Nigeria Ginger Beer Market by Flavor
7.4.4.6.3 Nigeria Ginger Beer Market by Distribution Channel
7.4.4.7 Rest of LAMEA Ginger Beer Market
7.4.4.7.1 Rest of LAMEA Ginger Beer Market by Type
7.4.4.7.2 Rest of LAMEA Ginger Beer Market by Flavor
7.4.4.7.3 Rest of LAMEA Ginger Beer Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Fever-Tree Drinks PLC
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Partnerships, Collaborations, and Agreements:
8.1.4.2 Product Launches and Product Expansions:
8.2 Fentimans Ltd.
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Partnerships, Collaborations, and Agreements:
8.2.2.2 Product Launches and Product Expansions:
8.3 Crabbie’s Alcoholic Ginger Beer (Halewood Artisanal Spirits (UK) Limited)
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product Launches and Product Expansions:
8.4 Bundaberg Brewed Drinks Pty Ltd.
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Partnerships, Collaborations, and Agreements:
8.5 Rachel's Ginger Beer
8.5.1 Company Overview
8.6 Gunsberg
8.6.1 Company Overview
8.7 Natrona Bottling Company
8.7.1 Company Overview
8.8 Goslings Export (Bermuda) Limited
8.8.1 Company Overview
8.9 Q Tonic, LLC
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:

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