Global Generative Design Market Size, Share & Trends Analysis Report By Deployment (On premise and Cloud), By Industry, By Application, By Regional Outlook and Forecast, 2024 - 2031

Global Generative Design Market Size, Share & Trends Analysis Report By Deployment (On premise and Cloud), By Industry, By Application, By Regional Outlook and Forecast, 2024 - 2031


The Global Generative Design Market size is expected to reach $938.9 million by 2031, rising at a market growth of 19.8% CAGR during the forecast period.

Safety and reliability are paramount in aerospace and defense applications. Generative design helps ensure that components are robust and reliable by optimizing structural integrity and performance under various operating conditions. Hence, the aerospace and defense segment held more than 1/4th revenue share in the market in 2023. Generative design facilitates the use of advanced materials and composites often required in aerospace and defense. These materials can be optimized for specific applications, resulting in improved performance and reduced material costs.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Autodesk, Inc. unveiled Autodesk AI, designed to enhance creativity, tackle challenges, and reduce unproductive tasks across various industries. Furthermore, In May, 2024, PTC, Inc. unveiled Creo 11 and Creo+ SaaS CAD solutions, aiming to accelerate design and improve electrification, composites, model-based definition, simulation-driven design, and manufacturing.

Based on the Analysis presented in the KBV Cardinal matrix; Siemens AG is the forerunner in the Generative Design Market. In June, 2024, Siemens AG unveiled AI tools to enhance hydrogen production plant design, accelerating scalability. Their new hydrogen plant configurator includes a generative AI chatbot that generates flow diagrams and precise layouts based on design specifications. Companies such as Dassault Systemes SE Autodesk, Inc., Hexagon AB are some of the key innovators in Generative Design Market.

Market Growth Factors

Companies face intense competition to bring products to market quickly. Generative design speeds up the design process by automating the creation of multiple design alternatives and optimizing them for specific criteria. This reduces the time needed to iterate and refine designs, allowing companies to launch products faster. Generative design minimizes this by quickly generating and evaluating numerous design options. This efficiency can significantly reduce development costs by identifying the most effective designs early. Thus, rising demand for efficient product development drives the market's growth.

AI and ML algorithms can autonomously generate design options based on predefined parameters and constraints. These algorithms can analyze and evaluate numerous design possibilities faster than manual methods, leading to more diverse and optimized solutions. AI-driven generative design tools use optimization algorithms to evaluate the performance of various design iterations. They can explore unconventional solutions and optimize designs in ways that might not be intuitive or feasible using traditional methods. Therefore, artificial intelligence and machine learning advancements propel the market's growth.

Market Restraining Factors

Generative design involves the creation and manipulation of proprietary design data. Companies are concerned about the risk of intellectual property (IP) theft or unauthorized access to their sensitive design information, especially when using cloud-based solutions. Cloud-based generative design tools store sensitive data online, making them susceptible to breaches and cyberattacks. The potential for unauthorized access to confidential design data raises significant security concerns for companies. Companies must implement comprehensive security protocols, which can be resource-intensive and add to operational overhead. Thus, data security and privacy concerns are impeding the market's growth.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.

Deployment Outlook

Based on deployment, the market is divided into on premise and cloud. In 2023, the on premise segment garnered 53% revenue share in the market. Generative design processes often involve proprietary and sensitive design data. On-premises solutions offer enhanced data security and privacy control, minimizing the risk of unauthorized access and data breaches.

Industry Outlook

On the basis of industry, the market is segmented into automotive, industrial manufacturing, aerospace & defense, architecture & construction, and others. In 2023, the industrial manufacturing segment attained 23% revenue share in the market. Generative design speeds up prototyping by rapidly generating and evaluating multiple design options. This accelerates product development cycles, allowing manufacturers to bring new products to market faster. Generative design provides the flexibility to create customized solutions tailored to specific manufacturing needs.

Application Outlook

By application, the market is divided into topology optimization & 3D printing, lightweighting, thermal management, and others. In 2023, the topology optimization & 3D printing segment registered 43% revenue share in the market. Generative design excels in topology optimization by generating structures that use material only where needed, based on performance criteria. This results in lightweight yet strong components, ideal for applications where material efficiency is crucial.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed the 39% revenue share in the market in 2023. North America, particularly the United States and Canada, is known for its advanced manufacturing infrastructure and technological innovation. This strongly focuses on integrating cutting-edge technologies such as generative design into manufacturing processes.

Market Composition and Attributes

The Generative Design market is highly competitive, with leading companies like Autodesk and Dassault Systèmes dominating. Competition is fueled by rapid technological advancements, increasing adoption across industries, and the push for innovation in design processes. New entrants focus on specialized applications and niche markets to differentiate themselves.

Recent Strategies Deployed in the Market
  • >Jul-2024: Dassault Systemes SE announced the partnership with Bel Group, a multinational cheese marketer to drive sustainability in the food industry. They will leverage artificial intelligence to digitalize the entire value chain, from product concept to manufacturing and market launch, aiming to shape the future of food through innovation.
  • Jul-2024: Altair Engineering, Inc. unveiled Altair HyperWorks 2024, its premier platform for design and simulation. This update features major advancements in AI-driven engineering, mechanical and electronics systems design, and simulation-based optimization, enhancing both engineering and business capabilities.
  • Jun-2024: Dassault Systemes SE teamed up with Valeo, an automotive supplier company to leverage its "Global Modular Architecture" and "Smart, Safe & Connected" solutions on the 3DEXPERIENCE platform. This collaboration aims to accelerate Valeo's R&D digital transformation, deploying the platform to over 15,000 users to enhance electrification, ADAS, and lighting solutions.
  • Jun-2024: Siemens AG unveiled AI tools to enhance hydrogen production plant design, accelerating scalability. Their new hydrogen plant configurator includes a generative AI chatbot that generates flow diagrams and precise layouts based on design specifications. It also predicts key metrics like energy consumption, heat production, and essential component lists.
  • Jun-2024: nTopology Inc. unveiled nTop 5, its advanced computational design software, now featuring integrations with Materialise, Autodesk, Hexagon, Intact Solutions, and Cloudflare. This update introduces a new kernel for enhanced precision and faster design operations, streamlining the end-to-end process for high-performance engineering designs.
List of Key Companies Profiled
  • >PTC, Inc.
  • Dassault Systemes SE
  • Autodesk, Inc.
  • Siemens AG
  • ANSYS, Inc.
  • nTopology Inc.
  • Hexagon AB
  • Altair Engineering, Inc. (IMG Companies, LLC)
  • Carbon, Inc.
  • Synera GmbH
Global Generative Design Market Report Segmentation

By Deployment
  • >On premise
  • Cloud
By Industry
  • >Automotive
  • Industrial Manufacturing
  • Aerospace & Defense
  • Architecture & Construction
  • Others
By Application
  • >Topology Optimization & 3D Printing
  • Lightweighting
  • Thermal Management
  • Others
By Geography
  • >North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Generative Design Market, by Deployment
1.4.2 Global Generative Design Market, by Industry
1.4.3 Global Generative Design Market, by Application
1.4.4 Global Generative Design Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Product Launches and Product Expansions
4.2.2 Partnerships, Collaborations and Agreements
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2020, April – 2024, May) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Global Generative Design Market by Deployment
5.1 Global On premise Market by Region
5.2 Global Cloud Market by Region
Chapter 6. Global Generative Design Market by Industry
6.1 Global Automotive Market by Region
6.2 Global Industrial Manufacturing Market by Region
6.3 Global Aerospace & Defense Market by Region
6.4 Global Architecture & Construction Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Generative Design Market by Application
7.1 Global Topology Optimization & 3D Printing Market by Region
7.2 Global Lightweighting Market by Region
7.3 Global Thermal Management Market by Region
7.4 Global Others Market by Region
Chapter 8. Global Generative Design Market by Region
8.1 North America Generative Design Market
8.1.1 North America Generative Design Market by Deployment
8.1.1.1 North America On premise Market by Country
8.1.1.2 North America Cloud Market by Country
8.1.2 North America Generative Design Market by Industry
8.1.2.1 North America Automotive Market by Country
8.1.2.2 North America Industrial Manufacturing Market by Country
8.1.2.3 North America Aerospace & Defense Market by Country
8.1.2.4 North America Architecture & Construction Market by Country
8.1.2.5 North America Others Market by Country
8.1.3 North America Generative Design Market by Application
8.1.3.1 North America Topology Optimization & 3D Printing Market by Country
8.1.3.2 North America Lightweighting Market by Country
8.1.3.3 North America Thermal Management Market by Country
8.1.3.4 North America Others Market by Country
8.1.4 North America Generative Design Market by Country
8.1.4.1 US Generative Design Market
8.1.4.1.1 US Generative Design Market by Deployment
8.1.4.1.2 US Generative Design Market by Industry
8.1.4.1.3 US Generative Design Market by Application
8.1.4.2 Canada Generative Design Market
8.1.4.2.1 Canada Generative Design Market by Deployment
8.1.4.2.2 Canada Generative Design Market by Industry
8.1.4.2.3 Canada Generative Design Market by Application
8.1.4.3 Mexico Generative Design Market
8.1.4.3.1 Mexico Generative Design Market by Deployment
8.1.4.3.2 Mexico Generative Design Market by Industry
8.1.4.3.3 Mexico Generative Design Market by Application
8.1.4.4 Rest of North America Generative Design Market
8.1.4.4.1 Rest of North America Generative Design Market by Deployment
8.1.4.4.2 Rest of North America Generative Design Market by Industry
8.1.4.4.3 Rest of North America Generative Design Market by Application
8.2 Europe Generative Design Market
8.2.1 Europe Generative Design Market by Deployment
8.2.1.1 Europe On premise Market by Country
8.2.1.2 Europe Cloud Market by Country
8.2.2 Europe Generative Design Market by Industry
8.2.2.1 Europe Automotive Market by Country
8.2.2.2 Europe Industrial Manufacturing Market by Country
8.2.2.3 Europe Aerospace & Defense Market by Country
8.2.2.4 Europe Architecture & Construction Market by Country
8.2.2.5 Europe Others Market by Country
8.2.3 Europe Generative Design Market by Application
8.2.3.1 Europe Topology Optimization & 3D Printing Market by Country
8.2.3.2 Europe Lightweighting Market by Country
8.2.3.3 Europe Thermal Management Market by Country
8.2.3.4 Europe Others Market by Country
8.2.4 Europe Generative Design Market by Country
8.2.4.1 Germany Generative Design Market
8.2.4.1.1 Germany Generative Design Market by Deployment
8.2.4.1.2 Germany Generative Design Market by Industry
8.2.4.1.3 Germany Generative Design Market by Application
8.2.4.2 UK Generative Design Market
8.2.4.2.1 UK Generative Design Market by Deployment
8.2.4.2.2 UK Generative Design Market by Industry
8.2.4.2.3 UK Generative Design Market by Application
8.2.4.3 France Generative Design Market
8.2.4.3.1 France Generative Design Market by Deployment
8.2.4.3.2 France Generative Design Market by Industry
8.2.4.3.3 France Generative Design Market by Application
8.2.4.4 Russia Generative Design Market
8.2.4.4.1 Russia Generative Design Market by Deployment
8.2.4.4.2 Russia Generative Design Market by Industry
8.2.4.4.3 Russia Generative Design Market by Application
8.2.4.5 Spain Generative Design Market
8.2.4.5.1 Spain Generative Design Market by Deployment
8.2.4.5.2 Spain Generative Design Market by Industry
8.2.4.5.3 Spain Generative Design Market by Application
8.2.4.6 Italy Generative Design Market
8.2.4.6.1 Italy Generative Design Market by Deployment
8.2.4.6.2 Italy Generative Design Market by Industry
8.2.4.6.3 Italy Generative Design Market by Application
8.2.4.7 Rest of Europe Generative Design Market
8.2.4.7.1 Rest of Europe Generative Design Market by Deployment
8.2.4.7.2 Rest of Europe Generative Design Market by Industry
8.2.4.7.3 Rest of Europe Generative Design Market by Application
8.3 Asia Pacific Generative Design Market
8.3.1 Asia Pacific Generative Design Market by Deployment
8.3.1.1 Asia Pacific On premise Market by Country
8.3.1.2 Asia Pacific Cloud Market by Country
8.3.2 Asia Pacific Generative Design Market by Industry
8.3.2.1 Asia Pacific Automotive Market by Country
8.3.2.2 Asia Pacific Industrial Manufacturing Market by Country
8.3.2.3 Asia Pacific Aerospace & Defense Market by Country
8.3.2.4 Asia Pacific Architecture & Construction Market by Country
8.3.2.5 Asia Pacific Others Market by Country
8.3.3 Asia Pacific Generative Design Market by Application
8.3.3.1 Asia Pacific Topology Optimization & 3D Printing Market by Country
8.3.3.2 Asia Pacific Lightweighting Market by Country
8.3.3.3 Asia Pacific Thermal Management Market by Country
8.3.3.4 Asia Pacific Others Market by Country
8.3.4 Asia Pacific Generative Design Market by Country
8.3.4.1 China Generative Design Market
8.3.4.1.1 China Generative Design Market by Deployment
8.3.4.1.2 China Generative Design Market by Industry
8.3.4.1.3 China Generative Design Market by Application
8.3.4.2 Japan Generative Design Market
8.3.4.2.1 Japan Generative Design Market by Deployment
8.3.4.2.2 Japan Generative Design Market by Industry
8.3.4.2.3 Japan Generative Design Market by Application
8.3.4.3 India Generative Design Market
8.3.4.3.1 India Generative Design Market by Deployment
8.3.4.3.2 India Generative Design Market by Industry
8.3.4.3.3 India Generative Design Market by Application
8.3.4.4 South Korea Generative Design Market
8.3.4.4.1 South Korea Generative Design Market by Deployment
8.3.4.4.2 South Korea Generative Design Market by Industry
8.3.4.4.3 South Korea Generative Design Market by Application
8.3.4.5 Singapore Generative Design Market
8.3.4.5.1 Singapore Generative Design Market by Deployment
8.3.4.5.2 Singapore Generative Design Market by Industry
8.3.4.5.3 Singapore Generative Design Market by Application
8.3.4.6 Malaysia Generative Design Market
8.3.4.6.1 Malaysia Generative Design Market by Deployment
8.3.4.6.2 Malaysia Generative Design Market by Industry
8.3.4.6.3 Malaysia Generative Design Market by Application
8.3.4.7 Rest of Asia Pacific Generative Design Market
8.3.4.7.1 Rest of Asia Pacific Generative Design Market by Deployment
8.3.4.7.2 Rest of Asia Pacific Generative Design Market by Industry
8.3.4.7.3 Rest of Asia Pacific Generative Design Market by Application
8.4 LAMEA Generative Design Market
8.4.1 LAMEA Generative Design Market by Deployment
8.4.1.1 LAMEA On premise Market by Country
8.4.1.2 LAMEA Cloud Market by Country
8.4.2 LAMEA Generative Design Market by Industry
8.4.2.1 LAMEA Automotive Market by Country
8.4.2.2 LAMEA Industrial Manufacturing Market by Country
8.4.2.3 LAMEA Aerospace & Defense Market by Country
8.4.2.4 LAMEA Architecture & Construction Market by Country
8.4.2.5 LAMEA Others Market by Country
8.4.3 LAMEA Generative Design Market by Application
8.4.3.1 LAMEA Topology Optimization & 3D Printing Market by Country
8.4.3.2 LAMEA Lightweighting Market by Country
8.4.3.3 LAMEA Thermal Management Market by Country
8.4.3.4 LAMEA Others Market by Country
8.4.4 LAMEA Generative Design Market by Country
8.4.4.1 Brazil Generative Design Market
8.4.4.1.1 Brazil Generative Design Market by Deployment
8.4.4.1.2 Brazil Generative Design Market by Industry
8.4.4.1.3 Brazil Generative Design Market by Application
8.4.4.2 Argentina Generative Design Market
8.4.4.2.1 Argentina Generative Design Market by Deployment
8.4.4.2.2 Argentina Generative Design Market by Industry
8.4.4.2.3 Argentina Generative Design Market by Application
8.4.4.3 UAE Generative Design Market
8.4.4.3.1 UAE Generative Design Market by Deployment
8.4.4.3.2 UAE Generative Design Market by Industry
8.4.4.3.3 UAE Generative Design Market by Application
8.4.4.4 Saudi Arabia Generative Design Market
8.4.4.4.1 Saudi Arabia Generative Design Market by Deployment
8.4.4.4.2 Saudi Arabia Generative Design Market by Industry
8.4.4.4.3 Saudi Arabia Generative Design Market by Application
8.4.4.5 South Africa Generative Design Market
8.4.4.5.1 South Africa Generative Design Market by Deployment
8.4.4.5.2 South Africa Generative Design Market by Industry
8.4.4.5.3 South Africa Generative Design Market by Application
8.4.4.6 Nigeria Generative Design Market
8.4.4.6.1 Nigeria Generative Design Market by Deployment
8.4.4.6.2 Nigeria Generative Design Market by Industry
8.4.4.6.3 Nigeria Generative Design Market by Application
8.4.4.7 Rest of LAMEA Generative Design Market
8.4.4.7.1 Rest of LAMEA Generative Design Market by Deployment
8.4.4.7.2 Rest of LAMEA Generative Design Market by Industry
8.4.4.7.3 Rest of LAMEA Generative Design Market by Application
Chapter 9. Company Profiles
9.1 PTC, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Dassault Systemes SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 Autodesk, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Siemens AG
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 ANSYS, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Product Launches and Product Expansions:
9.5.6 SWOT Analysis
9.6 nTopology Inc.
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Product Launches and Product Expansions:
9.6.3 SWOT Analysis
9.7 Hexagon AB
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional & Segmental Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.5.3 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 Altair Engineering, Inc. (IMG Companies, LLC)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Carbon, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.9.3 SWOT Analysis
9.10. Synera GmbH
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Product Launches and Product Expansions:
9.10.3 SWOT Analysis
Chapter 10. Winning Imperatives for Generative Design Market

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