Global Fruit & Vegetable Wash Market Size, Share & Trends Analysis Report By Type (Synthetic, and Natural), By End-user, By Product (Liquid & Sprays, Powder, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Fruit & Vegetable Wash Market Size, Share & Trends Analysis Report By Type (Synthetic, and Natural), By End-user, By Product (Liquid & Sprays, Powder, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Fruit & Vegetable Wash Market size is expected to reach $5.8 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 3650.2 Tonnes, experiencing a growth of 4.8% (2019-2022).

According to the U.S. Department of Agriculture, hotels, and restaurants in France account for approximately 63 percent of sales ($40.5 billion), while institutional food service represents the remaining 37 percent ($23.5 billion). Consequently, the institutional segment would generate approximately 7.19% share of the market by 2030. Fruit and vegetable wash products offer effective solutions for cleaning and sanitizing produce, helping food service providers meet stringent cleanliness standards and ensure the safety of their offerings.

Growing consumer environmental awareness has increased demand for sustainable and eco-friendly products across various industries, including the food and beverage sector. Consumers are becoming more aware of how their purchases influence the environment and are searching for products that align with their views on environmental responsibility. Therefore, the growing focus on sustainability and eco-friendly solutions drives the market's growth.

Additionally, As the food service industry expands to cater to growing consumer demand for dining out, takeout, catering, and other food-related services, there is a corresponding increase in the demand for clean and safe produce. Therefore, the expansion of the food service industry is propelling the market's growth.

However, One of the primary reasons for negative perception is the misconception among consumers that washing fruits and vegetables with water alone is sufficient to remove contaminants. Many consumers believe that commercial fruit and vegetable wash products are unnecessary or ineffective, leading to skepticism about their utility. Therefore, negative perceptions and a lack of awareness among the public are impeding the market's growth.

By Type Analysis

On the basis of type, the wash market is segmented into synthetic and natural. In 2022, the natural segment attained a 27.7% revenue share in the market. Increasing consumer health and wellness awareness has led to a growing preference for natural and organic products. In addition, concerns about environmental sustainability are driving demand for natural fruit and vegetable wash products.

By End-User Analysis

By end-user, the market is divided into household, commercial, and institutional. The household segment registered a 74.64% revenue share in the market in 2022. Customers are becoming more conscious of the dangers of eating fresh fruit tainted with chemicals, pesticides, and dangerous microorganisms. Households can easily lower these risks by using fruit and vegetable wash solutions, which improve food safety, minimize the risk of foodborne diseases, and remove pollutants and surface residues.

By Product Analysis

Based on product, the market is divided into liquid & sprays, powder, and others. The powder segment attained a 2.29% revenue share in the market in 2022. Powdered fruit and vegetable wash products often have a longer shelf life than liquid and spray counterparts. The dry formulation offers consumers a practical and affordable alternative that can be stored for long periods. Additionally, powdered fruit and vegetable wash products tend to be more cost-effective on a per-use basis.

By Distribution Channel Analysis

Based on distribution channel, the market is categorized into convenience stores, supermarkets & hypermarkets, online, and others. In 2022, the supermarkets & hypermarkets segment registered a 47.7% revenue share in the market. Supermarkets and hypermarkets are convenient one-stop destinations where consumers can buy vegetables, and cleaning products like fruit and vegetable wash. The accessibility of supermarkets and hypermarkets makes it convenient for consumers to find and purchase these products during their routine shopping trips.

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated a 26.2% revenue share in the market in 2022. As the population grows and urbanizes across the Asia Pacific region, awareness about food safety and hygiene increases. Customers are becoming more aware of the possible dangers of eating fresh food tainted with infections, chemicals, and pesticides. Fruit and vegetable wash products offer a simple and effective solution to reduce these risks, contributing to their rising demand.

Recent Strategies Deployed in the Market

• Jul-2023: Marico Limited, a consumer goods manufacturer, has signed an agreement with Satiya Nutraceuticals Pvt. Ltd., a health and wellness brand. Under this agreement, Marico will acquire a 58% stake in Satiya Nutraceuticals Pvt. Ltd. Additionally, it will help Marico strengthen its position in the health and wellness market.
• Jan-2023: ITC Limited has entered into an agreement with Sproutlife Foods Private Ltd., a start-up that sells products directly to consumers and focuses on health-conscious individuals. Through this agreement, ITC Limited will acquire Sproutlife Foods Private Ltd. and will strengthen its position in the market for nutritious and healthy foods.
• Jan-2023: Hindustan Unilever Limited, a subsidiary of Unilever PLC, has completed the acquisition of Zywie Ventures Pvt. Ltd. Through this acquisition, Hindustan Unilever has acquired a 51% stake in Zywie Ventures Pvt. Ltd. with a combination of main infusions and secondary buyouts.
• Jul-2020: Wipro Consumer Care and Lighting, a subsidiary of Wipro Limited, has launched Giffy Fruit & Vegetable Wash. The product is made entirely from natural ingredients, such as salt and vinegar. Additionally, it offers users an effective and efficient way to clean things.
• May-2020: ITC Limited, an Indian conglomerate company, has unveiled NimWash, a vegetable and fruit wash. The product is manufactured from ingredients like neem and citrus food extracts, is safe to use, and doesn't contain added chlorine or artificial colours.

List of Key Companies Profiled

• The Procter & Gamble Company
• Unilever PLC
• Wipro Limited
• Dabur India Ltd.
• Diversey Holdings Ltd. (Solenis LLC)
• ITC Limited
• Marico Limited
• Maclin Sourcing Solutions Ltd.
• Hebei Baiyun Daily Chemical Co., Ltd.
• Veg Wash Plus

Global Fruit & Vegetable Wash Market Report Segmentation

By Type (Volume, Tonnes, USD Billion, 2019-2030)

• Synthetic
• Natural

By End-user (Volume, Tonnes, USD Billion, 2019-2030)

• Household
• Commercial
• Institutional

By Product (Volume, Tonnes, USD Billion, 2019-2030)

• Liquid & Sprays
• Powder
• Others

By Distribution Channel (Volume, Tonnes, USD Billion, 2019-2030)

• Supermarkets and Hypermarkets
• Online
• Convenience Stores
• Others

By Geography (Volume, Tonnes, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA