Global False Lashes Market Size, Share & Industry Trends Analysis Report By Raw Material (Human Hair, Synthetic Hair, Feather, Metal and Others), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029

Global False Lashes Market Size, Share & Industry Trends Analysis Report By Raw Material (Human Hair, Synthetic Hair, Feather, Metal and Others), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029

The Global False Lashes Market size is expected to reach $2.1 Billion by 2029, rising at a market growth of 6.8% CAGR during the forecast period.

False eyelashes are fake eyelashes put to the eyelid to enhance the look of natural eyelashes. They are constructed of natural or synthetic fibers and hair linked to a strip. Although it might be longer, thicker, and more voluminous than genuine lashes, it is intended to simulate the appearance of natural lashes. False eyelashes are produced in various types, styles, shapes, and lengths to accommodate various eye shapes and individual preferences. Synthetic fibers, fur, metal, and human hair are just materials used to create false eyelashes. In the approaching years, the false lashes market is anticipated to grow due to rising false lash adoption rates in emerging nations and rising false lash awareness.

The demand for false eyelashes is expanding due to the rising tendency to beautify oneself with cosmetics, beauty goods, and makeup. Additionally, the market is driven by shifting fashion trends, rising personal care awareness, rising interest in eye products among beauty professionals, urbanization, and influencer marketing on social media platforms.

To boost the look of the upper eyelashes, women (and occasionally men) wear false eyelashes. False eyelashes come in multipack bundles that contain single lashes, groups of lashes, or lash strips. To achieve a certain impression, thin portions or the outside portion of the eyelid are suitable places for individuals or groups of lashes. A skilled beautician can apply natural fake eyelashes, which are often semi-permanent in nature.

COVID-19 Impact Analysis

The market was negatively impacted by the COVID-19 pandemic. The authorities of many nations worldwide imposed rigorous lockdowns and suspended all output because of the pandemic. Due to a decline in worldwide demand caused by the lockdown, sales crashed to their lowest levels since the pandemic. In addition, the market experienced a fall in sales due to COVID-19 instances around the world and limited large gatherings. Eyelashes are a minor component of the beauty business that is occasionally used by people for parties, celebrations, and other events, the majority of which were postponed in 2020.

Market Growth Factors

Increasing Demand for Customized False Lashes

The rising demand for synthetic eyelashes has been significantly influenced by customization. Consumers are searching for tailored beauty products that cater to their needs and tastes due to rising disposable money and changing lifestyles. Customers can select from a wide selection of false eyelashes because of customization to complement their unique sense of eye shape, style, and desired appearance. They can experiment with various thicknesses, lengths, and styles to produce a distinctive appearance that reflects their interests and preferences in this way. As a result, the consumer can express their individuality through the product and receive another level of customization. In the coming years, the market for false lashes is anticipated to expand due to the rising trend of individualized cosmetic goods.

Expanding Online Retail Channels Along with Online Shoppers

According to market analysis, the growth of the false lashes market is primarily driven by the online retail platform. Nowadays, it is common for eye makeup manufacturers to operate independently owned-online retail stores. These stores provide users with access to information regarding product launches, product features, samples, pricing, and other relevant product details. The rise in online shopping can be attributed to the diverse range of products and competitive pricing offered by e-commerce websites, leading to an increase in the number of shoppers opting for online shopping. Therefore, the rise of online shopping channels will propel the expansion of the market throughout the coming years.

Market Restraining Factors

Risk Of Eye Infection and Skin Infections Associated with The Use of False Lashes

The usage of false eyelashes raises health issues that greatly impact market growth. First, consumers may be less likely to buy false eyelashes due to health concerns, which would reduce demand. False eyelashes are associated with allergic reactions, rashes, and infections that might lead to some customers avoiding the product entirely. Product quality, customer education, and safety must be prioritized by producers and merchants if these health problems are to be resolved. Additionally, proactive communication and clarity regarding possible risks and side effects aid in addressing any worries and upholding client confidence. Hence, the usage of false eyelashes leading to an increase in health issues is predicted to impede market expansion.

Raw material Outlook

On the basis of raw material, the false lashes market is classified into human hair, synthetic hair, feather, metal, and others. The human hair segment acquired the largest revenue share in the false lashes market in 2022. Artificial eyelashes frequently use human hair. Compared to synthetic components and other raw materials, high-quality artificial eyelashes are created from real human hair, giving them a more realistic look and feel. False eyelashes made of human hair have a very realistic appearance and meld well with natural lashes.

Type Outlook

Based on type, the false lashes market is characterized into colored lashes, regular lashes, decorative lashes, and others. The colored lashes segment procured a considerable growth rate in the false lashes market in 2022. False eyelashes are being used more frequently as a result of lifestyle changes and increased consumer knowledge of beauty products. In order to stand out among their friends, college-bound girls opt to apply colored artificial eyelashes more frequently.

Distribution Channel Outlook

By distribution channel, the false lashes market is divided into e-commerce, offline retailers, malls & hypermarket, and others. The malls and hypermarket segment witnessed the maximum revenue share in the false lashes market in 2022. A self-service section can be found in supermarkets and malls, which are enlarged versions of traditional shops. On broad shelves, it offers a huge selection of food and household goods that have been carefully organized and exhibited. To make it easier for customers to locate and buy the product, malls, and supermarkets have a special section for cosmetics.

Regional Outlook

Region wise, the false lashes market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the false lashes market in 2022. The demand for fake eyelashes is among the highest in the US and is anticipated to remain at this level during the projection period. False lashes are becoming more and more popular in North America as a result of customers' increased spending on cosmetics and eye makeup products, as well as their concern for beauty.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tarte, Inc. (KOSÉ Corporation), Momi Eyelash Co., Ltd, Velour Beauty, Inc., Plumage Lashes Factory, Qingdao IMI lashes Co., Ltd., ESQIDO LTD., Lilly Lashes, LLC, PT Bintang Mas Triyasa, Xtreme Lashes, LLC, and KISS Products, Inc.

Scope of the Study

Market Segments covered in the Report:

By Raw Material

Human Hair
Synthetic Hair
Feather
Metal
Others
By Type

Regular Lashes
Colored Lashes
Decorative Lashes
Others
By Distribution Channel

Malls & Hypermarket
Offline Retailers
E-commerce
Others
By Geography

North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Companies Profiled

Tarte, Inc. (KOSÉ Corporation)
Momi Eyelash Co., Ltd
Velour Beauty, Inc.
Plumage Lashes Factory
Qingdao IMI lashes Co., Ltd.
ESQIDO LTD.
Lilly Lashes, LLC
PT Bintang Mas Triyasa
Xtreme Lashes, LLC
KISS Products, Inc.
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