Global Eyelash Serum Market Size, Share & Trends Analysis Report By Ingredients (Conventional, and Organic), By Distribution Channel, By Type (Lash Primer, Peptides, and Prostaglandins), By Regional Outlook and Forecast, 2024 - 2031

Global Eyelash Serum Market Size, Share & Trends Analysis Report By Ingredients (Conventional, and Organic), By Distribution Channel, By Type (Lash Primer, Peptides, and Prostaglandins), By Regional Outlook and Forecast, 2024 - 2031

The Global Eyelash Serum Market size is expected to reach $1.54 billion by 2031, rising at a market growth of 6.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 42020.7 Thousand Units experiencing a growth of 17.1% (2020-2023).

In 2023, the Asia Pacific region generated 40% revenue share in the market in 2023. This significant share can be attributed to the region's growing beauty and personal care industry, with increasing awareness of eyelash enhancement products among consumers. The rise in disposable incomes, urbanization, and the increasing influence of beauty trends from Western and regional markets have further contributed to the region's dominant position. Thus, the region would acquire a volume of 9473.6 Thousand Units in 2023.

As consumers become more health-conscious and environmentally aware, a growing preference for natural and organic beauty products is growing. This shift strongly influences the beauty industry, including the eyelash serum market. Many consumers opt for eyelash serums that contain natural ingredients such as plant-based oils, vitamins, and peptides rather than synthetic chemicals. These products are considered safer for long-term use and less likely to cause irritation or adverse reactions. Thus, increasing consumer awareness and preference for natural beauty products drives the market's growth.

Additionally, The growing popularity of eyelash extensions and DIY beauty trends has significantly boosted the demand for eyelash serums. As consumers seek to replicate the effects of professional eyelash extensions at home, eyelash serums that promise to enhance lash length, thickness, and overall health have gained traction. The convenience and affordability of DIY beauty products, including eyelash serums, appeal to a wide demographic, particularly those who prefer to save money on salon treatments. Therefore, the surge in the popularity of eyelash extensions and DIY beauty trends is propelling the market's growth.

However, One key restraint for the eyelash serum market is the relatively high price point of premium products. High-quality eyelash serums that promise fast and effective results often have a significant price tag. This can be a barrier for price-sensitive consumers, particularly in price-conscious regions or among younger demographics. While there are more affordable options available, many consumers may still perceive the cost of eyelash serums as prohibitive, especially if they are unsure about the product’s efficacy or if they are testing the product for the first time. Therefore, the high price point and affordability concerns are hampering the market's growth.

Ingredients Outlook

Based on ingredients, the market is divided into conventional and organic. The organic segment held 42% revenue share in the market in 2023. Organic eyelash serums use natural, plant-based ingredients such as oils (castor oil, argan oil), vitamins, and botanical extracts to nourish and stimulate eyelash growth. Organic eyelash serums have gained significant attention with increasing consumer preference for clean beauty and eco-friendly products. In terms of volume, the segment would register 42020.7 Thousand Units in 2023.

Distribution Channel Outlook

By distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online sales channel, and others. The online sales channel segment procured 15% revenue share in the market in 2023. E-commerce platforms have become increasingly popular for purchasing beauty products due to convenience, wider variety, and home delivery options. The growing trend of online shopping, coupled with customer reviews and detailed product information availability, has encouraged more consumers to purchase eyelash serums online.

Type Outlook

On the basis of type, the market is segmented into lash primer, peptides, and prostaglandins. In 2023, the peptides segment attained 29% revenue share in the market. Peptides are known for stimulating hair growth and improving eyelash health by strengthening and fortifying the lashes from root to tip. Peptide-based eyelash serums are highly favored by consumers seeking longer and thicker lashes without relying on harsher chemicals. In terms of volume, the segment would register 42020.7 Thousand Units in 2023.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 28% revenue share in the market in 2023. The growing consumer demand for beauty and personal care products, coupled with an increasing focus on eyelash growth and enhancement, has driven this region's growth. North America, particularly the United States, has a large customer base that is highly inclined toward premium beauty products, and the availability of a wide range of eyelash serums through both online and offline channels has further contributed to the region's dominance in the market.

List of Key Companies Profiled

• LVMH SE
• Shiseido Company Limited
• RevitaLash Cosmetics
• L'Oréal S.A.
• RapidLash
• Pacifica Beauty LLC
• e.l.f. Beauty, Inc.
• Skin Research Laboratories
• Neora
• Grande Cosmetics LLC (Performance Beauty Group)

Global Eyelash Serum Market Report Segmentation

By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Specialty Stores
• Online
• Other Distribution Channels

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Lash Primer
• Peptides
• Prostaglandins

By Geography (Volume, Thousand Units, USD Billion, 2020-2031)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Australia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA