Global Eyelash Serum Market Size, Share & Industry Trends Analysis Report By Ingredients (Conventional and Organic), By Type (Lash Primer, Peptides, and Prostaglandins), By Distribution Channel, By Regional Outlook and Forecast, 2022 – 2028

Global Eyelash Serum Market Size, Share & Industry Trends Analysis Report By Ingredients (Conventional and Organic), By Type (Lash Primer, Peptides, and Prostaglandins), By Distribution Channel, By Regional Outlook and Forecast, 2022 – 2028

The Global Eyelash Serum Market size is expected to reach $1.1 billion by 2028, rising at a market growth of 6% CAGR during the forecast period.

Eyelash serum has a healing action, providing moisture and flexibility to eyelashes, making them thick and lustrous. This promotes eyelash growth, keeps them dense and beautiful, and prevents them from breaking and falling out. Lash serums contain chemicals that encourage lash development. Serums work to enhance the natural hair follicles' condition. They're chock-full of conditioning peptides and fatty acids, which aid and stimulate lash growth. The lash serum enhances the telogen phase of growth, lengthening the lash growth cycle when used on a regular basis. This makes lashes stronger and thicker for a longer period of time.

The entertainment industry and hostess roles are where eyelash serum is most popular. This is because of the expansion in the entertainment business, such as theatres and shows. In addition, eyelash serum has a lot of potential for making people appear good at events like weddings, major parties, seminars, and meetings. The serum's rise is being aided by increased knowledge of the natural chemicals contained inside it. These elements function as catalysts for increased demand for eyelash serum on a complete scale.

Moreover, the growing demand for high-quality cosmetics boosted the use of eyelash serum. Developed and Developing economies throughout the world, are offering enormous potential for market players. One of the fastest expanding segments of the market is the online retail platform. Many retailers now have the own web-based retail storefronts where shoppers can learn more about the company and its items. The availability of a wide range of product options and price comparisons on online networks has also aided in the growth of online shopping.

This is advantageous to market leaders because it reduces the need for physical outlets or stores, and it also allows customers to read user comments and compare different stores, products, and prices offered by different vendors for the same eyelash serum. Increasing demand for technologically sophisticated goods, as a result of end-user's preference for higher-quality serums, is expected to fuel revenue growth in the eyelash serum market throughout the forecast period.

COVID-19 Impact

Manufacturers intensified social media advertising of eyelash serum products in response to the COVID-19 pandemic, in order to reach a large consumer base. The comprehensive deployment of lockdown and curfew procedures is impacting both local and international production of skin care goods, stifling total market growth. As a result, the pandemic will have a negative influence on the eyelash serum market in 2021, as company sales will decline and operations will be halted. The pandemic affected the cosmetics retail channel particularly hard. Despite the fact that drugstores remain open, many consumers were opting to purchase cosmetics in grocery shops or online due to safety issues.

Market Growth Factors

Foster the production of keratin

Keratin is a protein that can be found in the hair, skin, and nails. For example, Eyelash serums, such as those created by cosmetics brand Xlash, encourage the body's natural protein structure to boost eyelash growth and strengthen any gaps in the follicles. Once new lashes begin to grow, this might result in a growth in lash volume. Above everything, by enhancing keratin production, eyelash serums can successfully take over the natural eyelash growth cycle. A keratin lash is a cosmetic procedure in which a beautician lifts and curls the lashes from base to tip using a chemical solution.

Increasing disposable income and beauty consciousness within people

This has been trend of current generation of population that people are becoming very conscious about the beauty. People are actively seeking for different cosmetic and fashion products that can enhance the present look. Also, due to rising prevalence of fashion hacks and tips on the social media, people want to purchase new cosmetics and fashion products. People employed in different industry also show interest to buy latest cosmetics products that can stay for over long period of time. This is because to look well-groomed is part of the job of such employed worker across various region.

Market Restraining Factors

Red irritated eyes and hyperpigmentation across the eyelids

One of the most common negative effects of utilizing an eyelash serum is the darker skin around the eyes. While this is uncommon, it does happen, so while using a lash serum for the first time, a consumer should pay particular attention to the skin. According to experts, the only method to fix the problem is to cease taking the serum. When using eyelash serums, some persons may have eye irritation. If this happens to any of the consumers, then dermatologists recommend using a plain moisturizer. If it doesn't work then experts suggests to stop using the serum to significantly improve the irritation.

Ingredients Outlook

Based on Ingredients, the market is segmented into Conventional and Organic. The conventional segment procured the maximum revenue share in the eyelash serum market in 2021. This is owing to the least usage of chemical elements in the making of the cosmetic products and so its consumer can use such cosmetic products for a limited duration of time or for a particular purpose. Moreover, there is a promising number of people who prefer to use conventional ingredients in cosmetic products.

Type Outlook

Based on Type, the market is segmented into Lash Primer, Peptides, and Prostaglandins. The peptides segment garnered a significant revenue share in the eyelash serum market in 2021. Proteins made up of amino acids make up the eyelashes as well. The consumer can give the eyelashes raw material that is needed to grow by giving them protein fragments in peptides. The hair follicle is stimulated to grow. Peptide gives a healthy look to the eyes of an individual by providing sufficient elements to the human skin that is required.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Sales Channel, and Others. The Hypermarket and Supermarket segment acquired the highest revenue share in the eyelash serum market in 2021. Hypermarkets and Supermarket offer and sell a wide array of cosmetics and fashion products to customers. Also, prices of such cosmetic product are much cheaper comparatively to other retain shops.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The Asia Pacific emerged as the leading region in the eyelash serum market with the largest revenue share in 2021. This is due to the growing acceptance of eyelash serum by multiple end-users such as make-up artists, people working in theatres and shows, personal use, and so on. Furthermore, the rising use of eyelash serum among customers in the region is projected to boost demand for the product.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include LVMH SE, Shiseido Company, Limited, e.l.f. Beauty, Inc., Pacifica Beauty LLC, RapidLash, Skin Research Laboratories, Grande Cosmetics LLC, L'Oreal Group, and RevitaLash Cosmetics.

Scope of the Study

Market Segments covered in the Report:

By Ingredients

• Conventional
• Organic

• Lash Primer
• Peptides
• Prostaglandins

• Hypermarkets & Supermarkets
• Specialty Stores
• Online Sales Channel
• Others

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Singapore
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

• LVMH SE
• Shiseido Company, Limited
• e.l.f. Beauty, Inc.
• Pacifica Beauty LLC
• RapidLash
• Skin Research Laboratories
• Grande Cosmetics LLC
• L'Oreal Group
• RevitaLash Cosmetics

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