Global Electric Hair Brush Market Size, Share & Trends Analysis Report By Gender (Female, and Male), By End Use (Household, and Commercial), By Distribution Channel (Offline, and Online), By Regional Outlook and Forecast, 2023 - 2030
The Global Electric Hair Brush Market size is expected to reach $424.1 million by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,773.3 thousand units, experiencing a growth of 5.8% (2019-2022).
European consumers prioritize hair health and wellness, seeking products and tools that promote strong, healthy-looking hair. Therefore, the Europe region acquired 35.9% revenue share in 2022., according to a report on the French aging policy published by the UN, as in other European countries, France faces a continuous and significant increase in older people. The nation had 15 million people aged more than 60 in France in 2012, expected to reach 24 million in 2060.
Personal grooming is often viewed as a form of self-expression and boosting confidence. People want to look and feel their best, and well-styled hair enhances overall appearance and self-confidence. This allows users to achieve various hairstyles and looks, empowering individuals to express their style and project confidence in their daily lives.
Additionally, as people age, hormonal changes can lead to hair texture alterations, including thinning, dryness, and frizziness. This is equipped with gentle bristles, adjustable heat settings, and ionization technology can help address these concerns by minimizing damage, reducing frizz, and enhancing manageability. Hence, the increasing number of senior citizens has been a pivotal factor in driving the growth of the market.
However, high initial costs may result in a slower adoption rate of this among consumers. Even those interested in the benefits of electric grooming tools may delay or forgo purchasing due to cost concerns, prolonging the time it takes for the market to reach critical mass and achieve widespread acceptance. Thus, the high initial cost of this can slow down the growth of the market.
By Gender Analysis
By gender, the market is categorized into female and male. In 2022, the female segment held 74.2% revenue share in the market. Females prioritize hair health and maintenance, seeking products and tools that promote strong, healthy-looking hair.
By End Use Analysis
Based on end use, the market is classified into household and commercial. The commercial segment acquired 43.4% revenue share in the market in 2022. Commercial users appreciate electric its versatility and customization options, which cater to a wide range of styling needs and preferences.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into online and offline. In 2022, the offline segment dominated the market with 58.3% revenue share. In terms of volume offline segment registered 7,265.0 thousand units in 2022. Offline retail outlets allow consumers to experience its firsthand, allowing them to touch, feel, and test the products before purchasing.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired 27.3% revenue share in the market. The beauty and personal care sectors are extending quickly in Asia-Pacific due to shifting consumer lifestyles, urbanization, and increased disposable incomes.
Recent Strategies Deployed in the Market
- Jan-2023: Panasonic Corporation came into partnership with Molton Brown, a British fragrance brand. Through this partnership, Panasonic Corporation would provide a special edition kit. The edition kit is Designed to deliver a comprehensive and luxurious grooming encounter, the MultiShape Ultimate Special Edition Kit ensures users enjoy a top-tier grooming experience.
- Jun-2022: Panasonic Corporation introduced the "MULTISHAPE Modular Personal Care System". The product is designed to deliver a comprehensive and luxurious grooming encounter, the Ultimate Special Edition Kit ensures users enjoy a top tier grooming experience.
- Dec-2021: The Procter & Gamble Company introduced "Smart hair grooming devices". This hairbrush comes with sensors to analyze the speed, time, and force during grooming.
- Jul-2020: Koninklijke Philips N.V. unveiled "Haircare high-tech devices and DIY female grooming products". The products encompass a comprehensive collection, featuring the Facial Pen Trimmer and the high-end SenseIQ range. This signals an expansion of Philips' user-friendly at-home options, responding to the increasing trend of women seeking self-styling solutions in the comfort of their homes.
- Aug-2019: Koninklijke Philips N.V. introduced "Hair Straightening Brush". The product is designed for busy multitasking individuals, this product caters to those who frequently find themselves sacrificing their desired appearance due to time constraints. It guarantees to provide naturally straight hair to women within 5 minutes.
- Panasonic Corporation
- Koninklijke Philips N.V.
- The Procter & Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Spectrum Brands Holdings, Inc.
- Conair LLC (American Securities LLC)
- Dafni
- Helen of Troy Limited
- Corioliss
- Miropure
By Gender (Volume, Thousand Units, USD Million, 2019-2030)
- Female
- Male
- Household
- Commercial
- Offline
- Online
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
- Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Electric Hair Brush Market, by Gender
- 1.4.2 Global Electric Hair Brush Market, by End Use
- 1.4.3 Global Electric Hair Brush Market, by Distribution Channel
- 1.4.4 Global Electric Hair Brush Market, by Geography
- 1.5 Methodology for the research
- Chapter 2. Market at a Glance
- 2.1 Key Highlights
- Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Opportunities
- 3.2.3 Market Restraints
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
- Chapter 4. Global Electric Hair Brush Market, By Gender
- 4.1 Global Female Market, By Region
- 4.2 Global Male Market, By Region
- Chapter 5. Global Electric Hair Brush Market, By End Use
- 5.1 Global Household Market, By Region
- 5.2 Global Commercial Market, By Region
- Chapter 6. Global Electric Hair Brush Market, By Distribution Channel
- 6.1 Global Offline Market, By Region
- 6.2 Global Online Market, By Region
- Chapter 7. Global Electric Hair Brush Market, By Region
- 7.1 North America Electric Hair Brush Market
- 7.1.1 North America Electric Hair Brush Market, By Gender
- 7.1.1.1 North America Female Market, By Country
- 7.1.1.2 North America Male Market, By Country
- 7.1.2 North America Electric Hair Brush Market, By End Use
- 7.1.2.1 North America Household Market, By Country
- 7.1.2.2 North America Commercial Market, By Country
- 7.1.3 North America Electric Hair Brush Market, By Distribution Channel
- 7.1.3.1 North America Offline Market, By Country
- 7.1.3.2 North America Online Market, By Country
- 7.1.4 North America Electric Hair Brush Market, By Country
- 7.1.4.1 US Electric Hair Brush Market
- 7.1.4.1.1 US Electric Hair Brush Market, By Gender
- 7.1.4.1.2 US Electric Hair Brush Market, By End Use
- 7.1.4.1.3 US Electric Hair Brush Market, By Distribution Channel
- 7.1.4.2 Canada Electric Hair Brush Market
- 7.1.4.2.1 Canada Electric Hair Brush Market, By Gender
- 7.1.4.2.2 Canada Electric Hair Brush Market, By End Use
- 7.1.4.2.3 Canada Electric Hair Brush Market, By Distribution Channel
- 7.1.4.3 Mexico Electric Hair Brush Market
- 7.1.4.3.1 Mexico Electric Hair Brush Market, By Gender
- 7.1.4.3.2 Mexico Electric Hair Brush Market, By End Use
- 7.1.4.3.3 Mexico Electric Hair Brush Market, By Distribution Channel
- 7.1.4.4 Rest of North America Electric Hair Brush Market
- 7.1.4.4.1 Rest of North America Electric Hair Brush Market, By Gender
- 7.1.4.4.2 Rest of North America Electric Hair Brush Market, By End Use
- 7.1.4.4.3 Rest of North America Electric Hair Brush Market, By Distribution Channel
- 7.2 Europe Electric Hair Brush Market
- 7.2.1 Europe Electric Hair Brush Market, By Gender
- 7.2.1.1 Europe Female Market, By Country
- 7.2.1.2 Europe Male Market, By Country
- 7.2.2 Europe Electric Hair Brush Market, By End Use
- 7.2.2.1 Europe Household Market, By Country
- 7.2.2.2 Europe Commercial Market, By Country
- 7.2.3 Europe Electric Hair Brush Market, By Distribution Channel
- 7.2.3.1 Europe Offline Market, By Country
- 7.2.3.2 Europe Online Market, By Country
- 7.2.4 Europe Electric Hair Brush Market, By Country
- 7.2.4.1 Germany Electric Hair Brush Market
- 7.2.4.1.1 Germany Electric Hair Brush Market, By Gender
- 7.2.4.1.2 Germany Electric Hair Brush Market, By End Use
- 7.2.4.1.3 Germany Electric Hair Brush Market, By Distribution Channel
- 7.2.4.2 UK Electric Hair Brush Market
- 7.2.4.2.1 UK Electric Hair Brush Market, By Gender
- 7.2.4.2.2 UK Electric Hair Brush Market, By End Use
- 7.2.4.2.3 UK Electric Hair Brush Market, By Distribution Channel
- 7.2.4.3 France Electric Hair Brush Market
- 7.2.4.3.1 France Electric Hair Brush Market, By Gender
- 7.2.4.3.2 France Electric Hair Brush Market, By End Use
- 7.2.4.3.3 France Electric Hair Brush Market, By Distribution Channel
- 7.2.4.4 Russia Electric Hair Brush Market
- 7.2.4.4.1 Russia Electric Hair Brush Market, By Gender
- 7.2.4.4.2 Russia Electric Hair Brush Market, By End Use
- 7.2.4.4.3 Russia Electric Hair Brush Market, By Distribution Channel
- 7.2.4.5 Spain Electric Hair Brush Market
- 7.2.4.5.1 Spain Electric Hair Brush Market, By Gender
- 7.2.4.5.2 Spain Electric Hair Brush Market, By End Use
- 7.2.4.5.3 Spain Electric Hair Brush Market, By Distribution Channel
- 7.2.4.6 Italy Electric Hair Brush Market
- 7.2.4.6.1 Italy Electric Hair Brush Market, By Gender
- 7.2.4.6.2 Italy Electric Hair Brush Market, By End Use
- 7.2.4.6.3 Italy Electric Hair Brush Market, By Distribution Channel
- 7.2.4.7 Rest of Europe Electric Hair Brush Market
- 7.2.4.7.1 Rest of Europe Electric Hair Brush Market, By Gender
- 7.2.4.7.2 Rest of Europe Electric Hair Brush Market, By End Use
- 7.2.4.7.3 Rest of Europe Electric Hair Brush Market, By Distribution Channel
- 7.3 Asia Pacific Electric Hair Brush Market
- 7.3.1 Asia Pacific Electric Hair Brush Market, By Gender
- 7.3.1.1 Asia Pacific Female Market, By Country
- 7.3.1.2 Asia Pacific Male Market, By Country
- 7.3.2 Asia Pacific Electric Hair Brush Market, By End Use
- 7.3.2.1 Asia Pacific Household Market, By Country
- 7.3.2.2 Asia Pacific Commercial Market, By Country
- 7.3.3 Asia Pacific Electric Hair Brush Market, By Distribution Channel
- 7.3.3.1 Asia Pacific Offline Market, By Country
- 7.3.3.2 Asia Pacific Online Market, By Country
- 7.3.4 Asia Pacific Electric Hair Brush Market, By Country
- 7.3.4.1 China Electric Hair Brush Market
- 7.3.4.1.1 China Electric Hair Brush Market, By Gender
- 7.3.4.1.2 China Electric Hair Brush Market, By End Use
- 7.3.4.1.3 China Electric Hair Brush Market, By Distribution Channel
- 7.3.4.2 Japan Electric Hair Brush Market
- 7.3.4.2.1 Japan Electric Hair Brush Market, By Gender
- 7.3.4.2.2 Japan Electric Hair Brush Market, By End Use
- 7.3.4.2.3 Japan Electric Hair Brush Market, By Distribution Channel
- 7.3.4.3 India Electric Hair Brush Market
- 7.3.4.3.1 India Electric Hair Brush Market, By Gender
- 7.3.4.3.2 India Electric Hair Brush Market, By End Use
- 7.3.4.3.3 India Electric Hair Brush Market, By Distribution Channel
- 7.3.4.4 South Korea Electric Hair Brush Market
- 7.3.4.4.1 South Korea Electric Hair Brush Market, By Gender
- 7.3.4.4.2 South Korea Electric Hair Brush Market, By End Use
- 7.3.4.4.3 South Korea Electric Hair Brush Market, By Distribution Channel
- 7.3.4.5 Singapore Electric Hair Brush Market
- 7.3.4.5.1 Singapore Electric Hair Brush Market, By Gender
- 7.3.4.5.2 Singapore Electric Hair Brush Market, By End Use
- 7.3.4.5.3 Singapore Electric Hair Brush Market, By Distribution Channel
- 7.3.4.6 Malaysia Electric Hair Brush Market
- 7.3.4.6.1 Malaysia Electric Hair Brush Market, By Gender
- 7.3.4.6.2 Malaysia Electric Hair Brush Market, By End Use
- 7.3.4.6.3 Malaysia Electric Hair Brush Market, By Distribution Channel
- 7.3.4.7 Rest of Asia Pacific Electric Hair Brush Market
- 7.3.4.7.1 Rest of Asia Pacific Electric Hair Brush Market, By Gender
- 7.3.4.7.2 Rest of Asia Pacific Electric Hair Brush Market, By End Use
- 7.3.4.7.3 Rest of Asia Pacific Electric Hair Brush Market, By Distribution Channel
- 7.4 LAMEA Electric Hair Brush Market
- 7.4.1 LAMEA Electric Hair Brush Market, By Gender
- 7.4.1.1 LAMEA Female Market, By Country
- 7.4.1.2 LAMEA Male Market, By Country
- 7.4.2 LAMEA Electric Hair Brush Market, By End Use
- 7.4.2.1 LAMEA Household Market, By Country
- 7.4.2.2 LAMEA Commercial Market, By Country
- 7.4.3 LAMEA Electric Hair Brush Market, By Distribution Channel
- 7.4.3.1 LAMEA Offline Market, By Country
- 7.4.3.2 LAMEA Online Market, By Country
- 7.4.4 LAMEA Electric Hair Brush Market, By Country
- 7.4.4.1 Brazil Electric Hair Brush Market
- 7.4.4.1.1 Brazil Electric Hair Brush Market, By Gender
- 7.4.4.1.2 Brazil Electric Hair Brush Market, By End Use
- 7.4.4.1.3 Brazil Electric Hair Brush Market, By Distribution Channel
- 7.4.4.2 Argentina Electric Hair Brush Market
- 7.4.4.2.1 Argentina Electric Hair Brush Market, By Gender
- 7.4.4.2.2 Argentina Electric Hair Brush Market, By End Use
- 7.4.4.2.3 Argentina Electric Hair Brush Market, By Distribution Channel
- 7.4.4.3 UAE Electric Hair Brush Market
- 7.4.4.3.1 UAE Electric Hair Brush Market, By Gender
- 7.4.4.3.2 UAE Electric Hair Brush Market, By End Use
- 7.4.4.3.3 UAE Electric Hair Brush Market, By Distribution Channel
- 7.4.4.4 Saudi Arabia Electric Hair Brush Market
- 7.4.4.4.1 Saudi Arabia Electric Hair Brush Market, By Gender
- 7.4.4.4.2 Saudi Arabia Electric Hair Brush Market, By End Use
- 7.4.4.4.3 Saudi Arabia Electric Hair Brush Market, By Distribution Channel
- 7.4.4.5 South Africa Electric Hair Brush Market
- 7.4.4.5.1 South Africa Electric Hair Brush Market, By Gender
- 7.4.4.5.2 South Africa Electric Hair Brush Market, By End Use
- 7.4.4.5.3 South Africa Electric Hair Brush Market, By Distribution Channel
- 7.4.4.6 Nigeria Electric Hair Brush Market
- 7.4.4.6.1 Nigeria Electric Hair Brush Market, By Gender
- 7.4.4.6.2 Nigeria Electric Hair Brush Market, By End Use
- 7.4.4.6.3 Nigeria Electric Hair Brush Market, By Distribution Channel
- 7.4.4.7 Rest of LAMEA Electric Hair Brush Market
- 7.4.4.7.1 Rest of LAMEA Electric Hair Brush Market, By Gender
- 7.4.4.7.2 Rest of LAMEA Electric Hair Brush Market, By End Use
- 7.4.4.7.3 Rest of LAMEA Electric Hair Brush Market, By Distribution Channel
- Chapter 8. Company Profiles
- 8.1 Panasonic Holdings Corporation
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.5.2 Product Launches and Product Expansions:
- 8.1.6 SWOT Analysis
- 8.2 Koninklijke Philips N.V.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 The Procter & Gamble Company
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 Recent strategies and developments:
- 8.3.5.1 Product Launches and Product Expansions:
- 8.3.6 SWOT Analysis
- 8.4 Revlon, Inc. (MacAndrews & Forbes)
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental Analysis
- 8.4.4 SWOT Analysis
- 8.5 Spectrum Brands Holdings, Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental and Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 SWOT Analysis
- 8.6 Conair LLC (American Securities LLC)
- 8.6.1 Company Overview
- 8.6.2 SWOT Analysis
- 8.7 Dafni
- 8.7.1 Company Overview
- 8.8 Helen of Troy Limited
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Segmental and Regional Analysis
- 8.8.4 Research & Development Expenses
- 8.8.5 SWOT Analysis
- 8.9 Corioliss Europe, SL
- 8.9.1 Company Overview
- 8.10. Miropure
- 8.10.1 Company Overview
- Chapter 9. Winning Imperatives for Electric Hair Brush Market
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