Global Electric Face Cleanser Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Application (Commercial and Household), By Price Range, By Regional Outlook and Forecast, 2022 - 2028

Global Electric Face Cleanser Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Offline and Online), By Application (Commercial and Household), By Price Range, By Regional Outlook and Forecast, 2022 - 2028

The Global Electric Face Cleanser Market size is expected to reach $8.1 billion by 2028, rising at a market growth of 6.5% CAGR during the forecast period.

Electric face cleansers are personal care items that maintain the skin on the face clear, dust- and filth-free by removing excess oil and grime from it. An electric face cleanser can also be referred as a handheld tool that can aid in deep cleansing the face of a user. It increases the thorough washing experience and provides a clean exfoliation owing to its thin and fine bristles. The battery-operated motor that the brushes are attached to vibrates in order to gently exfoliate the skin and deeply clean pores on the face of the user.

Moreover, there are several types of electric face cleansers. One of the most popular kinds of electric face cleanser is the battery-powered face cleanser. It is significantly gaining the traction of consumers because it is a piece of crucial power equipment for the beauty sector. Skin cleansers are applied to the face by taking a tiny bit of powder and mixing it with a little water to create a creamy lather or light foam. To treat diverse skin issues, it is offered with a variety of ingredient bases according to different skin types.

The beauty industry has been completely transformed by technology in recent years. New tools and products that can improve the skincare experience have been introduced to the market. Electric face cleaners are one example of such devices. The advent of electric face cleansers has streamlined the skincare experiences of people all over the world by eliminating the requirement for spending significant amounts of money on expensive facials and spas.

The electric face cleansers can deeply clean the pores and keep the skin soft and radiant. They are not only available in a variety of colors, but they are also portable and simple to use and can be easily operated by beginners. Finding the ideal electric cleanser can be challenging sometimes, but it is being majorly streamlined as more and more businesses are releasing their distinctive models along with several technological advancements.

COVID-19 Impact Analysis

The COVID-19 pandemic majorly disrupted the worldwide economy as well as it also demolished several businesses, irrespective of their sizes, all over the world. In addition, the market for personal care products and cosmetics has been affected by the COVID-19 pandemic. Additionally, because of the widespread lockdowns, the pandemic's effects on society along with the economy have been witnessed. The business of personal care and cosmetics companies around the world has been impacted by travel restrictions, airline suspensions, and most crucially, the recession in the global economy. The changing perception of COVID-19 risk has altered consumers' skincare practices. Due to decreased demand for non-essential commodities, the market has steadily declined since the outbreak of the coronavirus.

Market Growth Factors

Rising Significance Of Skincare

With the rapid spread of modernization all over the world, skincare is increasingly becoming necessary and more significant. In such a scenario, people are widely leveraging the advantages of electric face cleansers. Electric skincare tools clean the dermis far deeper than a static brush, instead of only the epidermis. By combining the special silicone ridges with soft pulsations to eliminate dead skin cells, electric face cleansers can also function as a facial exfoliant tool. It helps users in eliminating the dull complexion and witness a good glow owing to this procedure's enhancement of skin radiance and improvement of the skin texture.

Offers Deeper Cleaning To Pores

The majority of electric face cleansers available on the market are tiny fiber brushes with relatively soft and delicate hair. This allows users to use the electric face cleanser in order to obtain the effect of deeply cleansing the pores and can easily remove the bacteria, dust, dirt, and grease from the pores. It is also much better than the results of cleaning with hands because it would not harm the skin. Additionally, it might encourage blood flow to the face, which might aid in enhancing skin tone. Moreover, various market players are introducing a number of new and advanced electric face cleansers.

Market Restraining Factors

Side Effects Due To The Excessive Utilization Of This Device

Exfoliating too vigorously and frequently can disturb the lipid barrier of the skin and lead to dryness, according to the expert. This makes it easier for fluid to leak out of the cells, which causes them to become dehydrated. Excessive use of a washing brush can cause inflammation, even if it's not immediately apparent. Premature aging is constantly being set up as a result of a chain reaction of free radical damage. Using an electric face cleanser more than the requirement of the body of the user can ultimately lead to the worsening of skin pigmentation. There is a number of cautions that should be considered when using any physical exfoliates, such as facial scrubs, washcloths, and washing brushes.

Price Range Outlook

On the basis of Price Range, the Electric Face Cleanser Market is segregated into Economy, Mid-Range, and Premium. In 2021, the premium segment garnered a significant revenue share of the electric face cleanser market. The growth of this segment is attributed to the rising consumer demand for more technologically advanced and improved electric facial cleansers. This type of electric face cleanser is being increasingly popular because people in various developed and developing countries are willingly spending significant amounts on the enhancement of their appearance.

Application Outlook

Based on the Application, the Electric Face Cleanser Market is bifurcated into Commercial and Household. In 2021, the household segment recorded a substantial revenue share of the electric face cleanser market. The use of electric face cleansers for personal use is rising in households as consumers become more aware of the benefits of using personal care products. Customers have been advised to utilize personal care products on a daily basis in order to protect their skin from harm brought on by air pollution, dust, and direct exposure to the sun's rays.

Distribution Channel Outlook

By the Distribution Channel, the Electric Face Cleanser Market is divided into Online and Offline. In 2021, the offline segment witnessed the biggest revenue share of the electric face cleanser market. The rapid surge in the growth of this segment is a result of a rise in the number of retail stores, convenience stores, and other market settings. Retail establishments, distributors, and specialty shops make up the offline segment. Consumers can get the ease and possibilities they want at retail establishments.

Regional Outlook

Region-Wise, the Electric Face Cleanser Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the electric face cleanser market. Electric face cleanser solutions are very popular in the North American market because of their rising demand and improved impact on personal care treatments. In terms of geographic demand for personal care treatment goods, the U.S. is a very lucrative market for customers all over the world. Hence, the growth of the regional market is being propelled owing to this.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, Amorepacific Corporation, Hitachi, Ltd., Conair LLC, Clinique LA Prairie SA, Koninklijke Philips N.V., Panasonic Corporation, The Procter and Gamble Company, Beurer GmbH, and The Proactiv Company LLC (Guthy-Renker LLC).

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel

• Offline
• Online

By Application

• Commercial
• Household

By Price Range

• Economy
• Mid Range
• Premium

By Geography

• North America

US

Canada

Mexico

Rest of North America

• Europe

Germany

UK

France

Russia

Spain

Italy

Rest of Europe

• Asia Pacific

China

Japan

India

South Korea

Singapore

Malaysia

Rest of Asia Pacific

• LAMEA

Brazil

Argentina

UAE

Saudi Arabia

South Africa

Nigeria

Rest of LAMEA

Companies Profiled

• L'Oreal Group
• Amorepacific Corporation
• Hitachi, Ltd.
• Conair LLC
• Clinique LA Prairie SA
• Koninklijke Philips N.V.
• Panasonic Corporation
• The Procter and Gamble Company
• Beurer GmbH
• The Proactiv Company LLC (Guthy-Renker LLC)

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