Global Dry Shampoo Market Size, Share & Industry Trends Analysis Report By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, and Others), By Distribution Channel, By End User, By Type, By Regional Outlook and Forecast, 2023 - 2030

Global Dry Shampoo Market Size, Share & Industry Trends Analysis Report By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, and Others), By Distribution Channel, By End User, By Type, By Regional Outlook and Forecast, 2023 - 2030

The Global Dry Shampoo Market size is expected to reach $6.4 billion by 2030, rising at a market growth of 7.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,17,201.0 thousand units (100 ML), experiencing a growth of 7.0% (2019-2022).

In contrast, dry shampoo eliminates the need for water, allowing individuals to maintain their hair's cleanliness and freshness without contributing to water waste. Thus, the powder Form & Others segment acquired $1,147.6 million in 2022. The application of dry shampoo may be especially pertinent in areas where water scarcity is a substantial issue. It offers an alternative to traditional washing that aligns with water conservation efforts, helping individuals reduce their environmental impact. Some of the factors impacting the market are changing consumer needs in modern lifestyles, organic and natural personal care product preference, and product effectiveness and residue concerns.

Traditional hair washing involves wetting the hair, applying shampoo, rinsing, and conditioning. This process can take significant time, especially for individuals with long or thick hair. On the other hand, dry shampoo can be applied quickly without needing water. It absorbs oil and volumizes hair, making it look cleaner and fresher. People with busy schedules, such as professionals, students, or parents, may struggle to allocate time for a full hair wash, especially in a rush. Dry shampoo provides a portable, on-the-go solution for refreshing hair without a shower or sink. Additionally, consumer awareness regarding the potential health ramifications of synthetic chemicals that are frequently present in cosmetic products is increasing. As a result, there's a growing demand for products that use natural and organic ingredients, perceived as gentler and safer for both the body and the environment. The desire for eco-friendly and sustainable products extends beyond the ingredients to include packaging and manufacturing processes. Brands incorporating sustainable practices, such as using recycled packaging or reducing their carbon footprint, often appeal to environmentally conscious consumers. Some consumers interested in natural products may also explore DIY options or home remedies for hair care, contributing to the broader trend of a return to simplicity and natural solutions. These factors will help expand the dry shampoo market.

However, some consumers may be dissatisfied with certain dry shampoos due to their perceived lack of effectiveness in removing oil and grease from the hair. Hair types may respond differently to dry shampoos, and what works well for one person may not be as effective for another. Companies in the dry shampoo market often address this concern through product formulation improvements, incorporating ingredients designed to absorb and eliminate excess oils without leaving residue. This could involve using innovative ingredients and technologies that provide a clean feel without undesirable side effects. These elements will restrain the growth of the dry shampoo market.

Function Outlook

Based on function, the dry shampoo market is segmented into anti-dandruff, color protection, hair loss protection, and others. In 2022, the hair loss protection segment garnered a significant revenue share in the dry shampoo market. Growing consumer awareness about hair health and the factors contributing to hair loss has increased demand for products that address these concerns. Consumers are actively seeking hair care solutions that provide cleanliness and freshness and contribute to overall hair health, including protection against hair loss. Therefore, the segment will expand rapidly in the upcoming years.

Distribution Outlook

Based on distribution channel, the dry shampoo market is divided into departmental store & supermarkets, pharmacies, online stores, and others. The departmental store and supermarkets segment recorded the maximum revenue share in the dry shampoo market in 2022. Departmental stores and supermarkets are widespread, making them accessible to diverse consumers. This wide reach allows dry shampoo brands to tap into different demographics and cater to a broad spectrum of consumer preferences. Consumers often prefer the convenience of one-stop shopping at departmental stores and supermarkets, where they can find a range of products under a single roof. Dry shampoo products, being part of the beauty and personal care aisle, benefit from the ease of access and the convenience offered by these retail outlets. As a result, there will be increased growth in the segment.

End User Outlook

On the basis of end user, the dry shampoo market is divided into women, men, and children. In 2022, the men segment witnessed a substantial revenue share in the dry shampoo market. Men's grooming habits have evolved, and there is a greater acceptance of a broader range of grooming and personal care products. As men become more conscious of their appearance, they are seeking products that cater specifically to their needs, including convenient solutions like dry shampoo. As a result, the segment is expected to grow rapidly in the upcoming years.

Type Outlook

On the basis of type, the dry shampoo market is divided into powder form, spray form, and others. The spray form segment recorded the maximum revenue share in the dry shampoo market in 2022. Spray-form dry shampoos offer a hassle-free and efficient application process. Users can easily apply the product by spraying it directly onto their roots, saving time compared to traditional powder or other application methods. The spray application ensures a more even and uniform product distribution throughout the hair. This helps in achieving a consistent result and avoiding clumps or uneven coverage. These aspects will lead to increased demand in the segment.

Regional Outlook

By region, the dry shampoo market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the dry shampoo market in 2022. The fast-paced and busy lifestyles of consumers in North America have led to an increased demand for time-saving and convenient beauty solutions. Dry shampoo provides a quick and easy way to refresh hair without traditional washing, aligning with consumers' preferences and seeking efficient grooming routines. These factors will boost the demand in the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Henkel AG & Company, KGaA, The Procter and Gamble Company, Kao Corporation, L'Oreal S.A., The Estee Lauder Companies, Inc., Coty, Inc., Revlon, Inc. (MacAndrews & Forbes), Church & Dwight Co., Inc., and Shiseido Company Limited

Scope of the Study

Market Segments covered in the Report:

By Function (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

• Anti-Dandruff
• Color Protection
• Hair Loss Protection
• Others

By Distribution Channel (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

• Departmental Store & Supermarkets
• Pharmacies
• Online Stores
• Others

By End User (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

• Women
• Men
• Children

By Type (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

• Powder Form & Others
• Spray Form

By Geography (Volume, Thousand units (100 ML), USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Unilever PLC
• Henkel AG & Company, KGaA
• The Procter and Gamble Company
• Kao Corporation
• L'Oreal S.A.
• The Estee Lauder Companies, Inc.
• Coty, Inc.
• Revlon, Inc. (MacAndrews & Forbes)
• Church & Dwight Co., Inc.
• Shiseido Company Limited

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