Global Drinking Yogurt Market Size, Share & Trends Analysis Report By Type (Dairy Based, and Non Dairy Based), By Packaging (Bottles, and Tetra Pack), By Flavor (Flavored, and Plain), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

Global Drinking Yogurt Market Size, Share & Trends Analysis Report By Type (Dairy Based, and Non Dairy Based), By Packaging (Bottles, and Tetra Pack), By Flavor (Flavored, and Plain), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030

The Global Drinking Yogurt Market size is expected to reach $58.2 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 4,856.0 million litres, experiencing a growth of 6.2% (2019-2022).

Specialty stores focusing on health foods, organic products, or dairy serve as niche distribution channels for yogurt products, especially those catering to health-conscious and niche market segments. Therefore, the Specialty stores segment captured $6,229.8 million revenue in the market in 2022. These stores give a curated selection of premium yogurt brands, including drinkable yogurt variants with specific health claims or unique formulations. Consumers who prioritize health and are willing to explore a wider range of yogurt options often turn to specialty stores for their yogurt purchases. The knowledgeable staff in these stores can provide information and recommendations, improving the shopping experience. As consumer interest in organic and probiotic-rich yogurt grows, specialty stores play a vital role in meeting these specific dietary needs.

Drinking yogurt is known for its probiotic content, containing live beneficial bacteria that support a healthy gut microbiome. As understanding of the significance of gut health has increased, consumers are drawn to products like yogurt that promote digestive well-being and may enhance the immune system. This is a nutrient-dense beverage containing essential vitamins, minerals, proteins, and sometimes added nutrients like calcium. This nutritional profile aligns with consumers' desires for foods and beverages that provide a range of health benefits beyond mere sustenance. As part of a balanced diet, it can contribute to emotions of satiety, potentially aiding in weight management. The protein content in yogurt and its satisfying taste and texture make it a prominent option for those looking to maintain a healthy weight. Additionally, with higher disposable incomes, consumers are often willing to spend a premium for products perceived as high-quality and offering additional benefits. Premium variants, including unique flavors, exotic ingredients, or enhanced nutritional profiles, appeal to individuals seeking a more elevated and indulgent consumption experience. Individuals with higher disposable incomes tend to prioritize health and wellness. Drinking yogurt, a nutritious and probiotic-rich beverage, becomes an attractive choice for consumers looking to invest in products that contribute to their overall well-being. As a result, the rising disposable income of individuals creates a conducive environment for the growth of the market.

However, Health-conscious consumers are increasingly prioritizing products with lower sugar content and fewer calories. These products perceived as high in sugar and calories may be bypassed in favor of alternatives that align with healthier lifestyle choices. The global rise in concerns about obesity and diet-related chronic health conditions has led consumers to scrutinize the nutritional content of their food and beverages. Drinking yogurts with high sugar and calorie levels may be perceived as a contributor to these health issues. People with diabetes or those observing their blood sugar levels are particularly cautious about sugar intake. The high sugar content in this may limit its appeal to consumers who actively manage their blood sugar levels. Failure to meet quality control standards may result in regulatory non-compliance and, in severe cases, product recalls. Recalls due to quality issues can be costly, harm brand reputation, and lead to legal consequences. As a result, the above aspects will cause the market growth to decline.

By Type Analysis

On the basis of type, the market is segmented into dairy based and non dairy based. The nondairy-based dairy segment acquired a substantial revenue share in the market in 2022. In recent years, yogurt beverages manufactured from non-dairy ingredients have also grown in popularity. Vegans comprise the largest demographic of non-dairy yogurt drink consumers. Furthermore, the rise in the number of individuals afflicted with gastroesophageal reflux disease (GERD) and lactose intolerance is anticipated to contribute to the growth of the non-dairy yogurt drink market. Yogurts derived from sources other than dairy, particularly those featuring reduced sugar content, can be incorporated into a diet targeted at individuals watching their weight. These refreshment options are both gratifying and healthful, promoting satiety while avoiding the potential disadvantages of dairy-based products.

By Packaging Analysis

By packaging, the market is classified into bottles and tetra pack. In 2022, the bottles segment witnessed the largest revenue share in the market. Reusable and versatile in their storage options, plastic, glass, and other bottle materials contribute to their environmental friendliness. As environmental concerns regarding the use and disposal of plastic bottles increase, the market for such bottles is anticipated to expand at a slower rate. On the contrary, the recyclability and reusability of paper and glass bottles are anticipated to contribute to their accelerated growth. The utilization of bottles for packaging yogurt beverages is increasing as a result of their practicality and capacity for storage. Nevertheless, plastic bottles present environmental hazards and are anticipated to diminish in popularity as paper or glass bottles take their place.

By Flavor Analysis

Based on flavor, the drinking yogurt market is fragmented into flavored and plain. The plain segment garnered a significant revenue share in the market in 2022. This segment comprises yogurt without added flavors or sweeteners, making it a natural and nutritious choice. Plain yogurt is a staple in many households as it is an excellent base for various culinary applications. It is rich in protein, probiotics, and calcium, making it a favorite among consumers seeking a wholesome, nutrient-dense option. The appeal of plain yogurt extends to those who prefer a tangy and unadulterated yogurt experience. It is an ideal ingredient for cooking and baking, providing a creamy texture and a mild tangy flavor to various dishes, including dips, dressings, and smoothies.

By Distribution Channel Analysis

On the basis of distribution channel, the market is categorised into supermarkets & hypermarkets, convenience stores, speciality stores, online stores, and others. In 2022, the supermarkets & hypermarkets segment generated the largest revenue share in the market. Supermarkets and hypermarkets are significant distribution channels for yogurt products, including drinkable yogurt. These large retail outlets offer various brands and flavors, giving consumers ample choices. The key advantage of this channel is the convenience of one-stop shopping, allowing consumers to purchase yogurt and other groceries. The presence of these products in prominent sections within the stores, such as the dairy aisle, enhances visibility and encourages impulse purchases.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Europe region garnered a significant revenue share in the market in 2022. The region's well-developed infrastructure and supply chain make it conducive to producing and distributing drinkable yogurt. European consumers appreciate the cultural and historical connection to yogurt, and this familiarity has driven demand for both traditional and innovative flavors. Furthermore, the focus on sustainability and clean labeling aligns well with the preferences of European consumers, encouraging the growth of premium and organic drinkable yogurt segments. The European market benefits from high competition, leading to continuous product innovation and improved product quality.

Recent Strategies Deployed in the Market

• Dec-2023: Arla Foods, Inc. came into partnership with Solinest, a food and beverage company in France. Through this partnership, Arla Foods, Inc. would unveil the two dairy brands into French retail, the products are currently accessible in stores throughout the country.
• Oct-2023: Arla Foods, Inc. came into partnership with Novozymes, a biotechnology company in Denmark. Through this partnership, Arla Foods, Inc. would delve deeper into finding a solution for medical nutrition tailored to specific diseases.
• Jan-2023: Chobani LLC introduced "Chobani® Zero Sugar* Drinks". The drinks offer consumers a convenient on-the-go choice packed with protein and crafted from natural ingredients.
• Nov-2022: Arla Foods, Inc. came into partnership with First Milk, a food production company in Scotland. Through this partnership, Arla Foods, Inc. would manufacture a specialized whey protein powder, the production would take place at First Milk's Lake District Creamery.
• Jul-2022: Schreiber Foods, Inc. came into partnership with ZAG, a US-based entertainment provider company. Through this partnership, Schreiber Foods, Inc. would unveil miraculous-branded low-fat yogurt smoothies in Walmart stores.
• Mar-2022: Danone, S.A. introduced "Activia+ Multi" yougart. Activia+ multi-benefit is enriched with numerous live active probiotics to promote gut health, along with immune system-strengthening vitamins C, D, and zinc.

List of Key Companies Profiled

• Meiji Holdings Co., Ltd.
• Arla Foods, Inc.
• Danone, S.A.
• Schreiber Foods, Inc.
• Lactalis Group
• Nestle S.A.
• Chobani LLC
• Royal FrieslandCampina N.V.
• General Mills Inc.
• DANA Dairy Group Ltd.

Global Drinking Yogurt Market Report Segmentation

By Type (Volume, Million Litres, USD Billion, 2019-2030)

• Dairy Based
• Non Dairy Based

By Packaging (Volume, Million Litres, USD Billion, 2019-2030)

• Bottles
• Tetra Pack

By Flavor (Volume, Million Litres, USD Billion, 2019-2030)

• Flavored
• Chocolate
• Vanilla
• Berries
• Mango
• Others
• Plain

By Distribution Channel (Volume, Million Litres, USD Billion, 2019-2030)

• Supermarkets & Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

By Geography (Volume, Million Litres, USD Billion, 2019-2030)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA